MEDIA INFORMATION 2020 - Delius Klasing · 2020. 2. 27. · SURFING-HOLIDAYS LOCATION ITALY DENMARK...

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Foto: © Stephan Gölnitz MEDIA INFORMATION 2020 Europe‘s largest windsurfing magazine PRICE LIST No. 44

Transcript of MEDIA INFORMATION 2020 - Delius Klasing · 2020. 2. 27. · SURFING-HOLIDAYS LOCATION ITALY DENMARK...

Page 1: MEDIA INFORMATION 2020 - Delius Klasing · 2020. 2. 27. · SURFING-HOLIDAYS LOCATION ITALY DENMARK GERMANY SPAIN GREECE EGYPT 39 % of readers own a SUP Board 73% of the readers have

Foto

: ©

Ste

pha

n G

ölni

tz

MEDIA INFORMATION 2020

Europe‘s largest windsurfing magazine

PRICE LIST No. 44

Page 2: MEDIA INFORMATION 2020 - Delius Klasing · 2020. 2. 27. · SURFING-HOLIDAYS LOCATION ITALY DENMARK GERMANY SPAIN GREECE EGYPT 39 % of readers own a SUP Board 73% of the readers have

2SUMMARY

SURF PRINT

The magazine 3

Readership 4

Publication schedule 5

Dimensions / Rates

Editorial section 6

Special rate SURF Market 7

Special rate SURF holiday 8

SUP Special 9

Ad specials 10

DK-brand-combination 11

SURF DIGITAL

SURF incl. SUP App 12

SURF App Flexslider 13

Display ads SURF 14

Video advertising 15

Newsletter 16

Content Marketing

Sponsored News 17

Advertorial 18

EVENT 19

Clickcontent

for instantinformation

MEDIA SALES

Our contact persons can be found at www.dk-mediasales.de/ kontakt-wassersport

DELIUS KLASING VERLAG

Siekerwall 21 33602 Bielefeld, Germany telephone +49 521 559 0

EDITORIAL OFFICE

Editor in Chief Andreas Erbe [email protected] Steinerstr. 15 D 81369 Munich, Germany

SPECIFICATIONSPrint: www.dk-mediasales.de/specifications-printDigital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at www.delius-klasing.de/agb

Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

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3THE MAGAZINE

Published since1977

Distributed circulation* 21,600 copies (According to the publisher)

Range* 120,000 readers

Frequency of publication10 × per year

Magazine size215 mm × 280 mm

ProcessingSaddle stitch

Copy price5.20 €

THE MAGAZINESURF is the world’s largest windsurfing

magazine. In 2017 SURF celebrated its

40th anniversary. Established in 1977

SURF embodies the true spirit and

magic of this sport. Today the magazine

is one of the best known brands in the

industry.

The editorial team‘s creative and

unconventional style combines incisive

editorial with breathtaking photography

of awesome destinations and has influ-

enced the surfing scene for decades.

The SURF festival is celebrating, too:

2017 SURF organized the 15th SURF

festival in Fehmarn, the largest SURF

show and party with lots of activities and

sport VIPs. And the festival continues in

2020!

THE MARKETSURF is primarily distributed in the

German speaking countries of Europe:

Germany, Austria and Switzerland. But

significant parts of the circulation also go

to the Netherlands, Belgium,

Luxembourg, Denmark, Spain, Greece

and Italy, where many people can speak

and read German. In total, SURF has

subscribers in more than 20 countries,

including the United States.

259 | 2019

KLEIN GEGEN

GROSSWelche Boardklasse gleitet wirklich als erste? Mit Pumpen? Ohne

Pumpen? Und wie hoch ist der Fun-Faktor bei noch weniger Wind? Erstmals treten alle Typen vom klassischen Raceboard über modernste Foils bis zum neu aufgelegten Longboard im kritischen Windbereich

zwischen 7 und 13 Knoten gegeneinander an. TEXT: SURF TESTTEAM

Foto

: Ste

phan

Göl

nitz

24 9 | 2019

TEST FRÜHGLEITER

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4READERSHIP

7 TIMES

each issue is taken

approx. in the hand

RANGE

120,000READERS

84%our readers are men

USING SURF CHANNELS95% SURF as a magazine, 44% SURF web page,

22% SURF App, 15% SURF newsletter, 7% SURF first-time user world

44.7 YEARS

is the average age of SURF readers

SURF readers are

TRENDSETTERS AND

INNOVATORS

3,921 EURO amounts the net

household income(total population 3,163 Euro)

