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    bbc

    Adobe Confidential

    Creating Content for Anyone,

    Anywhere on Any Device

    Dominic MilanoEditorial Director

    DV Media Group

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    One Touch Publishing?COPE

    Create

    Once

    Publish Everywhere

    CODE

    Create

    Once

    DeBug

    Everywhere

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    The Network Publishing Concept

    Benefits:

    Create once, publish anywhere

    Simpler end-to-end solutions

    Real-time automatic updates

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    The Network Redefined

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    Broadband Considerations WANs

    LANs

    SANs

    Extranet Intranet

    Sneaker.net

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    Synergistic NetworksCompanies with Complementary:

    Technology

    Content

    Services

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    Challenges Creative

    Business

    Technical

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    Incompatibilities

    Web

    Netscape Internet Explorer

    Video

    Square pixels vs.non-square pixels

    NTSC, PAL

    YCrCb, RGB color spaces

    DVD

    DVD-R

    DVD+R

    DVD+RW

    DVD RAM

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    Attractiveness of Network Publishing Segments

    Graphic Courtesy of AT Kearney, Copyright 2001

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    Network Publishing Segments

    Graphic Courtesy of AT Kearney, Copyright 2001

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    bbc

    Adobe Confidential

    Network Publishing: Content Perspective

    Bryan LamkinSenior Vice President, Graphics Products

    Adobe Systems Incorporated

    bbc

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    Company Facts In business for over 20 years

    Third largest PC software company 6th worldwide in revenues of business

    application software

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    bbc PublishingTHEN

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    Publishingbbc

    NOW

    THEN

    NOW

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    0

    2

    4

    6

    8

    10

    12

    14

    16

    1999 2000 2001 2002 2003 2004

    MU

    nits

    01

    2

    3

    4

    5

    6

    7

    1999 2000 2001 2002 2003 2004

    MU

    nits

    Market Drivers

    DV Camera Units Digital Cameras w/Video Capability

    0

    50

    100

    150

    200

    1999 2000 2001 2002 2003 2004

    MU

    nits

    DVD Player Units

    0

    10

    20

    30

    40

    50

    60

    1999 2000 2001 2002 2003 2004

    MS

    eats

    Worldwide Broadband Adoption

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    Network Publishingbbc

    Authoring

    Collaboration

    Review & ApprovalData-DrivenContent Creation

    Asset Management

    Content Reuse

    Rights TrackingFormat conversion

    Rights Management

    Consumption Tracking

    InteractivityPersonalization

    CREATE MANAGE DELIVER

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    Adobe is . . . Working closely with customers

    Embracing new technologies Expanding current products

    Improving workflows Partnering with the best providers

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    bbc

    Adobe Confidential

    Interactive Video: DVD Creation

    Bob DorisPresident

    Sonic Solutions

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    Sonic Solutions: Company Facts Founded in 1986 by ex-Lucasfilm team

    The Leader in DVD Creation

    Hollywood Professional Systems e.g DVD Creator

    Desktop Professional Systems ReelDVD

    Consumer Systems MyDVD

    AuthorScript Technology to Key Partners

    Adobe

    Innovating Applications of DVD

    e,g., Open DVD

    e,g., Edit-on-DVD

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    DVD Playback is Everywhere

    0

    20

    40

    60

    80

    100

    120

    140

    160

    Playe rs

    (M)

    1997 1998 1999 2000 2001

    Cale ndar Ye ar

    Cumulative DVD Players , by Type

    (worldwide bas is )

    S e t-top Playe rs

    Playstation2

    PC-DVD

    TOTAL

    Source: CEMA, IRMA, JPA, NYT,

    Company estimates

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    Now, Its Recordable.DVD-Re co rdable Drive s -- Price s a nd S hipme nts

    (worldwide basis)

    0

    5

    10

    15

    20

    25

    2000 2001 2002 2003 2004

    Cale ndar Ye ar

    Shipments

    (M)

    $100

    $1,000

    $10,000

    Price

    DVD-R/RW DVD+RW Price

    Source: IDC, JPA,

    Company estimates

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    Create and Collaborate

    Web

    Broadcast

    Personal

    Video

    Set-top Recorder

    PC with DVDRW

    Home Theatre

    Sharewith

    Friends

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    Open DVD Lifestyle

    Mom makes a

    DVD

    Junior

    add themusic

    Grandma

    narrates

    The family watches

    the final disc

    Dad videos

    the family

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    NOKIA FILENAMs.PPT/ DATE / NN

    Network Publishing: WirelessPerspective

    Randy RobertsDirector of Digital Convergence

    Nokia

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    NOKIA FILENAMs.PPT/ DATE / NN

    Nokia was founded in Finland in 1865

    Nokia's net sales for 2001 totaled $28.15 billion At the end of 2001,

    Nokia had 18 production facilities in 10

    countries around the world

    Research and development in 15 countries

    Sales to over 130 countries

    Nokia employs around 54,000 people

    Company Facts

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    NOKIA FILENAMs.PPT/ DATE / NN

    Telecomlayer

    Service

    platform

    Serviceoffering

    Terminaloffering

    Uniform telecom standards (GSM, 3G)

    Operator 1 Operator NOperator 3Operator 2

    Operator 1 Operator NOperator 3Operator 2

    Current Situation Target Situation

    Uniform telecom standards (GSM, 3G)

    Interoperable Terminal Offering (Numerous Suppliers)

    Operator 1 Operator NOperator 3Operator 2

    Uniform Service Platform (Numerous Suppliers)

    Vendor 2Vendor 1

    Vendor 3

    Vendor 2Vendor 1

    Vendor 3

    Vendor 2Vendor 1

    Vendor 3

    Vendor 2Vendor 1

    Vendor 3

    Open Mobile Architecture

    engine for future growth

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    NOKIA FILENAMs.PPT/ DATE / NN

    Better Inputetter Input

    Better Displaysetter Displays

    User Interfaceser InterfaceSegmentationegmentationSmaller Sizemaller Size

    More Featuresore Features

    One Size Does Not Fit All

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    NOKIA FILENAMs.PPT/ DATE / NN

    128 x 128 176 x 20896 x 65 640 x 200

    Cost driven

    platform

    Size drivenColour

    platform

    One-hand operatedFeature Platform Two-hand operated

    Feature Platform

    XHTMLMIDP Java

    MMS

    Nokia OS

    XHTMLMIDP Java

    MMS

    Nokia OS

    XHTMLMIDP Java

    MMS

    Symbian OS

    HTMLPersonal Java

    MMS

    Symbian OS

    Series 30 Series 40 Series 60 Series 80

    Nokia UI categories

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    Network Publishing: User Perspective

    Mike GoedeckePrincipal/Executive Creative Director

    Belief

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    Company Facts Belief was founded in1994

    10 employees working on 12design/compositing/editing stations

    The first boutique design studio to succeed

    alongside big production facilities

    Core business: broadcast design

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    Network Publishing in Practice

    Example VideoBelief

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    Panelist Q&A

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    Audience Q&A