I Do Magazine Advertising Pack - Derbyshire Nottinghamshire

magazine online e-shot

3 ways I Do can help your wedding business...

BIRMINGHAM LEICESTER SOLIHULL STOKE-ON-TRENT SUTTON COLDFIELDTAMWORTH WALSALL WEST BROMWICH WOLVERHAMPTON CARDIFF NEWPORT (Gwent)

www.formalaffair.co.uk

Price Promise - Formal Affair will beat any alternative quote/price by 5 per outfitFreephone 0800 917 8092 for your complimentary colour brochureSHEFFIELD

48 Castle Square (opposite T.J Hughes) Tel: 0114 2788496

CHESTERFIELD37 Holywell St. S41 7SH

Tel: 01246 559511CLOSED ALL DAY WEDNESDAY

NOTTINGHAM67 Maid Marian Way NG1 6AJ

Tel: 0115 9598254

idom a g a z i n e

DERBYSHIRE & NOTTINGHAMSHIRE EDITION

Featuring the Finest Wedding Suppliers in Derbyshire & Nottinghamshire

TM

Derbyshire and Nottinghamshire

Media pack

The perfect solutions to reach 1000s of brides in Derbyshire and Nottinghamshire

www.ido-magazine.co.uk

FOR BOOKINGS & ENQUIRIES PLEASE CONTACT US NOW...

Im not really big on saying as such but that one

always sticks in my mind.

So, I want to ask you a couple of questions.

Are you are a little bit fed up with putting

adverts in magazines and newspapers...

....Only to find the phone never rings?

Do you have a beautifully designed website

...but hardly anyone visits it and nobody fills

in your contact form, except SEO companies

promising the earth?

Do you turn up at some wedding fayres and hope

that its going to be a good turnout.

...and only 50 brides turn up?

Has disappointing advertising become so regular

youve just come to accept it?

Have you started to get just a little bit cynical

about the whole damn thing.

Honestly, Im not surprised.

If youre not laser targeting all your marketing

efforts then the fact is over 99% of all your

advertising is being wasted and thats why its

not working.

Its time to reset your sights and change the

way you market your business.

Lets begin

You are aiming at a very niche market, a niche

so narrow that not only is it to a particular

type of person, but that person is only in that

niche for a very short space of time.

From a standing start she has a million and one

things to sort out and like it or not, you have

less than 18 Months to convince her that you

are the right person and the right company to

help her with the biggest day of her life.

Thats a lot of love and trust to build up in a

very short space of time.

So, she rolls up her sleeves and begins her

search

She isnt going to waste her time looking

through lifestyle magazines or newspapers for

her wedding suppliers.

No, shes reading wedding magazines.

...and

Unless youre on page one of Google, shes not

going to find you on the internet.

...and

if youre only talking to 50 brides every once in a

while at a wedding fayre well...

Its no wonder youre feeling disappointed.

I want to tell you it doesnt have to be like this.

There is an alternative.

If you want to grow your wedding business you

need to put that relationship on steroids!

By that I mean you need to be in front of that

bride when shes looking for your service type.

I Do Magazine has been created over the last 5

years to help you do just that.

Every copy of I Do Magazine is hand-delivered

to a bride directly in your area at the wedding

fayres published on the I Do Magazine website.

But thats just the beginning.

We continue to build a relationship with those

brides, they become members of I Do Magazine

and we keep referring them to the suppliers in

the magazine and on the website time and time

again.

We now have over 8,000 members who now

love and trust us and the wedding suppliers

we promote.

Everything we do is geared up to help your

business succeed in the wedding Industry.

Expect different results.

Richard Founder I Do Magazine

100% LOCAL BRIDES

ZERO WASTEBride

Interests Her weddin

g day. 1

Hobbies Reading ab

out 3

weddings, researching

wedding suppliers,

talking about her

wedding with friends.

Likes Talking abou

t 1

her wedding

.

Dislikes Anything NO

T to do 10

with her wedding.

Total average In

months 18

life span

Albert Einstein, (attributed) US (German-born) physicist (1879 - 1955)

Insanity: doing the same thing over and over again and expecting different results

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Telephone:01226 704682

Email:[email protected]

Website:www.ido-magazine.co.uk

* Adverts and editorial are not guaranteed to appear on the same page with this package.

All this for only...

245+VATfor 12 months coverage!

