Event Camp Vancouver Collaboration Session
107
@ruudwjanssen ©2011 Collaboration - a perspective from the other side of the Atlantic owes me an ice cold drink... hi
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Transcript of Event Camp Vancouver Collaboration Session
@ruudwjanssen ©2011
Collaboration - a perspective from
the other side of the Atlantic
owes me an ice cold drink...
hi
@ruudwjanssen ©2011
Collaboration - a perspective from
the 2 sides of the Atlantic
@ruudwjanssen ©2011
small business owner
20 years in meetings industry
marketing entrepreneur in bespoke social media & online collaboration
MPI accredited trainer & facilitator
co-creator Event Camp Europe
TEDx curator
project meeting architecture
slowfood enthusiast
Ruud Janssen, CMM
@ruudwjanssenTNOC.skype
@ruudwjanssen ©2011
where to start?
©2011
collaboration is not a competition
source = http://2.bp.blogspot.com/-dGerwl_bpjg/TWGF_7ZkMCI/AAAAAAAAHww/cqS-qbSqXjM/s1600/the-tortoise-and-the-hare.JPG
©2011
more than sharing documents & tasks
©2011
more than a string of conference calls
©2011
more than an online collaboration system
©2011
or a project GANTT chart
©2011
collaboration
©2011
at first - we are energetic and curious
source == http://www.zoocon.com/Herps/Turtles/Chinemys_reevsi_Baby_01.jpg
I wanna go too!
©2011
or we don’t know how fast to head to sea
source = http://sustainablegreendesigns.com/wp-content/uploads/2011/01/baby-sea-turtle-on-sand.jpg
wait for me!
©2011
collaboration is like gently knocking on a turtle
and then
©2011source = http://www.robroysblog.com/wordpress/wp-content/uploads/2010/01/Robroys-Blog-Box-Turtle1.jpg
we’re curious to find out more
what’ in it for me?
©2011source = http://www.robroysblog.com/wordpress/wp-content/uploads/2010/01/Robroys-Blog-Box-Turtle1.jpg
we learn from one another
it takes 2 (or more) to collaborate
©2011
and we find our direction & purpose
source = http://www.mafiaisland.com/blog/wp-content/uploads/2010/08/1230099836_1024x768_green-sea-turtle.jpg
a sea of wisdom
©2011
that enables others to collaborate & succeed
source = http://de.flash-screen.com/free-wallpaper/uploads/201108/imgs/1312179903_1600x1200_sea-turtle-and-reef-fishes-wallpaper.jpg
+ collective success
©2011
connecting the dots….
collaboration
©2011
image credit: David Armano adapted by Ruud Janssen
collaboration components
©2011
image credit: David Armano adapted by Ruud Janssen
good collaboration = effective combinations
@ruudwjanssen ©2011
visual by: visualinfographics.com courtesy of central desktop
What type of collaborator are you?
@ruudwjanssen ©2011
Cultivating the Practice of Collaborationhttp://lanyrd.com/2011/ecv11/
Cultivate the Practices of Collaboration
Beyond shared document, beyond wikis and blogs, beyond shared databases, beyond Central
Desktop lies the wider and more important set of principles and practices that underlie all
collaborative endeavors and technology investments. Being effective and achieving a business return
with technologies like Central Desktop requires the conscious cultivation of the practices of
effective collaboration among people. The cultivation of these practices is ongoing, and their
reinforcement and refinement is a perpetual organizational and human activity.
Practice 1. Shared and Common Outcomes
Whenever people work together on a project or task, they must share and embrace a common
outcome. It is essential that clarity on this is developed very early in the process. If changes to the
stated and agreed outcome must be made for organizational reasons or due to environmental
changes during the course of the work, than everyone must be given the opportunity to re-commit
to the new outcome.
This shared and common outcome must be stated in terms of an end goal and in language that is
meaningful to the individuals personally. Stating the result of joint work in terms of a set of process
steps to follow is insufficient.
Practice 2. Interdependence
True collaboration is based on the concept that “we” are smarter and more capable than “I”. If
people believe that they know everything and that others have nothing to offer, collaborative
initiatives will be severely hindered. On the other hand, with an intelligent awareness that different
people bring different strengths and perspectives, people are able to work together effectively.
Practice 3. Trust
People can not work effectively together if they doubt the motivations or intentions of the others
with whom they are being asked to work. They won’t do their best work, but will hold back much of
their zest and creatively for fear of being ridiculed. Face-to-face time in work and non-work settings
is often the quickest way of cultivating trust, but in circumstances where co-location is impossible
trust must be first given and then earned. That means that instead of holding back a willingness to
trust, a person starts with the assumption that the other will be trustworthy, and then as they gain
more experience in working with the other, they revise up or down the level of trust they have
given.
