Media Kit Project Powerpoint
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Transcript of Media Kit Project Powerpoint
![Page 1: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/1.jpg)
Mifflin County Summer Science Youth Camp
By: Paulina Jones, Catherine Vancura, Michelle Fitzgerald, Nichole Hetchkop
hCp://www.google.com/imgres?imgurl=hCp://www.co1m.com/_myVirDir/content/images/sites/basic/science-‐and-‐technologycouk/6190.jpg
![Page 2: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/2.jpg)
Penn State CooperaRve Extension
• EducaRonal network to 67 counRes across Pennsylvania
• Funded by the U.S. Department of Agriculture and state and county governments
• Provides educaRonal programs to benefit and strengthen communiRes
![Page 3: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/3.jpg)
Summer Science Youth Camp
• 5-‐day camp offered through Penn State CooperaRve Extension in the Health & Science Lab at the Penn State Learning Center
• Juniata and Mifflin CounRes • 7th and 8th grade • $100 registraRon fee
![Page 4: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/4.jpg)
Summer Science Youth Camp
• Team Building Skills • Lab Experiments • Hands-‐On AcRviRes • Cracs & CompeRRons • Outdoor acRviRes & pool • Career ExploraRon • Field Trips
![Page 5: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/5.jpg)
Research Findings
• 32% of parents interviewed were familiar with summer science youth camp
• 44% were unsure if they would enroll their child in the science camp program
• Parents main concerns were cost, availability, and child’s interest
![Page 6: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/6.jpg)
Research
• Client/Organiza-on – Extension brings research and experRse into communiRes
– Mifflin County Summer Science Youth aims to make science educaRon fun and exciRng for seventh and eighth grade students
![Page 7: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/7.jpg)
Research
• Opportunity – Research shows low general awareness of SSYC among parents in Mifflin and Juniata counRes
– IniRal summer camp program in June 2010 was successful, this year presents an opportunity to increase awareness and enrollment in camp
![Page 8: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/8.jpg)
Research
• Audiences – Targeted public
• Families in Juniata and Mifflin counRes with children in sixth and seventh grades
![Page 9: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/9.jpg)
ObjecRves
• Informa-onal – Increase parent awareness of Mifflin County Summer Science Youth Camp from 32% to 50%
• Behavioral – Maximum enrollment (25 students) of Summer Science Youth Camp aCendees
• A=tudinal – Encourage parents to register their children for SSYC
![Page 10: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/10.jpg)
Programming
• Theme/messages – “Summer Science Youth Camp: Growing tomorrow’s leaders”
• Ac-on/Special Events – Extension educators and previous camp counselors could host programs to excite campers about acRviRes at Mifflin County Summer Science Youth Camp
![Page 11: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/11.jpg)
Programming
• Uncontrolled Media – Target local city, town and county newspapers – InserRng the dates the camp will be held placed community calendars in Mifflin and Juniata CounRes
• Controlled Media – Reach out to parents with radio PSAs on local staRons
![Page 12: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/12.jpg)
Programming
• CommunicaRon Principles – Teachers in Mifflin and Juniata counRes support and publicize the camp
– Stories run in local papers across these counRes – Visual communicaRon enhanced by providing vivid pictures of past campers doing unique and exciRng experiments
– Feature stories about past campers and their experience with summer science camp
![Page 13: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/13.jpg)
EvaluaRon
• InformaRonal – To increase parent awareness through local print media and promoRon in relevant school districts • Measured by conduc.ng a content analysis of media, and then comparing the number of ar.cles that appear in the media to see if coverage increased from the previous year • Brief interviews of teachers in local school districts will reveal if they publicized the camp • Finally, a post campaign survey of parents in Mifflin and Juniata coun.es will show if our goal was met
![Page 14: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/14.jpg)
EvaluaRon
• Behavioral – To have maximum enrollment (25 students) of Summer Science Youth Camp by the camp registraRon deadline • This objec.ve will be measured by whether or not maximum enrollment is met by the registra.on deadline
![Page 15: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/15.jpg)
EvaluaRon
• Aqtudinal – Encourage parents to register their children for Summer Science Youth Camp • This objec.ve will be measured by conduc.ng a post campaign survey of parents in Mifflin and Juniata coun.es
![Page 16: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/16.jpg)
Conclusion
• Goals – Increase parent awareness of the summer science youth camp from 32% to 50% by June 1, 2011
– Meet maximum camp enrollment (25 students) by the registraRon deadline
![Page 17: Media Kit Project Powerpoint](https://reader034.fdocuments.us/reader034/viewer/2022051417/55cf9744550346d03390a146/html5/thumbnails/17.jpg)
THANK YOU!
• SSYC: “Grow tomorrow’s leaders!”