Matrix Promotions - August 2013

MATRIXHAIRCARE MATRIXHAIRCARE MATRIXHAIRCAREUK

SALES PRESENTER AUGUST 2013

MATRIX: EMPOWERING YOU TO IMAGINE SUCCESS.

August Presenter v5.indd 1 05/07/2013 12:13

SUMMER COLOUR PROMOTIONS AUGUST 2013


9

BLONDES ARE YOUR MOST LOYAL CLIENTS

PERMANENT COLOUR. NON-STOP CONDITIONING:

WITH THE BRILLIANCE OF CERA-OIL.

HIGH-SPEED LIGHTENING AND DUAL CONDITIONING IN ONE SIMPLE STEP.

CREATE VERSATILE BLONDES USING THE EXTENSIVE COLOUR PORTFOLIO FROM MATRIX:

AMMONIA-FREE, ODOURLESS PERMANENT HAIR COLOUR WITH ODS2 TECHNOLOGY.

TONE-ON-TONE, AMMONIA-FREE COLOUR.

SEAMLESS. EVEN. BRILLIANT.

REVEAL CLEAR, DAZZLING, ULTRA LIGHT TONES WITH AMAZING PRECISION AND

GREAT CONDITION.

HAVE YOU TRIED ALL OF THE MATRIX BLONDE PRODUCTS?For more information about the blonde portfolio, visit www.matrixhaircare.co.uk


10

TONE UP FOR SUMMER!WITH COLORINSIDER, SOCOLOR.BEAUTY & COLOR SYNC

Blondes need to be extra vigilant when it comes to protecting colour

Sources: PINTEREST- June 2014

Offering toning services can:

• increase average spend in salon

• encourage clients to come back between their regular services

• show your professional expertise!

Clients aren’t always aware of the different toning services available & won’t necessarily ask for these services

In summer, it’s even more important to look after blonde and highlight clients due to the sun exposure they are likely to have


11

TONE UP FOR SUMMER!BENEFITS OF TONING WITH COLORINSIDER, SOCOLOR.BEAUTY & COLOR SYNC

OUR RECOMMENDED SHADES ARE:

TONE DOWN BRASSINESS AND

HARMONISE TONES IN THE HAIR

COOL TONERS ARE GENERALLY BETTER, ESPECIALLY AFTER

BLEACHING OR HIGHLIGHTING THE HAIR

ENHANCE CERTAIN TONES OR NEUTRALISE

UNWANTED TONES

GENTLER WAY TO DEPOSIT PIGMENT

LOTS OF SHADES TO HELP BRIGHTEN AND RESTORE COLOUR!

10N

10M

SPV

10A

10MM

SPN

10V

10G

SPM

10P

10CG

10N

10Mm

11AA

10P

10G

11G

10Av

11N

10Nw

11A

CLEAR

10WN

SPA

10A 10V

10M 10N

DON’T FORGET THE POWER OF CLEAR!


12

POWERFUL: Light boosting technology with up to 8 levels of lift.

FAST: New light boosting actives release oxygen faster to lighten at a quick, yet controlled pace.

CONDITIONING: Respects the hair fibre thanks to the conditioning Panthenol.

IMAGINE...OUR MOST POWERFUL HIGH SPEED LIGHTENER

“Light Master is Matrix’s next generation in hair lightening. This amazing bleach is ‘scalp-friendly’, fast and leaves the hair in great condition. The result is crystal clear, dazzling blondes.”Terry Longden, Gayter Hairdresser, Manchester

STARPRODUCT

500g Pouch

FREE LIGHT MASTER SCOOP*

15g Scoop for up to 33 applications per

pouch**

GREAT PRICE!

GREAT RESULTS!

*When you purchase New Light Master bleach. Maximum 2 scoops per salon.**Based on one 15g scoop per average half head application of highlights.

TONE UP FOR SUMMER!


13

TONE UP FOR SUMMER!

lEt’s gEt

DIgItAl!DID You KnoW WItH

MAtRIX You CAn…?

• Find daily updates for the latest

news and products on Facebook and

Twitter.

• Enter our monthly product giveaways

on Facebook.

• Rate and review your favourite products

at www.matrixhaircare.co.uk

• Use the New Diagnostic Tool on

our website to help you find the right

Biolage product for your hair.

• Find Matrix products on our website

with the new Product Finder.

• Watch all the latest videos on Youtube!

In tHE WoRlD oF tWIttER

you can tell everyone what you are up to at any time!: How?

• Interact and respond to strengthen relationships with your clients

• Create an online community with twitter followers

• Post last minute offers

• Follow people and profiles within the industry to stay up to date

Twitter is a great place for

your followers to stay up to

date with your offers and

achievements!

HoW sHoulD I usE MY

FACEbooK PAgE?

