Metro-SEO | Web Marketing101
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Transcript of Metro-SEO | Web Marketing101
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SEO 101
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Prime Google Real EstatePresenter: Lindsay Myers
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Spelled Out
SEO : Search Engine Optimization
Organic – relies on the democratic nature of the webWork and effortSelf-sustainingInitial expense
Presenter: Lindsay Myers
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How Search Rankings WorkPresenter: Lindsay Myers
"They " are looking at...
KeywordsCodeContentLinksWhitehat vs. Blackhat
Title
Description
(Source: http://www.bruceclay.com/searchenginerelationshipchart.htm)
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Choose Keywords CarefullyPresenter: Lindsay Myers
Ever try searching for you business without using its name? How do people search for you?
Choose the right Keywords! A little analysis goes a long way.
Differentiate your website from others offering the same product or service.Target your market by including Geo-location details.
Your targeted Keywords should be included in:
TitleDescriptionContent (preferably 1st paragraph)
Remember: Each page should have its own Keywords.
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LinksPresenter: Lindsay Myers
Another important Ranking factor...
Each Link into the website is considered a 'vote'.
Popularity - How many and how often?
Authority - Do you answer a question?
Geo-location - Where you at?
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Quality LinksPresenter: Lindsay Myers
How can I generate links? Choose quality over quantity.
Linkedin.comFacebook.comTwitter.comYelp.comMidtowngrid.comYour own industry and community affiliations...
...and don't forget to check for 'missed opportunities'.
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SEO ExpectationsPresenter: Lindsay Myers
Beware of the "Google #1" guarantee.
Make sure you understand what is being promised.
No “one size fits all” solution.
Expect 4 months to achieve sustainable organic search rankings.
Don't forget about “Real Life Optimization”.