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clickjoy.com

CLICKJOY

Mobile Advertising Agency

ClickJoy is a full service mobile advertising agency dedicated to marketing excellence. We manage the entire mobile advertising process and proactively analyze key ROI metrics to help ensure success.

Delivering the broadest reach at the lowest cost across multiple carriers/ad networks/publishers for both off deck CPC and on deck CPM campaigns.

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WHY MOBILEmobile here mobile NOW

Reach, Targeted & Effective

o Mobile ads are experiencing 5 - 10x higher CTR’so 53% of smart phone users click on advertisements o Location based advertising is highly effectiveo 24% make purchases via their smart phones o 81% use mobile devices while shopping o More personal and interactive experience

o 5 billion mobile phones in use today

o 66 million mobile Internet users

o Smart phones represent 35% of requests and growing

o More robust targeting options in mobile

MEDIA BUYSmobile here mobile NOW

Mobile AdvertisingCPM (cost per impression): on carrier portalExample: Sprint, Verizon, at&t, Virgin, boost, + more

CPC (cost per click): off carrier portal

Search: KeywordDisplay: Based on Targeting ParametersExample: us, iPhone, categories = sports, games, finance

Ad Units: Text, banners, video and web interstitials, configurable click through actions, tap to video, tap to audio, scrolling shakable, take over branding, location aware, and more.

Targeting: Country, state, handset, category, carrier, publisher

AD TYPESmobile here mobile NOW

Innovative, Interactive AdsClick-to-web: engage users on your mobile landing page

Click-to-download: increase App Store downloads or deliver your branded content such as applications, wallpapers, and ringtones with click-to-download banners

Click-to-map: take users to your nearest branch

Click-to-call: encourage sales by providing one-click access to your call center

Click-to-video: entertain and inform with video initiated from a banner ad

PROCESS

› Requirements for Success Established

› Mobile Marketing Plan Created

› Mobile Ad Networks Selected / Carriers Determined

› Banner Creation / Interactive Media Type Created

› Review Process

› Campaign(s) Created : Across Mobile Ad Networks/Carriers/Publishers

› Go Live with Mobile Campaign(s)

› ROI Metrics Monitored, Dashboard Enabled

› Mobile Campaigns Adjusted Accordingly

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Campaign Overview

DATA DRIVEN

o Campaign and site reportso Campaign pacing reportso Conversion and click-stream datao Download tracking for iPhone, blackberry & androido Dashboard analysis of campaign performance and ROIo Branding and ad effectiveness analysis

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Robust Campaign Reporting & Optimization