Make sure your page is fresh and engaging, with

regularly updated content:

• Post exciting information about new products

and services in your salon

• Upload photos of hair styles or vidoes Post about

offers and discounts

EssEntIAl In-sAlon sERVICEs

Step 1 - Analysis

• Determine the starting level and chemical history

of the hair

• Check the porosity and strength of the hair

• Identify the desired level and tone

Step 2 - Strand Test*

• Determine the formula strength needed from the

Power Rinse Strength Chart

• Determine what’s achievable today and create a

plan for future visits if needed.

Mastery Point: Be sure to communicate clearly

with your client about what is possible.

Step 3 - Apply, Process and Removal

• See the “Power Wash Chart” for timings

• Cleanse the hair with Total Results Alternate

Action Clarifying Shampoo

• Prepare the hair for decolouring with Total Results

Instacure Leave in Treatment

• Develop by observation continually monitoring

the progress. Every 3-5 mins.

• Remove with Total Results Color Care and treat

with Total Results 5+ Protopak Restructurizing

Treatment before drying the hair and assessing

the colour results.

* A test strand will tell you the timing of the service, the final hair condition and

what is achievable in one service.

Talking about the different services you offer in salon to each of your clients is essential.

Ultimately, they may not be aware of the different services that are available and rely on you

to update them with new and exciting services that are available to them.

Remember…If you don’t ask, the answer is always no!

IMAgInE...ouR Most PoWERFul,

HIgH sPEED lIgHtEnER

lIgHt MAstER PoWER RInsE sERVICE

DID You KnoW You CAn Also REMoVE ColouR

usIng lIgHt MAstER?

to update them with new and exciting services that are available to them.

HoW CAn FACEbooK

gRoW YouR busInEss?

Facebook is a great marketing tool

for your salon to:

• Attract new clients

• Build awareness

• Obtain and use feedback from your clients

Go to www.facebook.com to set up

your page, adding all your salon details.

Facebook Tip: Make sure to create a

Business Page rather than Personal Profile

for your salon.

Did you know Facebook is

the largest social network

with 35 million active users

in the uk?

91% of adults use social media regularly so

make sure you are visible on these platforms!

Twitter tip: add your salon phone number and address to

your twitter page to help you show up in google searches.

06

07

Is YouR sAlon REgIstERED In ouR sAlon loCAtoR APP YEt?

Register NOW at www.matrixhaircare.co.uk in the Professional Site.

Click FOR PROFESSIONALS/SALON LOCATOR

Don’t miss out on being featured in the Salon Locator!

*Source: TNS study on Women and hairstylists in four countries 2012/data client Wave panel UK 2012

Latest research into Customer Satisfaction shows that

while our clients can sometimes view a colour and a cut

as a scary process, they find their few minutes at the

backwash a relaxing and pleasurable experience.

In order to make sure your clients love every single

minute of their time in your salon, make sure you take

the time with your client at this step of their appointment.

The process starts even before the backwash with your

Consultation. A thorough Consultation puts the client

at ease as by listening to the concerns and needs, you

can tailor your approach and make them feel special

and valued. Your expert Consultation means that by

the time they come to sit at the back wash, they are

already feeling comfortable and happy with their salon

experience.

Key to enjoyment and relaxation at the back wash is

using the right products. With the amazing professional

formulas of the Biolage and Total Results ranges, you

are sure of offering your clients the right products for

their hair.

Whilst the Back Wash is important to the client, it is

equally vital to your Salon Business too. Exposing your

clients to your professional products and telling them

what you are using and why is key to retail success.

Clients who have fallen in love with the fragrance and

the feel of Biolage at the backwash are much more likely

to purchase retail than those clients who aren’t exposed

to it!

gloss FInIsH sERVICE

The gorgeous Prizms.Plus Hypershine Conditioning

Color Gloss is another great way to offer a service to

clients before you take them to the Back Wash area.

Offering beautiful, reflective shine and condition that will

last for up to 12 shampoos will be something clients

will find difficult to refuse! This is a glossing service

that you should be charging for. Make sure you mention

Prizms.Plus to all of your clients and shout about the

results and benefits! Once they’ve had a Gloss Finish

Service they will want it every time they visit the salon!

Please tick this box if you are happy to receive fantastic news,

promotions and exclusive offers from Matrix by email.

I agree to receive emails from Matrix.

You have a right to review and to correct any data concerning

you. Don’t worry, we won’t sell any of your data.

sAlon loCAtoR: tHE WAY ClIEnts CAn FInD You!

The Salon Locator is a great

tool on the Matrix website to

help consumers find a salon that

is conveniently located for them.

Registering your salon with us

means more consumers will be

able to find your salon… so your

number of clients could increase!

In addition, we are improving its

functionality and have recently

included the option to find

salons by brands stocked!

WHAt PRoDuCts Do

You stoCK?

