Foto

: ©

Ale

Di L

ullo

The gravity magazine

PRICE LIST No. 15

MEDIA INFORMATION 2020

SPECIFICATIONS Print: www.dk-mediasales.de/specifications-printDigital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at : www.delius-klasing.de/agb

MEDIA SALES

Our contact persons can be found at

www.dk-mediasales.de/

kontakt-radsport

DELIUS KLASING VERLAG

Siekerwall 2133602 Bielefeld, Germanyfon +49 521 559 0

2SUMMARY

FREERIDE PRINT

The magazine 3

Readership 4

Dimensions / Rates

Publication schedule 5

Editorial section 6

Ad Specials 7

Test label 8

DK-Brand-Combination 9

FREERIDE DIGITAL

FREERIDE App 10

FREERIDE App FlexSlider 11

Display Ads 12

Video Advertising 13

Newsletter 14

Content Marketing

Sponsored News 15

Advertorial 16

EVENTS 17

Clickcontent

for instantinformation

Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

3THE MAGAZINE

Published since2005

readers160,000

Sold circulation30,520 copies

Frequency of publication4 × per year

Magazine size230 mm × 300 mm

ProcessingPerfect binding

Copy price€ 6.90

according to the publisher

THE MAGAZINEFREERIDE accompanies one of the most

exiting extreme sports and illustrates

freeriding in all its aspects. FREERIDE is

being published four times throughout

the season between March and October

and appeals to all fun-oriented mountain

bikers. This opens up FREERIDE to a

broader audience than other gravity

focused magazines – which explains

the huge success of FREERIDE. We’re

using tight, fair test methods, providing

distinct results and providing the

readers with an important guidance

for a market that gets more and more

diffuse. FREERIDE also features the

best photos shot by the world’s best

photographers, riding technique series

of the cycling pros, service articles about

all the most important topics of the sport,

exclusive coverages and interviews. This

makes FREERIDE the leading media for

freeriding.

THE MARKETMountain biking is more popular than

ever before. More than almost any

other sport, it is easily available and

easy to perform – not dependent on the

weather and almost year-round. The

fastest growing part of the mountain

bike community are the gravity bikers –

fun-oriented cyclists from enduro up to

big bikes. They are well educated, earn

good money and identify with their sport.

3|19 FREERIDE 13

Grödner Joch/Italien

ANDRÉ BROSAM UND FRANZISKA VOGL

Kirsten Sörries

„Für das Bike-Label Conway sollten wir Felsen-

bilder in Neuseeland fotografieren. Doch wir

machten eine andere Reise ohne Ewig-Flug –

spontan verbrauchten wir das Reisebudget in

Italien … und investierten den Rest in Cappuccino!

Schließlich können sich auch die italienischen

Felsen sehen lassen. Mehr noch: So ein schönes

Raubtiergebiss aus Felsen und Stein wie in den

Dolomiten gibt’s kaum auf der Welt!“

Irgendwo in Schottland

DANNY MACASKILL Dave Mackinson

„Ihr könnt Euch nicht vorstellen, welch ein Eigen-

leben so ein Kinderanhänger entfaltet. Er schwingt

in alle Himmelsrichtungen und reißt dich aus der

Flugbahn. Zuerst sprang ich ins Foampit, dann ins

Airbag, und irgendwann verlor ich fast die Hoff-

nung, dass ein Backflip überhaupt möglich sei.

Doch dann versteiften wir die Achse und siehe da:

Es funktionierte. Acht scharfe Versuche brauch-

te ich und crashte nur drei Mal, doch da richtig

heftig. Übrigens: Der Anhänger überstand den

Film und funktioniert noch immer!“

GALLERY

12 FREERIDE 3|19

4READERSHIP

11 TIMES approx.

the reader picks up

each issue

160,000readers are reached

by FREERIDE per issue

93%of our readers are men

DRIVING SKILLS19% of the FREERIDE readers describe themselves

as experts, the largest group with 51% are the advancers, 29% are beginners and 1% are cracks.

33.4 YEARS

is the average age of FREERIDE readers

over 80% like to ride in

BIKEPARKS3,567 EUROis the amount the FREERIDE reader

wants to spend on average for the next

MTB, 48% want to buy the new bike next year.

