SEO for the Non-SEO Mind - Ruth Burr Reedy
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SEO Musts for the Non- SEO Ruth Burr Reedy Confluence 2014 @ruthburr
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Ruth Burr Reedy is an SEO Manager with OPUBCO Digital Marketing Services, where she drives SEO and inbound marketing strategies. Formerly the Inbound Marketing Lead at Moz.com, she is well known and respected within the search engine marketing industry and contributes to Net Magazine, Search Engine Journal and The Moz Blog. Ruth has spoken at digital marketing events across the world including Pubcon Vegas and SMX Milan. Topic: Her talk "SEO musts for the non-SEO" will illuminate what you need to do to make sure your site is search engine friendly if you're not an SEO – a must if your website relies on search traffic, or if you'd like to grow the search traffic to your site. Watch her Confluence 2014 talk at ConfluenceConference.org.
Transcript of SEO for the Non-SEO Mind - Ruth Burr Reedy
SEO Musts for the Non-SEO
Ruth Burr ReedyConfluence 2014
@ruthburr
11,944,000,000 Google searches per month
Source: Digital Marketing Ramblings
93% of online experiences begin with a search engine
64% of web traffic comes from organic search
@ruthburr
33%
18%
11%
8%
6%
Source: Search Engine Watch@ruthburr
Do You:
@ruthburr
Have a website?
@ruthburr
…that you want people to come to?
@ruthburr
..and give you money, share/comment/follow your content, or view and click on ads?
@ruthburr
This is Not What We’re Doing Here.
Baseball Field, Sprague, Washington by Curtis Cronn on Flickr@ruthburr
You Need SEO.
@ruthburr
It’s Called Marketing.
“Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.”
That’s from Wikipedia, y’all.
@ruthburr
Jar Full o’Pennies by Jeffrey on Flickr@ruthburr
@ruthburr
Let’s Get Started.
@ruthburr
If You Do Nothing Else…
@ruthburr
How People Search
$@ruthburr
A Website Should Be:
@ruthburr
Fast
http://tools.pingdom.com/fpt
@ruthburr
Mobile Searches with Local Intent
50%
Result in a Purchase
61%
Source: Zero Gravity Marketing
Responsive
@ruthburr
Well-Built
http://bit.ly/1fjdAVD
@ruthburr
Easy to Navigate
@ruthburr
@ruthburr
@ruthburr
@ruthburr
“CashmereSweaters.com: Your cashmere sweaters source for
cashmere sweaters, cashmere sweater accessories, buy cashmere sweaters
online.”NO.
@ruthburr
“Chocolate cupcakes”9900 monthly searches
“Mini cocoa cakes”<10 monthly searches
@ruthburr
Google Keyword Planner
https://adwords.google.com/KeywordPlanner
@ruthburr
Title tag: ~60 characters including
spaces
Description tag: ~150 characters including
spaces
@ruthburr
Description tag!
@ruthburr
Use Your Keywords
“Chocolatecupcakes.com: Your chocolate cupcakes source for chocolate cupcakes, chocolate
cupcake, chocolate cupcake recipes online.”
NO.@ruthburr
Why Links Are Important
@ruthburr
Quantity
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Diversity
@ruthburr
Authority
@ruthburr
DON’T BE SHADY.
@ruthburr
Who Are Your Friends?
@ruthburr
The 15-Minute Social Strategy
Replying Sharing
Talking
@ruthburr
Track Backlinks
majesticseo.com@ruthburr
Track Everything
@ruthburr
Some More Useful Tools
• http://www.google.com/analytics• http://moz.com/products/pro• http://raventools.com• http://majesticseo.com• http://semrush.com• http://simplymeasured.com
@ruthburr
Questions?
@ruthburr
