IBM Mobile First

Davide Albo: Mobile BusinessDevelopment MobileFirst Europe - IBM SWG

Matteo Franciolli: WebSphere Technical Sales and Solutions – IBM SWG

Ridisegnare la strategia mobile del

datacenter con IBM Mobile First

© 2013 IBM Corporation 2

AGENDA

Mobile business overview

- MobileFirst portfolio

- IBM Worklight

Demo: Console

Demo: Application Center

Demo: Integration with IBM EndPoint Manager

Demo: Deploying on IPAS

- IBM Worklight: other integration options

- What they say about IBM Worklight


Mobile is everywhere

Mobile is about transacting

1

96% year to year increase in mobile cyber Monday sales between 2012 and 2011

Mobile enables the Internet of Things

91% of mobile users keep their device within arm’s reach 100% of the time

2

4

3

Mobile is primary

5

90% of users use multiple screens as channels come together to create integrated

experiences

Mobile must create a continuous brand experience

Global Machine-to-machine connections will increase from 2 billion in 2011 to 18

billion at the end of 2022

Insights from mobile data provide new opportunities

75% of mobile shoppers take action after receiving a location based messages 2


Business to Consumer

• Improve customer satisfaction

• Deeper customer engagement and loyalty

• Drive increased sales through Personalized offers

• Customer service

• Competitive differentiator

• Improve brand perception

• Deeper insight into customer buying behavior for up sell and cross sell

• Improve in store experience with mobile concierge services

Business to Enterprise

• Increase worker productivity

• Improved claims processing

• Increase revenue with sales engagements

• Extend existing applications to mobile workers and customers

• Reducing fuel, gas, or fleet maintenance costs where relevant

• Increase employee and business partner responsiveness and decision making speed

• Resolve internal IT issues faster

• Reduce personnel cost (utilizing personal devices instead of corporate devices)

And holds enormous opportunities


Creating business and IT challenges

Top Mobile Adoption

Concerns:

1. Security/privacy (53%)

2. Cost of developing for multiple

mobile platforms (52%)

3. Integrating cloud services to

mobile devices (51%)

Source: 2011 IBM Tech Trends Report

https://www.ibm.com/developerworks/mydeveloperworks

/blogs/techtrends/entry/home?lang=en

Enterprise Business Model Changes • New business opportunities based upon geolocation

• Anytime, anywhere business transactions

• Importance of social business interactions

App Development Lifecycle Complexity • Complexity of multiple device platforms with fragmented

Web, native, and hybrid model landscape

• Connecting the enterprise back-end services in a secure and

scalable manner

• Unique mobile requirements (user interface,

connected/disconnected use, version upgrades, etc.)

• Faster time-to-market demands and iterative delivery

Mobile Security and Management • Protection of privacy and confidential information

• Use of client-owned smartphones and tablets

• Visibility, Security & Management of mobile platform

requirements

https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en




Cross-Platform Development

Catalog Management

App Versioning

Push Notifications

Analytics

Integration

Security

~30%

~70%

Overall Effort

Building a mobile app

seems straightforward,

but a nice interface is

just the tip of the tree.

Mobile goes “deep”


MOBILE FIRST


Expanding our mobile portfolio with new capabilities

125+ patents for wireless inventions in 2012, bringing the total to 270

1H 2012

IBM acquired: IBM Worklight

IBM announced: IBM Endpoint Manager for

mobile devices

Named leader in interactive design

IBM acquired: Emptoris Rivermine Telecom Expense Management

IBM acquired: Tealeaf CX Mobile

IBM announced:

Managed Mobility and MAPM Services

IBM announced:

IBM Security Access

Manager for Cloud

and Mobile IBM announced: IBM Connections Mobile

2H 2012

1H 2013

IBM announced:

IBM acquired: Urban Code DevOps Platform

IBM announced:

IBM MessageSight

IBM announced:

IBM mobile cloud services

Worklight named ‘Best Mobile Development Solution’


Analytics

Security

Management

IBM & Partner Applications

Application Platform and Data Services

Banking Insurance Transport Telecom Government

Industry Solutions

Healthcare Retail Automotive

Analytics

Application & Data Platform

Str

ate

gy &

Desig

n S

erv

ices

D

evelo

pm

en

t & In

teg

ratio

n S

erv

ices

Cloud & Managed Services

Devices Network Servers

IBM introduces the IBM MobileFirst offering portfolio


The IBM Mobile Lifecycle

Scan & Certify

Instrument

Test

Integrate Obtain Insight

Manage

Deploy

Design & Develop


IBM Worklight


Open standards-based

development framework

optimized for code re-use

across device platforms.

