Matt Coen's 2013 NAB SMTE Presentation

www.secondstreetlab.com

DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE

MAXIMIZE YOUR PROMOTIONS REVENUE

WITH SOCIAL


Why Online Promotions?

Source: Borrell Associates

In B

illio

ns


A Promotion Incentivizes the Like


3,600 New Facebook Likes

$16,500 in Revenue

KULR-TV Billings, Montana

Facebook Advertiser Contest: Pick a Beetle


GenerateREVENUE


What is a Facebook Contest?

Contest App



Like-gate;Must ‘Like’ your

Page to enter


Entry form

visible after they

‘Like’ the Page



Sponsor vs. Advertiser Contests

What is the difference between running a

contest on Facebook and an “agency model”

Facebook contest?


18 Million SMB Facebook

PagesSource: Wall Street Journal, Facebook July 2013


Source: Manta

Facebook Contest

Opportunity

Facebook Contest

Opportunity


WCIA Advertiser Facebook Contest Package

2 Week Facebook Sweepstakes

Facebook marketing consultation Included

Contest setup on your Facebook Page $500

Like-Gate $750

Opt-in for Email Database $750

Social media mentions $500

Email blast to 20k members $1,500

Web Display Ads, 100k ROS impressions $750

Total Value: $4,750

Cost To You: $1,500


Spring into PrizesThe Quad-City Times | Davenport, Iowa

The goal of this contest was to grow local businesses’ Facebook fans and email lists via a group contest that would be more affordable for the advertisers.” - Katie Wilson, Digital Sales Manager

$14,000 in Revenue

8 Sponsors 157 – 341 New

Facebook Likes per Advertiser

“


Christmas in JulyThe Quad-City Times | Davenport, Iowa

Grew revenue by $5,000 in the second version of this SMB Facebook promotion.”

- Katie Wilson, Digital Sales Manager

$19,250 in Revenue

11 Sponsors 157 – 341 New

Facebook Likes per Advertiser

“


Small Market SMB Blitz Package

Small Business Fan & Email Builder Sweepstakes14 days Multiple Sponsors (Maximum of 15)

– Contest setup on your Facebook Page– Like-Gate– Opt-in for Email Database– :30 sec promotional ads with your logo– Contest announcement email to promotional email list – Expanding pencil ad on the homepage with your logo (the day the

contest launches)– Customized contest “Thank You” page with offer/incentive – Option to add on spot ads at discounted rate during the promotion– 300x250 Web Display Ad (50k impressions ROS)– Your Investment: $1,750

Per Campaign Revenue= $26,250

Yearly Revenue (4 per

year)=$105,000


Engage existing fans


Build Engagement


Golf Punch Cards

• UpNorthLive.com– Traverse City, MI– NBC/ABC Station– DMA 119

• Multi-course cards• 1 Round per Course• Big promotional

package• $99 per card

Over $175K & GrowingThis Year


Build Email database


91% check email once

per day

91% check email once

per day

Source: eMarketer


Represents 70% of

Submissions

Represents 70% of

Submissions

The Impact of Email


Email = 66% of Deal

Revenue


Guess Anchorage’s First SnowfallKTUU-TV | Anchorage, Alaska

This was such a great contest that we have already confirmed for 2013 with the same sponsor. I would definitely recommend running a contest like this if your market gets a lot of snow!”- Tony Freije, Digital Sales Manager

1,064 Advertiser Opt-ins

$7,500 in Revenue

300% Increase in Facebook Likes

Facebook & Mobile Optimized“


Generate hot leads


agency services

$4,000 Revenue


Identify Hot Leads


promotionsSpread virally


Expand Your Reach with Social Boost


get advertisers buzzing about you


Metro Ballots


Niche Ballots


SecondStreetLab.comSecondStreetLab.com

Matt Coen's 2013 NAB SMTE Presentation

Business

Transcript of Matt Coen's 2013 NAB SMTE Presentation