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Europe’s largest motorboat-magazine

MEDIA INFORMATION 2021

PRICE LIST No. 56

2

SPECIFICATIONS Print: www.dk-mediasales.de/specifications-print

Digital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb

Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

MEDIA SALES

Our contact persons can be found at

www.dk-mediasales.de/

kontakt-wassersport

DELIUS KLASING VERLAG

Siekerwall 21

33602 Bielefeld, Germany

telephone +49 521 559 0

EDITORIAL OFFICE

Editor in Chief Torsten Moench

redaktion@boote-magazin.de

ABC-Str. 21

20354 Hamburg, Germany

SUMMARY

BOOTE PRINT

The magazine 3

Readership 4

Publication schedule 5

Dimensions / Rates

Editorial section 6

Special rate BOOTE Markt 7

Ad Specials 8

Crossword sponsorship 9

DK-Brand-Combination 10

BOOTE DIGITAL

BOOTE App 11

BOOTE App FlexSlider 12

Display Ads 13

Video Advertising 14

Newsletter 15

Content Marketing

Sponsored News 16

Advertorial 17

Online-Specials

Insurance channel 18

Clickcontent

for instantinformation

3THE MAGAZINE

Published since1966

Sold circulation20,993 copies IVW I/2020

Frequency of publicationmonthly

Magazine size215 mm × 280 mm

ProcessingSaddle stitch

Copy price€ 6.00

BOOTE has been „fuelling“ the German

motor boating community for more than

50 years so that today the magazine

is central to the motor boating scene.

Over the years it has grown and evolved

with the scene making it the undisputed

market leader. Every month the editorial

team successfully combines practical

expertise with passion for leisure

boating. 210,000 readers (AWA 2020,

1- frequency) underline the fact that

BOOTE is Germany‘s leading magazine

on motor boats. The editorial staff of

BOOTE consist of active water sport

athletes. We are attending the following

shows: boot Düsseldorf, Hiswa te water,

Yachting Festival Cannes,

Interboot Friedrichshafen, Salone

Nautico Genova, Ft. Lauderdale Int. Boat

Show, METS Amsterdam and Boot &

Fun Berlin with additional distribution of

BOOTE.

BOOTE is primarily distributed in the

German speaking countries of Europe:

Germany, Austria and Switzerland. But

significant parts of the circulation also go

to the Netherlands, Belgium, Luxem-

bourg, Denmark, Spain, Greece and

Italy, where many people can speak and

read German. In total, BOOTE can be

bought in more than 20 countries.

Text und Fotos Bodo Müller

Die Flensburger Förde zwischen Deutschland und Dänemark ist ein einzigartiges Charterrevier,

das auch in der Nebensaison seine herben Reize zeigt

NORDISCHESFEELING

OSTSEE-JOURNAL

22 boote 8 . 2020

Das betonnte Fahrwasser Stegløb führt in die zauberhaften Fjorde Dyvig und Mjelsvig im Innern der Insel Als. In beiden Buchten gibt es einen Yacht- anleger. Vor allen Winden und vor Seegang geschützt, liegt man hier bei jedem Wetter ruhig. In der Nebensaison findet man immer einen freien Platz

FLENSBURGER FÖRDE

boote 8 . 2020 23

4

Sources: AWA 2020 (1-frequency) and Readers Survey 2018 (Market Research)

5.5 TIMES the reader

picks up each issue

RANGE

210,000READERS*

90%of our readers are men

USING BOOTE-CHANNELS78 % as a magazine, 28 % web page,

22 % newsletter, 19 % BOOTE TV, 14 % App/digital, 12 % Facebook

BOOTE readers are

TREND-SETTERS AND INNOVATORS

5,267 EURO

average net household income(total population 3,288 Euro)

Almost two thirds are engaged in the purchase of a motorboat!

