Micro-nano electronics challenges in KDT

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INTERNAL We transform automotive mobility Viewpoint of a car manufacturer Micro-nano electronics challenges in KDT

Transcript of Micro-nano electronics challenges in KDT

Page 1: Micro-nano electronics challenges in KDT

INTERNAL

We transform automotive mobility

Viewpoint of a car manufacturer

Micro-nano electronics challenges in KDT

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INTERNAL

TECHNOLOGY AND ARCHITECTURE MUST GO HAND IN HAND TO ENABLE CONTINUOUS INCREMENTAL FURTHER DEVELOPMENT

INDUSTRIES ARE CHALLENGED BY FUTURE TECHNOLOGIES

2020 2024 2026 2028 2030 +2022

DIGITAL

SERVICES

IoT

Augmented

Reality

AI

MACHINE

LEARNING

NEUROMORPHIC

HARDWARETSN

COMPUTING

PLATFORMS

AUTONOMOUS

DRIVING LEVEL 4

Edge

Computing

Quantum

Computing

Intelligent personal

assistants

Sensors intelligent

energy

Virtualization

Conversational

Commerce

Stream

Analytics

M2M

HARDWARE/

SOFTWARE

CODESIGN

Mixed

criticality

Power

efficiency

5G

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DISRUPTIONS ARE TRANSFORMING THE AUTOMOTIVE INDUSTRY

New electronics & energy storage

Advanced algorithms

to reduce energy consumption

Autonomous driving

Diverse mobility

Connectivity

Electrification

• Shared mobility services and robo taxis

• Customized driver experience

• Need for unlimited reliability

• Higher demand for computing power &

communication

• Built-in sensors and actuators

Integrated third-party services

Over-the-air updates

Partial cloud-based operation

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REGARDING SOFTWARE: WE ARE AT A POINT WHERE WE NEED TO RE-MANAGE COMPLEXITY…

IMPORTANCE OF THE DIGITALIZATION OF VEHICLES

Inter-car Connectivity High Complexity Cloud – Data Based Revenue

Models

Mobility Services

Mechanik

Vehicle

Architecture

Energy/

charging

ComfortInfo-

tainment

ConnectADAS/

AD.AP

Drivetrai

n

Elektronik

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REGARDING SOFTWARE: WE ARE AT A POINT WHERE WE NEED TO RE-MANAGE COMPLEXITY…

IMPORTANCE OF THE DIGITALIZATION OF VEHICLES

Inter-car Connectivity High Complexity Cloud – Data Based Revenue

Models

Mobility Services

Mechanik

Vehicle

Architecture

Energy/

charging

ComfortInfo-

tainment

ConnectADAS/

AD.AP

Drivetrai

n

Elektronik

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70 ECU‘S PER CAR ...

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... ~ 200 SW-SUPPLIERS …

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SOFTWARE IN TODAY’S VEHICLES IS BEING DEVELOPED WITHOUT A COMMON OPERATING SYSTEM OR A

STANDARDIZED PLATFORM

... COUNTLESS CONNECTIONS BETWEEN ECU‘S AND SW-FUNCTIONS

Mobility Services

Mechanik

Vehicle

Architecture

Energy/

charging

ComfortInfo-

tainment

ConnectADAS/

AD.AP

Drivetrai

n

Elektronik

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SOFTWARE IN TODAY’S VEHICLES IS BEING DEVELOPED WITHOUT A COMMON OPERATING SYSTEM OR A

STANDARDIZED PLATFORM

... COUNTLESS CONNECTIONS BETWEEN ECU‘S AND SW-FUNCTIONS

Mobility Services

Mechanik

Vehicle

Architecture

Energy/

charging

ComfortInfo-

tainment

ConnectADAS/

AD.AP

Drivetrai

n

Elektronik

Apps

Smartphone

Architecture

Hardware

Plattform

App Store SDK FrameworkiOS

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... COUNTLESS CONNECTIONS BETWEEN ECU‘S AND SW-FUNCTIONS

Mobility Services

Mechanik

Vehicle

Architecture

Energy/

charging

ComfortInfo-

tainment

ConnectADAS/

AD.AP

Drivetrai

n

Elektronik

Apps

Smartphone

Architecture

Hardware

Plattform

App Store SDK FrameworkiOS

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Vehicle Software Platform & One Digital Platform

Volkswagen „VW.os“

Volkswagen Automotive Cloud

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THE KEY TO SUCCESS IS MASTERING SOFTWARE COMPLEXITY

1 0 001 11 1

1 0 01 01 1

0 1 101 11 1

1 0 000 11 1

0

CUSTOMER EXPERIENCE

CORE COMPETENCE

INDIVIDUALIZATION

INNOVATION

SOFTWARE ENABLES THE

INDIVIDUALIZATION OF EACH CAR

SOFTWARE IS AT THE CENTER OF THE

CUSTOMER EXPERIENCE

SOFTWARE IS BECOMING A CORE

COMPETENCE IN THE INDUSTRY

SOFTWARE ENABLES INNOVATIVE BUSINESS

MODELS

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“People who are really serious

about software should

make their own hardware.”

Alan Kay (Steve Jobs)

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Success stories of companies in similar situations

Amazon Web Services

System on Chip(SoC)

Software /Operating System (OS)

Device

Company

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HARDWARE/ SOFTWARE CODESIGN FOR AUTOMOTIVE ELECTRONICSVIRTUAL PROTOTYPING FROM DEVICE TO SYSTEM/ VEHICLE LEVEL

SEMICONDUCTOR TODAY

• All virtual development process

• Hardware/ Software CoDesign

• Virtual Prototyping

• Simulation models

• Industry standard

DEVICE

DEVELOPMENT

DEVICE

APPLICATION

AUTOMOTIVE TODAY

• Non virtual development

process

• No virtual prototypes

AUTOMOTIVE TOMORROW

• All virtual development process

• Hardware/ Software CoDesign

• Virtual Prototyping

• Complex system level simulation

• Industry standard

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Thank You

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