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Cloud-based Digital Asset Management

This demonstration will show Harris Invenio (Digital Asset Management) using the power of Windows Azure cloud in both breaking news and national event scenarios. In the breaking news scenario we will show a citizen journalist takes video footage of a newsworthy event. The video is then sent to the news station which stores their footage on Windows Azure. Once the video arrives in the cloud, the video is encoded to be streamed over a variable bit-rate network. Finally, the video is streamed to a producer who decided if the footage is applicable to their broadcast of the story. In the national event scenario we will show Joseph please include what this would entail.

Cloud-based Transcoding

Digital Rapids is showcasing the new 2.0 version of the award-winning, high-volume, enterprise-class Digital Rapids Transcode Manager® software. The new cloud transcoding capabilities of Transcode Manager 2.0 are being demonstrated on the Windows Azure cloud services platform, offering seamless integration between on-premises and cloud-based media processing. Transcode Manager 2.0 combines outstanding quality, intelligent automation, and exceptional performance for transforming media between acquisition, production, archive and distribution formats. Transcoding tens of thousands of clips daily for many of the world’s largest media organizations, Transcode Manager expands multi-screen opportunities with output for all viewing platforms from mobile devices to traditional television.

Cloud-based Digital Content Management

Digital Content Management solutions from TechPath enable companies to better leverage their digital assets by providing workflow, automation, collaboration, security and business process management capabilities. The solution enables deep integration with critical systems and applications, allowing companies to leverage their existing IT investments as well give controllable access to customers and partners along the media value chain.

TechPath Digital Content Management solutions use key technologies like Microsoft SharePoint 2010 and Silverlight to enable cross-platform support for Tier 1 browsers. The Solution enables an incremental approach to leveraging the cloud through Azure integration.

Cloud-based Content Security

BuyDRM, in conjunction with Elemental and Cognizant, will demonstrate two prototypes for future content security models in the cloud. The first demonstration will show how KeyOS deployed in the Azure cloud can enable large-scale encryption for Smooth Streaming using PlayReady. Using the KeyOS Encryption Service For Windows, we will package 1Tb of Smooth Streaming content in parallel in a fraction of the time required in today’s model. The second demonstration will show a model for real-time content security where Smooth Streaming content is individually watermarked, encrypted and then streamed in real-time via IIS in Azure.

Cloud-based Content Collaboration

Arvato’s ScreenerONE content collaboration service enables TV- and film production companies to share audio and video content across teams and sites during the production process. Digitized content is uploaded to the platform and can then be accessed from anywhere using a standard Web- Browser. Additional capabilities include content storage, metadata management, and staging content for multi-channel distribution. The service is based on the Microsoft cloud computing platform Windows Azure and is accessed through a cross-platform Silverlight-based client.

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Digital Living Room and Device Showcase

Overall DescriptionThe Microsoft Media Platform provides a comprehensive set of functions to support encoding, deliver-ing, and playing rich media for virtually any type of network-connected device. At NAB 2011, we are featuring three separate areas where visitors can experience fully immersive media experiences across the TV, PC, Mac, and devices.

Living RoomIn partnership with Hypershow, NVIDIA, and SRS Labs, Microsoft brings you into a truly immersive living room experience. Hypershow uses the Microsoft Media Platform, NVIDIA 3D Vision, and SRS CircleSurround 3D to power a Silverlight-based enhanced 3D movie with immersive action. By combin-ing a lean-back viewing experience with relevant interactive exploration, the audience becomes even more engaged than before. Content owners benefit from longer viewing times, a dynamic marketing channel, and integrated commerce and social networking features. The Living Room also features Xbox 360 media and entertainment experiences and advanced set-top-boxes showcasing the latest in high definition streaming content delivery.

Device CountersThe Microsoft Media Platform brings media experiences to life across platforms, from PCs to iOS devices. See how the Silverlight Enhanced Movies experience from the Living Room is available on a PC, Mac, Windows tablet, and Windows Phone 7 devices. Next, check out our Continuous Client, which lets you pause what you’re watching on one device, and then on another device keep playing from where you left off. Finally, learn how customers are using Microsoft Media Platform technologies to deliver their TV Everywhere offerings across today’s complex device ecosystem using PlayReady DRM and IIS Smooth Streaming.

