Government Advert Assignment Brief
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Transcript of Government Advert Assignment Brief
Assignment Brief
Course Title/Level:
BTEC National in Media (Creative Media Production)
Unit No: 8 Unit Title:
Understanding the Television & Film Industries
Unit No: 30 Unit Title:
Advertisement Production for Television
Assignment Title:
Government Advert
IV of assignment brief by SSM Date:
Student Name: Assignment Tutor:
Date Issued: Deadline Date:
Assessment Decision
Criteria Covered
Part
Full
Criteria Covered
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Full
Criteria Covered
Part
Full
P8.1 M8.1 D8.1P8.2 M8.2 D8.2P8.3 M8.3 D8.3P8.4 M8.4 D8.4P8.5 M8.5 D8.5
Criteria Covered
Part
Full
Criteria Covered
Part
Full
Criteria Covered
Part
Full
For each assignment you must: 1. Check you have completed as much of the assignment as you are
able, taking note of the grading checklist with reference to the evidence required.
2. Complete any additional requested documentation.3. Ensure your name is on your work.
Grading ChecklistAll pass criteria must be met to be awarded a Pass gradeAll pass and all merit criteria must be met to be awarded a Merit gradeAll pass, all merit and all distinction criteria must be met to be awarded a Distinction grade
Assignment Scenario
You are to produce a TV advert that will inform the public of a current social issue. Your advert should conform to an advert on a TV format, i.e.:- it should last between 30 seconds to a minute, and content should reflect a pre or post (you choose) watershed time slot. It would also need to satisfy all regulatory bodies (i.e.: - the Advertising Standards Authority). You will also need to consider a particular target audience.
You will also need to research into how the media industries function through the completion of a workbook and several smaller activities that can be linked to your development of your Government Advertisement.
What issue will your advert inform the public of? – You Choose!TheftDrink drivingSmokingDrugsDrinkingBenefit cheatsSexually transmitted diseasesStudent LoansTeenage pregnancy
Documentation needed for this assignment includes:
* Project Development Diary (for the duration of the project)
* Completed Technologies, Ownership & Funding Workbook
* Completed Advertising in Context Workbook
* Contractual, Legal & Ethical Obligations Pack
* Career Development Pack
* 500 word Advertisement Analysis
* Pre-Production Materials
* Finished Government Advert
* Written Evaluation or Production Commentary Voice-over
(This list is just a very basic overview of what needs to be submitted. See Government Advert Project Task Submission List on Moodle for a more detailed breakdown of
what is required during submission. This list will also include which elements should be completed individually and / or as part of a group.)
Unit Content Covered: 8.1(PMD), 8.2(PMD), 8.3(PMD), 8.4(PMD), 8.5(PMD)
30.1(PMD), 30.2(PMD), 30.3(PMD), 30.4(PMD)
Scenario: You are to produce a TV advert that will inform the public of a current social issue. Your advert should conform to an advert on a TV format, i.e.:- it should last between 30 seconds to a minute, and content should reflect a pre or post (you choose) watershed time slot. It would also need to satisfy all regulatory bodies (i.e.: - the Advertising Standards Authority). You will also need to consider a particular target audience.
You will also need to research into how the media industries function through the completion of a workbook and several smaller activities that can be linked to your development of your Government Advertisement.
TaskNo. Task Description Unit
NumberCriteria Covered
Date Achieved
1
Task Scenario:As a media producer you will need to record your progress your productivity at the end of each of your sessions, in the form of a Project Development Diary. This will showcase your thoughts and progress throughout this assignment.
Evidence:Your Project Development Diary should reflect what you have accomplished in each of your work sessions, as well as your own thoughts and comments regarding your progress. Entries do not have to be long but must be reflective. You will need to conduct a Development Project Diary for most of your projects. See Development Project Diary help sheet for further details.
Assessment: To achieve a Pass grade your Project Development Diary must show evidence of the use of appropriate conventions. To achieve a Merit grade your Project Development Diary must show evidence of the use of some imagination. To achieve a Distinction grade your Project Development Diary must show evidence of creativity and flair.
30P30.2M30.2D30.2
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2Task Scenario:You are to complete the Technologies, Ownership & Funding Workbook to improve your understanding of how the media industry functions from employment, ownership and technical roles and the future of developing technologies within the industry.
Evidence:Your Technologies, Ownership & Funding Workbook should consist of a series of questions and activities that you are required to improve your understanding of how the media industry functions from employment, ownership and technical roles and the future of developing technologies within the industry.
