Media Kit Project Powerpoint
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Transcript of Media Kit Project Powerpoint
Mifflin County Summer Science Youth Camp
By: Paulina Jones, Catherine Vancura, Michelle Fitzgerald, Nichole Hetchkop
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Penn State CooperaRve Extension
• EducaRonal network to 67 counRes across Pennsylvania
• Funded by the U.S. Department of Agriculture and state and county governments
• Provides educaRonal programs to benefit and strengthen communiRes
Summer Science Youth Camp
• 5-‐day camp offered through Penn State CooperaRve Extension in the Health & Science Lab at the Penn State Learning Center
• Juniata and Mifflin CounRes • 7th and 8th grade • $100 registraRon fee
Summer Science Youth Camp
• Team Building Skills • Lab Experiments • Hands-‐On AcRviRes • Cracs & CompeRRons • Outdoor acRviRes & pool • Career ExploraRon • Field Trips
Research Findings
• 32% of parents interviewed were familiar with summer science youth camp
• 44% were unsure if they would enroll their child in the science camp program
• Parents main concerns were cost, availability, and child’s interest
Research
• Client/Organiza-on – Extension brings research and experRse into communiRes
– Mifflin County Summer Science Youth aims to make science educaRon fun and exciRng for seventh and eighth grade students
Research
• Opportunity – Research shows low general awareness of SSYC among parents in Mifflin and Juniata counRes
– IniRal summer camp program in June 2010 was successful, this year presents an opportunity to increase awareness and enrollment in camp
Research
• Audiences – Targeted public
• Families in Juniata and Mifflin counRes with children in sixth and seventh grades
ObjecRves
• Informa-onal – Increase parent awareness of Mifflin County Summer Science Youth Camp from 32% to 50%
• Behavioral – Maximum enrollment (25 students) of Summer Science Youth Camp aCendees
• A=tudinal – Encourage parents to register their children for SSYC
Programming
• Theme/messages – “Summer Science Youth Camp: Growing tomorrow’s leaders”
• Ac-on/Special Events – Extension educators and previous camp counselors could host programs to excite campers about acRviRes at Mifflin County Summer Science Youth Camp
Programming
• Uncontrolled Media – Target local city, town and county newspapers – InserRng the dates the camp will be held placed community calendars in Mifflin and Juniata CounRes
• Controlled Media – Reach out to parents with radio PSAs on local staRons
Programming
• CommunicaRon Principles – Teachers in Mifflin and Juniata counRes support and publicize the camp
– Stories run in local papers across these counRes – Visual communicaRon enhanced by providing vivid pictures of past campers doing unique and exciRng experiments
– Feature stories about past campers and their experience with summer science camp
EvaluaRon
• InformaRonal – To increase parent awareness through local print media and promoRon in relevant school districts • Measured by conduc.ng a content analysis of media, and then comparing the number of ar.cles that appear in the media to see if coverage increased from the previous year • Brief interviews of teachers in local school districts will reveal if they publicized the camp • Finally, a post campaign survey of parents in Mifflin and Juniata coun.es will show if our goal was met
EvaluaRon
• Behavioral – To have maximum enrollment (25 students) of Summer Science Youth Camp by the camp registraRon deadline • This objec.ve will be measured by whether or not maximum enrollment is met by the registra.on deadline
EvaluaRon
• Aqtudinal – Encourage parents to register their children for Summer Science Youth Camp • This objec.ve will be measured by conduc.ng a post campaign survey of parents in Mifflin and Juniata coun.es
Conclusion
• Goals – Increase parent awareness of the summer science youth camp from 32% to 50% by June 1, 2011
– Meet maximum camp enrollment (25 students) by the registraRon deadline
THANK YOU!
• SSYC: “Grow tomorrow’s leaders!”