MERCADEO ESTEFA.xlsx

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    DROGUERIA CAJICA

    XTREM

    PRODUCTO

    calidad 4

    caracteristica 4

    diseño 5

    tamaño 5

    TOTAL promedio 45

    PLA!A

    co"ert#ra 5

    e$tre%as 45

    &ariedad 4

    de&ol#cio$es 5

    TOTAL promedio 4'

    PROMOCIO(

    p#"licidad )

    relacio$es p#"licas 4

    promocio$es *

    material POP +

    TOTAL promedio )5

    PRECIO

    lista de precios *

    desc#e$tos 5

    re"a,as 4

    periodo de pa%o 5

    TOTAL promedio +-

    GRA( TOTAL +.

    0

    1

    2

    3

    4

    5

    PROD

    0

    1

    2

    34

    5

    PL

    1

    1.5

    2

    2.5

    PROMOCION DROGUERIA CAJICA

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    CTO DORGUERIA CAJICA

    4.6

    AZA DROGUERIA CAJICA

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    1 20

    0.51

    1.5

    2

    2.5

    3

    3.5

    4

    .

     

    1 20

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    PROMOCIO/ DRO

    1 23

    3.13.2

    3.3

    3.4

    3.5

    3.6

    3.(

    3.

    PRECIO DROGU

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    PREE/TOR

    4

    4

    3

    4

    3.(54

    3

    4.5

    4

    3.(5

    2

    4

    1

    1

    21

    4.5

    3.5

    4

    3.25

    3.21(5

    2 3 4

    O DROGUERIA LA REBAJA

    ERIA LA REBAJA

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    3 4

     

    3 4

    UERIA LA REBAJA

    3 4

    ERIA LA REBAJA

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    DROGUERIA CAMO)

     TODAY ORUIDEA DUO

    PRODUCTO

    calidad 5 3.5 4

    caac!"i#!ica 5 3 4.5

    di#"$% 4 4 4.5

    !a&a$% 5 4.5 4.5

    '%&"di% 4.(5 3.(5 4.3(5

    PLA)A

    c%*"!+a 5 3 4

    ",!"-a# 4 3.5 4.5

    ai"dad 5 3 4

    d"%l+ci%,"# 4.5 5 5

    '%&"di% 4.625 3.625 4.3(5

    PROMOCIO/

    '+*licidad 3 2 3.5

    "laci%,"# '+*lica# 4 3 4

    '%&%ci%,"# 4 1 5

    &a!"ial POP 3 1 5

    '%&"di% 3.5 1.(5 4.3(5

    PRECIO

    li#!a d" '"ci%# 1 1 1

    d"#c+",!%# 4.5 4 5

    "*aa# 3. 3 4

    '"i%d% d" 'a-% 5 4.5 5

     TOTAL '%&"di% 3.5(5 3.125 3.(5

    GRA/ TOTAL 4.1125 3.0625 4.21(5

    1 2 30

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    PRODU

    1 2 3 4 5 6 (0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    PRECIO DROGUERIA CAMOZ

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    DEE DURE TREM ROYAL TE

    3.5 3.5 4 3

    3 3 3.5 3

    3 3 4 3.5

    4 4 4 4

    3.3(5 3.3(5 3.(5 3.3(54 4 3 2

    4 4 3.5 3

    4.5 3 3 3

    4 4 4.5 4

    4.125 3.(5 3.5 3

    2 2 2 2

    4 4 4 3

    4 3 2 2

    2 2 2 2

    3 2.(5 2.5 2.251 1 1 1

    4.5 4 3 3

    3 3 3 3

    3 3 2 2

    2.(5 2.(5 2.25 2.25

    3.343(5 3.15625 3.03125 2.(1(5

    4 5 6 (

    TO DROGUERIA CAMOZ

    1 2 3 4 5 6 (0

    0.51

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    PLAZA DROGUERIA CAMOZ

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    1 2 3 4 5 60

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    PROMOCION DROGUERIA CAMOZ

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    (

     

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    COMPORTAMIE/TO DE

     TODAY ORUIDEA DUO

    PRODUCTO

    calidad 5 3.5 4

    caac!"i#!ica 5 3 4.25

    di#"$% 4.5 4 3.(5

    !a&a$% 2.25 4.5 4.25

     TOTAL '%&"di% 4.1(5 3.(5 4.0625

    PLA)A

    c%*"!+a 5 3 3.5

    ",!"-a# 4 3.5 4.25

    ai"dad 5 3 4

    d"%l+ci%,"# 4.(5 5 4

     TOTAL '%&"di% 4.6(5 3.625 3.3(5

    PROMOCIO/

    '+*licidad 4 2 3.25

    "laci%,"# '+*lica# 4 3 4

    '%&%ci%,"# 4.5 1 4

    &a!"ial POP 4 1 3

     TOTAL '%&"di% 4.125 1.(5 3.5625

    PRECIO

    li#!a d" '"ci%# 1 1 1

    d"#c+",!%# 4.(5 4 5

    "*aa# 3. 3 3.5

    '"i%d% d" 'a-% 5 4.5 5

     TOTAL '%&"di% 3.6625 3.125 3.625

    GRA/ TOTAL 4.165625 3.0625 3.(6(5

    1 2 3 4 5 6 ( 0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    PRODUCTO

    5

    CARACTERISTICAS

    10

    0.5

    1

    1.5

    22.5

    3

    3.5

    4

    4.5

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    1 2 3 4 5 6 ( 0

    0.51

    1.5

    2

    2.5

    3

    3.5

    4

    .

     

    1 2 3 4 5 6 ( 0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    TAMAÑO

    1 2 3 4 5 6 ( 0

    0.5

    11.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    COBERTURA

    VARIEDAD

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    1 2 3 4 5 6 ( 0

    0.5

    1

    1.52

    2.5

    3

    3.5

    4

    4.5

    5

     

    1 2 3 4 5 6 (

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    PROMOCION

    1 2 3 4 5 6 ( 0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    RELACIONES PUBLICAS

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    1 2 3 4 5 6 ( 0

    0.51

    1.5

    2

    2.5

    3

    3.5

    4

     

    00.5

    11.5

    22.5

    33.54

    4.55

    PLAZA

    1 2 3 4 5 6 ( 0

    0.5

    11.5

    2

    2.5

    3

    3.5

    4

    4.5

    ENTREGAS

    DEVOLUCIONES

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    1 2 3 4 5 6 (0

    0.5

    1

    1.52

    2.5

    3

    3.5

    4

    4.5

    5

     

    1 2 3 4 5 6 (

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    44.5

    PUBLICIDAD

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    1 2 3 4 5 6 ( 0

    0.5

    1

    1.5

    2

    2.5

    33.5

    4

    4.5

    PROMOCIONES

    1 2 3 4 5 6 ( 0

    0.51

    1.5

    2

    2.5

    3

    3.5

    4

    MATERIAL POP

    1 2 3 4 5 6 (0

    0.1

    0.2

    0.3

    0.4

    0.5

    0.6

    0.(

    0.

    0.

    1

    LISTA DE PRECIOS

    1 2 3 4 50

    0.51

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    DESCUENTO

    1 2   3 4 5 6 ( 0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    REBAJAS

    1 2 3 4 5 60

    0.51

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    PERIODO DE P

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    1 2 3 4 5 6 (0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    PRECIO

     

    (

     

    (

    GO

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