MOBILE FIRST

Cliff Kwan

Verónica Valenzuela

CURRENT MOBILE

PLANNING INFO ARCHITECTURE

Who is the audience? Holiday planners Potential clients Loyal customers Hotel competitors

What do we want them to do? Find all useful information to provoke them to

make a reservation, either at our official website –from any available device- or at OTA’s

Find the hotel attractive

PLANNING INFO ARCHITECTURE

Essential Elements for the mobile experience: Hotel Image and Description Photo Gallery Contact Information Social Media Sharing Platform Videos

PROPOSED MOBILE SITE

HOW IS THE PROPOSED SITE DIFFERENT?

Our proposed version is easier to read, and more attractive through a mobile device.

The original version is the same one used from a desktop without taking in consideration the limitations of mobiles such as the size of the screen.

More social media platforms are present in the new version for making it easier for users to share and get information from authentic guests.

The text was simplified, only essential information was included to prevent the client from getting bored reading.

CONCLUSIONS

It is interesting to be involved in the creation of a mobile website as during the process we needed to think what is essential to be included, what should be avoided and how to make it more user-friendly.

In our opinion, the proposed mobile site accomplishes the goal of creating a nice experience for the user and may generate an increase in sales through the mobile devices.