Mobile application server provides

mobile-specific administrative,

notifications, analytics and security

services while leveraging existing

investments in data, applications and

infrastructure

Client device layer

enables client-side

security, enforces app

upgrades, secures local

storage and allows access

to device features.

Essential development, runtime and

client device services

IBM Worklight Mobile Application Platform Overview


IBM Worklight Components overview

En

terp

rise B

acken

d S

yste

ms &

Clo

ud

Serv

ices

Worklight Server

User authentication and

mobile trust

Mashups and service

composition

JSON Translation

Adapter Library for

backend connectivity

Sta

ts A

gg

reg

ati

on

Unified Push Notifications

Client-Side App Resources

Direct Update

Mobile Web Apps

Feedback Management

Device Runtime

Cross-Platform

Compatibility Layer

Encrypted and

Syncable Storage

Runtime Skinning

Server Integration

Framework

Reporting for Statistics

and Diagnostics

Ap

pli

cati

on

Co

de

HTML5, Hybrid,

and Native Coding

Optimization

Framework

Integrated Device

SDKs

3rd Party Library

Integration

Bu

ild

En

gin

e

Worklight Studio

Worklight Console

Push /SMS

Management

Reporting and

Analytics App Version

Management

Public App Stores

Worklight Application

Center

Development Team Provisioning

App Feedback Management

Enterprise App Provisioning

and Governance

Blackberry

Android

iOS

Windows Phone

Java ME

Windows 8

SDKs

Mobile Web

Desktop Web

1 2 3

4

5


Speeding the development, testing, integration and management of mobile applications and infrastructure

IBM Worklight goes beyond mobile app UI

creation to deliver mobile optimized,

standards-based, middleware and tools for

enterprise-grade mobile applications and

services creation

Accelerate Development

• Web, hybrid, and native development: open,

flexible, standard-based, multi-screen/omni-

channel

• Functional testing

• Development lifecycle tools and integration

Facilitate App Security and Trust

• Server-enforced authentication

• App authenticity and user-app-device binding

• Secure and syncable on-device storage

• App version enforcement

Enable User Engagement

• Unified push and SMS notifications

• Geolocation and context collections and

intelligence

• Mobile-friendly integration

Support Mobile Analytics

• Efficient acquisition of analytics data

• Development, operational, and business analytics

• Offline and online event management integration "Best Mobile Development Solution" as voted by

SIIA members for 2013 CODiE Awards

IBM Worklight mobile application platform


Multi-platform development with a shared codebase

From the complexity of many…

• Multiple sets of tools & frameworks

• Four codebases to develop and maintain

To the simplicity of one

• One development environment

• One codebase to develop and maintain

IBM Worklight

Windows Android Apple Blackberry

Windows Android Apple Blackberry


Controlled back-end integration

From multiple point-to-point integrations

• Multiple sets of integrations to enterprise

resources to build and maintain

• YOU manage caching, synchronization and

end-to-end encryption

To streamlined, transparent access

• Worklight transforms enterprise data into

mobile-friendly, JSON format

• Worklight Server manages caching, data

synchronization and end-to-end encryption

ERP Engine

App DB

HTTP (REST, SOAP), JMS

SQL SAP

HTTP, CAST IRON

JSON

Worklight Adaptors

WORKLIGHT

SERVER

ERP Engine

App DB Cloud Service

Cloud Service

Windows

Android Blackberry Apple

Windows

Android Blackberry Apple


Centralized push notifications From the complexity of many…

Multiple sets of push services to manage

To the simplicity of one…

Unified push management

Worklight Unified Push Framework

Apple

Apple Push

Windows

Microsoft Push

Feature

Phones

SMS/MMS Brokers

Blackberry

Blackberry Push

Android

Google Push

Windows

Android

Apple Push

Google Push

Blackberry Push

Microsoft Push

SMS/MMS Brokers

Feature

Phones Blackberry Apple


Multiple mobile application development models support

Native Apps

Platform-specific. Requires unique expertise, pricy and long to develop. Can deliver higher user experience.