Salon Name: ______________________________________

Address: _________________________________________

__________________________________________________

City: _____________________________________________

County: __________________________________________

Post Code: _______________________________________

Telephone: _______________________________________

E-mail: ___________________________________________

Website: _________________________________________

ARE You REgIstERED? You CAn EAsIlY

uPDAtE YouR sAlon DEtAIls noW! COLORINSIDER

SOCOLOR.beauty

Color Sync

Colorgraphics2

Light Master

Prizms.PLUS

Opti.smooth

Opti.collection

Biolage

Total Results

Design Pulse

Vavoom

WHICH PARt oF tHE sAlon EXPERIEnCE

Do YouR ClIEnts EnJoY Most?

tHEIR CoFFEE? tHEIR Cut? tHEIR ColouR?

86% oF WoMEn ConsIDER tHE bACK WAsH to bE tHEIR

FAVouRItE MoMEnt*

WHAt CAn You Do to MAKE YouR bACK

WAsH EXPERIEnCE EVEn MoRE EnJoYAblE?

sAlon

Must HAVE!

10

11

This month is the ideal time to shout about the multiple services you offer in salon and encourage your clients to ‘tone up’ during summer.

Check out the August Magazine for a special pull-out feature about essential in-salon services including NEW toning service ideas!

Includes a double-sided

PULL-OUT feature with top tips for NEW in-salon service ideas and how to make the most of the services

you offer!


15

TONE UP FOR SUMMER!

STAGE 0PRODUCT KNOWLEDGE & EXPLORATION

• Suitable for Matrix colour users to learn how to create clear, stunning blondes

• Learn specific challenges unique to blondes, and how to overcome them

• Leave with confidence of how to get perfect blonde results every time

• Interactive theory sharing format

• Duration: 3 hours

Learn the key principles of how to create your own quick in salon techniques and how minimal effort can give maximum impact.

Plan and design with new knowledge your own unique technique and share it with the rest of the creative hairdressers attending this course.

Course Timings: Register 09:45am – Finish 5:00pm approx

Day Overview: A.M. - Theory and Activity morning workshopP.M. - Colour application workshop

Take away: Matrix Handbook with your course notes, Tuition Head, Diploma

UNDERSTANDING BLONDES

SEASONAL TREND TECHNIQUES

STAGE 2EXPERIENCED

Date:

Venue:

Cost:

Date:

Venue:

Cost:

ARE YOU PROVIDING THE PERFECT BLONDE SERVICE FOR YOUR CLIENTS? BOOK YOUR PLACES TODAY TO FIND OUT MORE!


16

CONCEPTSALON PROMOTIONBUY 144 X

COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC SHADES (ANY MIX)

LIGHT MASTER LIGHT MASTER SCOOP

MATRIX CREAM DEVELOPERS (ANY) AND/OR

COLORINISDER OIL-CREAM

DEVELOPERS (ANY)

SOCOLOR.beauty 8P

Vis

MATRIX BRANDEDTINT STAND

iColor Pack (Small)

8 X 8 X 8 X 1 X

WORTH: 253.97

RECEIVE FREE

LOVE OUR COLOUR BUT NOT YET TRIED

8P


4 X 4 X

17

BUY

COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC TONING SHADES (ALL BASE LEVEL 10, 11 SERIES, SHEER PASTELS & CLEAR)

LIGHT MASTER LIGHT MASTER SCOOP

MATRIX CREAM DEVELOPER

(ANY) AND/OR COLORINISDER

OIL-CREAM DEVELOPER (ANY)

RECEIVE FREE


TONERSALON PROMOTION

WORTH: 17.27

12 X

1 X 1 X 1 X

READY TO TONE UP FOR THE SUMMER?

MAKE SURE YOU HAVE ALL THE PRODUCTS YOU NEED TO PROVIDE THE BEST TONING SERVICES!

19

BEST AFFORDABLE DEALSAUGUST 2013


20

86% OF WOMEN CONSIDER THE BACK WASH TO BE THE MOST ENJOYABLE MOMENT OF THEIR SALON EXPERIENCE*

DISCOVER OUR NEW BACK WASH OFFERS…..

3 TOP TIPS TO MAKE YOUR BACK WASH EXTRA SPECIAL:• Why not offer a complementary head massage?

• Music! What music is playing? Is it relaxing for the client?

• Use the right products! Use Matrix!

DO YOUR CLIENTS LOVE THEIR BACK WASH EXPERIENCE?

3 GREAT REASONS TO USE MATRIX AT YOUR BACK WASH:• Drive your Retail Sales

• Amazing technologies and results

• Affordable

*Source: TNS study on Women and hairstylists in four countries 2012/data client Wave panel UK 2012


21

EXPERIENCE INTENSE SHINE AND COLOUR BRILLIANCE WITH PRIZMS.PLUS HYPERSHINE CONDITIONING COLOUR GLOSS

Why not try offering your clients a gorgeous gloss fi nish service?• Beautiful, refl ective shine

and condition. • Lasts for up to 12 shampoos.

