MEDIA PACK

www.derbyshirelife.co.uk

84% of readers have visited a hotel, restaurant or pub having read about it in Derbyshire Life

‘‘derbyshirelife.co.uk78 DERBYSHIRE LIFE November 2014derbyshirelife.co.ukderbyshirelife.co.uk

Over 300 guests attended the 13th Pride in the Park Ball hosted by local couple Val Hackett and Mike Carey in aid of the Born Free

Foundation. Created over 30 years ago by Virginia McKenna OBE with her late husband Bill Travers and their son Will, the foundation raises awareness of the plight of wildlife around the world. The evening included entertainment from spectacular dancers, Zulu Tradition, and an auction led by James Lewis. The event raised an impressive £20,700 for the foundation. For more information contact Val at valhackett20@hotmail.com

Padley Ladies Luncheon

Tricia Holford, Val Hackett, Will Travers, Virginia McKenna,Mike Carey, Joanne Bartholomew and Glen Vena

Zulu Tradition from Durban

Paul and Ruth Watson, Sue and Terry Prince

Pride in the Park BallPHOTOGRAPHS: RUTH DOWNING

Val Hackett and Mike Carey

Virginia McKenna, Mike Carey, Will Travers and Val Hackett

Pollyanna Pickering, Virginia McKenna, Will Travers and Anna Louise PickeringLaura and Paul Spencer

Sara Jenkin and Stephen PearceMichael and Elaine Johnson, Rob and Sue Mills,David Millar and Ann Jones

Enthea and Glen Vena

derbyshirelife.co.uk DERBYSHIRE LIFE November 2014 1

Derbyshire Lifeand Countryside INCORPORATING PEAK DISTRICT LIFE

derbyshirelife.co.uk November 2014

Tribute to Deborah, Dowager

Duchess of Devonshire

£3.15

WINA NATURAL

STONEFLOOR

A BRIGHTERCITYDerby’s St Peters Quarter

INSPIRING A GENERATIONProfessor John Coyne of the University of Derby

A season of MistsThe county at its beautiful autumn best

Rising Derbyshire actor

AdamHorvath

Baslowso different,so appealing

175 years

ofRailway

Filling the pages are informative, well-written articles and stunning photography covering the following platforms:

� Property

� Food & Drink

� Homes & Interiors

� Equestrian

� Hotels & Leisure

� Motoring

� Health & Beauty

� People & Places

� Local Heritage

Derbyshire Life brings together everything you love about your county in a monthly glossy celebrating the finer things in life. It is always relevant, informative and entertaining to our readers. The magazine offers readers with a passion for their region a comprehensive diary of events and a guide to what’s on, what to see and where to be seen.

Launched in 1931, the magazine has continued to grow and celebrate the uniqueness of Derbyshire.

At Derbyshire Life we focus on ‘good news’ and are keen to promote the ‘green’ and ‘buy local’

messages. Our aim is to focus on local people, local businesses and local life, providing readers with an

enjoyable, informative read that reflects the beautiful county they live in.

DERBYSHIRE LIFE www.derbyshirelife.co.uk

Derbyshire Lifeand Countryside INCORPORATING PEAK DISTRICT LIFE

derbyshirelife.co.uk October 2014

The National Forest

20 years on

£3.15

WINA ROYAL CROWN

DERBY PAPERWEIGHT

A-Z OF DERBYSHIREFrom High Wheeldon to the Hurkling Stones

RESTORING STRUTT'SDERBY TOWN HOUSEAn exclusive look at this unique family home

Derbyshire’sLakeland:

Carsington &Bradbourne

An autumnramble in glorious

Padley Gorge

Changing with the times in

Burtonupon Trent

DaleDiva choir on its way to

Vegas!

On average 8 people will read one issue of Derbyshire Life.‘‘

Derbyshire Life targets a very specific type of reader. Through extensive independent qualitative market research, including focus groups, in-store interviews and in-magazine questionnaires, we know exactly who they are, what their interests are and what their reading habits are.

Our readers are passionate about Derbyshire and enjoy the finer things in life. They have a disposable

income to invest in goods and services featured in the magazine.

Average distribution per month – 18,000.

Average sale per month - 14,166.

Reader Averages -

Female-Male 62%-38%.

Age Range – 35-40 plus.

Income of £40,000.

On average 8 people will read a copy of Derbyshire Life.

Readership*

People and Property Subscribers to Derbyshire Life magazine are usually married couples who own their own homes. Many are now retired and may still have older children living at home.