Assessment:
8 P8.1M8.1D8.1P8.2M8.2D8.2P8.4M8.4D8.4
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To achieve a Pass grade your Technologies, Ownership & Funding Workbook must show an understanding of how the media industry is structured with a use of appropriate subject terminology. To achieve a Merit grade your Technologies, Ownership & Funding Workbook must show an understanding of how the media industry is structured with a use of generally correct subject terminology. To achieve a Distinction grade your Technologies, Ownership & Funding Workbook must show an understanding of how the media industry is structured with reference to elucidated examples.
3
Task Scenario:You are to complete the Advertisement in Context Workbook to improve your understanding of the techniques used with television advertising.
Evidence:Your Advertisement in Context Workbook should consist of a series of questions and activities that you are required to improve your understanding of the techniques used with television advertising.
Assessment: To achieve a Pass grade your Advertising in Context Workbook should be completed using appropriate use of subject terminology. To achieve a Merit grade your Advertising in Context Workbook should be completed using appropriate use of subject terminology, using illustrative examples.
30P30.1M30.1
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4
Task Scenario:You are to complete the Contractual, Legal & Ethical Obligations Pack, which includes OFCOM regulations, example contracts and copyright issues (regarding music use, etc.).
Evidence:Your Contractual, Legal & Ethical Obligations Pack should consist of 3 documents that must be completed to show evidence of your understanding of the contractual, legal and ethical issues surrounding your production.
Assessment: To achieve a Pass grade your Contractual, Legal & Ethical Obligation Pack should use appropriate subject terminology. To achieve a Merit grade your Contractual, Legal & Ethical Obligation Pack should use generally correct subject terminology. To achieve a Distinction grade your Contractual, Legal & Ethical Obligation Pack should use elucidated examples.
8P8.3M8.3D8.3
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5Task Scenario:You are to prepare a personal Career Development Pack, which consists of documentation that would (in theory) help you gain employment within the media industry.
8 P8.5M8.5D8.5
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Evidence:Your personal Career Development Pack should contain the following material:- Curriculum Vitae, Career Development Plan, List of Job Vacancies and Sources. See Career Development Pack Help sheet for further details.
Assessment: To achieve a Pass grade your Career Development Pack should use basic formal language. To achieve a Merit grade your Career Development Pack should use correct formal language. To achieve a Distinction grade your Career Development Pack should use professional standards.
6
Task Scenario:Your next task is to write a 500 word essay analyzing the techniques and purpose of a selected television advert. This should use media analytical terminologies were appropriate.
Evidence:Your 500 word Television Advert Analysis should discuss in detail the techniques used and styles of advertisement production. See Television Advert Analysis Help sheet for further details.
Assessment: To achieve a Pass grade your Television Advert Analysis Essay be completed using appropriate use of subject terminology. To achieve a Merit grade your Television Advert Analysis Essay should be completed using appropriate use of subject terminology, using illustrative examples. To achieve a Distinction grade your Television Advert Analysis Essay should be completed using appropriate use of subject terminology, using elucidated examples.
30P30.1M30.1D30.1
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7Task Scenario:Complete your Pre-Production Materials necessary for the completion of a specific media production.
Evidence:Your Pre-Production Materials should include a variety of necessary documentation including: Treatment, script, shooting script, shooting schedule, storyboards, location survey, budget plan, etc. See Pre-production material templates for further details.
Assessment: To achieve a Pass grade your Pre-Production Materials should be produced within appropriate conventions, with some assistance. To achieve a Merit grade your Pre-Production Materials should be produced showing some imagination, with only occasional assistance. To achieve a Distinction grade your Pre-Production Materials should be produced showing creativity and flair, working to professional expectations.
30 P30.2M30.2D30.2
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8
Task Scenario:Film and edit your Completed Government Advertisement using the Sony Vegas editing software on the computers.
Evidence:Your Completed Government Advertisement should reflect the relevant codes and conventions of a television advertisement. It should also reflect the appropriate conventions and techniques relatable to the social issue chosen.
Assessment: To achieve a Pass grade your Government Advert should be produced within appropriate conventions. To achieve a Merit grade your Government Advert should be produced showing some imagination. To achieve a Distinction grade your Government Advert should be produced showing creativity and flair.
30P30.3M30.3D30.3
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9
Task Scenario:When you have completed your production, now is the time to be reflective of the technical and aesthetic decisions you have made in the production of your government advert. You must write a 500 word written evaluation about the creative decisions and processes made as part of the production team.
Evidence:Your written evaluation should reflect the technical competency that you (and your group) feel you have applied to your project. See Evaluation / Commentary Help sheet for further details.