Microsoft at NAB 2011Booth Demo Guide

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Microsoft’s Multiscreen Continuous Client “Starter Kit” enables content providers to deliver an uninter-rupted and continuous media experience across multiple devices. With this solution, content providers can deliver functionality which allows users to play media on one device, such as a PC, PAUSE it, and later resume playback on the same device or on another, such as a Windows Phone 7. In addition, the solu-tion offers personalization and socialization features such as Bookmarks and Bookmark sharing. This solution can be easily deployed to Windows Azure, leveraging the cloud’s great elasticity, in your data center or to a third party data center.

Cloud based video delivery services

Level 3 Communications and Microsoft, in collaboration with MPS Broadband, Fox, and Sky, will be demonstrating advances in cloud-based video delivery services. This workflow will utilize Level 3 Vyvx cloud-based video acquisition for both live- and file-based video, and live encoding. It will also show cloud-based Microsoft Expression Encoder and publishing point control, content management, and video transcoding in the Windows Azure cloud. Finally, the demonstration will use Level 3 cloud-based CDN services, including live video transmuxing with IIS Media Services 4 (including conversion of IIS Smooth Streaming into Apple HLS) running on Windows Server, and CDN caching delivery.

Personalized video across all screens

Ooyala is personalizing video across all screens. See how our suite of connected video technologies and services make it easy for publishers to transcode, manage, deliver, analyze, syndicate, and monetize video. Ooyala will also show its SharePoint integration and how video can be delivered securely, with ads and paywalls, over Flash, Silverlight and HTML5.

Live video workflow tied to Azure CDN

iStreamPlanet is demoing their new Director 3.1 multi-platform Digital Asset Management. The demo shows ability to manage customer content throughout its entire life cycle from the ingest process through transforming, metadata management, securing, monetization, publishing, delivery and tracking and analyzing performance and usage across multi-platforms.

Additionally, iStreamPlanet is showing off their integrated live video workflow with the Azure CDN. This includes live IIS Smooth streaming of the Microsoft Mix Keynotes, 1080p live streaming, along with live streaming to the Windows Phone 7 and Live Apple HLS Streaming to iPhone and iPad.

Video content management tied to Azure

Polycom Video Content Management will showcase Accordent Media Services – Powered by Azure™, a new product being launched at NAB that enables customers to enjoy the award-winning video content management capabilities of the Accordent Media Management System made available as a cloud-based solution leveraging the power of Microsoft’s Azure hosting infrastructure. The new service enables or-ganizations to rapidly and cost effectively deploy a single, secure, searchable video content management solution for all video assets – from CEO-caliber shareholder meetings, to routine video calls between end points or end user desktops – and extract optimal productivity benefits without adding IT staff or making major capital expenditures on networking or storage hardware.

Content Direct: end to end video monetization

CSG will demonstrate Content Direct, a complete end-to-end video monetization solution, delivering premium content to any device, including Android, iPad, iPhone, Tablets, PC/Mac, Connected TV’s and Set-Top Boxes, while offering a high-quality, HD experience and the highest level of content protection available. Additionally, CSG will reveal Content Direct’s innovative Digital Locker, allowing content owners to seamlessly manage their end user’s content across a variety of consumer devices, as well as its robust and intuitive commerce, advertising and hybrid models. These include one-time purchase and subscrip-tion models with support for bundling, discounting and promotional coupons, allowing for dynamic control over packaging, pricing and up-selling of both live and archived video content, merchandise and related saleable items.

IP broadcast monitoring

Volicon Observer Professional® is a 24x7 video recording appliance that provides cost-effective content monitoring and compliance logging for broadcast and media monitoring professionals to quickly sched-ule, record and search key media mentions on an intuitive web interface. Based on Microsoft Silverlight, Observer Pro serves as a cross-platform/browser solution that includes (EPG)-based Scheduled Recording Module for scheduled, selective recording, auto-complete assisted search of closed-caption text, rough-cut editing and export tools to trim and export to H.264, .MP2, .MP4, and .FLV formats, and multiple channels of recording for SD & HD, archiving up to 90 days of storage with closed-caption text.

Live broadcast encoding

Live Broadcasting: Choosing the Right Hardware

Whether you’re purchasing new hardware or trying to make do with your existing machine, understand-ing the capabilities of your hardware is imperative to successfully deliver a live broadcast. There are many factors that affect performance, from encoding settings to processor speed, that make hardware selection a challenge. That’s exactly why we created the Live Performance Tool. Learn how to test your computer’s ability to encode in real-time and how to optimize your encode settings for live broadcasting jobs. We’ll also show you how to take advantage of GPU accelerated encoding utilizing NVIDIA GPUs with CUDA technology and Intel’s new Sandy Bridge architecture.