Package 1

The MagazineEvery copy hand delivered to brides in Derbyshire and Nottinghamshire

Eighth Page Advert Professionally designed, 123mm wide x 59mm high

100 words of editorial to appear with your pictures

2 pictures to appear in and amongst editorial with credits to your business

Professional design service your advert designed by one of our professional designers

Professional writing service your editorial written by one of our professional writers

Directory listing in rear of the magazine with contact details

Basic online listing on our website directory

Here's what you get...

An example package 1 editorial

and pictures

Your directory listing will appear here

Your basic online directory listing will

appear here on www.ido-magazine.co.uk

An example eighth page

advert

FOR BOOKINGS & ENQUIRIES PLEASE CONTACT US NOW...View

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An example quarter page

advert

An example package 2 editorial

and pictures

* Adverts and editorial are not guaranteed to appear on the same page with this package.



Package 2

The Magazine

Quarter Page Advert Professionally designed, 123mm x 123mm

200 words of editorial to appear with your pictures











Every copy hand delivered to brides in Derbyshire and Nottinghamshire

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The Magazine



Package 3

Half Page Advert Professionally designed, 123mm x 250mm

Half page of editorial to appear with your pictures







An example half page advert

An example half page editorial and pictures




A full page to promote your business



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The Magazine



Package 4

Full Page Advert Professionally designed, 270mm x 270mm

Full page of editorial to appear with your pictures







An example full page advert

An example full page editorial and pictures




A double page spread to promote your business



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This is how your

listing could look

Your contact details including 2 hyperlink

to your website

Online DirectoryA wedding directory with a difference!

This is how your voucher

could look

Have a look around our site www.ido-magazineco.uk

Brides can print there voucher to

bring to you

80 words to best

describe your

business


5 pictures in your listing, one of

these can be your

logo

Normal directories rely on or hope that they will get visitors to their site through internet search engines.

Every bride that we register at one of our wedding fayres gets a personal invitation to join our site.

As you can see from our stats and the amount of members we have, plenty of brides take up our invitation. Thats 8,000 brides and counting.

Heres what one member said after

using this service:

It has been amazing!!! We have

seen more clients in the 5 months

since we first joined I Do than we

did in the entire 12 months previous.

The visits you get to the suppliers

area of the website must be

astronomical and the voucher

scheme is ingenious!!!

Result!!!!Using our ingenious voucher scheme, our brides can download your offer which gives them a real incentive to use your business.

Far more to offer...

Oh and...There's no contract

with us either!

Here's why...

Online DirectoryA wedding directory with a difference!

Only...

10+VATper month

www.ido-magazine.co.ukDashboard

0200

400

200

400

24 Oct31 Oct

7 Nov

14 Nov

Visits

Site Usage

6,840 Visits

16,80928.45%

Pageviews

Bounce Rate

Avg Time

on Site.00:03:48

21 Oct 2011 - 20 Nov 2011

Here's the proof - visits by brides per month!

Here's a fancy graph!


80 words To describe your business

Your contact details: Address, Telephone Numbers, Website Address, Email Address

A Hyperlink To your Website & Email

5 Pictures 5 pictures in your listing, one of these can be your logo - These will rotate on a timed cycle on your listing

Downloadable Incentive voucher


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Without exception, we have the most comprehensive up to date list of brides in your area, compiled from our extensive network of wedding fayres throughout Derbyshire and Nottinghamshire.

All our brides have opted to receive further information from I Do Magazine about up and coming wedding fayres and special offers from our advertisers.

Could you help them too?

If you need some order in a hurry or you just want to instantly supercharge your order book then this is for you.

All you need to do is think of a special offer or discount you could offer our brides, talk this through with us and well do the rest.

Here's why...

Now that the dust has settled,

I think its time to let you know

how we went on.

First we chose a product that

had a major usp. But was also

available with some choice built

in, to give customers the idea

they were getting a bespoke

service, which they were. We

offered them our cherub rose

ruffled cake for 100 guests, at

half price. Limited it to 30, and

ido did the rest with the e-shot.

By the end of the day, wed

taken 4grand in deposits and

over the next few days, took

even more, offering more than

30 by the end of it, happy

to take a bit of a hit on price

because no further advertising

was needed. Plus having a

product with a stupidly high

margin meant we could drop it

and still do really well.

So in essence,

step 1 - get yourself a lovely product that people enquire about,

Step 2 - do a mad but profitable

deal on it (dont be afraid to take a hit on the profits, youre

creating an un-buyable

buzz)

Step 3 - get ido to do the e-shot

and

Step 4 - wait for the phone, and

the till, to start ringing.