buyer potential = 63 %

37% are willing to spend more than

€ 100,000on a motorboat

Chance of page contact is

79 %

110 MINUTESis the average

reading time

per issue

32 % of

readersare company

owners or self-employed

2,422 Euro is the average financial scope of

the BOOTE readers

52.5 YEARS

is the average age of BOOTE readers

READERSHIP

5PUBLICATION SCHEDULE

ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE

01/2021 16.12.2020 boot Düsseldorf - Ausrüstung 06.11.2020 16.11.2020

02/2021 13.01.2021 boot Düsseldorf 27.11.2020 07.12.2020

03/2021 17.02.2021 08.01.2021 18.01.2021

04/2021 17.03.2021 05.02.2021 15.02.2021

05/2021 21.04.2021 12.03.2021 22.03.2021

06/2021 19.05.2021 Hamburg ancora Yachtfestival 09.04.2021 19.04.2021

07/2021 16.06.2021 07.05.2021 17.05.2021

08/2021 14.07.2021 04.06.2021 14.06.2021

09/2021 18.08.2021 HISWA in-water Boat Show 09.07.2021 19.07.2021

10/2021 15.09.2021 Interboot Friedrichshafen 06.08.2021 16.08.2021

11/2021 20.10.2021 10.09.2021 20.09.2021

12/2021 17.11.2021 Boot und Fun Berlin 08.10.2021 18.10.2021

01/2022 15.12.2021 05.11.2021 15.11.2021

6

„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES

PUBLIC AWARENESS.“source: VDZ, Editorial Media Factbook

DIMENSIONS / RATES

2/1 pageTrim size* 430 × 280

1/1 pageTrim size* 215 × 280

1/4 page 4-columnsType area 192 × 60Trim size* 215 × 70

1/2 page verticalTrim size* 107 × 280

1/2 page horizontalTrim size* 215 × 140

1/3 page verticalTrim size* 78 × 280

1/3 page horizontalTrim size* 215 × 97

1/4 page 1-columnType area 45 × 254Trim size* 54 × 280

1/4 page 2-columnsType area 94 × 124

AGENCY COMMISSION 15 %

EARLY BOOKING DISCOUNT OF 10 %

Requires a booking of at least 3 advertisements in the editorial section before

January 31st, 2021.

Reprints and PDFs of editorial content on request.

Please ask for our price list.

* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.

EDITORIAL SECTION

DISCOUNTS

FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION

3 adverts 3 % 2 pages 5 % 2 issues 5 %

6 adverts 6 % 3 pages 10 % 3 issues 10 %

9 adverts 9 % 6 pages 15 % 4 issues 15 %

12 adverts 12 % 9 pages 18 % 5 issues 20 %

18 adverts 15 % 12 pages 21 %

24 adverts 18 %

SIZE B/W 4C

1/1 € 6,175.00 € 9,135.00

1/2 € 3,285.00 € 4,795.00

1/3 € 2,275.00 € 3,485.00

1/4 € 1,785.00 € 2,545.00

2/1 € 12,155.00 € 18,085.00

SPECIAL POSITIONS

4C

Pole position 1/3 page € 4,415.00

Island ad 115 × 115 mm € 4,795.00

Inside front cover € 9,925.00

Inside back cover € 9,455.00

Back cover € 10,385.00

Opening Spread € 18,875.00

Further on request.The prices quoted are exclusive VAT.

App

included+ link activation + picture gallery

+ video

7DIMENSIONS / RATES

AGENCY COMMISSION 15 %

CLASSIFIED ADVERTISING PER MM/1-COLUMN:

B/W = € 6.85 2C = € 7.95 4C = € 10.20

Link integration = € 12.50

CODE CHARGE

€ 9.24

SHIPPING AGENTS / BROKER SECTION

WATERSPORTS SCHOOLS

MARINAS / HOLIDAY HOMES

Please ask your sales representative for details!

START OFFER

For first time advertisers on request.