Employment Typically, Derbyshire Life subscribers are innovative, entrepreneurial people, many of whom have owned and managed their own businesses. Subscribers are skilful and knowledgeable, many educated to a high standard and possessing formal qualifications.

Income and Finance Household income is typically mid to high with the majority of subscribers earning over £40,000 per annum. Derbyshire Life subscribers commonly rely on purchasing items using credit or store cards.

Food & Drink and Shopping Subscribers spend a lot on their weekly shop as they favour quality ingredients from supermarkets such as Sainsbury’s, Waitrose and Tesco. An increasing number of subscribers are opting to make online purchases, especially for non-essential items such as flowers and wine.

Motoring Derbyshire Life subscribers usually own multiple cars. Brands that are famed for quality and reliability are favoured.

Lifestyle and Interests Derbyshire Life subscribers enjoy sporting activities, golf and walking in the country. The environment is highly important to them and so they actively source local produce and grow their own fruit and vegetables. Subscribers make frequent donations to charities and volunteer in their free time. They enjoy the theatre, photography, fine art and antiques.

READER RESPONSE RATES -

49% bought a product or service.

51% contacted a local company.

84% visited a hotel, restaurant or pub

* Source: CDS Global Personic Profiles

DERBYSHIRE LIFE AUDIENCE PROFILE

More than 7,200 Derbyshire Life readers receive their copies every month by post.

‘‘

Derbyshire Life is widely available across the county. It covers Buxton, Bakewell, Chesterfield, Swadlincote and Derby.

Outlets

Derbyshire Life is sold across Derbyshire through the following retailers:

� Waitrose

� Marks & Spencer

� Tesco

� Morrisons

� Sainsbury’s

The magazine is also available at farm shops, garden centres and other leading independent retailers across Derbyshire and beyond.

DERBYSHIRE LIFE GEOGRAPHICAL COVERAGE

� Chesterfield

� Bakewell

� Matlock

� Derby

� Swadlincote

Ashbourne �

Burton-upon-Trent �

Lichfield �

Uttoxeter �

Buxton �

and Countryside

A DerbyshireChristmasSeasonal showsFestive foodParty fashionPuzzlesCrafty decorationsGifts for all

WildlifeWinter wonderland

MUSIC AROUNDTHE PIANOTuning in to a family firm

ON FOOT INMATLOCKA festive stroll around town

STAUNTONHAROLD HALLReturning a hallto a home

The return ofHartingtonStilton

Derbyshire LifeChristmas

in thePeak

INCORPORATING PEAK DISTRICT LIFE

derbyshirelife.co.uk December 2014

Market Magic inChesterfield

£3.15

TheWomenofDenbyPottery

Wishing allour readers aMerryChristmasand a HappyNew Year

Advertisers

“ Not only does Derbyshire Life reflect the quality of The Fox & Goose and our associated businesses, but I have been astounded at the rapid response from readers with the magazine insert promotion we ran in the July issue. No sooner had the subscription copy of Derbyshire Life dropped on the customers’ doorstep that morning, than they were at The Fox & Goose for lunch! I look forward to working with Derbyshire Life in innovative ways and value the magazine as a very important part of the marketing mix.”

Brampton

“ I would just like to take this opportunity to thank you and to say how satisfied I am with the service provided at Derbyshire Life. We, as a company, have been working closely with Derbyshire Life for over 15 years and throughout this time have been very pleased with your service, and our sales generated directly from the advertising placed in Derbyshire Life!”

Nigel Heldreich, Wheathills

“ Please commend your staff as it is due to their hard work and determination that we have committed to advertising for the whole year with yourselves. They are ultra-organised, more so than people in the job normally and you can see they genuinely care about what they do. We have never missed a deadline as they are always there with a reminder and some other media would let it go and charge you all the same. They don’t just do the chat but always back it up. We look forward to building our relationship with Derbyshire Life over the coming year.”

Sally Bullivant, Best Kept Secret

“ We’d like to thank you for the considerable assistance which you have given over the period of time that we have been advertising with you. Since placing the adverts at the beginning of the year sales have increased considerably, in 3 months alone it has gone up 100% compared with last year.”

J.D. Bird, The Chesterfield Pine Co. Ltd

“ Derbyshire Life get’s me in front of people that I want to do business with, if you want the best then you have to advertise with the best. We are still here today because of Derbyshire Life.”

Paul Osborne, Osborne of Ilkeston

“ Derbyshire Life has given me nothing but the finest service that you could ask for. 80% of our business comes through Derbyshire Life. I would recommend Derbyshire Life to anyone wanting to improve their business.”

