A Framework for Collecting, Extracting and Managing Event Identity Information from Twitter
Twitter session in Markedu 2010 Event
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Transcript of Twitter session in Markedu 2010 Event
Cairo, December 20th
Acquiring new customers & servicing existing ones
Fady RamzyInteract Egypt country Manager
210/04/2023Twitter
So, how is it going over TWITTER
at the Moment?
#followinteract#SMMC
http://www.spotonpr.com/menatwittersurvey/310/04/2023Twitter
Visits to twitter.com grew more than
142% from MENA
between June 2009 & June 2010
4 10/04/2023Twitter
How good is your Customer care?
The 140 characters Goldmine
6 10/04/2023Twitter
Step 1: Listen, then listen & Listen
Understand how your customers & competitors use Twitter
Monitor tweets about your brand: twitter search, tweetscan
Identify influencers: Klout score, twittergrader
Understand and find friends: Friend and follow
7 10/04/2023Twitter
Step 2: Determine your goals & Profile
Prioritize your needs
Build a plan: Identity, resources, timeline, budgets
Determine profiles: Personal or Branded?
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Step 3: Build & Promote your Twitter identity
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Step 3: Build & Promote your Twitter identity
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Step 3: Build & Promote your Twitter identity
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Step 4: Respond & engage
Be there!
Position yourself as a knowledgeable and trustworthy expert in your domain
80/20: 80% personal & conversational, 20% about the company I work for
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Step 4: Respond & engage
Share useful info: your blog, your website?
Share links: tweetmeme
Share photos and videos
Invite users to share
Customercare?
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Customer care: Why?
Quick problem resolutions
Cost reduction
Promoting Brand image: Manage, track, study & respond properly!
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Customer care: Presence and response
make your Twitter presence known
Respond quickly and transparently
Be authentic and transparent
Seriouscases
http://www.spotonpr.com/menatwittersurvey/1710/04/2023Twitter
http://www.spotonpr.com/menatwittersurvey/1810/04/2023Twitter
$
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$
Egyptian Cases?
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Vodafone Egypt
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Vodadone Egypt
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Mobinil
24 10/04/2023Twitter
Mobinil
25
Interact Egypt7B Omar Shaaban,Nasr city, Cairohttp://Egypt.interact.itGrazie!
شكرا
10/04/2023
Fady [email protected]: @CyberzizoLinkedin: Fady Ramzy