SPECIAL POSITIONS

Not available in BOOTE MARKET.

SPECIAL RATE BOOTE MARKET

1/16 page type area 1-column 45 × 602-columns 94 × 28

1/32 page type area 45 × 28

1/2 page horizontalType area 192 × 124

1/3 page horizontalType area 192 × 82

1/4 page 1-columnType area 45 × 242

1/4 page 2-columnsType area 94 × 124

1/4 page 4-columnsType area 192 × 60

1/8 page type area 1-column 45 × 1242-columns 94 × 604-columns 192 × 28

1/1 pageTrim size* 430 × 280

1/2 page verticalType area 94 × 242

*Picture gallery and video with extra charge.The prices quoted are exclusive VAT.

FORMAT S/W 2C 4C

1/1 € 6,175.00 € 7,165.00 € 9,135.00

1/2 € 3,175.00 € 3,675.00 € 4,665.00

1/3 € 2,175.00 € 2,515.00 € 3,175.00

1/4 € 1,685.00 € 1,935.00 € 2,425.00

1/8* € 768.00 € 898.00 € 1,138.00

1/16* € 398.00 € 458.00 € 578.00

1/32* € 203.00 € 233.00 € 293.00

ISSUE DISCOUNTS

3 issues 10 %

6 issues 20 %

12 issues 35 %

No further discounts!

App

included+ link activation + picture gallery

+ video

Minimum size for ads = 1-column, 10 mm.All format specifications in mm (width x height).

* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.

8AD SPECIALS

LOOSE INSERTS

WEIGHT PRICEMAX. SIZE

INSERTIONSMINIMUM

INSERTIONSUBSCRIPTION CIRCULATION

up to 25 g € 90.00 per mil

205 x 270 mm3 samples

when placing the order

Partial insertions in the retail sale circulation by

Nielsen regions on request

20,000 copies

Germany available

in total only.

up to 50 g € 120.00 per mil

up to 75 g € 145.00 per mil

up to 100 g € 195.00 per mil

up to 125 g € 265.00 per mil

TIP-ONS

SIZE PRICE

Postcard / Envelope

€ 47.00 per mil+ costs for the 1/1 page carrier advertisement

+ additional costs when booking the subscription circulation

Please send stand samples and 10 adhesive inserts for a test run before the closing date.

Booklet € 68.00 per mil

Test sample € 77.00 per mil

CD/DVD € 102.00 per mil

BOUND INSERTS

SIZE PRICE

4-pages € 110.00 per mil Paper quality: 70-150g/m2

Format: Please contact the media sales department for specifications

Insertion: only overall.

Position: In the middle of the magazine „artificial middle“(additional costs on request)

6-pages € 130.00 per mil

8-pages € 150.00 per mil

12-pages € 170.00 per mil

16-pages € 190.00 per mil

Further on request. Additional costs when booking the subscription circulation.

Upgrade your loose insert from print to our BOOTE app (see also page 12).

The prices quoted are exclusive VAT.

AGENCY COMMISSION 15%

Ad Specials are not valid for discount!

IMPORTANT DETAILS

A closed edge is required for the machine processing of inserts.

For inserts that exceed the width of the magazine, this must be the long side.

Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.

Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.

Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are

obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,

total quantity and packing size.

You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials

9CROSSWORD SPONSORSHIP

BOOKINGS

FREQUENCY PRICE

1 € 300.00 plus prize, min. value € 100.00

3€ 750.00 plus 3 x prize,

min. value € 100.00

6€ 1,200.00 plus 6 x prize,

min. value €100.00

In each issue of BOOTE magazine,

we publish our popular marine themed

crossword. Testing questions on generic

watersport topics and magazine content

in particular, challenge our reader‘s

knowledge. Completing correctly is the

key to winning high quality prizes – such

as equipment, technical components

and accessories. This could be your

product, which we will exclusively

present with a detailed description and a

picture on our crossword page.

