PRICE LIST No. 9

Magazine for historical sportscars

MEDIA INFORMATION 2020

PORSCHE KLASSIK PRINT

The magazine / The reader 3

Publication schedule 4

Dimensions / Rates 5

Ad Specials 6

DK-brand-combination 7

PORSCHE KLASSIK DIGITAL

Gute Fahrt App 8

MEDIA SALES

Our contact persons can be found at www.dk-mediasales.de/kontakt-automobil

DELIUS KLASING VERLAG

Siekerwall 2133602 Bielefeld, Germanytelephone +49 521 559 0

EDITORIAL OFFICE

Editor in Chief Thorsten ElbrigmannThomas Futhst.elbrigmann@delius-klasing.deSiekerwall 2133602 Bielefeld, Germany

Clickcontent

for instantinformationSPECIFICATIONS

Print: www.dk-mediasales.de/specifications-printDigital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at www.delius-klasing.de/agb

Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

Title photo: Ad Peter

2SUMMARY

Published since2012

Circulation*49,400

Frequency of publication3 × per year

Magazine size230 mm × 280 mm

ProcessingPerfect binding

Copy price9.11 €

* According to the publisher

THE MAGAZINEIt’s not enough for us to write what

others have written before us. As a

result, PORSCHE KLASSIK immerses

itself in the history of the brand and its

models and illuminates completely new

aspects of Porsche’s history.

Porsche builds sports cars that want to

be driven. This is just what PORSCHE

KLASSIK does – and that while riding

on the edge. Behind the wheel:

experienced motoring journalists and

racing drivers of international standing.

PORSCHE KLASSIK introduces the

people behind the brand.

Engineers, designers, drivers, persona-

lities – these are the protagonists who

have shaped the Porsche legend.

This magazine brings them into the

present day. The focus of PORSCHE

KLASSIK is sports cars. We show how

icons like the Porsche 911, 356, 550

and 944 emerged and why they are so

fascinating both in day-to-day life as well

as on the racing track.

THE READERSPeople with a flair for the extraor-

dinary – successful and with strong

purchasing power. The average age

of the predominantly male readers of

PORSCHE KLASSIK is between 20 and

59. Their level of education is far above

that of “normal” motorists. This target

group has a high net household income.

It is a particularly brand-conscious,

quality-oriented reader base with a lot

of purchasing power. Porsche owners

love to immerse themselves in the world

of their automotive treasures.PORSCHE

KLASSIK is the only magazine that

fully portrays this world and all of its

fascination and passion, in line with the

philosophy of its readers.

3THE MAGAZINE

Anfang der 70er-Jahre gingen die beiden spanischen Rallye-Fahrer Eladio Doncel und Alberto Ruiz-Giménez mit ihren beiden baugleichen Porsche 911 ST 2,3 an den Start. Einer der Gruppe-4-Elfer hat die Zeit überdauert und wird heute im Bayerischen gehegt, gepflegt – und bewegt.

Spanisch für Fortgeschrittene

Anfang der 70er-Jahre gingen die beiden spanischen Rallye-Fahrer Eladio Doncel und Alberto Ruiz-Giménez mit ihren beiden baugleichen Porsche 911 ST 2,3 an den Start. Einer der Gruppe-4-Elfer hat die Zeit überdauert und wird heute im Bayerischen gehegt, gepflegt – und bewegt.