FAVOURITE- SURFING-HOLIDAYS

LOCATIONITALY

DENMARKGERMANY

SPAIN GREECEEGYPT

39 %of readers own a

SUP Board

73%of the readers have taken a surfing holiday

in the last 12 months

100 MINUTESis the average reading time per issue

Sources: AWA 2019 and Readers Survey 2019 (Market Research)

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5PUBLICATION SCHEDULE

ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE DEADLINE FOR PRINT DATA

01- 02/2020 18.12.2019 08.11.2019 18.11.2019

03/2020 26.02.2020 SON 17.01.2020 27.01.2020

04/2020 25.03.2020 14.02.2020 24.02.2020

05/2020 22.04.2020 13.03.2020 23.03.2020

01/2020 29.04.2020 SUP MAGAZINE 24.03.2020 03.04.2020

06/2020 20.05.2020 08.04.2020 17.04.2020

07/2020 24.06.2020 15.05.2020 25.05.2020

08/2020 22.07.2020 10.06.2020 22.06.2020

09/2020 26.08.2020 17.07.2020 27.07.2020

10/2020 23.09.2020 14.08.2020 24.08.2020

11- 12/2020 28.10.2020 18.09.2020 28.09.2020

01- 02/2021 16.12.2020 06.11.2020 16.11.2020

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source: VDZ, Editorial Media Factbook 2019

„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES

PUBLIC AWARENESS.“

6DIMENSIONS / RATES

2/1 pageTrim size* 430 × 280

1/1 pageTrim size* 215 × 280

1/4 page 4-columnsType area 192 × 60Trim size* 215 × 70

1/2 page verticalTrim size* 105 × 280

1/2 page horizontalTrim size* 215 × 137

1/3 page verticalTrim size* 78 × 280

1/3 page horizontalTrim size* 215 x 95

1/4 page 1-columnType area 45 × 254Trim size* 54 × 280

1/4 page 2-columnsType area 94 × 124

AGENCY COMMISION 15%

EARLY BOOKING DISCOUNT OF 10%

Requires a booking of at least 3 advertisements in the editorial section before

January 31st, 2020.

Reprints and PDFs of editorial content on request.

Please ask for our price list.

* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height)

EDITORIAL SECTION

DISCOUNTS

FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION

3 adverts 5% 2 pages 5% 2 issues 5%

5 adverts 10% 3 pages 8% 3 issues 10%

10 adverts 15% 6 pages 10% 4 issues 15%

9 pages 12% 5 issues 20%

12 pages 15%

SIZE 4C

1/1 5,675.00 €

1/2 2,925.00 €

1/3 2,025.00 €

1/4 1,550.00 €

2/1 11,174.00 €

SPECIAL POSITIONS

4C

Inside front cover 6,575.00 €

Inside back cover 6,275.00 €

Back cover 6,875.00 €

Opening Spread 12,075.00 €

Further on request.The prices quoted are exclusive VAT.

App included

+ link activation + picture gallery

+ video

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7DIMENSIONS / RATES

No further discounts!

Picture gallery and video with extra charge.The prices quoted are exclusive VAT.

* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height) Minimum size: 1-column 28 mm (1/32 page)

AGENCY COMMISION 15%

CLASSIFIED ADVERTISING PER MM/1-COLUMN:

B/W = 3.50 € 4C = 6.20 €

Link integration = 10.00 €

START OFFER

For first time advertisers on request.

SPECIAL POSITIONS

Not available in SURF-Market.