Native Application

Device APIs

1001010101011101001010010010101110100100110101010101001001001011110010011001010101001010101010010101010101010101010111111000001010101010101001001010101010101000111101010001111010100111010101111100101101111010001011001110

Hybrid Apps - Mixed

User augments web code with native language for unique needs and maximized user experience.

Native Shell

Web Native

Device APIs

<!DOCTYPE html PUBLIC created 2003-12 </p> </body> </html>

10010101010111010010101010101010010010010111100100110010

Hybrid Apps - Web

HTML5 code and Worklight runtime libraries packaged within the app and executed in a native shell.

Native Shell

Web Code <!DOCTYPE html PUBLIC <html> <! - - created 2003-12-1 <head><title>XYZ</title </head> </body> </html>

Device APIs

Web Apps

Written in HTML5 JavaScript and CSS3. Quick and cheap to develop, but less powerful than native.

Mobile Browser

Web Code

<!DOCTYPE html PUBLIC <html> <! - - created 2003-12-12 - - <head><title>XYZ</title> </head> <body> </p> </body> </html>

Browser Access Downloadable Downloadable Downloadable

Browser Access Hybrid Apps - Web Hybrid Apps - Mixed Native Apps


Integrated Mobile Functional Testing

Comprehensive, complete, resilient functional testing

Android and iOS, native and hybrid

Record, edit, and run on mobile devices

Same test runs across multiple devices in

the platform family

Natural language scripts can be used by

developers and non-developers alike

Streamlined, four-step process

1. Record

2. Author

3. Playback

4. Report

Improve quality and time-to-

value with consistent high

quality across your mobile

application portfolio


Worklight Server- Adapters

Query

Update data

Data/Result as JSON

Invoke adapter

procedure

SQL JMS

Worklight

HTTP

Response

1

2 3

4

Caching Mechanism

Universality

• Supports multiple integration technologies and back-end information systems

Read-only & Transactional Capabilities

• Adapters support read-only and transactional access modes to back-end systems

Fast Development

• Defined using simple XML syntax

• Easily configured with JavaScript APIs

Security

• Flexible authentication APIs for back-end connections

• Connected user identity control

Transparency

• Uniform exposure of back-end data for all adapter types

Cast Iron


IBM WORKLIGHT Demo:

Console



En

terp

rise B

acken

d S

yste

ms &

Clo

ud

Serv

ices

Worklight Server


mobile trust

Mashups and service

composition

JSON Translation

Adapter Library for


Sta

ts A

gg

reg

ati

on



Direct Update

Mobile Web Apps

Feedback Management

Device Runtime

Cross-Platform

Compatibility Layer

Encrypted and

Syncable Storage

Runtime Skinning

Server Integration

Framework


and Diagnostics

Ap

pli

cati

on

Co

de

HTML5, Hybrid,

and Native Coding

Optimization

Framework

Integrated Device

SDKs

3rd Party Library

Integration

Bu

ild

En

gin

e

Worklight Studio

Worklight Console

Push /SMS

Management

Reporting and


Management

Public App Stores


Center




and Governance

Blackberry

Android

iOS

Windows Phone

Java ME

Windows 8

SDKs

Mobile Web

Desktop Web

1 2 3

4

5


App version Management

• Remote Disable: Deny access to an app of a specific version on a specific environment

– Ensure users use the latest security fixes

– Avoid using previously installed old versions that are no longer supported


Mobile Analytics Dashboards


IBM WORKLIGHT Demo:

Application Center



En

terp

rise B

acken

d S

yste

ms &

Clo

ud

Serv

ices

Worklight Server


mobile trust

Mashups and service

composition

JSON Translation

Adapter Library for


Sta

ts A

gg

reg

ati

on



Direct Update

Mobile Web Apps

Feedback Management

Device Runtime

Cross-Platform

Compatibility Layer

Encrypted and

Syncable Storage

Runtime Skinning

Server Integration

Framework


and Diagnostics

Ap

pli

cati

on

Co

de

HTML5, Hybrid,

and Native Coding

Optimization

Framework

Integrated Device

SDKs

3rd Party Library

Integration

Bu

ild

En

gin

e

Worklight Studio

Worklight Console

Push /SMS

Management

Reporting and


Management

Public App Stores


Center




and Governance

Blackberry

Android

iOS

Windows Phone

Java ME

Windows 8

SDKs

Mobile Web

Desktop Web

1 2 3

4

5


Application Center

A cross-platform, private mobile app store: (Android, iOS, BlackBerry)

