Why Mobile Advertising
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Transcript of Why Mobile Advertising
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CONFIDENTIAL & PROPRIETARY
Consumers are voting with their time, withtheir passions, and moving into a mediaspace where marketers are simplyuncomfortable following them
-IAB President Randall Rothenberg
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Why Mobile?
PersonalAlways on
Always with you
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The Expansion of the Mobile Internet
Mobile Internet adoption is happening at a faster rate than desktop internet adoption, and the
prevalence of smartphones will continue to drive this trend
In 2009, famed tech analyst MaryMeeker compared adoption ofiPhone/iPod touch to that of AOL and
Netscape in the early 1990s, and found that
adoption of the Apple devices is taking place
more than 11 times faster than that of
desktop internet
The release of the iOS devices has been the
fastest new tech device ramp up in history
Predicts mobile internet market will be at
least 2x the size of Desktop Internet
the pace and force of mobilegrowth is unlike anything I haveever seen
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Why Mobile?
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Per the Mobile Marketing Association, well
see a 124%increase in year-over-yearspending in the US and the top 100 brandswill elevate mobile budgets to a 4% lineitem on the budget.
Mobile Advertising Networks Deliver
$794 Million in Media Spend in 2010
Mobile Marketing spend to increase 59% in
2011
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Smartphone Penetration - ProjectionAll Subscribers Q4 10
Without accounting for innovation and increased adoption to themarketplace Smartphones will be a majority by Q3/4 2011
34%
42% 46%
51%56%
61%69%
66%
58%54%
49%44%
39%
38%
28%25%
21%17%16%
10%
22%
14%13%
19%
31%
62%
72%
81%84%
87%90%
86%
75%
83%79% 78%
Q22008
Q32008
Q42008
Q12009
Q22009
Q32009
Q42009
Q12010
Q22010
Q32010
Q42010
Q12011
Q22011
Q32011
Q42011
Q12012
Q22012
Q32012
Smartphone
Feature phone
Nielsen said today it forecasts more
smartphones than feature phones in the U.S.
market by the end of 2011 -3/30/11
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Why Mobile?
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Basic Functionality (Call,
Text, Email)
Basic Functionality +
Some Applications
(Weather, GPS, Social
Media)
I use my smartphone for
all functionsit's my life
Smartphone Owners
16.7%30.4%
52.9%
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Mobile Advertising
Mobile advertising is three-to fourtimes more effective than onlineadvertising on average, according toInsight Express
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Ad awareness (23%/8%)
Message Association (14%/4%)
Purchase Intent (11%/3%).
Mobile vs Online
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Thank YouHeather Menery
Sales Manager, Mobile Solutions
[email protected]+1.646.812.0050
For more info on Velti go to www.velti.com &
for details on mGage visit www.veltimgage.com