SIZE B/W 4C

1/1 3,305.00 € 5,525.00 €

1/2 1,665.00 € 2,775.00 €

1/3 1,100.00 € 1,875.00 €

1/4 835.00 € 1,390.00 €

1/8 425.00 € 702.50 €

1/16 215.00 € 354.00 €

1/32 112.50 € 182.00 €

ISSUE DISCOUNTS

3 issues 10%

5 issues 15%

10 issues 30%

SURF-MARKET

1/16 page type area 1-column 45 × 602-columns 94 × 28

1/32 page type area 45 × 28

1/2 page horizontalType area 192 ×124

1/3 page horizontalType area 192 × 82

1/4 page 1-columnType area 45 × 254

1/4 page 2-columnsType area 94 × 124

1/4 page 4-columnsType area 192 × 60

1/8 page Type area1-column 45 × 1242-columns 94 × 604-columns 192 × 28

1/1 pageTrim size* 215 × 280

1/2 page verticalType area 94 × 254

App included

+ link activation

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8DIMENSIONS / RATES

1/4 page type area 1-column 45 × 254

1/4 page type area 2-columns 94 × 124

1/4 page type area4-columns 192 × 60

1/8 page type area1-column 45 × 1242-columns 94 × 603-columns 192 × 28

1/16 page type area1-column 45 × 602-columns 94 × 28

1/32 page type area 1-column 45 × 28

No further discounts!

The prices quoted are exclusive VAT.

SURF reader survey 2019; 3,655 participants

*incl. short holiday until 7 days

SPECIAL RATE SURF HOLIDAY

AGENCY COMMISION 15%

SPECIAL POSITIONS

Not available in SURF-Market.

Have you taken a surfing holiday in the last

12 months?

PLACEMENT COLLECTIVE

SIZE B/W 4C

1/4 620.00 € 1,175.00 €

1/8 310.00 € 588.00 €

1/16 155.00 € 294.00 €

1/32 102.50 € 172.00 €

ISSUE DISCOUNTS

3 issues 5%

5 issues 10%

10 issues 15%

Offer for camping sites, hotels, provider of vacation apartments: display of magazines, display ads + App-extension possible.

NO 55%

YES 45%

SHORT HOLIDAY-OVERALL

NO 27%

YES 73%

SURF HOLIDAY-OVERALL*

THE READERS SURF %

SURFING HOLIDAY - ORGANISATION

organised by the person himself / herself 68

organised by an operator 32

SURFING HOLIDAY - LOCATION

(top 3, main holiday, minimum 7 days)

Denmark 17

Italy 16

Spain 12

All format specifications in mm (width x height)

Page 9: MEDIA INFORMATION 2020 - Delius Klasing · 2020. 2. 27. · SURFING-HOLIDAYS LOCATION ITALY DENMARK GERMANY SPAIN GREECE EGYPT 39 % of readers own a SUP Board 73% of the readers have

9SUP SPECIAL

The media information SUP 2020 can be found here: www.dk-mediasales.de/sup

Print run30,000 copies (According to the publisher)

Frequency of publication1 issue per year

Magazine size230 mm × 297 mm

Number of pages144 + 4 pages

Copy price5.90 €

ProcessingPerfect binding

THE MAGAZINEIn 2020, SUP Magazine celebrates its

10th anniversary. Since then the

SUP Magazine brings you closer to

this fascinating, simple and incredibly

versatile sport. Packed with photos,

comprehensive how-to-do features,

informative buying guides, product tests

and detailed advice - in SUP magazine

you will find everything you need to know

about stand up paddling.

SUP targets a large number of parti-

cipants in the general environment of

surfing / windurfing / yachting and other

watersports. Canoeists and kayakers

are interested in this uncomplicated al-

ternative to their sport. Kite-surfers enjoy

this alternative when the wind conditions

are not perfect and many sailing yacht/

motoryacht owners carry a paddle board

for fun in the water when at anchor.

SUP is popular, very easy to learn and

extremely diverse. The trend towards

inflatable SUP-Boards makes the sport

extremely accessible for a big target

group. Those involved in servicing

the sport, are interested in board and

equipment technology, different board

types and the accessories available.

This means that the sport and items

connected to it will expand and evolve

with time and demand.

SUP is the magazine to encompass

the paddle board trend and provide its

participants with a fun, focused and

informative read about the sport.

ISSUE FIRST SELLING DAY BOOKING DEADLINE DEADLINE FOR PRINT DATA

01/2020 29.04.2020 24.03.2020 03.04.2020

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10AD SPECIALS

AGENCY COMMISION 15%

IMPORTANT DETAILS:

Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the

longside.

For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.

Special insertions are not discounted!

Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.

All other special insertions on request.

Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.

Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and

pack size.

LOOSE INSERTS

WEIGHT PRICEMAX.

FORMATINSERTIONS

MINIMUM INSERTION

SUBSCRIPTION CIRCULATION

up to 25 g 90.00 € per mil

205 x 270 mm3 samples

when placing the order

Partial insertions in the retail sale circulation by

Nielsen regions on request

10,000 copies

Germany available in total only

up to 50 g 120.00 € per mil

up to 75 g 145.00 € per mil

up to 100 g 195.00 € per mil

up to 125 g 265.00 € per mil.