All the best,

Darren B&A

This is how one of our customers puts it

Due to high demand this is subject to availability, please book in advance. Call Richard on 0115 808 2026 to discuss in more detail.

It's very popular, call us now...

Only...

350+VATto reach 1000's of brides

E-shotRead by 8,000 local brides and counting!


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How often is I Do Magazine Published?

I Do is an annual magazine, running from September to September, hitting both Autumn and Spring fayres, thus giving you a whole years coverage!

How do you distribute I Do Magazine?

We hand deliver to brides-to-be through our network of wedding fayres. At these fayres we aim to greet, register and give a copy of I Do to 100% of brides. We value every copy of I Do and so do our Brides. We NEVER do door-to-door deliveries or leave them for just anyone to pick up. Simply put, we hand deliver to more brides in your area than any one else.

Do I have to design my own advert?

No you dont, our team of professional designers and copywriters will help you every step of the way, offering their expert advice on creating the perfect advert package from colour and style to photography and wording.

Which Wedding Fayres do you attend?

Our target is to cover every fayre in your area. If you know of a fayre let us know on 0115 808 2026, well try our best to get there. If you could put a good word in for us even better!

Our list of up and coming fayres is always being updated and is available to view online www.ido-magazine.co.uk.

Is there a minimum contract?

No, there is no minimum contract for the site. We do however recommend that you give the site at least 3 months to gauge your results. Some brides may have put you as a favourite to use later in their buying process and if you cancel too soon your listing will be removed and you could miss the custom.

How do I pay for my listing?

There are two ways to pay for your listing either by monthly standing order of just 10+VAT per month or by invoice

Is it extra to have a voucher ?

No, your voucher is included in the listing fee

How do I get started?

Simply get in touch and well send you a what to do next form and well help you get listed ASAP

How many brides does the eshot go out to?

Our database is currently at 8,000 brides.

Can I send pictures in the e-shot?

No, all our emails are sent out as personal messages from us, this is what our brides are used to receiving and this is what works.

Is the email personalised?

Yes, every email is personalised to each individual bride

Can I buy a list of brides from you?

No sorry, but our list of brides is not for sale or rent. I Do Magazine has the relationship with the bride and not the individual advertiser. We lever this relationship on your behalf, which is why the e-shots are so effective.

Magazine Online E-shot

FAQsWhat you've been asking us


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This is the best Wedding Fayre Ive exhibited at and Ive done many!!! (trust me!)

Very well organised and extremely well attended.

We have spoken to so many brides and have given out a massive amount of literature. I am expected a large amount of business for weddings this year, next year and the year after.

Many thanks to Richard and his team at I Do for a fantastic day.

Sam Smith Casino Knights

Very successful Wedding Fayre which was well organised from start to finish. Great decision to have morning and afternoon slots as it filtered the brides/grooms steadily throughout the day.

Potential revenue for us from today - 108k!

Nicky Brind Kenwood Hall

Great organisation. Lots of opportunities to sort out everything to do with the wedding. Well done.

Photo Angels

In 15 years in the business, this has been the best marketing I have ever done, last month I got 9 bookings from I Do

Richard Daniels Rich Sings Swing

After each Wedding fair, either on that day or the day after, we have in the region of 20 - 30 enquiries directly from brides reading the I Do magazine.

Eve Wood Crow Hill

Once again a superb show, very well organised and plenty of couples to talk to. Were looking forward to lots of bookings. Great Job.

Cat Hepple

Fantastic day far more booking taken than expected. Very well organised!

Lauren Dreambooth Ltd

Very enjoyable day, lots of enquiries, good leads and great atmosphere. Very well organised, hope to get the bookings in from it.

Crown & Rutland Hotel Sheffield

Excellent venue and first class promotion bringing genuine leads and new customers. Well designed, well paced customer flow, well thought through in every detail.

George Buchanan Hodsock Priory

Now that the dust has settled, I think its time to let you know how we went on.

First we chose a product that had a major usp. But was also available with some choice built in, to give customers the idea they were getting a bespoke service, which they were. We offered them our cherub rose ruffled cake for 100 guests, at half price. Limited it to 30, and ido did the rest with the e-shot.

By the end of the day, wed taken 4 grand in deposits and over the next few days, took even more, offering more than 30 by the end of it, happy to take a bit of a hit on price because no further advertising was needed. Plus having a product with a stupidly high margin meant we could drop it and still do really well.