BUY2 X PRIZMS.PLUS CLEAR BACKBAR (946ML)

RECEIVE FREE1 X PRIZMS.PLUS CLEAR BACKBAR (946ML) +1 X PRIZMS.PLUS (1L) PUMP

SALONMUSTHAVE!

TOTAL PRICE:

WORTH:

ANOTHER

BACKWASH

FAVOURITE!


23

INSPIRED BY WOOD.ROOTED IN FASHION.STAY AHEAD OF THE TREND WITH THE LATEST COLOUR COLLECTION FROM MATRIX.

DISCOVER MORE NEXT MONTH...

NEW COLOUR COLLECTIONCOMING SOON!


27

BIOLAGE JULY 2013

July Presenter v8.indd 3 05/06/2013 12:27

28

OUR HERITAGEA BRAND INSPIRED BY NATURE, ENHANCED BY SCIENCE

Blending natural ingredients with scientifi c expertise to create gentle, high-performing formulas


29

*Source: Health & Beauty EU 2007; Haircolor Incidence Survey 2010

A HUGE OPPORTUNITY FOR YOUR SALON...

PROBLEM

CHEMICAL SERVICES (strengthening, relaxing, colouring...)

PROTEIN AND MOISTUREDEPLETION

KERATIN AND MOISTURE REPLENISHMENT

CONSEQUENCE SOLUTION

85%60%*

of women have

CHEMICALLY-PROCESSED HAIR

of hair is

COMPOSEDOF KERATIN


30

HAIR FEELS UP TO

90%SMOOTHER* ANDMORE CONDITIONED

keratindoseadvanced

NEW

New Advanced Formulas:Pro-Keratin + Silk extract

NO PARABENSNO SULPHATES

*Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo


31

molecular sciencePRO-KERATIN

AN INNOVATIVE MOLECULE

Restores degraded areas

Shields against damage

natureSILK

SILK IS THE STRONGEST NATURAL FIBER

Replenishes inner moisture

Prevents dehydration

BIOLAGE ADVANCED COMBINES NATURE & MOLECULAR SCIENCE

NEW ADVANCED FORMULAkeratindoseadvanced

NEW


32

A CONTINOUS DOSE OF KERATININ-SALON AND AT HOME

PARABEN & SULPHATE FREE

KeratindoseConditionerNourishes and helps prevent damage.Keeps hair silky and managable.

250ml, 1L

Pro-Keratin Renewal SprayProvides silkiness, shine and manageability.Tames frizzy hair.

200ml

Keratindose ShampooGently cleanses.Restores.

250ml, 1L250ml RRP £9.50 250ml RRP £10.50 RRP £14.25

IN-SALONEXCLUSIVE

Pro-Keratin ConcentrateReinforces the protein in depleted areas. Helps to fi ght frizz.

10x10ml

CLEANSE CONDITION CARE TREATMENT

keratindoseadvanced

NEW


33

STEP-BY-STEP GUIDEAN EXCLUSIVELY PROFESSIONAL SERVICE

STEP 4

HEAT LOCK

Pro-Keratin Renewal Spray Apply Pro-Keratin Renewal Spray on to damp hair. Blow-dry to give hair strength and shine.

STEP 3

MOISTURIZING CONDITIONER

Keratindose Conditioner Rinse and apply Keratindose Conditioner or layer Keratindose Conditioner, and massage. Rinse thoroughly and gently towel-dry.

STEP 2

PRO-KERATIN CONCENTRATE + BALANCING MASSAGE

Pro-Keratin ConcentrateApply Pro-Keratin Concentrate starting from the most sensitised areas and mas-sage. Enhance this service by adding a hot towel wrap. Leave in for 5-15 mins.

STEP 1

CLEANSE

Keratindose Shampoo Shampoo hair. Towel-dry and section the hair into four quadrants.

keratindoseadvanced

NEW


34

YOUR ADVANCED ANSWERFOR CLIENTS WITH SPECIFIC NEEDS

KEY ACTION Restore

HAIR TARGET Chemically-treated hair

HAIR PROBLEM Depletion of protein and moisture

BENEFIT Restores protein andmoisture balance

BOTANICAL+ TECHNOLOGY

Resurface

Weak, fragile hair

Gaps in thecuticle

Strengthens hairon surface

Silk + Pro-Keratin

fi ber

stro

ng

kera

tindo

se

advanced

NEW

Bamboo + Intra-Cylane™


35

CATEGORY

NATURE’S INGENIUS SECRET

SOLVE

BIO SCIENCE

Core hair issues

BOTANICAL INGREDIENTS

MORINGA OIL

MONOI OIL

TAMANU OIL

PURE OILS

HYDRA

EXQUISITE OIL

ALOE VERA

COLOR ORCHID

SMOOTH CAMELLIA

VOLUME SOY

CORE

Dull hair in need of shine, nourishment and protection

SPECIALTY

PRODUCT RANGE

Intra-CylaneTM

+ Bamboo

Specifi c hair and scalp issues for damaged hair

ADVANCED

BOTANICAL INGREDIENTS

MOLECULAR SCIENCE

+

NEW KERATINDOSE

Pro-Kertain + Silk

PRODUCT RANGES

NEW FIBERSTRONG


36

CLIENT LEAFLET

**ALL PRODUCTS SUBJECT TO REGIONAL AVAILABILITY

† Brushing test. Fiberstrong shampoo, masque and intra-cylane leave-in cream vs classic shampoo on bleached hair. *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

My hairdresser recommends:My hair is: My hair needs:

In need of moisture,nourishment and softness.

