Mobile Marketing Session in Markedu 2010 Event
17
Mobile Marketing Cairo, December 21 st Engaging your target audience Fady Ramzy Interact Egypt country Manager
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Mobile Marketing Workshop for Markedu 2010 EventSocial Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,
Transcript of Mobile Marketing Session in Markedu 2010 Event
Mobile Marketing
Cairo, December 21st
Engaging your target audience
Fady RamzyInteract Egypt country Manager
Lets Interact
310/04/2023Mobile marketing
So far so good?
#followinteract#SMMC
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2010
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Mobile Applications
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“the mobile app market will be worth $25 Billion by 2014” - Juniper Research
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Why do I need a mobile marketing strategy?
Unmatched Reach: Your brand in customer’s pocket
Targeting and personalization: You know your customer
Low data rates: Its is accessible
The Applications rising tide: Unmatched potential now
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Popular channels
SMS: text + URL
Mobile portals
Mobile applications: Branded apps, advertising
QR codes: Links and coupons
Bluetooth marketing
Mobile video
Mobile Applications
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1.Productivity (email, calendar,...)
2.Services / Utilities (information, updates, notification)
3.Entertainment (games, fun, Social
media)
{310/04/2023Mobile marketing
Mobile Video
New landscape for Mobile Video
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Mobile video services, now are not yet widespread but will grow fastly in the next years.
Much of the growth will be fueled by increased bandwidth, lower data costs, and more advanced handheld devices.
Mobile marketing
Mobile video market – new opportunities
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A rising demand for Mobile Video services will create major new opportunities for brands
Mobile marketing
Mobile Video Services
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- Mobile TV
- Video on Demand (VoD)
- Video sharing
- Viral video sharing
- Video blogging
- Conversational video
- Video portal
- Multimedia ring-back tone
- Mobile advertising
- Social networking
- Video messaging and video SMS
Consumer-oriented mobile video services focuse on entertainment and social networking
Business-oriented mobile video services emphasize enhanced communications and collaboration
- Video training
- Interactive Voice and Video Response (IVVR)
- Video sharing between a business and its customers
Mobile marketing
QR Codes
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Interact Egypt7B Omar Shaaban,Nasr city, Cairohttp://Egypt.interact.itGrazie!
شكرا
10/04/2023
Fady [email protected] marketing: @CyberzizoLinkedin: Fady Ramzy
