#MNBLOGCON 2013: I'll Tumblr for ya
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Transcript of #MNBLOGCON 2013: I'll Tumblr for ya
I’ll Tumblr for ya.
Oh my golly I regret this title.
I’m Nora.Nora McInerny PurmortSenior Manager, Social MediaLife Time [email protected]’m very tall
Quiz Time!
I Lurve Tumblr.
My first tumble was in 2008. It was deep.
I’m a Tumblr Hoarder.
TOO TOO MANY MANY
TUMBLRSTUMBLRS, ,
RIGHT?!RIGHT?!
Myhusbandstumor.com
Why Tumblr?
You have choices. SO MANY CHOICES!
Tumblr is a social networkWith a side of blogging.
Share here
Read here
Search + discover
Radar (what’s hot)
Fanmail here
Tumblr is a blogging platformAnd an easy one at that.
Tumblr.com/register
Tumblr is a blogging platformI mean, so easy.
Tumblr.com/themes
Tumblr is a blogging platformLike, really really easy.
Publish here
Your stats
Your blogs here
Tumblr spotlight
Tumblr is easy.Even on the go
Tumblr Numbrs
*Confident guesstimate, not actual math.
2007 Founded by David Karp
5 Ranking by Quancast
140,000,000Tumblrs in existence.
95%* Of your favorite memes come from Tumblr
It’s a rabbit hole.In a good way.
•Facebook – 10.1 minutes (6.75 hours/month)•Tumblr – 14 minutes (1.5 hours/month)•Twitter – 2.8 minutes (21 min/month)
Your content has a longer life.
•Facebook = 22 hours, 51 minutes •Tumblr = Posts can live for days, weeks or months thanks to tagging and searchability•Twitter = 18 minutes
Here’s why.
• The “reblog” action in Tumblr creates additional posts around one piece of content
• Search engine indexing surfaces posts with relevant tags within search results, so your content goes beyond Tumblr
What would I do with a Tumblr?
Oh my goodness, so many things!
You could make a digital scrapbook
You could find funny things.
Rappersdoingnormalshit.tumblr.comRichkidsofinstagram.tumblr.com
You could find beautiful things.
Cabinporn.tumblr.com Oldloves.tumblr.com
You can collaborate and crowdsource
You can ditch your baby book.
You can host your wedding.
You can start your zero dollar meme idea
You can keep track of what your coworker eats.
You can host a fundraiser.
You could start a f*ck yeah blog.
Can I make money on Tumblr?
What would my company do with a Tumblr?
So many possibilities!
You could host an online store.
You could breathe new life into your brand.
Or have an awesome blog.
Or just a really weird one.
Could we buy ad space?Kind of.
Tumblr radar.Tumblr spotlight.
Nora’s hot Tumblr tips.• Tumblr is only as good as the Tumblrs you follow
• Tag. Tag. Tag. Tag. Tag. • Search and connect. Send fan mail. Reply and reblog.
• Open the “submit” and “ask me” sections to let people connect with you.
• Want your Tumblr to be bloggier?– Installing Disqus comments is easy– Code is available for Pinterest, Facebook and Tweet buttons
@noraborealisMyhusbandstumor.comNoraborealis.com
Appendix: My favorite MN Tumblrs
Hollygonightly.tumblr.comFoyobli.tumblr.comBirchandflannel.tumblr.comHighplainsthrifter.tumblr.comSomethingtogrow.tumblr.comSteakandunicorns.tumblr.comMinneapolisfuckingrocks.tumblr.comtwincitiestumblrmeetup.tumblr.comEvanCarpenter.tumblr.comStuffaboutminneapolis.tumblr.com
Appendix: My favorite Misc. Tumblrs
Stuff:Nationalgeographicdaily.tumblr.comTinafeysays.tumblr.comHeartexplosion.comMinimalistdesks.comThingsorganizedneatly.comCalivintage.tumblr.comModcloth.tumblr.comJcrew.tumblr.comGoldduststevie.tumblr.comOfakind.comTallgirltales.tumblr.com