Dry, Damaged

Fine, FlatIn need of volume, body and shine.

Colour-treatedIn need of prolonged depth, tone and shine.

Unruly, FrizzyIn need of frizz control, smoothness and shine.

Enriched with Orchid extract + UV Complex. Helps to preserve the depth, tone and shine of colour-treated hair.

Infused with extracts of Aloe Vera + Passion Fruit. Leaves hair feeling nourished, moisturised and incredibly soft.

BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS.

Weak, Fragile

Chemically-Treated

In need of reinforcement, protection and softness.

In need of moisture, smoothness and softness

adva

nced

cat

egor

y

DullIn need of shine, nourishment and frizz control.

spec

ialty

cate

gory

core

cat

egor

y

Color Care Shampoo

Hydrating Shampoo

Deep Smoothing Shampoo

Full-Lift Volumizing Shampoo

Fiberstrong Shampoo

Keratindose Shampoo

Micro-Oil Shampoo

Protective Treatment

Color Care Bloom MaskTM

Aqua-Immersion Crème Masque

Ultra Control Deep Smoothing Masque

Full-Lift Spray-In Volumizer

Fiberstrong Masque

Pro-Keratin Renewal Spray

Strengthening Treatment

Daily Leave-In Tonic

Hydra-Seal Softening Mist

Softening Treatment

Intra-Cylane™ Fortifying Cream

Full-Lift Volumizing Mousse

Deep Smoothing Leave-In Cream

Detangling Solution

Color Care Shine ShakeTM

Keratindose Conditioner

Oil Ritual Masque

Fiberstrong Conditioner

Full-Lift Volumizing Conditioner

Deep Smoothing Conditioner

Color Care Conditioner

Conditioning Balm

specialty categorycore category

advanced category

Exquisite OIL Leaflet UK v8.indd 4-6 07/05/2013 15:18

CLIENT LEAFLETCLIENT LEAFLET

† Brushing test. Fiberstrong shampoo, masque and intra-cylane leave-in cream vs classic shampoo on bleached hair. *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

My hair needs:

moisture, and softness.

Dry, Damaged

volume, .

Colour-treatedIn need of prolonged

and shine.

Unruly, Frizzyfrizz control,

and

Enriched with Orchid extract + UV Complex. Helps to preserve the depth, tone and shine of colour-treated hair.

Infused with extracts of Aloe Vera + Passion Fruit. Leaves hair feeling nourished, moisturised and incredibly soft.

Weak, Fragile

Chemically-TreatedChemically-Treated

reinforcementreinforcement, softnesssoftness.

moisture, and softnesssoftness

, and

LOVE BIOLAGE? WANT TO KNOW MORE?

Experience more of our luxurious haircare innovations at

www.matrixhaircare.co.uk/biolage

Product

Price

Join us on Facebook

www.facebook.com

/matrixhaircare

Follow us on Twitter

www.twitter.com

/matrixhaircare

Subscribe to our videos

www.youtube.com

/matrixhaircareuk

MY HAIRCARE RECOMMENDATIONS

Printed on white uncoated paper manufactured

from 100% recycled post consumer waste.

*Based on products available at time of going to print.

**Packaging made with recovered and reused consumer waste. The middle layer of Biolage packaging is made from up to 70% PCR.

†Posters manufactured from 50% recycled post-consumer waste at time of going to print.

DISCOVER HAIRCARE INNOVATION

INSPIRED BY NATURE, ENHANCED BY SCIENCE

THE FUTURE WITH BIOLAGE

Looking ahead to the future, we want to extend our

care for hair, to greater care for the environment.

From formulas to packaging, manufacturing to point

of sale materials, we are continually looking for ways

to help make our brand more sustainable.

✓ In the development of our new formulas, we take

into account the choice of ingredients, raw material

traceability and fair trade sourcing options, to

assess how they affect ecosystems and impact

biodiversity.

✓ More than 55% of our products are

paraben free*.

✓ Post-consumer recycled (PCR)** packaging is used

in at least 35% of Biolage products*.

✓ All our point of sale materials (excluding posters†)

are manufactured from 100% recycled

post-consumer waste.

THE WORLD OF BIOLAGE

Blending naturally derived ingredients with

scientifi c expertise to create gentle,

high-performance formulas.