So in essence,

Step 1 - get yourself a lovely product that people enquire about,

Step 2 - do a mad but profitable deal on it (dont be afraid to take a hit on the profits, youre creating an un-buyable buzz)

Step 3 - get ido to do the e-shot and

Step 4 wait for the phone, and the till, to start ringing.

All the best,

Darren B&A

Great exhibition again thanks

Lisa & Lou x Blue Horseshoe Weddings

Fantastic day, fantastic leads. Loved the venue, better than last year

Hotel Van Dyk

Well organised, fantastic number and quality of leads. Venue really good with great atmosphere. Definitely will come again. We do over 1000 shows a year as a company and this has been one of the best.

Smooch

Another great show by Richard and the team. Very busy and well facilitated for the exhibitor. 2nd year of attending and Ill definitely be back for a third. Lots of potential and really encouraging for my business.

Amplified Entertainments

This was our first external Wedding Fayre as ours are always held within our own hotel.

We found it to be successful with a great footfall and lots of potential leads.

Hilton Sheffield

In terms of traffic it was great. Even better was the quality of prospective bride. Honestly Ill be first in line for a stand next year.

Darren Butterflies & Angels

No complaints, fantastic day again. After initial fears on seeing the amount of photographers here, they were soon overcome as we have spoken to and had a lot of interest from a vast number, including three booking taken today! Brilliant day! Well done to everyone involved in organising this event.

Jeff, Glyn & Amanda GJ Photography

Read more testimonials at www.ido-magazine.co.uk

Praise where its dueAll the lovely things you say about us...

Advertisers / Exhibitors


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Best wedding show to date. Weve spoken to hundreds of brides and grooms about their wedding jewellery requirements. A real success.

Iain Iain Henderson Designs

Fantastic response, got loads of email address, lots of interest from the catwalk. Very worthwhile having a stand. Will definitely come back next year.

Serendipity Bridal, Barnsley

Fabulous response. I would expect to receive at least 3-5 firm bookings from today. Based on our packages which have been of most interest at around 5000 each.

Ringwood Hall

Brilliant day well planned and great presentation. Fab atmosphere and really busy loved it!!

Great to stagger the guests with ticket times. 10/10

Joanne & Clare - House of Fraser Meadowhall

Absolutely thrilled with the reception of business and the concept, amazing footfall, very impressed. Cannot fault the preshow support and VFM!!!

Jacqui Sankey Fuchsia Fairy

Very good venue, plenty parking and plenty space for each stand, lunch delivery very good idea. Fashion show and entertainment very good.

Clair & Louise Sheffield Town Hall

Just wanted to let you know what an amazing response weve had from being a member on the I-Do website and the voucher scheme.

To be honest things had started to look pretty bleak at the end of last year with the recession finally hitting us.

When we met you in February and you told us about the members area of the site and the advertising rates for that I was kind of sceptical - 10 per month surely couldnt generate that many leads but at 10 a month we thought wed give it a try.

It has been amazing!!!

We have seen more clients in the 5 months since we first joined I Do than we did in the entire 12 months previous.

The visits you get to the suppliers area of the website must be astronomical and the voucher scheme is ingenious!!!

Anyone thinking of advertising with you, should!!

All the staff at I Do are helpful and professional and your designers are second to none.

Just cant wait to see what they come up with for our full page ad in the next magazine and the impact that will have on our bookings!!

Thank you so much Richard - I Do has dragged our business out of the doldrums!!

Kindest regards Abbie @ Butterflies & Angels

Its easily the best response to any advertising we have ever done Quite simply you put 100 in and get 1000 back

Iain Henderson Iain Henderson Jewellers

The double page spread we have in I Do magazine has created a great amount of interest and business for our venue.

We would not hesitate to recommend advertising in the magazine, particularly as it is going to a targeted audience, who receive it in their hand.

After each Wedding fair, either on that day or the day after, we have in the region of 20 - 30 enquiries directly from brides reading the magazine.

The quality of the publication in terms of design and print is excellent, as well as the support the team at I Do offer to their advertisers.

Eve Wood Weddings and events Crow Hill, Marsden

We were a little cautious about attending the wedding show, but it has been more than worth it. We have taken lots of bookings, provisional booking and enquiries with a hope of hearing back from further brides in the coming weeks who once have a date booked want our services. Thank you for giving us this opportunity to showcase our business to so many brides. We will be back next year!

