SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

Tools - SEO There are six essential types of tools

for managing SEO.Keyword AnalysisRankingsContent IdeasLink BuildingLink RemovalTechnical SEO

What is keyword analysis Keyword Analysis is the starting

point and cornerstone of search marketing campaigns. By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their landing pages to increase conversion rates. 

Ranking

Page rank is a term used by search engines such as Google to rate the pages within a blog or Web site in order to deliver the most relevant results for keyword searches. When a person conducts a keyword search on Google, the returned results are listed using Google's page rank system wherein the most relevant results should be ranked higher (and thus closer to the first page of results) than irrelevant pages.

Content Ideas

CONTENT IDEAS The Content ideas should be fresh

and original. The ideas should also come from the writer's experience. The content should be interesting and hold the reader's attention all the way through. The content should contain supporting details that enrich the main idea. The main ideas should stand out from the supporting details.

Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.

LINK TYPES• Editorial Link• Resource Link• Acquired Link• Reciprocal Link• Forum Signature Linking• Directory link• Image Linking

Classification of SEO SEO techniques are classified into

two broad categories:• White Hat SEO - Techniques that

search engines recommend as part of a good design.

• Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

SEO Design

SEO - Design & Layout The website design and layout gives the first

impression about your site. A few guidelines that you should keep in mind while designing a web page.

You should have more text content than HTML elements. No frames. They are the enemies of search engines, and search engines are enemies of frames. No ads if possible. No JavaScript. If you need JavaScript, call it from an external file rather than dumping the code in the HTML file. JavaScript drop-down menus prevent spiders from crawling beyond your homepage. If you use them, be sure to include text links at the bottom of the page. Do not put anything in the page topic that does not fit perfectly. No unnecessary directories. Keep your files as close to the root as possible. No fancy stuff (Flash, Splash, Animated Gifs, Rollovers, etc.) unless absolutely necessary.

SEO Website Domain When you start thinking of doing a business

through internet, the first thing that you think about is your website domain name. it is important to have keywords in a domain. Using keywords in your domain name gives you a strong competitive advantage over your competitors. Having your keywords in your domain name can increase click-through-rates on search engine listings and paid ads as well as make it easier to use your keywords in get keyword rich descriptive inbound links.

SEO - Title Optimization An HTML TITLE tag is put inside the

head tag. The page title is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser Favorites. This is the one place on a webpage where your keywords MUST be present. Correct use of keywords in the title of every page of your website is extremely important to Google - particularly for the homepage.

SEO Content

Superior the quality of your content, the higher the ranking you achieve, larger the traffic you gain and greater the popularity of your website. Search engines prefer good quality sites in their index and search results. Relevant, fresh, and timely content is crucial in attracting visitors to your website. It helps you both draw traffic from search engines and create audience loyalty.

Mobile SEO Techniques

Mobile Search Engine Optimization is the process of designing a website to make it suitable for viewing on mobile devices of different screen sizes having low bandwidth. A good mobile website has a responsive design which performs well on desktops as well as mobile devices. The contents of a good mobile website are easy to read on a mobile device without having to zoom the screen.

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