Make the popular crossword yours -

for a playful and eye-catching brand

communication!

Use this opportunity to present your brand and products on this page:

OUR „POWERED BY“-PACKAGE:• brand logo will be integrated into headline: „RÄTSEL (crossword) - powered by…“

• The product provided will be prominently displayed and portrayed

• link activation in our BOOTE App

The prices quoted are exclusive VAT.

AGENCY COMMISSION 15 %

RÄTSELBEGRIFFE

1 bei Leuchtfeuern: Lichtfarbe mit der höchsten Tragweite 2 französische Marke von Motoryachten (im Heft ab S. 34) 3 schiffbarer Fluss durch das Zentrum Berlins (im Heft ab S. 14) 4 spöttische Bezeichnung für einen Skipper mit nur geringer oder überhaupt keiner praktischen seemännischen Erfahrung 5 Bootskennzeichen „Hansestadt Stralsund“ (Abk.) 6 Ziffer „8“ im internationalen Sprechfunk 7 deutsche Bedeutung des englischen Begriffs „ferry“ 8 nicht wetterfestes Miniaturbauwerk am Strand, meist von Kinderhand 9 wichtiger internationaler Handelshafen im ostafrikanischen Tansania 10 im SAR-Dienst auf See eingesetztes Luftfahrzeug 11 dt. Spielfilm von 1952 mit Hans Albers in der Hauptrolle („Käpt’n ...“) 12 Sportgerät zum Fangen von Fischen13 Container Roll-on-Roll-off (Frachtschifftyp, Abk.) 14 skandinavischer Inselstaat im westlichen Nordatlantik 15 Teil des Bootskörpers, der den Auftrieb erzeugt 16 im Hafen: stabiler Befestigungspunkt aus Metall, Stein oder Holz 17 Rigid Inflatable Boat (int. engl. Abk., dt. „Festrumpfschlauchboot“) 18 Seegebiet in der Nordsee vor der norwegischen Küste (im Heft auf S. 64) 19 auf See gefährliche meteorologische Erscheinung mit Blitz und Donner20 Windstille oder nahezu windloser Zustand

AnchorRoll von fender-design. Diese Ankerboje passt sich durch den automatischen Aufrollmechanismus der Wassertiefe (maximal 12 m) an und justiert sich immer direkt über der Ankerposition. Dank der besonderen Form nicht mit einer Muringboje zu verwechseln. Klettver-schlüsse für die Aufbewahrung an der Bugreling. Abmessungen: 15 cm Durchmesser, 25 cm Länge. Wert: 179 Euro. www.fender-design.com. Schicken Sie die Lösung bis zum 9. Oktober 2020 per E-Mail an gewinnspiel@boote-magazin.de oder Postkarte an die BOOTE-Redaktion, ABC-Straße 21, 20354 Hamburg. Der Gewinner wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum von E-Mail bzw. Poststempel.

LÖSUNGSWORT des Rätsels in Ausgabe 9/2020: Flussinsel

1 Alge 2 Aloha 3 ZKR 4 Iron 5 Chicago 6 Eisvogel 7 Heimweh 8 Zyklone 9 Atemregler 10 Hotel 11 Meer 12 Fischmesser13 Bäderschiff (BAEDERSCHIFF) 14 Düker (DUEKER) 15 Grad 16 Corioliskraft 17 KMJC 18 Wassermann 19 Hooge 20 Bavaria

14

7

10

8

17

20

2

15

18

6

16

10

6

9

13

2

1

4

8

19

5

7

4

3

3

9

12

93 4 5 62 8 1071

11

5

1

FOTO

: HER

STEL

LER;

RÄT

SEL:

