MEDIA KIT - NOVEMBER 2019
Transcript of MEDIA KIT - NOVEMBER 2019
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MEDIA KIT - NOVEMBER 2019
NORTHERN AREAS, PAKISTAN
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AGAINST THE COMPASS
by Joan Torres, Travel Writer & Photographer
Introducing emerging tourist destinations that don’t have
awareness in the regular traveler’s minds
AS SEEN ON
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WHY TRUST AGAINST THE COMPASS?
LENIN PEAK, KYRGYZSTAN
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WHY TRUST AGAINST THE COMPASS?
0
75000
150000
225000
300000
Feb 17 Jul 17 Dec 17 May 2018 October 2018 March 2019 August 2019
In 3 years, ATC reached 200,000 monthly Page Views
summer season 220k Page Views
low season 190k Page Views
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HOW?
1 - SEO excellence1) 90% of my traffic comes from Google 2) High-quality content (loads of natural backlinks) 3) Keyword strategy, competition analysis 4) Long, informative, always updated articles
2 - Extremely targeted audience1) Niche-oriented blog - Off the beaten track destinations 2) Always keeping the brand-equity 3) Barely exploded niche
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Highly engaged audience with 0 money investment
‘’I think I can positively say that of all travel bloggers, I love reading your articles the most! They way you go off the beaten track and the amazing people you meet there shows me over
and over again what a beautiful place the world is’’ - Annika, regular reader -
‘’Thanks to your articles and photos I decided to travel to Pakistan’’
- Pere, regular reader -
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MY AUDIENCE
TASH RABAT, KYRGYZSTAN
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MY AUDIENCE - AUGUST 2019 (High season)
PAGE VIEWS SESSIONS USERS
220k+ 135k+ 106k+
(Monthly figures)
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DEMOGRAPHICS
TOP COUNTRIES (40%)
USA: 17% SPAIN: 16% UK: 8%
AGE25-34
45%
35-44
20%
45-54
10%
REGIONSEU: 38% USA + CANADA + AUSTRALIA: 22%
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AUDIENCE INTERESTS
ADVENTURE TRAVEL ECOTOURISM
TREKKING CULTURAL TRAVEL
OFF-BEAT DESTINATIONS
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SOCIAL NETWORKS
119,000 monthly viewers14,200+ followers5,900+ followers
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MEDIA KIT - NOVEMBER 2019
NORTHERN AREAS, PAKISTAN
THANKS!