Social Media

Marketing101

Facebook: Property Pages

Presented by Jolene Sopalaski

#1 Rule of Facebook Marketing

What is Facebook Marketing?

Engagement

Is The Key

Step One: Connection

How do we do this?

How & Who in 2013

• 67% of Internet Users Are On Facebook

• 37% of usage is via Smart Phones

• 27% of usage is via Tablets

Age of Facebook Users

• 83% are 18-29 years old

• 77% are 30-49 years old

• 52% are 50-64 years old

• 32% are 65 and up

Where do they live?

• 70% are Urban Dwellers

• 67% are Suburban Dwellers

• 61% are Rural Dwellers

Education Level

• 65% College Graduate

• 69% Some College

• 63% Less Than High School/HS Graduates

Ethnic Background

• 65% White-Non-Hispanic

• 68% Black-Non-Hispanic

• 72% Hispanic

Income Level

• 68% -More Than $75K

• 66%-$74K

• 6%-$49K

• 72%-Less than $32K

Step2: Creating Content

Three Types of Content

Visual Content

39% Higher

Engagement

• Memes

• Cartoons

• Beautiful Photos

50% of Facebook Users

Comment on a photo 1-2

times a week posted by

another user. 20%

comment once a day.

Entertaining Content

People want to be entertain

• Images

• Simple but noteworthy text

update

• Updates that link to an

entertaining blog

post, video, SlideShare or

GIF are also highly

shareable.

Contest=Entertainment

Increases Engagement by 25%

Contest Can Be:

• Photography

• Video-Tour

• Bingo

• Word Search• Trivia

Educational Content

Think of your page like

a news paper!

People Like

Information

-Community Events

-Health News

-How to

-Reviews