C. T

IED

T

LÖSUNGSWORT

POWERED BY

ZU GEWINNEN

112 boote 10 . 2020

RÄTSELBEGRIFFE

1 bei Leuchtfeuern: Lichtfarbe mit der höchsten Tragweite 2 französische Marke von Motoryachten (im Heft ab S. 34) 3 schiffbarer Fluss durch das Zentrum Berlins (im Heft ab S. 14) 4 spöttische Bezeichnung für einen Skipper mit nur geringer oder überhaupt keiner praktischen seemännischen Erfahrung 5 Bootskennzeichen „Hansestadt Stralsund“ (Abk.) 6 Ziffer „8“ im internationalen Sprechfunk 7 deutsche Bedeutung des englischen Begriffs „ferry“ 8 nicht wetterfestes Miniaturbauwerk am Strand, meist von Kinderhand 9 wichtiger internationaler Handelshafen im ostafrikanischen Tansania 10 im SAR-Dienst auf See eingesetztes Luftfahrzeug 11 dt. Spielfilm von 1952 mit Hans Albers in der Hauptrolle („Käpt’n ...“) 12 Sportgerät zum Fangen von Fischen13 Container Roll-on-Roll-off (Frachtschifftyp, Abk.) 14 skandinavischer Inselstaat im westlichen Nordatlantik 15 Teil des Bootskörpers, der den Auftrieb erzeugt 16 im Hafen: stabiler Befestigungspunkt aus Metall, Stein oder Holz 17 Rigid Inflatable Boat (int. engl. Abk., dt. „Festrumpfschlauchboot“) 18 Seegebiet in der Nordsee vor der norwegischen Küste (im Heft auf S. 64) 19 auf See gefährliche meteorologische Erscheinung mit Blitz und Donner20 Windstille oder nahezu windloser Zustand

AnchorRoll von fender-design. Diese Ankerboje passt sich durch den automatischen Aufrollmechanismus der Wassertiefe (maximal 12 m) an und justiert sich immer direkt über der Ankerposition. Dank der besonderen Form nicht mit einer Muringboje zu verwechseln. Klettver-schlüsse für die Aufbewahrung an der Bugreling. Abmessungen: 15 cm Durchmesser, 25 cm Länge. Wert: 179 Euro. www.fender-design.com. Schicken Sie die Lösung bis zum 9. Oktober 2020 per E-Mail an gewinnspiel@boote-magazin.de oder Postkarte an die BOOTE-Redaktion, ABC-Straße 21, 20354 Hamburg. Der Gewinner wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum von E-Mail bzw. Poststempel.

LÖSUNGSWORT des Rätsels in Ausgabe 9/2020: Flussinsel

1 Alge 2 Aloha 3 ZKR 4 Iron 5 Chicago 6 Eisvogel 7 Heimweh 8 Zyklone 9 Atemregler 10 Hotel 11 Meer 12 Fischmesser13 Bäderschiff (BAEDERSCHIFF) 14 Düker (DUEKER) 15 Grad 16 Corioliskraft 17 KMJC 18 Wassermann 19 Hooge 20 Bavaria

14

7

10

8

17

20

2

15

18

6

16

10

6

9

13

2

1

4

8

19

5

7

4

3

3

9

12

93 4 5 62 8 1071

11

5

1

FOTO

: HER

STEL

LER;

RÄT

SEL:

C. T

IED

T

LÖSUNGSWORT

POWERED BY

ZU GEWINNEN

112 boote 10 . 2020

10DK-BRAND-COMBINATION

THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are

being published. Many of them are market leader within their field.

COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous

potential for saving up to 20 %. With an identical volume of adver-

tising placements you may vary and change the advertising motive

and the date of publishing.

NUMBER

OF MAGAZINES

DK-BRAND-

COMBINATION-DISCOUNT

2 issues 5 %

3 issues 10 %

4 issues 15 %

5 issues 20 %

11

Sales per issue1,105

Readers per issue1,366

App user per day144

according to the publisher Ø 2020

In our kiosk app, we offer you various advertising options for an

exposed customer approach. In this way you reach the reader

of the digital issue directly and communicate your information in

the environment familiar to the readers.