• During development for early builds feed-back and reviews from stakeholders

• Production-ready for deployment to employees

• Supports versioning and updates

• Centralizes rating and feed-back

• LDAP integration of users and groups for access lists and app review, management and installation

• Easy to integrate and simple to run

• Integrates with IBM EndPoint Manager for Mobile Device for production deployment


Redesigned mobile client

New UI

Tablet form factor

Improved navigation (sort, …)

New push notifications for updates

Favorite apps across devices

Enhanced review & feed-back

View all on mobile client

Apps filtered per mobile OS and per

mobile type (iPad vs iPhone)

Improved command line tools

Support of Federated User repositories

on WAS 7

Application Center Mobile Client


Over-the-air (OTA) installation


Feedback and version management


App Center console feed-back views


Worklight

Cluster

Load

Balancer

Backend 1 Backend 2

Worklight

Database

Web SSO

Server

User

https

https

Corporate LAN

Corporate DMZ

IBM Worklight – Typical Topology

Worklight Server

Authentication

JSON Translation

Server-side Application Code

Adapter Library

Client-side App Resources

Direct Update

Mobile Web Apps


Stat

s A

ggre

gati

on

Device Runtime

Ap

plic

atio

n C

od

e

• Cross Platform Technology

• Security and Authentication

• Back-end Data Integration • Post-deployment control

and Diagnostics


IBM WORKLIGHT Demo:

Integration with EndPoint Manager


The IBM Mobile Foundation

• 2 pillars – mobile middleware & MDM

• IBM Worklight for mobile app development, connectivity and management

• IBM EndPoint Manager for mobile devices for device and application management key to BYOD!

Mobile Application Management (MAM)

Mobile Device Management (MDM)

Any apps Worklight based apps


iCloud

iCloud

Sync

iTunes

Sync

End

User

VPN / WiFi Corporate

Network

Access

• Personal Mail / Calendar

• Personal Apps

Corporate Profile

• Enterprise Mail / Calendar

• Enterprise Access (VPN/WiFi)

• Enterprise Apps (App store or

Custom)

Secured by

BigFix policy

Encryption Enabled

IBM EndPoint Manager for mobile devices

• Enable password policies

• Enable device encryption

• Force encrypted backup

• Disable iCloud sync

• Access to corporate email, apps, VPN, WiFi contingent on policy compliance!

• Selectively wipe corporate data if employee leaves company

• Fully wipe if lost or stolen


Agent-based Management

‒ Android via native BigFix agent

‒ iOS via Apple’s MDM APIs

Email-based management through Exchange and Lotus Traveler

‒ Supported platforms: iOS, Android, Windows Phone, Windows Mobile, Symbian

How does Endpoint Manager manage mobile devices?

Category Endpoint Manager Capabilities

Platform Support Apple iOS, Google Android, Nokia Symbian, Windows Phone, Windows Mobile

Management Actions Selective wipe, full wipe, deny email access, remote lock, user notification, clear passcode

Application Management Application inventory, enterprise app store, whitelisting, blacklisting, Apple Volume Purchase Program (VPP)

Policy & Security Management Password policies, device encryption, jailbreak & root detection

Location Services Track devices and locate on map

Enterprise Access Management Configuration of Email, VPN, Wi-fi

Expense Management Enable/disable voice and data roaming


A “Single Device View” enables administrators and helpdesk

personnel to easily view device details and take required action

1


Mobile Foundation Integration Scenario: Worklight +

Endpoint Manager

E’ possibile importare ed integrare applicazioni proprietarie e di terze parti (Apple, Android) attraverso l’Enterprise App Store

E’ possibile integrare e distribuire direttamente app definite in Worklight attraverso l’Enterprise App Store, migliorando il workflow tra lo sviluppo e le Operations impegnate nella distribuzione del SW