58%buy each issue

1,092 EUROat free disposal

per month

135MINUTESis the average

reading time

per issue

1,703 EUROper year for accessories, clothing,

bike parks and bike trips.

source: readers survey 2017 (Market Research)

5PUBLICATION SCHEDULE

ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE

01/2020 11.03.2020 29.01.2020 10.02.2020

02/2020 13.05.2020 Special Enduro / E-Enduro 27.03.2020 08.04.2020

03/2020 12.08.2020 01.07.2020 13.07.2020

04/2020 14.10.2020 02.09.2020 14.09.2020

source: VDZ, Editorial Media Factbook 2019

„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES

PUBLIC AWARENESS.“

6DIMENSIONS / RATES

2/1 pageTrim size* 460 × 300

1/1 pageTrim size* 230 × 300

1/4 page 4-columnsTrim size* 230 × 72

1/2 page verticalTrim size* 112 × 300

1/2 page horizontalTrim size* 230 × 147

1/3 page verticalTrim size* 73 × 300

1/3 page horizontalTrim size* 230 × 97

1/4 page 1-columnTrim size* 54 x 300

1/4 page 2-columnsType area 98 × 129

AGENCY COMMISSION 15%

Series discounts, extended volume discounts and sales bonus are available upon

request.

Reprints and pdfs of editorial content on request.

Please ask for our price list.

EDITORIAL SECTION

DISCOUNTS

FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION

3 adverts 3 % 2 pages 5 % 2 issues 5 %

6 adverts 6 % 3 pages 10 % 3 issues 10 %

9 adverts 9 % 6 pages 15 % 4 issues 15 %

12 adverts 12 % 9 pages 18 % 5 issues 20 %

12 pages 21%

The prices quoted are exclusive VAT.

* All advertisements with bleed format must have a trim of 3 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (Width x Height)

SIZE 4c / bw

1/1 3,675.00 €

1/2 2,040.00 €

1/3 1,345.00 €

1/4 1,050.00 €

2/1 5,600.00 €

POSITIONS

4c / bw

inside front cover 4,300.00 €

inside back cover 3,900.00 €

back cover 4,500.00 €

Opening Spread 6,000.00 €

App

included+ linkactivation

+ picture gallery+ videos

7AD SPECIALS

INSERTS

WEIGHT PRICE* MAXIMUM SIZE BOOKINGMINIMUM BOOKING

SUBSCRIPTIONCIRCULATION

up to 25 g 90.00 € per thsd.

190 x 270 mm3 samples upon issuing

of the order

Partial booking based on

Nielsen areas

possible.

20,000 copies

Domestically,can only

be booked as a whole

up to 50 g 120.00€ per thsd.

up to 75 g 145.00 € per thsd.

up to 100 g 195.00 € per thsd.

up to 125 g 265.00 € per thsd.

BOUND INSERTS

SIZE PRICE

2-page 85.00 € per thsd..

Paper: 70-150g/m2

Formats: for technical specifications, please contact the Media Sales Department.

Insertion: only overall

4-page 110.00 € per thsd.

6-page 130.00 € per thsd.

8-page 150.00 € per thsd.

12-page 170.00 € per thsd.

16-page 190.00 € per thsd.

ADHESIVE INSERTS

SIZE PRICE

postcard 47.00 € per thsd. + Costs for 1/1 page carrier ad

+ Extra expenses for booking a subscription circulation.

Stand samples and 10 adhesive inserts for test run before the closing date.

booklet 68.00 € per thsd.

product sample from 77.00 € per thsd.

*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.

Transfer your insert in the APP. Find more information on page 10.

AGENCY COMMISSION 15%

IMPORTANT DETAILS: Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.

Ad Specials are not valid for discount!

Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.

All other special insertions on request.

The material must be delivered at least three weeks before the on-sale date (duty paid and delivered free to the printers).

Shipping documents are obligatory! Please include the following details: reason for transfer, magazine, number of issue, total

weight, volume and pack size.

The prices quoted are exclusive VAT.

Additional information about our Ad Specials on www.dk-mediasales.de/ad-specials

8TEST LABEL

Your product has been tested in our demanding test

procedure and received a test label. The following

conditions for using the test label for your communi-

cation are valid:

USE OF THE TEST LABEL:

We charge a license fee for the use of the test label

The license period is 24 months and begins on the day

the test label is received.

Please use the label only with reference to the source.

PLEASE NOTE THE FOLLOWING CONDITIONS:

We provide you with the reproduction template of the label as

a digital file (pdf, png, jpg and eps). Only the unchanged use

of the label in your own advertising material/online media is

permitted. You are responsible for the permissibility of the ad-

vertising use of the label under competition law. Delius Klasing

Verlag assumes no guarantee or liability for this. The publisher

must at all times be in a position to ensure the protection of

its trademarks and magazine brands. We therefore reserve

the right to terminate the agreement at any time. If Delius

Klasing makes use of it without good cause for termination, the

remuneration paid will be refunded in full.

TEST LABEL

DIGITAL USE (WEBSITE, SOCIAL MEDIA,

MAILINGS...)

PRINT AND DIGITAL USE (PRODUCT PACKAGING, PROMO-

TIONAL FLYERS...)

480.00 € 1,440.00 €

all prices plus statutory VAT

9DK-BRAND-COMBINATION

THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are

being published. Many of them are market leader within their field.

COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-

tential for saving up to 20%. With an identical volume of advertising

placements you may vary and change the advertising motive and

the date of publishing.

NUMBER

OF MAGAZINES

DK-BRAND-

COMBINATION-DISCOUNT

2 issues 5 %

3 issues 10 %

4 issues 15 %

5 issues 20 %

source: VDZ, Editorial Media Factbook 2019

„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE

OUTPUT MEDIUM.“

In our kiosk app, we offer you an integration of your insert as a

Free Special for an exposed customer approach.

Your product information will be integrated as a multi-page

leaflet and will be available for publication on the same level as

the digital editions of the media brand.

In this way you reach the reader of the digital issue directly

and communicate your information in the environment familiar

to the readers.

10FREERIDE APP

*further link activations according to effort

Sales per issue2,085

contacts per issue4,552

App user per day68

according to the publisher, Ø 2019

AGENCY COMMISSION 15%

See booking deadline and delivery schedule for data on page 5.All prices exclude statutory VAT. Additional multimedia features (audio files, videos, galleries and links) on request.

FREE SPECIAL

RUNTIME PACKAGE ADVERTISING SIZE PRICE

6 weeks

(from the first

day of sale)

Print / App combination

supplement incl. 10 link activations*

+ picture gallery + Video integration

450.00 €

App Only 620.00 €

11FREERIDE APP FLEXSLIDER

In addition to the regular advertising options in our digital Apps, we offer the

opportunity to book a FlexSlider.

This element is a conventional slider, which can be used by advertisements as well as

for editorial content.

• innovative advertising medium for all mobile devices

• prominent presentation

• up to 3 different motifs/products/functions possible

• enables sales directly out of the App

• high contact frequency and -quality

Contacts per month

2,040

according to the publisher, Ø 2019 All prices exclude statutory VAT.

FLEXSLIDER

POSITION 1

POSITION 2

POSITION 3

EXCLUSIVE (Pos. 1-3)

550.00 €

per month

350.00 €

per month

200.00 €

per month

850.00 €

per month

CROSSMEDIA DISCOUNT 10% (on App-Price)

AGENCY COMMISSION 15%

FlexSlider. . . .

source: VDZ, Editorial Media Factbook 2019

„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“

MOBILE

Examples of formats and information on www.dk-mediasales.de/digital-ads

12DISPLAY ADS WWW.FREERIDE-MAGAZINE.COM

Page Impressions64,419

Visits37,633

Unique User27,036

according to the publisher 08/19

VOLUME DISCOUNTCOMBINATION

DISCOUNTCROSSMEDIA

DISCOUNT

200,000 AI 5% 2 Websites 5%

Crossmedia discount Print / Online 10%

(on online-price)

400,000 AI 7% 3 Websites 7%

650,000 AI 10% 4 Websites 10%

800,000 AI 15% 5 Websites 15%

+ Targeting per criterion 2.50 € CPT

+ Sticky 2.50 € CPT

+ Expandable 5.00 € CPT

AGENCY COMMISION 15%

Creation of the advertisement with a surcharge.

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €

Medium Rectangle 300 × 250 40.00 €

Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €

HalfpageAd 300 × 600 49.00 €

XXL Banner 728 × 90 30.00 €

AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €

BillboardAd 900 × 250 49.00 €

Wallpaper 728 × 90 and 120/160 × 600 59.00 €

FireplaceAd depending on the website 70.00 €

Parallax 630 x 840 (630 × 300 visible) 45.00 €

FloorAd 1200 × 200 70.00 €

DESKTOP

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

FORMS OF AVERTISING SIZE IN PIXEL CPT

Mobile Banner 6:1 320 × 50 30.00 €

Mobile Banner 4:1 320 × 70 30.00 €

Mobile Banner 2:1 320 × 150 35.00 €

Medium Rectangle Mobile 300 × 250 40.00 €

Parallax 320 × 150 45.00 €

Catfish 320 × 100 50.00 €

source: VDZ, Editorial Media Factbook 2019

„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“

13VIDEO ADVERTISING

InPage Video Ads are great if you have video content which should

be delivered eye catching with a high reach. We deliver a display

ad with an integrated video clip on our websites.

Depending on the format, other functionalities such as full screen

or expandable can be activated for the campaign.

You only have to provide us with a banner as well as a video which

are linked and delivered by us. As a result, there is no need for

complex programming or embedding of the video in the ad.

For the Video Banner as well as Video InRead even the delivery of

only one video is necessary.