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SolutionPartner/Msft Group Demo Description

Screen capture utility

Create Compelling Demos with Expression Encoder Screen Capture

Come check out Expression Encoder’s screen capture utility, a free, high-resolution tool that Lifehacker reviewed as “great for how-to recordings, demonstrations, and other desktop video capture needs.” We’ll show you how to develop a workflow to quickly get your demos up and running, from screen capture to editing, encoding and publishing.

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Business Intelligence

iDecentrix’s BIAnalytixTM, is a media centric business intelligence solution that transforms the overwhelming volume of data created daily by diverse media transactional systems into meaningful, actionable information and analysis. BIAnalytixTM delivers analysis, reports, pivot tables, graphs, and charts via a wide range of technologies to both mobile and static users. Users can access the power of BIAnalytix with their Microsoft Windows Phone 7, a Windows 7 slate platform, or from their Windows desktop. Analytics can be delivered through email, web portals, or our custom mobile clients. BIAnalytix: using the SQL Server 2008 stack to turn a deluge into decisions.

Media Dynamics

S4M’s Dynamics Media is an out-of-the-box software solution for all of your Linear and Non-Linear broadcast management needs. Built on Microsoft Dynamics AX, it is the only solution that comes with extensive media-related standard functionality, but is still easily adoptable and scalable!

Dynamics Media consists of two different broadcast related modules that focus on Channel Management and Media Sales: The Dynamics Broadcast module provides the combination of license; material and as-set management; and program planning, while the Dynamics AdSales module focuses on air-time sales. The result is the perfect all-in-one broadcast management solution!

Media XRM In today’s competitive market, building and maintaining relationships with advertisers, subscribers, content providers, and content licensees is more important than ever for media companies. The Media XRM exhibit demonstrates how media companies can use Microsoft Dynamics CRM 2011 Online to• gain deeper customer insight by profiling their advertisers and subscribers• drive advertising revenue by effectively supporting the advertising sales process for print, TV, radio,

and online media• increase subscription revenue by effectively following up on trial subscriptions• improve customer satisfaction by handling customer service requests effectively• reach customers through direct marketing campaigns

Editorial Collaboration & Mobile Journalism

Based on the new version of Microsoft Solution Framework for Editorial Collaboration and Mobile Journalism, Conciety will demonstrate IQon Media Solution Framework – a “Cloud” based solution running on Microsoft Office 365, enhanced with audio and video capabilities. Via a browser-based portal and working with Exchange Online, SharePoint Online, and Lync Online, the product enables journalists and editors to share story proposals, plan event coverage, manage resources, gather content, and plan output across multiple channels. Mobile journalists can access the portal from anywhere, using any browser enabled mobile device, tracking story proposals, task assignments, and filing content with the editorial office.

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You are the controller. No gadgets, no gizmos, just you! Kinect for Xbox 360 brings games and entertain-ment to life in extraordinary new ways without using a controller. Imagine controlling movies and music with the wave of a hand or the sound of your voice. With Kinect, technology evaporates, letting the natural magic in all of us shine.

103” Win7 Touchscreen for Broadcasters

UI Centric will be showing a variety of broadcast-centric applications showcasing some of the latest features in Silverlight, WPF and IIS Smooth Streaming. As well as phone and slate applications UI Centric will be demonstrating a multi-touch video editor created especially for the NAB show and running on a new 103” multi-touch surface from Lumio.

103” Win7 Touchscreen for Broadcasters

Lumio’s Crystal Touch TM, is a high resolution, high brightness, fast response, cost-effective, optical touch screen system that turns any LCD, Plasma Display, or Video Wall into an multi-touch interactive surface allowing up to six simultaneous touches when used with Windows 7. Lumio has developed a prod-uct range of touch overlays for LCD and Plasma displays from 26” to 103” and for video walls up to 200”.

White space OTT video via Xbox

ADAPTRUM

Under Special Temporary Authority from the U.S. Federal Communications Commission, Microsoft Research and Adaptrum will be demonstrating fully interactive Xbox HD video streaming over these spectrum bands. The demonstration shows that heretofore unused spectrum below 700 MHz can be put to good use, while protecting incumbents, such as broadcasters, from interference. The demonstration uses a FCC rule-compliant white space system consisting of an Adaptrum base station unit, an Adaptrum client unit, and a channel list server running Microsoft TV white space database software.

www.microsoft.com/media