CONTENT MARKETINGBALANCING CREATIVITY AND SEO IN CONTENT WRITING

In the land of search engine optimization, content is king.

Be it website copy, guest posting or blog posts. Content is

an essential part of effective SEO. Nonetheless, not all

content you create will bring glory to your site. Unique,

excellent content unified with creativity supports SEO

efforts.

WHAT IS CONTENT MARKETING?

• BASICALLY CONTENT IS A TYPE OF MARKETING THAT INCLUDES THE CREATION AND

SHARING OF ONLINE MATERIAL LIKE BLOGS, SOCIAL MEDIA POSTS AND VIDEOS THAT

DON’T PROMOTE A BRAND, HOWEVER INTENDS TO EXCITE INTEREST IN ITS PRODUCTS OR

SERVICES.

WHAT IS CONTENT MARKETING SEO?

CONTENT MARKETING ENTAILS ALL MARKETING EVENTS THAT FOCUS ON GENERATING

AND DISTRIBUTING DATA. IT SHOULD BE PART OF EVERY SEO APPROACH, BUT IT'S ALSO

VITAL FOR BRANDING. THE IDEA OF CONTENT MARKETING IS THAT SHARING VALUED INFO

IS A GOOD WAY TO ATTRACT CLIENTS AND TO BUILD A BRAND.

WHY CONTENT IS IMPORTANT IN SEO?

• CONTENT IS IMPERATIVE BECAUSE IT DETERMINES WHICH KEYWORDS ON YOUR SITE WILL

RANK FOR. UNIQUE AND RELEVANT CONTENT WILL RANK HIGHER THAN “THIN” CONTENT

THAT DOES NOT SATISFY THE SEARCHER INTENT.

AND…

• QUALITY CONTENT WRITING IS AN IMPORTANT PART OF YOUR SEO. MOREOVER, SEO-

FRIENDLY FORMATTING IS IMPORTANT BECAUSE GOOGLE ALGORITHM LOOKS FOR

IMPORTANT KEYWORDS AT PARTICULAR PLACES ON YOUR SITE AND BLOG POST

HOW SEO AND CONTENT MARKETING COME TOGETHER?

SO… SIX REASONS ARE AS FOLLOWS:

• 1. SEO DEMANDS CONTENT. CONTENT MARKETING IS CONTENT:

THERE IS NO SUCH THING AS SEO WITHOUT CONTENT. YOU NEED WORDS, SUBSTANCE,

ARTICLES AND KEYWORDS.

• 2. SEO DEMANDS KEYWORDS. CONTENT MARKETING MEANS USING KEYWORDS

YOU MUST USE YOUR KEYWORDS STRATEGICALLY THROUGHOUT YOUR CONTENT. CONTENT

MARKETING CONSISTS OF SUPERIOR CONTENT, WRITTEN FOR HUMANS, AND THE USE OF

KEYWORDS THAT YOU’RE TARGETING.

CONT--

• 3. SEO DEMANDS LINKBACKS. CONTENT MARKETING INTRODUCES LINKBACKS

THE BEST WAY TO BUILD LINKS IS BY PUBLISHING KILLER CONTENT, AND LETTING THE CROWDS

LINK BACK TO IT. THIS IS THE REAL WAY TO REPEATED SEO SUCCESS. IF YOU WANT THIS

COMPONENT OF SEO, YOU’VE GOT TO HAVE THE VITAL ELEMENT OF CONTENT MARKETING.

THE ONLY WAY TO GET A LINKBACK IS TO HAVE CONTENT WORTH LINKING TO.

AND --

• 4. SEO DEMANDS ONSITE TECHNICAL OPTIMIZATION. CONTENT MARKETING NEEDS GREAT

UX.

SEO IS ABOUT MORE THAN JUST KEYWORDS, BLOG ARTICLES AND LINKBACKS. SEO IS ABOUT

OPTIMIZING THE ROBOTS. ENHANCING METADATA, APPLYING PROPER TAGS, AND BUILDING A

STRATEGIC SITEMAP.

• 5. SEO DEMANDS CONSISTENT OUTPUT. CONTENT MARKETING REQUIRES CONSISTENT.

GOOGLE LOVES FRESH CONTENT AND FRESH CONTENT GEST QUICKLY INDEXED. ALSO REGISTERS

HIGHER IN THE SERPS THAN THE OLDER LOW-VALUE CONTENT. GOOD SEO, MEANS RELIABLE OUTPUT

OF CONTENT. RELIABLE OUTPUT MEANS THAT YOU’RE DOING CONTENT MARKETING, AND YOU’RE

DOING IT RIGHT.

HOW CAN CONTENT MARKETING BE IMPROVED?

• • BUILD YOUR AUDIENCE

• • CREATE BETTER CONTENT TO BOOST YOUR OVERALL SUCCESS

• • SET REALISTIC EXPECTATIONS ABOUT WHAT YOU WANT TO ACHIEVE

• • PLEDGE TO CONTENT MARKETING AND STICK TO IT

HOW TO BALANCE OUR CONTENT CREATIVITY AND SEO IN CONTENT?

1. RESEARCH YOUR AUDIENCE

YOU CAN GET YOUR RELATED KEYWORDS ON REDDIT, QUORA AND OTHER SOCIAL MEDIA

NETWORKS

2. CHECK FOR YOUR COMPETITORS PERFORMANCE

• CHECK WHAT SUBTOPICS UNDER A PARTICULAR TOPIC DO THEY COVER?

• HOW WELL DOES THEIR CONTENT PERFORM?

• WHAT POSITIONS ARE THESE ARTICLES OCCUPYING IN THE SERPS

3. MAKE SURE YOUR CONTENT IS COMPLIANCE WITH SEO REQUIREMENTS

USE THE FOLLOWING TO CHECK YOUR DATA

• • OVERALL SCORE

• • READABILITY

• • KEYWORDS

• • TITLE

• • PLAGIARISM

THE ENDFREE THOUGHT:

YOU’RE NOT AN SEO, UNLESS YOU’RE ALSO A CONTENT MARKETER.

YOU’RE NOT A CONTENT MARKETER, UNLESS YOU’RE ALSO AN SEO.

SOURCES

• HTTPS://WWW.ENTREPRENEUR.COM/ARTICLE/317033

• HTTPS://NEILPATEL.COM/BLOG/SEO-IS-CONTENT-MARKETING/

• HTTPS://WWW.GOOGLE.COM/SEARCH?CLIENT=FIREFOX-B-

AB&Q=WHAT+IS+CONTENT+MARKETING

• HTTPS://CONTENTMARKETINGINSTITUTE.COM/2018/07/RESEARCH-IMPROVE-MARKETING/

• HTTPS://WWW.SEARCHENGINEJOURNAL.COM/3-WAYS-TO-BALANCE-CREATIVITY-SEARCH-

OPTIMIZATION-IN-CONTENT/258147/