TIP-ONS

SIZE PRICE

Postcard / Envelope

47.00 € per mil + costs for the 1/1 page carrier advertisement

+ additional costs when booking the subscription circulation

Please send stand samples and 10 adhesive inserts for test run before the closing date

Booklet 68.00 € per mil

Test sample 77.00 € per mil

BOUND INSERTS

SIZE PRICE

4-pages 110.00 € per mil Paper quality: 70-150g/m2

Size: Please contact the media sales department for specifications

Insertion: only overall

Position: In the middle of the magazine „artificial middle“(Additional costs on request)

6-pages 130.00 € per mil

8-pages 150.00 € per mil

12-seitig 170.00 € per mil

16-seitig 190.00 € per mil

Further on request. Additional costs when booking the subscription circulation.

Upgrade your loose insert from print to our SURF app (see also page 12).

Additonal information about our Ad Specials on: www.dk-mediasales.de/ad-specials

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11DK-BRAND-COMBINATION

THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are

being published. Many of them are market leader within their field.

COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-

tential for saving up to 20%. With an identical volume of advertising

placements you may vary and change the advertising motive and

the date of publishing.

NUMBER

OF MAGAZINES

DK-BRAND-

COMBINATION-DISCOUNT

2 issues 5%

3 issues 10%

4 issues 15%

5 issues 20%

Page 12: MEDIA INFORMATION 2020 - Delius Klasing · 2020. 2. 27. · SURFING-HOLIDAYS LOCATION ITALY DENMARK GERMANY SPAIN GREECE EGYPT 39 % of readers own a SUP Board 73% of the readers have

source: VDZ, Editorial Media Factbook 2019

„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE

OUTPUT MEDIUM.“

In our kiosk app, we offer you an integration of your insert as a

Free Special for an exposed customer approach.

Your product information will be integrated as a multi-page

leaflet and will be available for publication on the same level as

the digital editions of the media brand.

In this way you reach the reader of the digital issue directly

and communicate your information in the environment familiar

to the readers.

FREE SPECIAL

RUNTIME PACKAGE ADVERTISING SIZE PRICE

6 weeks

(from the first

day of sale)

Print / App combination

supplement with max. 32 pages

incl. 10 link activations* + picture gallery

+ Video integration

800.00 €

App Only 1,000.00 €

*further link activations according to effort

12SURF APP INCL. SUP

ADS

APP ONLY

RUNTIME FORMAT ADVERTISING PRICE

1 issue 2/1 Page Link activationPicture gallery

Video integration

SURF400.00 €

Sales per issue1,980

Readers per issue4,639

App user per day193

According to the publisher Ø 2019

AGENCY COMMISION 15%

The prices quoted are exclusive VAT.Additional multimedia features (audio files, videos, galleries and links) on request.

See booking deadline and delivery schedule for data on page 5.

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13SURF APP FLEXSLIDER

Contacts per month

5,790

as of September 2019

All prices exclude statutory VAT.

FLEXSLIDER

POSITION 1

POSITION 2

POSITION 3

POSITION 4

350.00 €

per issue

250.00 €

per issue

200.00 €

per issue

150.00 €

per issue

In addition to the regular advertising options in our digital Apps, we

offer the opportunity to book the innovative form of advertisement:

The FlexSlider.

This element is a conventional slider, which can be used by

advertisements as well as for editorial content.

• innovative advertising medium for all mobile devices

• prominent presentation

• up to 4 different positions possible

• enables sales directly out of the App

• high contact frequency and quality

CROSSMEDIA DISCOUNT 10% (on App-Price)

AGENCY COMMISSION 15%

FlexSlider. . . .

