#MNBLOGCON 2013: I'll Tumblr for ya

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I’ll Tumblr for ya. Oh my golly I regret this title.

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Transcript of #MNBLOGCON 2013: I'll Tumblr for ya

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I’ll Tumblr for ya.

Oh my golly I regret this title.

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I’m Nora.Nora McInerny PurmortSenior Manager, Social MediaLife Time [email protected]’m very tall

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Quiz Time!

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I Lurve Tumblr.

My first tumble was in 2008. It was deep.

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I’m a Tumblr Hoarder.

TOO TOO MANY MANY

TUMBLRSTUMBLRS, ,

RIGHT?!RIGHT?!

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Myhusbandstumor.com

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Why Tumblr?

You have choices. SO MANY CHOICES!

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Tumblr is a social networkWith a side of blogging.

Share here

Read here

Search + discover

Radar (what’s hot)

Fanmail here

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Tumblr is a blogging platformAnd an easy one at that.

Tumblr.com/register

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Tumblr is a blogging platformI mean, so easy.

Tumblr.com/themes

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Tumblr is a blogging platformLike, really really easy.

Publish here

Your stats

Your blogs here

Tumblr spotlight

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Tumblr is easy.Even on the go

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Tumblr Numbrs

*Confident guesstimate, not actual math.

2007 Founded by David Karp

5 Ranking by Quancast

140,000,000Tumblrs in existence.

95%* Of your favorite memes come from Tumblr

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It’s a rabbit hole.In a good way.

•Facebook – 10.1 minutes (6.75 hours/month)•Tumblr – 14 minutes (1.5 hours/month)•Twitter – 2.8 minutes (21 min/month)

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Your content has a longer life.

•Facebook = 22 hours, 51 minutes •Tumblr = Posts can live for days, weeks or months thanks to tagging and searchability•Twitter = 18 minutes

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Here’s why.

• The “reblog” action in Tumblr creates additional posts around one piece of content

• Search engine indexing surfaces posts with relevant tags within search results, so your content goes beyond Tumblr

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What would I do with a Tumblr?

Oh my goodness, so many things!

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You could make a digital scrapbook

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You could find funny things.

Rappersdoingnormalshit.tumblr.comRichkidsofinstagram.tumblr.com

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You could find beautiful things.

Cabinporn.tumblr.com Oldloves.tumblr.com

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You can collaborate and crowdsource

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You can ditch your baby book.

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You can host your wedding.

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You can start your zero dollar meme idea

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You can keep track of what your coworker eats.

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You can host a fundraiser.

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You could start a f*ck yeah blog.

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Can I make money on Tumblr?

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What would my company do with a Tumblr?

So many possibilities!

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You could host an online store.

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You could breathe new life into your brand.

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Or have an awesome blog.

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Or just a really weird one.

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Could we buy ad space?Kind of.

Tumblr radar.Tumblr spotlight.

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Nora’s hot Tumblr tips.• Tumblr is only as good as the Tumblrs you follow

• Tag. Tag. Tag. Tag. Tag. • Search and connect. Send fan mail. Reply and reblog.

• Open the “submit” and “ask me” sections to let people connect with you.

• Want your Tumblr to be bloggier?– Installing Disqus comments is easy– Code is available for Pinterest, Facebook and Tweet buttons

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@noraborealisMyhusbandstumor.comNoraborealis.com

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Appendix: My favorite MN Tumblrs

Hollygonightly.tumblr.comFoyobli.tumblr.comBirchandflannel.tumblr.comHighplainsthrifter.tumblr.comSomethingtogrow.tumblr.comSteakandunicorns.tumblr.comMinneapolisfuckingrocks.tumblr.comtwincitiestumblrmeetup.tumblr.comEvanCarpenter.tumblr.comStuffaboutminneapolis.tumblr.com

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Appendix: My favorite Misc. Tumblrs

Stuff:Nationalgeographicdaily.tumblr.comTinafeysays.tumblr.comHeartexplosion.comMinimalistdesks.comThingsorganizedneatly.comCalivintage.tumblr.comModcloth.tumblr.comJcrew.tumblr.comGoldduststevie.tumblr.comOfakind.comTallgirltales.tumblr.com