Biolage is enriched with botanical extracts and

formulated to nourish and bring out hair’s natural

beauty.

Each range offers a unique combination of

naturally derived extracts and helps to target

your specifi c haircare needs.

Discover haircare innovation. Inspired by nature,

enhanced by science.

ASK YOUR STYLIST FOR MORE INFORMATION

AND A FREE BIOLAGE CONSULTATION!



Equisite OIL Leaflet UK v8.indd 1-3

16/04/2013 10:43


HAIR FEELS UP TO


keratindoseadvanced

NEW


Keratindose A1 Poster v6.indd 1 15/04/2013 10:12

A1 WINDOW POSTER

MIRROR STICKER

REVITALIZE YOUR SALON

COUNTER TOP DISPLAY

PARABEN-FREE**

fi berstrong

WEAK, FRAGILE HAIR?

FOR HAIR THAT FEELS UP TO

MORE RESISTANT TO BREAKAGE†

keratindose


90%SMOOTHER* AND MORE CONDITIONEDPARABEN-FREESULPHATE-FREE

www.matrixhaircare.co.uk/biolage *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo †Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair) **Excludes Fiberstrong Masque.

DAMAGEDCHEMICALLY-TREATED HAIR?

Ask your stylist to try our NEW Biolage Advanced ranges!

NEW

NEW advancedNEW advanced

Keratine-Fiber A4 Showcard v5.indd 1 15/05/2013 12:29

SHOW CARD



INDULGE YOUR DAMAGED, CHEMICALLY-TREATED HAIR TODAY!

ADVANCED FORMULA: PRO-KERATIN + SILK EXTRACT

NEW RESTORING SERVICE!

DAMAGED, CHEMICALLY-TREATED HAIR?

smoother* and more conditioned 90%For hair that feels up to

smoother* and more conditioned 90%For hair that feels up to

keratindoseadvanced

NEW

keratindoseadvanced

NEW



Keratindose Mirror Stickers a4 Port v7.indd 1 13/05/2013 17:18

keratindoseadvanced

NEW


37







smoother* and more conditioned90%For hair that feels up to


keratindoseadvanced

NEW

keratindoseadvanced

NEW




ADVANCED SALON PROMOTIONBUY RECEIVE FREE

Keratindose Shampoo 1000ml

Pro-Keratin Renewal Spray 200ml

Keratindose Conditioner 1000ml

2 X 1 X 1 X

Pumps 1L

2 X

ShowcardCounter Top Display Unit

1 X1 X

6 X 6 X 6 X




Poster Mirror Stickers Client Leaflets

1 X 2 X 25 X

Pro-Keratin Concentrate 10x10ml

2 X


HAIR FEELS UP TO


keratindoseadvanced

NEW



**ALL PRODUCTS SUBJECT TO REGIONAL

My hairdresser recommends:

In need of

Fine, FlatIn need of body and

depth, tone

In need of smoothnessshine.


In need of protection

In need of smoothness

adva

nced

cat

egor

y

DullIn need of

frizz control

spec

ialty

cate

gory

core

cat

egor

y






Fiberstrong Masque





Softening Treatment




Detangling Solution



Oil Ritual Masque

gnortsrebiFConditioner




Conditioning Balm

speci alty categorycore category

advanced category





eci rP

t c u d

orP

Join us on Facebook

www.facebook.com

/matrixhaircare


www.twitter.com

/matrixhaircare


www.youtube.com

/matrixhaircareuk



















biodiversity.


paraben free*.

✓

de su si gnig a k cap * * ) R C P (

d elc y c er remu s n

oc-t s Poin at least 35% of Biolage products*.

✓

s r etsop g nidulc xe ( s lair et a m

ela s f o t niop r uo llA

†)









beauty.









16/04/2013 10:43









keratindose

advanced

NEW

keratindose

advanced

NEW



Keratindose Mirror Stickers a4 Port v7.indd 1

13/05/2013 17:18

PARABEN-FREE**

fi berstrong

WEAK, FRAGILE HAIR?



keratindose






NEW



keratindoseadvanced

NEW


TOTAL PRICE: 309.44 88.82WORTH:

Fiberstrong Conditioner250ml

Fiberstrong Masque150ml

Intra-CylaneTM

Fortifying Cream 200mlIntra-CylaneTM

Concentrate 10x10ml

Fiberstrong Shampoo250ml

*Subject to regional availability. While stocks last.

2X6 X6 X 6 X6 X

advanced

NEW

fi berstrong

Intra-CylaneTM

Fortifying Cream 200mlFiberstrong Shampoo

1000mlFiberstrong Conditioner

1000mlPumps 1L

Fiberstrong Counter Top Display Unit

A1 Window Poster Mirror Stickers

Biolage Shelf Inserts

Fiberstrong Shampoo & Conditioner Duo Packet 10ml

WEAK, FRAGILE HAIR?

fi berstrongadvanced

NEW

ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)


ADVANCED FORMULA: INTRA-CYLANE™ + BAMBOO EXTRACT

WEAK, FRAGILE HAIR?


