Mobile host 2013 las vegas estuardo robles airports - perfect for mobile

Airports - Perfect for Mobile

Airports and Mobile:

Lessons for both Retail and Hospitality

Estuardo Robles

VP SharedFi

[email protected]

+1.540.999.8282

Global Aviation Market

Air Transport Industry $330 Billion

Air Transport direct impact $880 Billion

This accounts for about 1.75% of Global GDP

Air Transport Induced + Indirect impact

$1,851 Billion (3.6% Global GDP, includes tourism)

Employed 76 Million people in 2007

6 Billion+ passengers transported in 2009.

Large share of Air Travellers are high income earners

Relevant to Mobile and Social Technologies

View video depicting Worldwide Air Traffic click here

Source: World Bank Transportation Specialist. ICAO/WB Global Strategy Summit 2009

http://www.youtube.com/watch?v=weoCb0XslAA&feature=related



Tendency: Routes Opening

up to Mobile and Social

Routes has finally acknowledged the relevance of

Mobile and Social Technologies in the Global Aviation

supply chain, and are allowing a gradual participation of

these stakeholders in their route development forums

“Airport Business”

= additional income with non-aviation activities

The Airport Business

Source: Güller Güller Architecture Urbanism research

the potential economic benefits of air-transportation

1 million passengers =

• (1000-)1500 direct workplaces

• 10’000m2 of real estate (250 direct / 50 indirect workplaces

• air-connectivity / hotel nights / consumption expenditures / etc.

Source: various European airports

The Value of Passengers


a „specific and airport oriented‟ economic profile

Airport City AtanasioValue Matrix


the railway station as

a new focal point

Amsterdam SchipholTransportation node

Airport City = “Central railway-station” development

Frankfurt airportAIRrail-terminal


Technology City Built Outside the Airport


Zurich airport

Zurich city

Zurich airport corridorGlattal


ZurichAirport Corridor lightrail

Public transportation aligned with economic developmentSource: Güller Güller Architecture Urbanism research

ViennaAirport City

Initiatives of the airport operator on its own landSource: Güller Güller Architecture Urbanism research

Düsseldorf / LyonAirport Cities


AIRail TerminalSource: Güller Güller Architecture Urbanism research

a typically „Norwegian‟ development?

Oslo airport AIRPORT CITY


Complementary to what the city already has(!)

5

1

4

23

Barcelona Ciudad aeropuerto


PanamaVision of most

connected city…

Checklist for Airport Success

Massive infrastructure

Multi-Modal Terminals

Passenger Comfort

And everything else…

Mobile Connectivity & Wifi

This is Airport and Mobile

For starters: Lack of good reception/signal

Most passengers are “out of network”

This is Airport and Wifi

Panama Has it Right

8,000,000

80% transit

Growing 2x in

next 5 years.

Free Wifi is

being

monetized

indirectly at

Terminal

Passengers Love Free Wifi

Panama Tocumen

Duty Free Engagement

Highest Grossing Duty Free in Latin America

Food Court Dynamic

About 1/3 of restaurants broadcast own Wifi

What’s the Difference? Free Market Dynamics

No locked-out exclusivity contract

Each venue has its own internet link

Several venues broadcast their own Wifi

A few already using it for conversion purposesSplash Screen

Signage Outside

Creative SSID

SharedFi

Photo source: Andrew Brimms

Thank you

Estuardo Robles

VP SharedFi

[email protected]

+1.540.999.8282

Airports - Perfect for Mobile

Mobile host 2013 las vegas estuardo robles airports - perfect for mobile

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