Internal: Web Designer, Sales Consultant, and Web Developer

External: Blogs, Press Release, Video, Book marking, Articles, Social Media.

S: No ON Page Task Department Implement

1 Keyword Analysis SEO Developer

2 Page Title SEO Developer

3 Meta Description SEO/ Developer

4 URL SEO Developer

5 Heading Tags SEO Developer

6 Page Content SEO/ Developer

7 Internal Links SEO/Developer Developer

8 Images Designer/SEO/Developer Developer

9 Canonical Tag Developer Developer

10 Bread Crumbs Developer Developer

11 XML. Site Map File Developer Developer

12 Google Analytic/Google Web master

SEO/Developer Developer

13 Schema.org SEO/Developer Developer

Knowledge:

SEOMOZ.COM, SEO Guide

Tools:

1. Google keywords planner 2. Word Tracker Tool

Step 1: Keyword Analysis

Read the page’s content and identify two (2) keywords that are most relevant to the overall page content. Choose one (1) primary keyword relevant to the page’s content and one variation of that keyword (e.g. plural variation or two closely related keywords) per page. If you can’t identify one primary keyword for a page, you’ll need to create new website pages to separate the different content. If it’s not clear to you what page is about, then your visitors and the search engines won’t be able to understand the page either.

Tools for Keywords Analysis: (1) Google Keyword Planner Tool (2) Word Tracker Tool (3) Competitor Analysis

Search with your product keywords and the tool will give more combination of keywords

Download all keywords from both tools. Search in Google with your product keyword and find the top 5 website, collect

keywords from those websites keyword. Combine all keywords together; pick the repeated keywords from the list. Use Google Keywords Trends tool to find out the trends of the keyword by geographic Download the high trends keywords. Use Google Keyword planner to find the Keywords search volume, Pick the high search

volume keyword.

Step 2: Page Title

The page title appears as the blue, bolded, underlined text on a Google search results page, and also on the top left the browser bar. The page title should follow these guidelines:

Be under 70 characters with no more than two long-tail keywords per page title The primary keyword should appear first Each keyword phrase should be separated by pipes (|) Each page title on your website should be unique

Except for your homepage and contact us page, each page title should NOT include your business name

Step 3: Meta Description

The Meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result, or a result above or below you.

Think of it as a call to action. The Meta description should follow these guidelines:

Be under 150 characters (but not under 100 characters; take advantage of the space you have) Incorporate the primary keyword and at least one secondary keyword Provide a valuable, compelling reason for why someone should visit the page Include keywords in a conversational format; don’t just cram in keywords for the sake of listing

them

Step 4: URL

The website page’s URL should include the primary keyword. Each word in the URL should be separated using dashes (-). e.g. www.examplesite.com/inbound-marketing-software

Step 5: Heading Tags

The page should have one H1 heading tag that incorporates the primary keyword, and should align with the page title and the URL or the page. This H1 tag should appear at the top of the page and should be the first thing people see when they arrive on a page.

Step 6: Page Content

Use your primary keyword a few times throughout the page’s content. Don’t overthink keyword density or placement, you should mention them naturally. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page. Also mention the secondary keywords when you can.

Step 7: Internal Links

If you mention the primary keyword of this page on other pages within your site, then link to this page using the primary keyword as the anchor text. For example, you should link to a page about inbound marketing software using the anchor text “inbound marketing software.” To make sure this is completed, take a moment to create one (1) or two (2) links on related pages that link back to the page you’re optimizing.

Step 8: Images

Any images used on the page should be optimized so that search engines can “read” the image. Optimize the most prominent image on the page using the primary keyword, and then use the primary and secondary keywords for any other images. Images can be optimized in two ways:

File name: Each word should be separated with dashes (-), e.g. inbound-marketing-software.jpg ALT text: The alt text should match the file name, without dashes, e.g. Inbound Marketing

Software

If you are unable to change image file name or if it’s too time consuming, then only change the most prominent images’ alt text using the primary keyword.

Step 9: Canonical Tag

The major search engines introduced the rel="canonical " element. This is another utility to help fight duplicate content.

Step 10: Breadcrumbs

They allow your users to easily navigate your site. They allow search engines to determine the structure of your site more easily.

Step 13: Schema Markup Help Website Rank

Schema.org makes it much easier to find important information on websites and point it out to search engines so they can more easily understand what pages on the website are about.

S:No Off Page Task Department Source Implement

1 Blogs Submission SEO/ Sales Consultant Google SEO

2 Articles Submission SEO/ Sales Consultant Google SEO

3 Press Release SEO/ Sales Consultant Google SEO

4 Social Media SEO Google SEO

5 Social Book Marking SEO Google SEO

6 Directories Submission SEO Google SEO

7 RSS Feed Submission SEO Google SEO

8 Video Submission SEO Google SEO

9 Email SEO/ Designer SEO

Blogs steps:1. There are many blogs available in the web, But blogspot.com is a best blogging site.

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Once you logged in your blog you see the list of blogs with heading, click the create new button

Write your content here

Give your Blog post title.

12.

Article steps:

1. There are many Articles sites available in the web, here is one articles site. For each articles you have to register and create your own profile. I already sign in to this site.

Once you logged in click on the publish article button

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Bookmarking Steps:

1. There are many Bookmarking sites available in the web, here is one bookmarking site. For each bookmarking you have register and create your own profile.

2.

Login

Click into my library

Click the ADD Button to post

3.

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Product page URL

Enter your product target keyword

Paste the page Description

Directories Steps:

1. There are many Directories sites available in the web; here is example of one site.

2.

Choose the categories based on your product

Choose the Sub categories based on your product

3.

Click the submit your site button

Enter your Product target keywords

Enter your product page URL

Enter your product page Description

Choose free services option

Click the agree button, enter the following code, click the submit button

RSS Feed Steps:

1. There are many RSS Feed sites available in the web; here is example of one site. For each Site you have to register and create your own profile.

2.

3.

Developer will create the RSS FEED page it has a separate URL (http://www.adamadvisors.com/rssfeed.php) in one include all the product keyword & Description.

Find Rss Feed Submission sites, create a account & login

4.

Once logged in you will come to this page, paste your Feed URL, and click the summit.

Once you submit, select the option based on your product.

Video upload steps:

1.

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3.

Sign in and Click the Upload button

Upload your Video files

Enter the Title for a video, Description, select the thumbnail for the video, & click the Publish