Mobile advertising
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Transcript of Mobile advertising
![Page 1: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/1.jpg)
Mobile advertising
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![Page 3: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/3.jpg)
In the future we will make more
money from Mobile advertising
than online
- A guy from Google
![Page 4: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/4.jpg)
Source : IAB Mobile workshop
![Page 5: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/5.jpg)
Mass MediaEveryone has one …. Or more
PersonalAllow one to one communication
All in one mediaInternet – Radio – TV - Articles
NomadThe right ad in the right location
Always on95% never switch off their phone
Source : IAB Mobile workshop
![Page 6: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/6.jpg)
![Page 7: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/7.jpg)
Source : Wikipedia
![Page 8: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/8.jpg)
Source : Apollo Bravo
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Source : Apollo Bravo
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Source : IAB Mobile Workshop
![Page 11: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/11.jpg)
Mobile ticketing/couponing
Source : IAB Mobile Workshop
![Page 12: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/12.jpg)
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Mobile applications
Source : IAB Mobile Workshop
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Geo location
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![Page 14: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/14.jpg)
![Page 15: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/15.jpg)
Source : e-Marketeer
![Page 16: Mobile advertising](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/16.jpg)
Source : Forrester Research European Mobile Forecast, 7/09 (western Europe)
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Source : Morgan stanley « tech mobile internet report » dec 2009
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