Distribute App to

Employees

Export to Endpoint

Manager App Store 2

3

Build app in Worklight 1


IBM WORKLIGHT Demo

Deploy on IPAS


Worklight su IBM PureApplication System • Il pattern Worklight Virtual Application permette di poter effettuare un deplyment in cloud

rapidamente, utilizzando standard tecnologici e consistenti

• Deploiare sia l’IBM Worklight Server che l’IBM Worklight Application Center per IBM PureApplication System

• L’integrazione con Worklight Studio consente la distribuzione diretta dall’ambiente di sviluppo in modalità grafica


IBM WORKLIGHT:

Other integration Options


IBM MobileFirst Offering Portfolio IBM Worklight

integration options IBM WebSphere Cast Iron A Worklight adapter expedites mobile

applications connectivity challenges.

IBM WebSphere

Datapower Out of the box patterns for

web and mobile

applications, including

Worklight

IBM CICS New CICS Mobile Pack includes JSON

data and RESTful interface for simple

and efficient mobile device integration

IBM Operational Decision Manager Supports dynamic remote invocation of

business rules from mobile applications

through Worklight connector

IBM Business Process

Manager Includes Worklight to

build BPM applications for

mobile, and exemplar

toolkit for mobile-ready

coach controls

IBM Integration Bus Includes patterns that automate the generation

of mobile services, adapters, and sample mobile

applications within Worklight

IBM Web Experiences IBM WebSphere Portal and IBM Web Content Manager provide integrated, personalized and

dynamic content to your Worklight apps


IBM WORKLIGHT:

What they say about Worklight


IBM Worklight Platform Benefits Breakdown By Category

Source: Forrester, April 2013


Strengths

“ …designed to enable

organizations to use existing Web

skills with automation of many

mobile requirements”

“ …complemented by IBM's

overall portfolio of Web, cloud and

connectivity capabilities”

“IBM has contributed substantially

to World Wide Web Consortium

(W3C) standards work (including

co-chairing the HTML5 Working

Group), Cordova (PhoneGap) and

Dojo, all frameworks that are

accommodated by Worklight”

“Gartner expects that Worklight

will play a central role going

forward”

IBM Worklight rated “LEADER” by Gartner (2013)


IBM Confidential August 9, 2010

© Copyright IBM Corporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


Backup


IBM WORKLIGHT:

REFERENCES


Air Canada: Perfecting the art of

self-service. How self-service helped

an airline transform their brand

Challenges Air Canada put itself in the shoes of its customers and asked, “Why are we doing this? Why is that process like this? Why is it taking so long?” in order to determine what it could do to innovate and make it simpler for them.

Solution Multi-channel Mobile customer experience

leveraging iPhone, Blackberry and Mobile Web interfaces that use a common back-end services layer built on SOA principles

Mobile Applications supporting 3 LOBs: Air Canada, Air Canada Cargo, and Air Canada Vacations

Benefits Approximate 80% reduction in per-check-in

cost compared to traditional counter check-in

Greater than 50% reduction in time required to

launch new services or channels through the

reuse of existing service assets

Increased customer loyalty by virtue of more

compelling and “stickier” self-service options

like real-time notification

“With our multi-channel platform, we have reduced our

check-in cost by 80%. What used to take us six to eight

weeks to push a new release, now we are able to do in 72

hours. Everything that has to do with development in

testing, we at least saved 50% of the time.”

— Patrice Ouellette, Director of Customer

Solutions and Innovations, Air Canada Home

../../../../../../../../../Local Settings/Temporary Internet Files/retail/pepsico/air-canada-apple.mov


ING Direct creates a

“bank branch in your

pocket”

Challenges ING Direct was looking to take mobile

development in-house and improve their mobile

offerings to drive more business through the

mobile channel. This was especially critical to ING

Direct US as they are an online-only bank.

Solution ING Direct US chose IBM Worklight to develop

and manage their consumer mobile applications.

They leveraged functionality that originated from

their mobile web site in a way that is seamless to

the end user, and they use device features to

implement unique mobile capabilities, such as

camera-based remote check deposit. Their

applications are available in both the Apple App

Store and Android Market.