Assessment: To achieve a Pass grade your Evaluation / Commentary should be produced within appropriate conventions. To achieve a Merit grade your Evaluation / Commentary should be produced showing some imagination. To achieve a Distinction grade your Evaluation / Commentary should be produced uaing elucidated examples.
30P30.4M30.4D30.4
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Grading SheetBTEC First National in Media (Creative Media Production)Unit: 8 Title: Understanding the Television and Film Industries
PLTS
To achieve a pass grade the evidence must show that the
learner is able to: PLTS
To achieve a merit grade the evidence must show that, in addition to the pass criteria,
the learner is able to: PLTS
To achieve a distinction grade the evidence must show that,
in addition to the pass and merit criteria, the learner is
able to:
P1 Describe ownership and funding in the television and film industries with some appropriate use of subject terminology.
M1
Explain ownership and funding in the television and film industries with reference to detailed illustrative
examples and with generally correct use of subject terminology.
D1
Comprehensively explain ownership and funding in the television and film industries with reference to elucidated examples and
consistently using subject terminology correctly.
P2Describe the characteristics, duties and responsibilities of management, creative and technical job roles in the television
and film industries with some appropriate use of subject terminology.
M2
Explain the characteristics, duties and responsibilities of management, creative and technical job roles in the television
and film industries with reference to detailed illustrative examples and with
generally correct use of subject terminology.
D2
Comprehensively explain the characteristics, duties and responsibilities of management,
creative and technical job roles in the television and film industries showing how they relate to each other, with reference to elucidated examples and consistently using
subject terminology correctly.
P3Describe contractual, legal and ethical obligations in the television and film
industries, with some appropriate use of subject terminology.
M3
Explain contractual, legal and ethical obligations in the television and film industries with reference to detailed
illustrative examples and with generally correct use of subject terminology.
D3
Comprehensively explain contractual, legal and ethical obligations in the television and film industries with reference to elucidated examples and consistently using subject
terminology correctly.
P4Describe developing technologies in the television and film industries with some appropriate use of subject terminology.
M4
Explain developing technologies in the television and film industries with reference to detailed illustrative
examples and with generally correct use of subject terminology.
D4
Developing technologies in the television and film industries with elucidated examples and
consistently using subject terminology correctly.
P5 Prepare personal career development material using basic formal language. M5
Prepare carefully produced personal career development material using generally correct formal language.
D5
Prepare personal career development material to a quality that reflects near
professional standards consistently using correct formal language.
The above criteria are covered in this assignment
Grading SheetBTEC First National in Media (Creative Media Production)Unit: 30 Title: Advertisement Production for Television
PLTS
To achieve a pass grade the evidence must show that the
learner is able to: PLTS
To achieve a merit grade the evidence must show that, in addition to the pass criteria,
the learner is able to: PLTS
To achieve a distinction grade the evidence must show that,
in addition to the pass and merit criteria, the learner is
able to:
P1 Describe structures and techniques of television advertisements with some
appropriate use of subject terminology.M1
Explain structures and techniques of television advertisements with reference
to detailed illustrative examples and with generally correct use of subject
terminology.
D1
Comprehensively explain structures and techniques of television advertisements
with elucidated examples and consistently using subject terminology
correctly.
P2Originate and develop an idea for a
television advertisement working within appropriate conventions and with some
assistance.M2
Originate and develop an idea for a television advertisement showing some
imagination and with only occasional assistance.
D2
Originate and develop an idea for a television advertisement showing creativity and flair and working independently to professional
expectations.
P3 Produce a television advertisement working within appropriate conventions
and with some assistance.M3
Produce a television advertisement to a good technical standard showing some imagination and with only occasional
assistance.
D3
Produce a television advertisement to a technical quality that reflects near professional standards, showing creativity and flair and working independently to professional
expectations.
P4 Comment on own television advertisement production work with
some appropriate use of subject terminology.
M4 Explain own television advertisement production work with reference to detailed illustrative examples and generally correct use of subject
terminology.
D4 Critically evaluate own television
advertisement production work in the context of professional practice, with elucidated examples and consistently
Authentication StatementThis form must be signed by both the candidate and the centre-assessor, and attached to the candidate’s coursework submission. Any candidate unable to provide a signed authentication statement may receive zero credit for the unit.
Notice to Candidates The work you submit for assessment must be your own. You may be disqualified from this assignment if you copy from someone else, copy from downloaded or published materials, allow another candidate to copy from you, or if you cheat in any other way. Any information used must be correctly referenced to its original source.
Declaration of Authentication I have read and understood the Notice to Candidates above. I have produced the attached work without assistance, other than that which my teacher has explained is acceptable within the specification.
DateStudent’s signature