Mobile Advertising Case
4
Mobile Conversion optimized Campaigns for weekend mobile promotion Campaign Strategy: I have made a placement and target audience research and created Mobile search, mobile GDN and AdMob campaigns simultaneously. We have decreased in CPC by 20% for mobile search Ads with mobile bid adjustment and customized ad texts for each single destination which is involved in ticket promotion.
-
Upload
nurullah-ormeci -
Category
Marketing
-
view
299 -
download
1
Transcript of Mobile Advertising Case
Mobile Conversion optimized Campaigns for weekend mobile promotion
Campaign Strategy:
I have made a placement and target audience research and created Mobile search, mobile GDN and AdMobcampaigns simultaneously.
We have decreased in CPC by 20% for mobile search Ads with mobile bid adjustment and customized ad texts for each single destination which is involved in ticket promotion.
Mobile Conversion optimized Campaigns for weekend mobile promotion
Branded Search Campaign Destination Seach Campaign AdMob Campaign – Mobile Intersitital mGDN Display Campagin
Mobile Conversion optimized Campaigns for weekend mobile promotion
Results:
ü 4,62% conversion rate in iOS campaigns
ü 3.53% conversion rate in Android campaigns
ü Over 40% of all online revenue obtained from mobile leads for the fist time.
Mobile Conversion optimized Campaigns for weekend mobile promotion
Nurullah Örmeci
Digital Marketing Manager,Google Certified Partner
linkedin.com/in/nurullahoabout.me/nurullaho