Practice 4. Celebrating Conflicting Perspectives
Given the differences in the strengths and perspectives of the people in your project, there will be
conflict. Different people look at the world and ideas in different ways. Different people have diverse
expectations. People argue from different world views and according to different frameworks. These
points of conflict are what makes collaboration work; they must be celebrated and not prematurely
shut down. If two people hold vastly different perspectives, physically move them so they work side-
by-side for a period of time. If they (a) are committed to interdependence, and (b) trust that the
other is working for the good of the whole, then they will develop a resolution that honors the
common outcome and their individual perspectives.
Your Next Action
These four practices of collaboration—and others like them—form the story around the story. If
people get these practices right, then they can make the technology work. Teach these practices.
Model these practices. Expect others to put these practices into action.
©TNOC | Collaboration Practices
Copyright ©TNOC | Collaboration Practices http://www.tnoc.ch!page 1 of 1
@ruudwjanssen ©2011
cultivate practices of collaboration
1Shared and common outcomes
@ruudwjanssen ©2011
cultivate practices of collaboration
2 Interdependance
@ruudwjanssen ©2011
cultivate practices of collaboration
3 Trust
@ruudwjanssen ©2011
cultivate practices of collaboration
4celebrate conflicting perspectives
@ruudwjanssen ©2011
don’t just look at tools
look at the functionalities you need
look at the users in your collaboration
©2011
WEBINAR
FIRST TIME ATENDEE WEBINAR
BLOGS
SOCIALNETWORKS
PHASE 1
image credit: Sam Smith & Ruud Janssen
define collaboration stakeholders
©2011
WEBINAR
FIRST TIME ATENDEE WEBINAR
BLOGS
SOCIALNETWORKS
HYBRIDATTENDEE WEBINAR
VIRTUAL PANNEL SESSION
LIVE MINDMAPPING
NEAR REALTIME REPORTING
ONSITE GENIUS BAR
LIVE BROADCAST TO HYBRID AUDIENCE
CONTENT SNIPPET STREAMING
PHASE 1 PHASE 2
image credit: Sam Smith & Ruud Janssen
PHASE 2make what you need accessible
©2011
WEBINAR
FIRST TIME ATENDEE WEBINAR
BLOGS
SOCIALNETWORKS
HYBRIDATTENDEE WEBINAR
POST EVENTWEBINAR
THANK YOUVIDEO EMAIL
WHITEPAPER
CASE STUDYNEW MEDIA DASHBOARD
EVENT VIDEO
VIRTUAL PANNEL SESSION
LIVE MINDMAPPING
NEAR REALTIME REPORTING
ONSITE GENIUS BAR
LIVE BROADCAST TO HYBRID AUDIENCE
CONTENT SNIPPET STREAMING
PHASE 1 PHASE 2 PHASE 3
image credit: Sam Smith & Ruud Janssen
PHASE 2celebrate differences & successful failures
©2011
PHASE 1
WEBINAR
FIRST TIME ATENDEE WEBINAR
BLOGS
SOCIALNETWORKS
HYBRIDATTENDEE WEBINAR
POST EVENTWEBINAR
THANK YOUVIDEO EMAIL
WHITEPAPER
CONTENT REPURPOSING
NEW MEDIA DASHBOARD
EVENT VIDEO
PHASE 2 PHASE 3
2012 CONGRESS
PHASE 3
WHITEPAPER
NEW MEDIA DASHBOARD EVENT
VIDEO
image credit: Sam Smith & Ruud Janssen
2011 CONGRESS
PHASE 2make it lasting & sustainable
@ruudwjanssen ©201133
define what you expect to put in & what would you like to get out?
= conversion
@ruudwjanssen ©2011
employee mobilization
crisis management crowdsourcingviral mobilization search engine optimization
content creation
utility applications
listening stations
blogger relationspresence engineering
measurement analytics
alliancesbrand strategy web development
creative
Sunday, March 28, 2010
where do you need to pay attention?
@ruudwjanssen ©2011
Altimeter Group asked 140 Corporate Social Strategists: “What three external (go-to-market) social strategy objectives will you focus on most in 2011?”