NEW

For hair that feels up to 12xmore resistant to breakage*


Firestrong Mirror Stickers a4 Port v6.indd 1 11/02/2013 15:06

WEAK, FRAGILE HAIR?


NEW

ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!



ADVANCED FORMULA: INTRA-CYLANE™ + BAMBOO EXTRACT

WEAK, FRAGILE HAIR?


NEW



Firestrong Mirror Stickers a4 Port v6.indd 1 11/02/2013 15:06

1 X

1 X

1X 2X

16X

18 X

Biolage Client Leaflets

50X

1 X 2 X 2 X

38









keratindoseadvanced

NEW

keratindoseadvanced

NEW




CONCEPT SALON PROMOTIONBUY RECEIVE FREE





2 X 1 X 1 X

Pumps 1L

2 X

ShowcardCounter Top Display Unit

1 X1 X

6 X 6 X 6 X




Poster Mirror Stickers Client Leaflets

1 X 2 X 25 X

Pro-Keratin Concentrate 10x10ml

2 X


HAIR FEELS UP TO


keratindoseadvanced

NEW





In need of


depth, tone





adva

nced

cat

egor

y

DullIn need of

frizz control

spec

ialty

cate

gory

core

cat

egor

y






Fiberstrong Masque





Softening Treatment




Detangling Solution



Oil Ritual Masque





Conditioning Balm


advanced category





ecirP

tcudorP

Join us on Facebook

www.facebook.com

/matrixhaircare


www.twitter.com

/matrixhaircare


www.youtube.com

/matrixhaircareuk



















biodiversity.


paraben free*.

✓

desu si gnigakcap **)RCP( delcycer remusnoc-tsoP in at least 35% of Biolage products*.

✓

sretsop gnidulcxe( slairetam elas fo tniop ruo llA

†)









beauty.









16/04/2013 10:43









keratindose

advanced

NEW

keratindose

advanced

NEW



Keratindose Mirror Stickers a4 Port v7.indd 1

13/05/2013 17:18

PARABEN-FREE**

fi berstrong

WEAK, FRAGILE HAIR?



keratindose






NEW



keratindoseadvanced

NEW


39

PREMIER SALON PROMOTIONBUY RECEIVE FREE



1 X1 X

3 X 3 X 3 X




Poster Client Leaflets

1 X 25 X


HAIR FEELS UP TO


keratindoseadvanced

NEW





In need of


depth, tone





adva

nced

cat

egor

y

DullIn need of

frizz control

Personalised replenishment for our most exquisite shine. Enriched with a blend of oils to leave hair feeling replenished and looking beautifully shiny.sp

ecia

lty ca

tego

ry

core

cat

egor

y

Micro-Oil Shampoo






Fiberstrong Masque





Softening Treatment




Detangling Solution



Oil Ritual Masque





Conditioning Balm


advanced category





ecirP

tcudorP

Join us on Facebook

www.facebook.com

/matrixhaircare


www.twitter.com

/matrixhaircare


www.youtube.com

/matrixhaircareuk



















biodiversity.


paraben free*.

✓

desu si gnigakcap **)RCP( delcycer remusnoc-tsoP in at least 35% of Biolage products*.

✓

sretsop gnidulcxe( slairetam elas fo tniop ruo llA

†)









beauty.









16/04/2013 10:43

keratindoseadvanced

NEW



40

JULY 2013

SUMMER HIGHLIGHTS WITH


41

Mad

onna

Kim

Cattrall

Blonde clients are loyal and the most frequent visitors to salon for colour.

and will be more inclined to adapt their look if the suggestion comes from you.

FOR SALES PRESENTER USE ONLYSources: http://www.independent.co.uk/arts-entertainment/theatre-dance http://www.biography.com/people/michelle-pfeiffer-9439133 http://susanib06.blogspot.co.uk/2013/03*Kantar World Panel 2012

HIGHLIGHTS ARE BIG BUSINESS IN SALON!*SUMMER HIGHLIGHTS WITH

Highlightsare one of the biggest colouring services in salon.

highlight services are increasingly

popular during summer.

Professional

Michelle P

feiffer

Clients who are 55+ are core salon users and

blonde is keyto them.

Clients trust your opinion

Clients want bespoke highlights that are

tailor-made just for them.


42

Grape Pigment 118ml To control gold or yellow undertones

Spearmint Pigment 118mlTo subdue red undertones

Blueberry Pigment118ml To subdue orange undertones

Mocha Pigment 118ml Enhances hair’s natural tones

Lightening Powder 454gDe-dusted formula ensures easy application and mixes into a perfect creamy consistency that stays moist on the hair.

Promoter 8 946mlProvides 1-4 levels of lift

Promoter 22 946mlProvides 3-6 levels of lift

CONTROLS THE LIFT AND THE

RESULT

ALLOWS YOU TO CREATE BESPOKE

SERVICES TO SUIT CLIENTS PERFECTLY!