Katy & Sue Chocolate Steel


Praise where its due

Advertisers / Exhibitors

All the lovely things you say about us...


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Praise where its dueAll the lovely things you say about us...

In a recent survey we asked some of our brides and customers what they thought of I Do magazine and the website.

Heres what they had to say.....

I have read through the magazine and think its great as it is the only local one you can get! All the other magazines I have bought are useful to get ideas from but most of the suppliers are miles away!

Im looking forward to having a look at the discount vouchers attached.

Thanks again Laura

Just finished reading I Do magazine. I love it and it has given me so many ideas for my wedding. I am getting married in 2011. Just before my 50th. My partner & myself have both been married before but have both had very small weddings. This time although still on a very tight budget, this feels like the first time and the emotions & excitement of organising things is amazing. We are having a Harley Davidson escort (should be quite a spectacle ) as we are both Harley riders, but not only that it will be a part Scottish wedding as i am from Scotland, the best bit is my married name will be ENGLAND !!!!. When i went to book the registrar he even laughed, A Scot called England..... but i love him.

Will look forward to my I DO e-mails. Elma XXX

I like the I-do wedding magazine as there is so much to do and look at, and it is a great help for brides to be. It gives lots of advice and help which is what everyone needs! I havent downloaded any vouchers as I didnt really know you could! The emails have been great informing me on events

The I Do Magazine is great and its so local which is even better! The layout is great and simple and I dont really think there is much you can improve on. One thing that would be nice is that it had a countdown to your wedding and you got a weekly email saying how many days you have left when you have signed up. I hope that helps!

Thanks Aleks

I would like to say that I enjoyed the magazine and found it to be interesting and full of information. I have found myself going back and looking at it on numerous occasions. This pretty much covers what I think of the site as well. As yet I have not downloaded any vouchers as we have only booked the venue and will be making enquiries on other products over the coming months, although we will definitely be looking at some of the companies featured on your site that have vouchers available. The emails you have sent are appreciated as it may be that something comes up that is of interest that we would not know about otherwise. To be honest I think both the magazine and website are already of a good standard and look forward to seeing what changes you make, as they can only help in making life easier for us brides to be.

Kind Regards Angela

Thank you for your emails they have been very helpful, and I have really enjoyed reading your magazine, it has given me lots of ideas and helped out with local suppliers.

But I would like to be removed from your database as I got married in February and it just reminds me that I will never walk down the aisle again Boo..

Thanks Again Rebecca

Hi I think the mag is great, I found some great tips n ideas. The website is good also. I have not downloaded any vouchers as I am not great on computers and am not confident in doing so. Your emails are good and a nice update, though some of the wedding fayres were too far away from me to attend, but I understand this is not your fault. There is nothing I can think of that I would advise to improve on!!

Best wishes Caroline Clarkson

I find your emails extremely helpful, and have been to plenty of the wedding fayres you have suggested. Please do not send me less. I cant say I have ever been onto your website. But do read the magazine.

Thanks Jen

I have got some good ideas from your magazines and found the dress of my dreams through one of the advertisements in your magazines!

I love it it has given me lots of inspiration.

Brilliant, very helpful and enjoyable to read.

I enjoy reading the magazine and getting tips for my wedding day as well as seeing how other people got married and what they did.

I really liked the magazine, I found some great ideas and found it really useful that shops/services shown in the magazine were for local businesses that I could actually access.

Fantastic and informative.

I have only received the one copy which I got from a wedding fair at Rogerthorpe Manor last year and it has been passed throughout various family members due to its useful information and ideas.

Excellent.

Very informative.

It is very great helps a lot.

I love it, I think its really informative & relevant.

I really like the magazine - wouldnt have known about it though if I hadnt been to a wedding fayre (Brooklands)

VERY INTERESTING, LOVE LOOKING AT ALL THE PICTURES AND GETTING NEW IDEAS!

I love your magazine; its great to have a magazine thats relevant to the area I live in

Very helpful with ideas for my special day

Well obviously I love it. I think most brides are addicted to buying wedding magazines and I really am no different. What makes this one a must have for me is that it shows me all the stockists in my area. Ever heard the saying if its not from Yorkshire its (not exact words her) not very good... hahaha.. .its true with this mag.


Brides to be


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I Do Magazine Advertising Pack - Derbyshire Nottinghamshire

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Transcript of I Do Magazine Advertising Pack - Derbyshire Nottinghamshire