In the digital editions of BOOTE as well as in editorial special

editions App Only ads are possible - regardless of a print

booking.

We also offer the integration of your supplement (product PDF)

as a free special. Your product information will be integrated as

a multi-page leaflet and will be available for publication on the

same level as the digital editions of BOOTE. The booking can

be made in addition to the classic print supplement, but is also

possible App Only.

FREE SPECIAL

RUNTIME PACKAGE ADVERTISING SIZE PRICE

6 weeks

(from the first

day of sale)

Print / App combination supplement with

max. 32 pagesincl. 10 link activations*

+ picture gallery + Video integration

€ 750.00

App Only € 850.00

„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS

REGARDLESS OF THE OUTPUT MEDIUM.“source: VDZ, Editorial Media Factbook

*further link activations according to effort

BOOTE APP

The prices quoted are exclusive VAT. Additional multimedia features (audio files, videos, galleries and links) on request.

See booking deadline and delivery schedule for data on page 5.

AGENCY COMMISSION 15 %

ADS

APP ONLY

RUNTIME ADVERTISEMENT EXTRA CONTENT PRICE

1 issue 2/1 Page Link activation

Gallery integrationVideo integration

€ 475.00

IN SPECIAL ISSUES ONLY

1 issue 1/1 Page Link activation

Gallery integrationVideo integration

€ 250.00

1 issue 1/2 Page Link activation

Gallery integrationVideo integration

€ 150.00

12BOOTE APP FLEXSLIDER

All prices exclude statutory VAT.

FLEXSLIDER

POSITION 1

POSITION 2

POSITION 3

POSITION4

€ 500.00

per issue

€ 400.00

per issue

€ 350.00

per issue

€ 250.00

per issue

In addition to the regular advertising options in our digital Apps,

we offer the opportunity to book the innovative form of adverti-

sement: The FlexSlider.

This element is a conventional slider, which can be used by

advertisements as well as for editorial content.

• innovative advertising medium for all mobile devices

• prominent presentation

• up to 4 different positions possible

• enables sales directly out of the App

• high contact frequency and quality

CROSSMEDIA DISCOUNT 10 % (on App-price)

AGENCY COMMISSION 15 %

Contacts per month

4,320

according to the publisher, Ø 2020

FlexSlider. . . .

13

MOBILE

PACKAGE BANNER FORMATS CPT

Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 € 10.00

Desktop / Mobile Package 2Medium Rectangle +

Medium Rectangle Mobile€ 30.00

Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 € 25.00

„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“

source: VDZ, Editorial Media Factbook

DISPLAY ADS WWW.BOOTE-MAGAZIN.DE

VOLUME DISCOUNTCOMBINATION DIS-

COUNTCROSSMEDIA

DISCOUNT

200,000 AI 5 % 2 websites 5 %

Crossmedia discount print / online 10 %

(on online price)

400,000 AI 7 % 3 websites 7 %

650,000 AI 10 % 4 websites 10 %

800,000 AI 15 % 5 websites 15 %

Page impressions267,091

Visits112,112

Unique user*113,451

IVW 08/20*according to the publisher 08/20

+ Targeting per criterion € 2.50 CPT

+ Sticky € 2.50 CPT*

+ Expandable € 5.00 CPT

*bookable for Wallpaper and FireplaceAd

AGENCY COMMISION 15 %

Creation of the advertisement with a surcharge.