Page 14: MEDIA INFORMATION 2020 - Delius Klasing · 2020. 2. 27. · SURFING-HOLIDAYS LOCATION ITALY DENMARK GERMANY SPAIN GREECE EGYPT 39 % of readers own a SUP Board 73% of the readers have

MOBILE

source: VDZ, Editorial Media Factbook 2019

„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“

PACKAGE BANNER FORMATS CPT

Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 10.00 €

Desktop / Mobile Package 2Medium Rectangle +

Medium Rectangle Mobile30.00 €

Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 25.00 €

14DISPLAY ADS WWW.SURF-MAGAZIN.DE

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

Page impressions274,984

Visits119,429

Unique user*52,993

IVW 08/19*according to the publisher 08/19

Examples of formats and information onwww.dk-mediasales.de/digital-ads

VOLUME DISCOUNTCOMBINATION

DISCOUNTCROSSMEDIA

DISCOUNT

200,000 AI 5% 2 Websites 5%

Crossmedia discount Print / Online 10%

(on online-price)

400,000 AI 7% 3 Websites 7%

650,000 AI 10% 4 Websites 10%

800,000 AI 15% 5 Websites 15%

+ Targeting per criterion 2.50 € CPT

+ Sticky 2.50 € CPT

+ Expandable 5.00 € CPT

AGENCY COMMISION 15%

Creation of the advertisement with a surcharge.

DESKTOP

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Mobile Banner 6:1 320 × 50 30.00 €

Mobile Banner 4:1 320 × 70 30.00 €

Mobile Banner 2:1 320 × 150 35.00 €

Medium Rectangle Mobile 300 × 250 40.00 €

Parallax 320 × 150 45.00 €

Catfish 320 × 100 50.00 €

FORMS OF ADVERTISING FORMAT IN PIXEL CPT

Fullsizebanner 468 × 60 (max. 630 x 60) 10.00 €

Medium Rectangle 300 × 250 40.00 €

Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €

HalfpageAd 300 × 600 49.00 €

XXL Banner 728 × 90 30.00 €

AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €

BillboardAd 900 × 250 49.00 €

Wallpaper 728 × 90 and 120/160 × 600 59.00 €

FireplaceAd depending on the website 70.00 €

Parallax 630 x 840 (630 × 300 visible) 45.00 €

FloorAd 1200 × 200 70.00 €

Page 15: MEDIA INFORMATION 2020 - Delius Klasing · 2020. 2. 27. · SURFING-HOLIDAYS LOCATION ITALY DENMARK GERMANY SPAIN GREECE EGYPT 39 % of readers own a SUP Board 73% of the readers have

source: VDZ, Editorial Media Factbook 2019

„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“

15VIDEO ADVERTISING

InPage Video Ads are great if you have video content which

should be delivered eye catching with a high reach. We deliver

a display ad with an integrated video clip on our websites.

Depending on the format, other functionalities such as full

screen or expandable can be activated for the campaign.

You only have to provide us with a banner as well as a video

which are linked and delivered by us. As a result, there is no

need for complex programming or embedding of the video in

the ad. For the Video Banner as well as Video InRead even the

delivery of only one video is necessary.

Page impressions274,984

Visits119,429

IVW 08/19

ADVERTISING SIZE SIZE IN PIXEL CPT

Video Banner 300 × 250 55.00 €

Video InRead 640 × 480 50.00 €

Video FloorAd 1200 × 200 75.00 €

Video Background depending on the website 80.00 €

INPAGE VIDEO ADS

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

VOLUME DISCOUNT

COMBINATION DISCOUNT

CROSSMEDIA DISCOUNT

200,000 AI 5% 2 Websites 5%

Crossmedia discount Print / Online 10%

(on online-price)

400,000 AI 7% 3 Websites 7%

650,000 AI 10% 4 Websites 10%

800,000 AI 15% 5 Websites 15%

AGENCY COMMISSION 15%

Examples of formats and information onwww.dk-mediasales.de/digital-ads

Contact us if you are interested in video productions and further integration solutions.

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16NEWSLETTER

source: VDZ, Editorial Media Factbook 2019

„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“

The SURF newsletter regularly informs the subscribers about

brand-new events, new developments on the market, and

provides a preview of the upcoming print edition.

With newsletter advertising you can transfer your marketing

message focused to our users.

The fact that the users have subscribed themselves to our

newsletters on their own initiative shows that the interest and

attention is very high.

Maximum 5 Media Placements per newsletter

Frequency: 10 x per year, on the first selling date of the print

magazine

FORMAT IN PIXEL

PRESENTER 1

PRESENTER 2

PRESENTER 3-5

600 x 150 600 x 150 600 x 150

75.00 € CPT 65.00 € CPT 55.00 € CPT

Placement without commitment.

CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice. Presenter 5 without commitment.

