The Social Mind vs The SEO Mind

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The SEO Mind vs. The Social Mind Jen Sable Lopez, Community Manager, SEOmoz June 2011; SMX Advanced, Seattle

Transcript of The Social Mind vs The SEO Mind

Page 1: The Social Mind vs The SEO Mind

The SEO Mind vs. The Social Mind

Jen Sable Lopez, Community Manager, SEOmozJune 2011; SMX Advanced, Seattle

Page 2: The Social Mind vs The SEO Mind

Tweets Help Rankings Eh?

@jennita #SMX

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

Yeppers.

http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study

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Controlling for links, social metrics are well correlated with higher rankings in Google. This strongly suggests a direct influence. More http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings

Social Signals are Likely to Be Directly

Influential

Page 5: The Social Mind vs The SEO Mind

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

Results From My Social Circle

More Qualified Results= More QualifiedTraffic

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Bigger Social Network +

More Social Sharing

=

More Search Traffic & Better Rankings

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The SEO Mind

@jennita #SMX

I <3 Keywords & Links

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

More Than Just Great Content

What the… What?

Yikes! Too long in SERPS & Tweets

Page 9: The Social Mind vs The SEO Mind

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

Science of Retweets

http://www.slideshare.net/danzarrella/the-science-of-re-tweets

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

So How Do You Get Social Involved?

Durr… Talk to Them

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

Show Them The Data!

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The Social Mind

@jennita #SMX

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

Keyword Targeting… What?!

http://twubs.com/

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

Canonical Who?

http://www.seomoz.org/beginners-guide-to-seo

http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner

http://www.seomoz.org/blog/an-seos-guide-to-http-status-codesCanonical Version:

Non- Canonical Version:

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

http://www.seomoz.org/beginners-guide-to-seo

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

Ask Yourself This:

Self… What changes can

I make to help with SEO more?

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

Headsmacking Tip: Is Sharing EASY?

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

@jennita #SMX

Show THEM The Data

http://sharedcount.com & http://analytics.postrank.com

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How Can The Social & SEO Minds Meld?

@jennita #SMX

1.Talk to each other – Training is key

2.Share your data, yo!

3.Exchange Tools

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Thanks!

Jen Sable Lopez, Community Manager, SEOmoz

• Twitter: @jennita

• Blog: www.seomoz.org/blog

• Email: [email protected]

You can now try SEOmoz PRO Free!http://www.seomoz.org/freetrial