Examples of formats and information onwww.dk-mediasales.de/digital-ads

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Fullsizebanner 468 × 60 (max. 620 x 60) € 10.00

Medium Rectangle 300 × 250 € 40.00

Skyscraper / Wide Skyscraper 120/160 × 600 € 40.00

HalfpageAd 300 × 600 € 49.00

XXL Banner 728 × 90 € 30.00

AdBundle 300 × 250 / 160 × 600 / 728 × 90 € 37.00

BillboardAd 900 × 250 € 49.00

Wallpaper 728 × 90 und 120/160 × 600 € 59.00

FireplaceAd 300 x 600 / 1254 x 100 / 300 x 600 € 70.00

Parallax 500 x 990 € 45.00

FloorAd 1200 × 200 € 70.00

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

DESKTOP

WERBEMITTEL FORMAT IN PIXEL TKP

Mobile Banner 6:1 320 × 50 € 30.00

Mobile Banner 4:1 320 × 70 € 30.00

Mobile Banner 2:1 320 × 150 € 35.00

Medium Rectangle Mobile 300 × 250 € 40.00

HalfpageAd 300 × 600 € 49.00

Parallax 375 x 680 € 45.00

Catfish 320 × 100 € 50.00

14

Page impressions267,091

Visits112,112

Unique user*113,451

IVW 08/20*according to the publisher 08/20

„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“

source: VDZ, Editorial Media Factbook

VIDEO ADVERTISING

InPage Video Ads are great if you have video content which

should be delivered eye catching with a high reach. We deliver

a display ad with an integrated video clip on our websites.

Depending on the format, other functionalities such as full

screen or expandable can be activated for the campaign.

You only have to provide us with a banner as well as a video

which are linked and delivered by us. As a result, there is no

need for complex programming or embedding of the video in

the ad. For the Video Banner as well as Video InRead even the

delivery of only one video is necessary.

ADVERTISING SIZE SIZE IN PIXEL CPT

Video Banner 300 × 250 € 55.00

Video InRead 640 × 480 € 50.00

Video FloorAd 1200 × 200 € 75.00

Video Background 300 x 600 / 1254 x 205 / 300 x 600 € 80.00

INPAGE VIDEO ADS

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

VOLUME DISCOUNT

COMBINATION DISCOUNT

CROSSMEDIA DISCOUNT

200,000 AI 5 % 2 Websites 5 %

Crossmedia discount print / online 10 %

(on online price)

400,000 AI 7 % 3 Websites 7 %

650,000 AI 10 % 4 Websites 10 %

800,000 AI 15 % 5 Websites 15 %

AGENCY COMMISSION 15

%

Examples of formats and information on www.dk-mediasales.de/digital-ads

Contact us if you are interested in video productions and further integration solutions.

15NEWSLETTER

APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“source: VDZ, Editorial Media Factbook

The BOOTE newsletter regularly informs the subscribers about

brand-new events, new developments on the market, and

provides a preview of the upcoming print edition.

With newsletter advertising you can transfer your marketing

message focused on our users.

The fact that the users have subscribed themselves to our

newsletters on their own initiative shows that the interest and

attention is very high.

Maximum 5 media placements per newsletter.

Frequency: monthly (on Monday after the first selling date of

the print magazine).

Placement without commitment.

CROSSMEDIA DISCOUNT 10 %

(on newsletter price)

AGENCY COMMISSION 15 %

CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice. Presenter 5 without commitment.

Subscribers21,776

Open rate24.96 %

as of September 2020

SIZE IN PIXEL

PRESENTER 1

PRESENTER 2

PRESENTER 3-5

600 x 150 600 x 150 600 x 150

€ 75.00 CPT € 65.00 CPT € 55.00 CPT

ISSUE DISCOUNTS

3 issues 10 %

6 issues 20 %

12 issues 30 %

16CONTENT MARKETING

SPONSORED NEWS NEWSLETTER

The native format Branchen News is also available in our

newsletters. There you can publish industry, company and

product news in the look and feel of the respective news-

letter.

After clicking on the industry news as a teaser, our users will

be taken to a further article on the website or directly to your

company website.

The industry news on our websites have shown that this

advertising format is perceived and accepted by the user and

therefore produces the best performance values.

Price per newsletter and issue:

€ 2,100.00

including reporting and support.

All prices exclusive VAT, subject to change without notice.