Benefits New customer experience with mobile as the

channel

Creates new revenue generation opportunity

Simplify consumer experiences

Re-use existing mobile-optimized web content

Support multiple mobile platforms consistently

on a tight schedule


Rohde & Schwarz cuts mobile

development costs by 60 percent

The IBM Worklight platform facilitates

rapid mobile application development

Challenges Rohde & Schwarz wanted to create a mobile enterprise

infrastructure that would help it support multiple devices and create applications for customers,

partners and employees Solution

Using the IBM® Worklight® mobile platform, the

organization can develop and deploy hybrid

HTML5 applications to deliver content across

multiple mobile platforms

Benefits

Reduces multiplatform development costs by

60 percent when developing for five platforms

Provides open interfaces, letting Rohde &

Schwarz connect to and use resources within

its existing infrastructure

Shortens time to market with hybrid

application development across multiple

mobile operating systems

“After lots of evaluations, we decided that Worklight

seems to fit best with our environment and our needs.

Now we are able to deliver exceptional apps in weeks

instead of months.”

~Manfred Metz,

corporate mobility manager, Rohde & Schwarz


TBC Corporation creates a consistent

mobile user experience IBM Worklight

software reduces time to market for

mobile applications

Challenges

TBC Corporation wanted to ensure that its

customers had a consistent experience

whether they visited the company’s websites

from a PC or a mobile device.

Solution

TBC implemented IBM® Worklight software,

which helps enable the company to write a

single instance of code that it can deploy on

multiple mobile device platforms, such as

Android and Mac iOS.

Benefits

Significantly shortens the time to market for

mobile applications

Supports a consistent user experience across

channels and platforms

Reduces the time and resources required for

mobile application development

“Our mobile application portfolio requires complete

flexibility of the UI so we can address customer needs in

our user experience with total control. The IBM Worklight

platform allows us to manage that through standard web

development technologies.”

— John Anthony Capriotti, vice president for

e-commerce and web, TBC Corporation


IBM Worklight Capability: Direct Update

http://www.youtube.com/watch?v=NvNzJtfub4Y

http://www.youtube.com/watch?v=NvNzJtfub4Y


IBM Worklight Capability: Hybrid Applications

http://www.youtube.com/watch?v=uPFoT_MqLY4

http://www.youtube.com/watch?v=uPFoT_MqLY4


IBM Worklight Capability: Application Center

http://www.youtube.com/watch?v=zHnFw70XXX


Per client device Server install

Per application

Per client device Server install

Per application

Not for production

WL

CI

EP

Worklight

Cast Iron

Endpoint Manager

WL

CI

EP

Worklight

Cast Iron

Endpoint Manager

Software for

IBM Mobile

Mobile Foundation

Worklight

Enterprise

Consumer

Enterprise

Consumer

Developer

WL

CI

EP

WL

CI

WL

WL

WL

Per application (additional brand)

Server install ( non production env.)

Per application (additional brand)

Server install ( non production env.)

Enterprise Numero illimitato di app, numero predefinito di mobile devices, numero illimitato di mobile OS

Consumer Numero illimitato di utenti, numero illimitato di mobile devices

Licenze

Cloud Services

L. Meroni - G. Avella

IBM SmartCloud Application Services for

Mobile Applications


IBM MobileFirst Offering Portfolio - Services

Mobile Infrastructure

Strategy and Planning

Network Planning &

Design for Mobile

Industry Solutions

IBM and Partner Applications

Cloud and Managed Services

Mobile Web

Experience Design

SmartCloud Enterprise

& SmartCloud App Svcs

Mobile Device and

Security Management

Mobile Application

Platform Management

Network Management

for Mobile UCC for Mobile

Mobile Strategy

Accelerator

Omni-channel

Experience Assessment Network Integration

Services for Mobile

Mobile Development

& Testing

Mobile Application

Integration

Enterprise Mobile

Enablement

Analytics

Management

Application & Data Platform

Security

Devices Network Servers

Development

& Integration

Services

Strategy &

Design Services

Mobile Application

Management

GTS Services


IBM SmartCloud Application Services, our Platform as a Service, supports the full lifecycle of application development

Application

resources

Application

environments

Application

management

Integration

SmartCloud Application services: platform as a service

Application

lifecycle

Management

and support

Security

Availability and

performance

Infrastructure

platform

Payment

and billing

SmartCloud Enterprise: infrastructure as a service

• SmartCloud Application Services,

IBM’s platform as a service offering,

runs on top of and deploys virtual

resources to IBM SmartCloud

Enterprise, our infrastructure as a

service offering

• SCAS makes application

development and deployment

faster, easier and more cost

effective through:

