Creativity in SEO - mind over matter

#MOZtalk @LisaDMyers

It’s not bragging if it’s true

Name things that are white?

Name things that are white that is in your fridge?

Thinking concretely and within limits does NOT limit ideas and creativity

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X

source: the awesome @DaveTrott

Standing out does not equal

expensive!

Sometimes the majority of work is already done for you.

Links: 104

Views: 450k

Sometimes its not about competing but doing the opposite!

The worst idea can really be the best idea!

250 linking root domains 8k social shares 7 people tried to buy one

Sometimes simple is where the heart is!

Leading to lots of great social interaction

Sometimes collaboration helps you reach the sky!

Sometimes technology does half the work!

Historic London

http://www.expedia.co.uk/vc/historicLondon

http://www.expedia.co.uk/vc/historicLondon

When your campaign is good enough to get TV coverage

How?

What makes success?

I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards

“Best Use Of Technology” - Blackberry Woman & Technology

“35 women under 35” High Achievers List - Management Today

Search Personality of the Year - UK Search Awards

I started my own SEO agency at 31

On my own. No business partners.

I have grown the agency to become a successful

and profitable business.

In the last 12 months the agency has won 9 awards

IQ?

Upbringing?

Education?

Luck? Money?

I am dyslexic

My grades at school were; “meh”

I dropped out of university

My family was bankrupt (twice!) when I grew up

I had my first baby at 26

I started the agency in the height of the recession

I had my second baby in the first year of my

business

Oh and my IQ is totally average

100 people theory

HOW YOU THINK

Luke: “I can’t believe it” Yoda: “That is why you fail”

change the way you look at things the things you look at change

if you

Wayne Dyer

The Monkey Ladder Paradox

YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.

It’s not who you are that holds you back, it’s who you think you are. – David Brinkley

Thank You!

Lisa@vervesearch.com@LisaDMyers