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bbc

Adobe Confidential

Creating Content for Anyone,

Anywhere on Any Device

Dominic MilanoEditorial Director

DV Media Group


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One Touch Publishing?COPE

Create

Once

Publish Everywhere

CODE

Create

Once

DeBug

Everywhere


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The Network Publishing Concept

Benefits:

Create once, publish anywhere

Simpler end-to-end solutions

Real-time automatic updates


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The Network Redefined


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Broadband Considerations WANs

LANs

SANs

Extranet Intranet

Sneaker.net


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Synergistic NetworksCompanies with Complementary:

Technology

Content

Services


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Challenges Creative

Business

Technical


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Incompatibilities

Web

Netscape Internet Explorer

Video

Square pixels vs.non-square pixels

NTSC, PAL

YCrCb, RGB color spaces

DVD

DVD-R

DVD+R

DVD+RW

DVD RAM


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Attractiveness of Network Publishing Segments

Graphic Courtesy of AT Kearney, Copyright 2001


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Network Publishing Segments

Graphic Courtesy of AT Kearney, Copyright 2001


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bbc

Adobe Confidential

Network Publishing: Content Perspective

Bryan LamkinSenior Vice President, Graphics Products

Adobe Systems Incorporated

bbc


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Company Facts In business for over 20 years

Third largest PC software company 6th worldwide in revenues of business

application software


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bbc PublishingTHEN


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Publishingbbc

NOW

THEN

NOW


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0

2

4

6

8

10

12

14

16

1999 2000 2001 2002 2003 2004

MU

nits

01

2

3

4

5

6

7

1999 2000 2001 2002 2003 2004

MU

nits

Market Drivers

DV Camera Units Digital Cameras w/Video Capability

0

50

100

150

200

1999 2000 2001 2002 2003 2004

MU

nits

DVD Player Units

0

10

20

30

40

50

60

1999 2000 2001 2002 2003 2004

MS

eats

Worldwide Broadband Adoption


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Network Publishingbbc

Authoring

Collaboration

Review & ApprovalData-DrivenContent Creation

Asset Management

Content Reuse

Rights TrackingFormat conversion

Rights Management

Consumption Tracking

InteractivityPersonalization

CREATE MANAGE DELIVER


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Adobe is . . . Working closely with customers

Embracing new technologies Expanding current products

Improving workflows Partnering with the best providers


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bbc

Adobe Confidential

Interactive Video: DVD Creation

Bob DorisPresident

Sonic Solutions


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Sonic Solutions: Company Facts Founded in 1986 by ex-Lucasfilm team

The Leader in DVD Creation

Hollywood Professional Systems e.g DVD Creator

Desktop Professional Systems ReelDVD

Consumer Systems MyDVD

AuthorScript Technology to Key Partners

Adobe

Innovating Applications of DVD

e,g., Open DVD

e,g., Edit-on-DVD


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DVD Playback is Everywhere

0

20

40

60

80

100

120

140

160

Playe rs

(M)

1997 1998 1999 2000 2001

Cale ndar Ye ar

Cumulative DVD Players , by Type

(worldwide bas is )

S e t-top Playe rs

Playstation2

PC-DVD

TOTAL

Source: CEMA, IRMA, JPA, NYT,

Company estimates


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Now, Its Recordable.DVD-Re co rdable Drive s -- Price s a nd S hipme nts

(worldwide basis)

0

5

10

15

20

25

2000 2001 2002 2003 2004

Cale ndar Ye ar

Shipments

(M)

$100

$1,000

$10,000

Price

DVD-R/RW DVD+RW Price

Source: IDC, JPA,

Company estimates


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Create and Collaborate

Web

Broadcast

Personal

Video

Set-top Recorder

PC with DVDRW

Home Theatre

Sharewith

Friends


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Open DVD Lifestyle

Mom makes a

DVD

Junior

add themusic

Grandma

narrates

The family watches

the final disc

Dad videos

the family


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NOKIA FILENAMs.PPT/ DATE / NN

Network Publishing: WirelessPerspective

Randy RobertsDirector of Digital Convergence

Nokia


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Nokia was founded in Finland in 1865

Nokia's net sales for 2001 totaled $28.15 billion At the end of 2001,

Nokia had 18 production facilities in 10

countries around the world

Research and development in 15 countries

Sales to over 130 countries

Nokia employs around 54,000 people

Company Facts


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Telecomlayer

Service

platform

Serviceoffering

Terminaloffering

Uniform telecom standards (GSM, 3G)

Operator 1 Operator NOperator 3Operator 2


Current Situation Target Situation

Uniform telecom standards (GSM, 3G)

Interoperable Terminal Offering (Numerous Suppliers)


Uniform Service Platform (Numerous Suppliers)

Vendor 2Vendor 1

Vendor 3

Vendor 2Vendor 1

Vendor 3

Vendor 2Vendor 1

Vendor 3

Vendor 2Vendor 1

Vendor 3

Open Mobile Architecture

engine for future growth


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Better Inputetter Input

Better Displaysetter Displays

User Interfaceser InterfaceSegmentationegmentationSmaller Sizemaller Size

More Featuresore Features

One Size Does Not Fit All


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128 x 128 176 x 20896 x 65 640 x 200

Cost driven

platform

Size drivenColour

platform

One-hand operatedFeature Platform Two-hand operated

Feature Platform

XHTMLMIDP Java

MMS

Nokia OS

XHTMLMIDP Java

MMS

Nokia OS

XHTMLMIDP Java

MMS

Symbian OS

HTMLPersonal Java

MMS

Symbian OS

Series 30 Series 40 Series 60 Series 80

Nokia UI categories


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Network Publishing: User Perspective

Mike GoedeckePrincipal/Executive Creative Director

Belief


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Company Facts Belief was founded in1994

10 employees working on 12design/compositing/editing stations

The first boutique design studio to succeed

alongside big production facilities

Core business: broadcast design


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Network Publishing in Practice

Example VideoBelief


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Panelist Q&A


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Audience Q&A

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