Subscribers12,095

Open rate30.97%

as of September 2019

ISSUE DISCOUNTS

3 issues 10%

5 issues 15%

10 issues 30%

CROSSMEDIA DISCOUNT 10%

(on newsletter price)

AGENCY COMMISSION 15%

Page 17: MEDIA INFORMATION 2020 - Delius Klasing · 2020. 2. 27. · SURFING-HOLIDAYS LOCATION ITALY DENMARK GERMANY SPAIN GREECE EGYPT 39 % of readers own a SUP Board 73% of the readers have

17

source: VDZ, Editorial Media Factbook 2019

„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE

TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-

CATCHING ADVERTISING.“

SPONSORED NEWS NEWSLETTER

Sponsored News are also available in our newsletters. There

you can publish industry, company and product news in

the look and feel of the respective newsletter.

After clicking on the industry news as a teaser, our users will

be taken to a further article on the website or directly to your

company website.

The industry news on our websites have shown that this

advertising format is perceived and accepted by the user and

therefore produces the best performance values.

Price per newsletter and issue:

1,500.00 €

including reporting and support.

All prices exclusive VAT, subject to change without notice.

ANZEIGE

Content Marketing plays an increasingly important role in

communication.

And for a reason:

Content used in environments thematically related to the brand

or product provides an effective and efficient way to strengthen

a brand‘s image or generate leads.

SPONSORED NEWS WEBSITE

We offer you to book sponsored news on our websites. With

this Format you can publish industry, company or product

news in the look and feel of the respective website.

After clicking on the news as a teaser, our users will be taken

to a further article or directly to your company website.

The strong awareness of the sponsored news as a type of

content marketing is proved: The performance values of spon-

sored news are significantly higher compared to display ads.

Price per month and site:

2,150.00 €

including reporting, support and a weekly change of your content.

All prices exclusive VAT, subject to change without notice.

CONTENT MARKETING

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18CONTENT MARKETING

ADVERTORIAL

Catch our users with your comprehensive product information

in an editorial environment. Use the high receptivity of the

reader for your brand/product. The integration of an advertorial

is possible on our websites. An display ad is included in the

package to increase the reach of the advertising special. If the

user clicks on the ad he will be forwarded to the ad special.

Additional display ads can be booked.

POSSIBLE INTEGRATION COMPONENTS

• Picture gallery

• Video-Integration

• Links to your website

• E-Paper Integration

OPTIONS

Online-Advertorial A

• incl. AdBundle with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

6,900.00 €

Online-Advertorial B

• incl. BilllboardAd with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

7,500.00 €

ONLINE ADVENT CALENDAR

With the online advent calendar in SURF, BOOTE and YACHT,

you can place and present your product prominently th-

roughout the Christmas Season. The windows of each day will

be activated and clickable at the appropriate day. By clicking

on a window, the user will be forwarded to an article about the

product, with detailed text and images, along with the regist-

ration form to win that product. The top prize is activated and

playable from the 01.12.2020.

The calendar will be supported and promoted with editorial

content in our magazines, on our websites, newsletters and

facebook. The positive feedback from previous years and an

entry, on average, of more than 7,300 players per window

speaks for itself!

For more details please contact your sales manager.

www.surf-magazin.de/adventskalender

HIT RATES 2016 2017 2018

Page Impressions 358,792 389,335 525,828

Ø Page Impressions per window 7,812 9,841 11,015

Participations total 117,706 141,856 176,656

Ø Participations per window 4,904 5,910 7,360

The screenshot is just an example, since it is an individual product. All prices exclusive VAT

According to the publisher

VideoIntegration

Gallery

Page 19: MEDIA INFORMATION 2020 - Delius Klasing · 2020. 2. 27. · SURFING-HOLIDAYS LOCATION ITALY DENMARK GERMANY SPAIN GREECE EGYPT 39 % of readers own a SUP Board 73% of the readers have

19

Further information about the SURF Festival 2020 can be found here: www.surffestival.de

THE FESTIVALSURFING, FEERING and RELAXING - the fascination and

passion for windsurfing inspires every year the windsurfing

enthusiasts and numerous visitors during the SURF Festival on

Fehmarn.

The water, the fresh air and last but not least the outdoor fair

itself with many well-known manufacturers and stars of the

scene offer a unique event in a relaxed atmosphere. We are

looking forward to an exchange with you on the SURF Festival

2020 - be there!

Date: Thursday, 21 May – Sunday, 24 May 2020

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