IS GENTLE ON THE HAIR AND GIVES

GREAT CONDITION & SHINE!

TAKES THE FEAR OUT OF AN UNPREDICTABLE, PRE-LIGHTENED

RESULT!

THIS SUMMER WITHBOOST YOUR HIGHLIGHTING SERVICES


43

Colorgraphics2 Powder 454g

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

4 X

2 X

CONCEPT SALON PROMOTIONBUY

1 X

TOTAL PRICE: 65.99 22.50

RECEIVE FREE

1 X 1 X

beBLONDE Technical GuidebeBLONDE A2 Double Sided Banner

WORTH:


44

DEAL 2BUY BUY

Colorgraphics2 Powders 454g

3 X

Colorgraphics2 Powder 454g

1 XRECEIVE FREE RECEIVE FREE

DEAL 3

Colorgraphics2 Pigments 118ml (any mix)

4 X

Colorgraphics2 Pigment 118ml (any)

1 X


TOTAL PRICE: 62.97

22.99WORTH:

TOTAL PRICE: 45.00

11.25WORTH:45

JULY 2013SO SILVER


46

KEEP COOL THIS SUMMER WITH TOTAL RESULTS

SO SILVER

#1 SELLING PRODUCT IN TOTAL RESULTS*

NEUTRALISES BRASSY WARMTH IN ANY SHADE

ILLUMINATES HIGHLIGHTS

COOLS DOWN ANY SHADE

WARM COOL

FOR SALES PRESENTER USE ONLYSources: jandacelebrity.blogspot.co.uk beautyheaven.com.au, posh24.com, wondrouspics.com, stylelist.com*Based on national sell out of 300ml to salons March 2012-March 2013.

DEAL 1BUY

RECEIVE FREE

So Silver Shampoo 300ml

So Silver Shampoo 1 litre

12 X

2 X

TOTAL PRICE:

WORTH:


47

Adam

Typewritten Text

58.68

Adam

Typewritten Text

Adam

Typewritten Text

Adam

Typewritten Text

Adam

Typewritten Text

Adam

Typewritten Text

Adam

Typewritten Text

23.00

Adam

Typewritten Text

Adam

Typewritten Text

Adam

Typewritten Text

Adam

Typewritten Text

Adam

Typewritten Text

DEAL 2BUY

RECEIVE FREE

So Silver Shampoo 300ml

So Silver Shampoo 1 litre

8 X

1 X

TOTAL PRICE:

WORTH:

KEEP COOL THIS SUMMER WITH TOTAL RESULTS

SO SILVER

#1 SELLING PRODUCT IN TOTAL RESULTS*

NEUTRALISES BRASSY WARMTH IN ANY SHADE

ILLUMINATES HIGHLIGHTS

COOLS DOWN ANY SHADE

WARM COOL

FOR SALES PRESENTER USE ONLYSources: jandacelebrity.blogspot.co.uk beautyheaven.com.au, posh24.com, wondrouspics.com, stylelist.com*Based on national sell out of 300ml to salons March 2012-March 2013.


48

Adam

Typewritten Text

39.12

Adam

Typewritten Text

11.50

BEST AFFORDABLE DEALSJULY 2013


49

DEALBUY

RECEIVE FREE

Any Design Pulse Products

Any Design Pulse Products

9 X

3 X

TOTAL PRICE:

WORTH:

DEAL 1DESIGN PULSE STYLE SAVINGS

9 X

3 X


50

Adam

Rectangle

Adam

Typewritten Text

32.85 rrp

May Presenter V5.indd 30

08/04/2013 13:11

Light Master B

leach

£7.4

8per 50

0g pouch

Opti C

url Firm

£2.97

each

All Vavoom

products

£3.97

each

Opti.curl (fi

rm curls)

1 applicationE

ster-free formula that adapts

to differences in hair porosity.D

elivers springier, firmer curls

for normal, resistant and colourtreated

hair (up to 20 volume).

EverydayLow

Prices...

Vavoom H

airsprayAm

azing Value!The m

odern, salon styling and finishing line for instant high glam

styles. Mix and m

atch any products in the collection for endless styling possibilities.

TECHNOLOGY• N

EW

Light Boosting technology w

ith up to 8 levels of lift.

o lighten at a quick, yet controlled pace.t

*re

tsaf

%02

negy

xo e

sael

er s

evit

ca g

nitso

oB t

hgiL

W

EN

ehT

•• Dazzling, ultra light tones w

hilst avoiding warm

yellow undertones.

*in com

parison

with

V Ligh

t

Free

measuringscoop!

*in com

parison

with

V Ligh

t

25

0S

HE

ET

S

SMALL

£8.97

per packLARGE

£9.97

per pack52

Matrix Promotions - August 2013

Documents

Transcript of Matrix Promotions - August 2013