AUTOR JÜRGEN GASSEBNER FOTOGRAFIE STEFAN BOGNER

PORSCHE-DNA12

ISSUE FIRST SELLING DAY BOOKING DEADLINE PRINT DATA DEADLINE

01/2020 19.03.2020 13.02.2020 27.02.2020

special issue

‚Porsche Open Air‘ 16.07.2020 10.06.2020 25.06.2020

02/2020 05.11.2020 01.10.2020 15.10.2020

4PUBLICATION SCHEDULE

Including

App+ Link activation + Picture Galerie

+ Video integration

Source: VDZ, Editorial Media Factbook 2019

„ADVERTISING IN APPROPRIATE JOUR-NALISTIC ENVIRONMENTS INCREASE THE

ADVERTISING PERCEPTION.“

2/1 pageTrim size* 460 × 280

1/1 pageTrim size* 230 × 280

1/4 page 4-columnsType area 202 × 63Trim size* 230 × 70

1/2 page verticalType area 101 × 254Trim size* 115 × 280

1/2 page horizontalType area 202 × 127Trim size* 230 × 140

1/3 page verticalType area 67 × 254Trim size* 78 × 280

1/3 page horizontalType area 202 × 85Trim size* 230 × 93

1/4 page 1-columnType area 50 × 254Trim size* 57 × 280

1/4 page 2-columnsType area 101 × 127

*Not valid with the DK-Brand-Combination

AGENCY COMMISSION 15%

Reprints and PDFs of editorial content on request.

Please ask for our price list.

SIZE 4C

1/1 5,990.00 €

1/2 3,097.00 €

1/3 2,132.00 €

1/4 1,574.00 €

2/1 11,980.00 €

POSITIONS

4C

Back cover 7,787.00 €

Inside front cover 7,188.00 €

Inside back cover 6,904.00 €

All prices include digital / app and quoted are exclusive VAT.

*All advertisements with bleed format must have a trim of 3 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).

DISCOUNTS

2 adverts 5 %

Classic-Combination* 10 %

5DIMENSIONS / RATES

LOOSE INSERTS

WEIGHT PRICE MAXIMUM SIZESUBSCRIPTION CIRCULATION

up to 25 g 90.00 € per mil 200 x 270 mm(width x height)

3 samples when placing

the order

Total circulationup to 50 g 120.00 € per mil

up to 75 g 145.00 € per mil

TIP-ONS

SIZE PRICE

Postcard 47.00 € per mil+ costs for the 1/1 page carrier advertisement

+ additional costs when booking the subscription circulation

Please send stand samples and 10 adhesive inserts for a test run before the closing date.

Booklet 68.00 € per mil

Test sample 77.00 € per mil

BOUND INSERTS

SIZE PRICE

4-pages 110.00 € per mil Paper quality: 70-150g/m2

Format: Please contact the media sales department for specifications

Insertion: only overall.

Position: In the middle of the magazine „artificial middle“(additional costs on request)

6-pages 130.00 € per mil

8-pages 150.00 € per mil

12-pages 170.00 € per mil

16-pages 190.00 € per mil

Further on request. Additional costs when booking the subscription circulation.

Upgrade your loose insert from print to our GUTE FAHRT app (see also page 8).

The prices quoted are exclusive VAT.

AGENCY COMMISSION 15%

IMPORTANT DETAILS: Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.

Special insertions are not discounted! Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.

All others special insertions on request.

Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.

Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and

pack size.

6AD SPECIALS

THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are

being published. Many of them are market leader within their field.

COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-

tential for saving up to 20%. With an identical volume of advertising

placements you may vary and change the advertising motive and

the date of publishing.

NUMBER

OF MAGAZINES

DK-BRAND-

COMBINATION-DISCOUNT

2 issues 5 %

3 issues 10 %

4 issues 15 %

5 issues 20 %

7DK-BRAND-COMBINATION

source: VDZ, Editorial Media Factbook 2019

„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF

THE OUTPUT MEDIUM.“

Reader per Issue584

App-User per day98

according to the publisher Ø 2019

The prices quoted are exclusive VAT.

AGENCY COMMISSION 15%

See booking deadline and delivery schedule for data on page 4. Additional multimedia features (audio files, videos, galleries and links) on request.

FREE SPECIAL

RUNTIME PACKAGE ADVERTISING PRICE

1 issue

+ 6 weeks

Print/App Combination

App Only

insert plusLink activation,

+ Video integration+ Picture gallery

600 €

900 €

In our kiosk app, we offer you an integration of your insert as a

Free Special for an exposed customer approach.

Your product information will be integrated as a multi-page

leaflet and will be available for publication on the same level as

the digital editions of the media brand.

In this way you reach the reader of the digital issue directly

and communicate your information in the environment familiar

to the readers.

8GUTE FAHRT APP