„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE

TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-

CATCHING ADVERTISING.“source: VDZ, Editorial Media Factbook

Content Marketing plays an increasingly important role in

communication.

And for a reason:

Content used in environments thematically related to the brand

or product provides an effective and efficient way to strengthen

a brand‘s image or generate leads.

SPONSORED NEWS WEBSITE

We offer you to book sponsored news on our websites. With

this Format you can publish industry, company or product

news in the look and feel of the respective website.

After clicking on the news as a teaser, our users will be taken

to a further article or directly to your company website.

The strong awareness of the sponsored news as a type of

content marketing is proved: The performance values of spon-

sored news are significantly higher compared to display ads.

Price per month and site:

€ 2,150.00

including reporting, support and a weekly change of your content.

All prices exclusive VAT, subject to change without notice.

17CONTENT MARKETING

The screenshot is just an example, since it is an individual product. All prices exclusive VAT.

according to the publisher

ADVERTORIAL

Catch our users with your comprehensive product information

in an editorial environment. Use the high receptivity of the

reader for your brand/product. The integration of an advertorial

is possible on our websites. A display ad is included in the

package to increase the reach of the advertising special. If the

user clicks on the ad he will be forwarded to the ad special.

Additional display ads can be booked.

POSSIBLE INTEGRATION COMPONENTS

• Picture gallery

• Video-Integration

• Links to your website

• E-Paper Integration

OPTIONS

Online-Advertorial A

• incl. AdBundle with 100,000 Ad Impressions

• incl. technical costs (€ 2,500.00)

• incl. feature-element in the side column

€ 6,900.00

Online-Advertorial B

• incl. BilllboardAd with 100,000 Ad Impressions

• incl. technical costs (€ 2,500.00)

• incl. feature-element in the side column

€ 7,500.00

ONLINE ADVENT CALENDAR

With the online advent calendar in BOOTE, YACHT and SURF,

you can place and present your product prominently through-

out the Christmas Season. The windows of each day will be

activated and clickable at the appropriate day. By clicking on

a window, the user will be forwarded to an article about the

product, with detailed text and images, along with the regist-

ration form to win that product. The top prize is activated and

playable from the 01.12.2021.

The calendar will be supported and promoted with editorial

content in our magazines, on our websites, newsletters and

facebook. The positive feedback from previous years and an

entry, on average, of more than 6,400 players per window

speaks for itself!

For more details please contact your sales manager.

www.boote-magazin.de/adventskalender

HIT RATES 2017 2018 2019

Page impressions 389,335 525,828 519,031

ø Page impressions per window 9,841 11,015 10,830

Participations total 141,856 176,656 149,314

ø Participations per window 5,910 7,360 6,221

18ONLINE SPECIALS

INSURANCE CHANNEL

Since 2013, yacht.de presents the extensive Online Insurance

Channel, a service section with everything our users need to

know about boat insurances. Since spring 2015, boote-ma-

gazin.de presents its own BOOTE Online Insurance Channel,

tailored to the needs of motor boat drivers.

In our online insurance channel on our websites

www.boote-magazin.de and www.yacht.de you can present

your company to a perfectly adequate target group without any

wastage and cover the entire range of water sports.

The following content will be provided:

• Insurance glossary from A to Z

• What to do in case of a damage: Checklist for download

• Company directory with direct links

• Online insurance application

• Latest News from the insurance industry

ADDRESS GENERATOR

Generate new customers with our insurance comparison. In

addition to the presenting of our insurance channel, we offer

you the opportunity to generate leads with address redirects

of our insurance comparison. Pro forwarded address we will

charge you an amount of € 5.00.

All prices exclusive VAT.

INSURANCE CHANNELØ HIT RATES PER

MONTH

REQUESTS PER QUARTER /

CLIENT

YACHT.DE 5,935 56

BOOTE-MAGAZIN.DE 568 39

According to the publisher