Source: Survey of Corporate Social Strategists, Altimeter Group, 2010
©2011
image credit: ©TNOC | Ruud Janssen
online collaboration = point to place
@ruudwjanssen ©201137
5 steps to more effective online collaboration
@ruudwjanssen ©201138
5 steps to more effective online collaboration
what does the collaboration need to do for your project/business?
what does it need to do for the users?
@ruudwjanssen ©201139
5 steps to better online collaboration
@ruudwjanssen ©2011
1rich & freshcontent
@ruudwjanssen ©2011
Let’s consider an event
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where do your collaborators come from?
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can your collaborators find their why?
@ruudwjanssen ©2011
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what & whom are they looking for?
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how do they wish to engage?
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are they socially motivated?
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or just to convince their boss
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how attractive is your proposition?
@ruudwjanssen ©2011
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and who is it for?
@ruudwjanssen ©2011
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when do they need what?
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how do you keep them connected?
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where do you have the conversation?
@ruudwjanssen ©201153
how is the content relevant?
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what resources do you have?
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and can you sustain the efforts?
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do you offer enough variation?
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and is it worth the effort?
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does it lead to conversion?
@ruudwjanssen ©201159
5 steps to better online collaboration
@ruudwjanssen ©2011
2socialcontent
Social media is about getting others to tell our stories for us
Sunday, March 28, 2010
@ruudwjanssen ©201161
who’s listening?
we want to do business with a person
Sunday, March 28, 2010
@ruudwjanssen ©2011
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we want to collaborate with a person
@ruudwjanssen ©2011
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we want to connect to the real thing
@ruudwjanssen ©2011
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Tripadvisor launched Facebook’s Instant Personalization feature in Dec 2010, offering friend ratings, reviews
and travel history
and we trust our friends
@ruudwjanssen ©2011
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we want the backstage scoop
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and near realtime information
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created by the community
@ruudwjanssen ©2011
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right here right now
Sunday, March 28, 2010
@ruudwjanssen ©2011
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enablers of collaboration
@ruudwjanssen ©2011
What forms of collaboration do you see at Event Camp Vancouver today?
your turn
@ruudwjanssen ©2011
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which collaborative formats & tools do you use in your organisation today?
@ruudwjanssen ©2011
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we want the full picture
@ruudwjanssen ©2011
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and see what get’s traction
@ruudwjanssen ©201174
5 steps to better online collaboration
@ruudwjanssen ©2011
3interaction
mobile
©2011
image credit: Genius Bar mashup adapted by Ruud Janssen ( genius bar logo
to be designed in line with brand guidelines)
how portable is your collaboration?
@ruudwjanssen ©2011
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compatible with phones & tablets?
@ruudwjanssen ©2011
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what your tools look like on an ipad?check on http://www.ipadpeek.com
@ruudwjanssen ©201179
@ruudwjanssen ©201180
@ruudwjanssen ©2011
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@ruudwjanssen ©2011
My most recent revelation on my
mobile device was…….
your turn
@ruudwjanssen ©201185
5 steps to better online collaboration
@ruudwjanssen ©20114easy to
share
©2011
image credit: Genius Bar mashup adapted by Ruud Janssen ( genius bar logo
to be designed in line with brand guidelines)
does it allow for engaging conversation?
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which functionalities do you use in your organization’s collaborations?
@ruudwjanssen ©2011where can I collaborate?
engage based on a user’s mode
Sunday, March 28, 2010
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what and who do they care about?
@ruudwjanssen ©2011
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How can we help?
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incremental contributions
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5 steps to better online collaboration
@ruudwjanssen ©2011
5reallysimple to syndicate
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blogosphere
search
social content
social networks
Original branded content and utility
Channel content is
promoted and posted to
blogs.
Profiles are promoted to the blogs.
Friends and fans join your network.
Channel content is posted to profiles.
Profiles drive traffic to the content
channels.
Blogs will drive traffic and
members to the profiles.
Sunday, March 28, 2010
@ruudwjanssen ©2011
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RSS - Really Simple Syndication
©2011
image credit: David Armano adapted by Ruud Janssen & Sam
Smith
how communities are built
©2011
image credit: David Armano adapted by Ruud Janssen
good collaboration = effective combinations
@ruudwjanssen ©2011
required team competencies
@ruudwjanssen ©2011
Audience analysis - empathy map
@ruudwjanssen ©2011
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?
For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?Who are our most important customers?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?
Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
Day Month Year
No.
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@ruudwjanssen ©2011
What types of collaboration would you like to engage in over the next 2 days?
your turn
@ruudwjanssen ©2011
Collaboration - a perspective from
the other side of the Atlantic
owes me an ice cold drink...
hi