Sue Bullock, Eden Clothing

DERBYSHIRE LIFE TESTIMONIALS

Derbyshire Life magazine offers a variety of advertising formats to suit your business and your advertising campaign. Choose a double page spread, a full single page, half of a page horizontal or vertical or a quarter of a page.

IMPORTANT: On placing an advert you will receive a full Technical Specification sheet or our expert

creative team can put together your advert at no extra cost.

DERBYSHIRE LIFE ADVERTISING FORMATS

Double Page Spread Single Page

Deadlines

216 x 303:

with bleed size of 3mm

on each side

210 x 297:

trim size

190 x 270:

image area

432 x 303:

with bleed size of 3mm

on each side

190 x 133

93 x 133

93 x 65

93 x 270

Half Page Horizontal Half Page Vertical Quarter Page

Eighth Page

Issue Booking Copy On Sale Date deadline Deadline

Feb-15 FRI 2 JAN FRI 9 JAN THU 22 JAN

Mar-15 FRI 30 JAN FRI 6 FEB THU 19 FEB

Apr-15 FRI 27 FEB FRI 6 MAR THU 19 MAR

May-15 FRI 3 APR FRI 10 APR THU 23 APR

Jun-15 FRI 1 MAY FRI 8 MAY THU 21 MAY

Jul-15 FRI 29 MAY FRI 5 JUNE THU 18 JUN

Aug-15 FRI 26 JUNE FRI 3 JULY THU 16 JUL

Sep-15 FRI 31 JUL FRI 7 AUG THU 20 AUG

Oct-15 FRI 28 AUG FRI 4 SEPT THU 17 SEP

Nov-15 FRI 2 OCT FRI 9 OCT THU 22 OCT

Dec-15 FRI 30 OCT FRI 6 NOV THU 19 NOV

Jan-16 FRI 27 NOV FRI 4 DEC THU 17 DEC

www.derbyshirelife.co.uk

Derbyshire Life also has a website offering readers the chance to find exclusive content and to interact with each other and their favourite county magazine.

We are always developing our website, social networking pages, newsletters and apps to ensure our

readers also become regular online visitors.

By taking your advertising campaign online you will be able to reach a wider audience.

Digital Media Pack available on request

DERBYSHIRE LIFE ONLINE OPPORTUNITIES

Our regular e-newsletters are sent to over 10,000 registered readers.

facebook.com/derbyshirelife

twitter.com/derbyshirelife

DERBYSHIRE LIFE MAGAZINE ADVERTISING

Rates

At Derbyshire Life we have many advertising options. Below is a list of each type of advertisement and the rates at which we charge. Bespoke packages are available. Advertising discounts are available for series booking. Please speak to a member of the advertising team for more details.

Inserts

� Loose Single Sheets from £45 per 1, 000

� Bound-in Single Sheets from £65 per 1, 000

� Other Combinations POA

Specials

� Back Page £1,545

� Inside Back Cover £1,485

� Inside Front Cover £1,485

Advertising discount structure: 2-5 insertions 15%, 6-10 insertions 30%, up to 12 insertions 45%.

All rates are inclusive of a hyperlink from the online published advertisement to your website for customers searching online.

Contacts

For any advertising enquiries, both online and in print, please contact one of the Sales Team

Natalie Loughenbury Sales Support Coordinator

t: 01332 227850

e: natalie.loughenbury@archant.co.uk

Lindsay Woodhouse Advertising Sales Executive

t: 07841 492955

e: lindsay.woodhouse@archant.co.uk

Linda Jamison Property Sales Executive

t: 07725 829562

e: linda.jamison@archant.co.uk

Les Banton Advertising Sales Manager

t: 07815 200702

e: les.banton@archant.co.uk

Judith Allen Advertising Sales Executive

t: 07918 720947

e: judith.allen@archant.co.uk

Nicola Carroll Advertising Sales Executive

t: 07785 425188

e: nicola.carroll@archant.co.uk

Howard Higginson Advertising Sales Executive

t: 07501 480170

e: howard.higginson@archant.co.uk

Display

Double Page Spread

Full Page

Half Page

Quarter Page

Eighth Page

1 insertion

£2,445

£1,260

£740

£435

£260

3 insertions

£2,082

£1,075

£633

£374

£225

6 insertions

£1,719

£890

£525

£312

£190

12 insertions

£1,356

£704

£418

£251

£154

Sarah Wallis Telesales Executive

t: 01332 227857

e: sarah.wallis@archant.co.uk