Page Impressions64,419

Visits37,633

Unique User27,036

according to the publisher 08/19

ADVERTISING SIZE SIZE IN PIXEL CPT

Video Banner 300 × 250 55.00 €

Video InRead 640 × 480 50.00 €

Video FloorAd 1200 × 200 75.00 €

Video Background depending on the website 80.00 €

INPAGE VIDEO ADS

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

VOLUME DISCOUNT

COMBINATION DISCOUNT

CROSSMEDIA DISCOUNT

200,000 AI 5% 2 Websites 5%

Crossmedia discount Print / Online 10%

(on online-price)

400,000 AI 7% 3 Websites 7%

650,000 AI 10% 4 Websites 10%

800,000 AI 15% 5 Websites 15%

AGENCY COMMISSION 15%

Examples of formats and information onwww.dk-mediasales.de/digital-ads

Contact us if you are interested in video productions, test winner videos and further integration solutions.

14NEWSLETTER

source: VDZ, Editorial Media Factbook 2019

„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“

Subscribers9,263

Opening rate25.33%

as of September 2019

The FREERIDE newsletter regularly informs the subscribers

about brand-new events, new developments on the market,

and provides a preview of the upcoming print edition.

The fact that the users have subscribed to our newsletters

on their own is the reason for exceptionally good results of

advertising in the newsletters.

Newsletter offers:

• High opening rates

• Advertising surrounded by editorial context

• Exclusiveness (max. 3 presenter placements per newsletter)

• Frequency: 4 times a year (on the first selling day of the

magazine)

SIZE IN PIXEL

PRESENTER 1

PRESENTER 2

PRESENTER 3

600 x 150 600 x 150 600 x 150

75.00 € CPT 65.00 € CPT 55.00 € CPT

CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice.

CROSSMEDIA DISCOUNT 10% (on newsletter price)

AGENCY COMMISSION 15%

Placement without commitment.

15

source: VDZ, Editorial Media Factbook 2019

„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE

TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-

CATCHING ADVERTISING.“

SPONSORED NEWS NEWSLETTER

The native format Branchen News is also available in our

newsletters. There you can publish industry, company and

product news in the look and feel of the respective news-

letter.

After clicking on the industry news as a teaser, our users will

be taken to a further article on the website or directly to your

company website.

The industry news on our websites have shown that this

advertising format is perceived and accepted by the user and

therefore produces the best performance values.

Price per newsletter and issue:

1,250.00 €

including reporting and support.

All prices exclusive VAT, subject to change without notice.

ANZEIGE

CONTENT MARKETING

Content Marketing plays an increasingly important role in

communication.

And for a reason:

Content used in environments thematically related to the brand

or product provides an effective and efficient way to strengthen

a brand‘s image or generate leads.

SPONSORED NEWS WEBSITE

We offer you to book sponsored news on our websites. With

this Format you can publish industry, company or product

news in the look and feel of the respective website.

After clicking on the news as a teaser, our users will be taken

to a further article or directly to your company website.

The strong awareness of the sponsored news as a type of

content marketing is proved: The performance values of spon-

sored news are significantly higher compared to display ads.

Price per month and site:

2,150.00 €

including reporting, support and a weekly change of your content.

All prices exclusive VAT, subject to change without notice.

16CONTENT MARKETING

ADVERTORIAL

Catch our users with your comprehensive product information

in an editorial environment.

Use the high receptivity of the reader for your brand/product.

The integration of an advertorial is possible on our websites.

A Display Ad is included in the package to increase the reach

of the advertising special. If the user clicks on the ad he will

be forwarded to the ad special. Additional display ads can be

booked.

POSSIBLE INTEGRATION COMPONENTS

• Picture gallery

• Video-Integration

• Links to your website

• E-Paper Integration

OPTIONS

Online-Advertorial A

• incl. AdBundle with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

6,900.00 €

Online-Advertorial B

• incl. BilllboardAd with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

7,500.00 €

The screenshot is just an example, since it is an individual product. All prices exclusive VAT.

17EVENTS

EVENT DATE PLACE WEBSITE

E-MTB Trail Camp Spring 2021 Kaltern (I) www.emtb-camp.com

TOUR Transalp 21.06.2020-27.06.2020 www.dk-mediasales.de/tour-transalp

BIKE Women Camp 25.06.2020-28.06.2020 Molveno (I) www.dk-mediasales.de/bike-women-camp

BIKE Transalp 05.07.2020-11.07.2020 www.dk-mediasales.de/bike-transalp

BIKE Festival Riva 24.07.2020-27.07.2020 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino

E-MOTIONS the E-BIKE Event

07.08.2020-09.08.2020 Millstatt (A) www.dk-mediasales.de/e-motions

BIKE Festival Willingen 02.10.2020-04.10.2020 Williingen (D) www.dk-mediasales.de/bike-festival-garda-willingen

BIKE Festival Saalfelden Leogang

11.09.2020-13.09.2020Saalfelden Leogang (A)

www.dk-mediasales.de/bike-festival-saalfelden

BIKE Cross- Country-Camp

October 2020 St. Englmar