• preconfigured suites of

cloud-based development

tools

• Workload patterns for

middleware and databases

• Customers access SCAS via the

SCE portal under the “service

instances” tab

• SCAS is included in the SCE

contract: nothing separate to sign

Develop

Deploy

Deliver

IBM SmartCloud


Develop Deploy Deliver

Collaborative Lifecycle Management

Service (CLMS)

• Based on Rational

• Manage requirements and quality

• Centralized tool for collaborative development

Workload Deployment Service

(SCAWS)

• Based on WebSphere Workload Deployer

• Automatic release of Application Patterns

(database, Java, Web and Mobile apps)

• Integrate Middleware Services

• Resources Elastic Scaling

Benefits

• Quick-adoption for new teams , projects , startup

• No Capex investments ( Hardware & Software)

• Self-service resources provisioning with IBM IaaS service (SmartCloud Enterprise)

• Pattern-based application development

• Full DEV-OPS Cycle

• Pay per use

IBM SmartCloud Application Services includes two primary services


SCAS Workload Service extends the value of IaaS

Virtual machine image

Infrastructure service (IaaS)

• Full software stack control

(root access) and responsibility

• Images created through

extend/capture or import

• Traditional server

administration

and management model

• Enables reduced total cost of

ownership (TCO) through

infrastructure elasticity,

automation and standardization

Virtual system pattern

Platform service (PaaS)

Extends IaaS service with:

• Automated deployment of

complex systems using

patterns and scripted install of

software components

• A portfolio of hypervisor

enabled images

• Allows further TCO and time to

value reductions by leveraging

and reusing system patterns

Virtual application pattern

Platform service (PaaS)

• Highly automated application

deployments using expertly

integrated, policy-driven

application patterns

• No responsibility for or access

to infrastructure components

• Includes monitoring, logging

and lifecycle management

services

• Provides an application

platform with automated

lifecycle services

Operating system

Middleware

Runtime

(Meta) Data

Application

Monitoring &

lifecycle

management

(Meta) Data

Application

Operating system

Middleware

Runtime

(Meta) Data

Application

Operating system

Middleware

Runtime

(Meta) Data

Application

Operating system

Middleware

Runtime

(Meta) Data

Application

Included in Included in


IBM SmartCloud Application Services is based on IBM Workload

Deployer technology and leverages IBM WebSphere, IBM DB2, IBM

Worklight and IBM Rational products.

Service categories Service/features SmartCloud® foundation technology

Application lifecycle

• Collaborative

Lifecycle

Management

Service

• Rational Collaborative Lifecycle Management 2012

Rational Team Concert 4.0

Rational Requirements Composer 4.0

Rational Quality Manager 4.0

Application

resources

• Workload service Virtual databases

• IBM Transactional Database Pattern 1.1.0.2 Based on DB2 Enterprise Server Edition 9.7 FP5 and 10.1

• IBM Data Mart Pattern 1.1.0.2 Based on DB2 Enterprise Server Edition 9.7 FP5 and 10.1

Application

environments

• Workload service Virtual applications

Virtual systems

• IBM Virtual Application Pattern for Mobile (Worklight V6.0)

• IBM Workload Deployer 3.1.0.5

• IBM Web Application Pattern 2.0.0.1 Based on IBM WebSphere Application Server v8.0.0.3, Transactional DB

Pattern 1.1.0.2 and and IBM Tivoli Directory Server Version 6.3 (LDAP)

• IBM Application Pattern for Java V1.0 Based on IBM SDK for Java Version 7

• Scaling policies (Shared services based on WebSphere technology)

• HVE1 Images for Virtual Systems

Application integration • Complementary

IBM offerings

• Pure Application Systems

• Cast Iron

Infrastructure • SmartCloud

Enterprise

• KVM2 hypervisor

• RHEL Linux, 64-bit

• x86 1Highly virtualized environment (HVE); 2Kernal-based virtual machine (KVM).

NOTE: This list is subject to change at any time..


Mobile Application Pattern Demo

Service Trial activation (here)

additional info

[email protected]

http://www-935.ibm.com/services/it/it/cloud-enterprise/

mailto:[email protected]

IBM Mobile First

Technology

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