Matrix promotions July 13

MATRIXHAIRCARE MATRIXHAIRCARE MATRIXHAIRCAREUK

SALES PRESENTER JULY 2013

MATRIX: EMPOWERING YOU TO IMAGINE SUCCESS.

July Presenter v8.indd 1 05/06/2013 12:26

BIOLAGE JULY 2013


OUR HERITAGEA BRAND INSPIRED BY NATURE, ENHANCED BY SCIENCE

Blending natural ingredients with scientifi c expertise to create gentle, high-performing formulas


*Source: Health & Beauty EU 2007; Haircolor Incidence Survey 2010

A HUGE OPPORTUNITY FOR YOUR SALON...

PROBLEM

CHEMICAL SERVICES (strengthening, relaxing, colouring...)

PROTEIN AND MOISTUREDEPLETION

KERATIN AND MOISTURE REPLENISHMENT

CONSEQUENCE SOLUTION

85%60%*

of women have

CHEMICALLY-PROCESSED HAIR

of hair is

COMPOSEDOF KERATIN


HAIR FEELS UP TO

90%SMOOTHER* ANDMORE CONDITIONED

keratindoseadvanced

NEW

New Advanced Formulas:Pro-Keratin + Silk extract

NO PARABENSNO SULPHATES

*Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo


molecular sciencePRO-KERATIN

AN INNOVATIVE MOLECULE

Restores degraded areas

Shields against damage

natureSILK

SILK IS THE STRONGEST NATURAL FIBER

Replenishes inner moisture

Prevents dehydration

BIOLAGE ADVANCED COMBINES NATURE & MOLECULAR SCIENCE

NEW ADVANCED FORMULAkeratindoseadvanced

NEW


A CONTINOUS DOSE OF KERATININ-SALON AND AT HOME

PARABEN & SULPHATE FREE

KeratindoseConditionerNourishes and helps prevent damage.Keeps hair silky and managable.

250ml, 1L

Pro-Keratin Renewal SprayProvides silkiness, shine and manageability.Tames frizzy hair.

200ml

Keratindose ShampooGently cleanses.Restores.

250ml, 1L250ml RRP £9.50 250ml RRP £10.50 RRP £14.25

IN-SALONEXCLUSIVE

Pro-Keratin ConcentrateReinforces the protein in depleted areas. Helps to fi ght frizz.

10x10ml

CLEANSE CONDITION CARE TREATMENT

keratindoseadvanced

NEW


STEP-BY-STEP GUIDEAN EXCLUSIVELY PROFESSIONAL SERVICE

STEP 4

HEAT LOCK

Pro-Keratin Renewal Spray Apply Pro-Keratin Renewal Spray on to damp hair. Blow-dry to give hair strength and shine.

STEP 3

MOISTURIZING CONDITIONER

Keratindose Conditioner Rinse and apply Keratindose Conditioner or layer Keratindose Conditioner, and massage. Rinse thoroughly and gently towel-dry.

STEP 2

PRO-KERATIN CONCENTRATE + BALANCING MASSAGE

Pro-Keratin ConcentrateApply Pro-Keratin Concentrate starting from the most sensitised areas and mas-sage. Enhance this service by adding a hot towel wrap. Leave in for 5-15 mins.

STEP 1

CLEANSE

Keratindose Shampoo Shampoo hair. Towel-dry and section the hair into four quadrants.

keratindoseadvanced

NEW


YOUR ADVANCED ANSWERFOR CLIENTS WITH SPECIFIC NEEDS

KEY ACTION Restore

HAIR TARGET Chemically-treated hair

HAIR PROBLEM Depletion of protein and moisture

BENEFIT Restores protein andmoisture balance

BOTANICAL+ TECHNOLOGY

Resurface

Weak, fragile hair

Gaps in thecuticle

Strengthens hairon surface

Silk + Pro-Keratin

fi ber

stro

ng

kera

tindo

se

advanced

NEW

Bamboo + Intra-Cylane™


CATEGORY

NATURE’S INGENIUS SECRET

SOLVE

BIO SCIENCE

Core hair issues

BOTANICAL INGREDIENTS

MORINGA OIL

MONOI OIL

TAMANU OIL

PURE OILS

HYDRA

EXQUISITE OIL

ALOE VERA

COLOR ORCHID

SMOOTH CAMELLIA

VOLUME SOY

CORE

Dull hair in need of shine, nourishment and protection

SPECIALTY

PRODUCT RANGE

Intra-CylaneTM

+ Bamboo

Specifi c hair and scalp issues for damaged hair

ADVANCED

BOTANICAL INGREDIENTS

MOLECULAR SCIENCE

+

NEW KERATINDOSE

Pro-Kertain + Silk

PRODUCT RANGES

NEW FIBERSTRONG


CLIENT LEAFLET

**ALL PRODUCTS SUBJECT TO REGIONAL AVAILABILITY

† Brushing test. Fiberstrong shampoo, masque and intra-cylane leave-in cream vs classic shampoo on bleached hair. *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

My hairdresser recommends:My hair is: My hair needs:

In need of moisture,nourishment and softness.

Dry, Damaged

Fine, FlatIn need of volume, body and shine.

Colour-treatedIn need of prolonged depth, tone and shine.

Unruly, FrizzyIn need of frizz control, smoothness and shine.

Enriched with Orchid extract + UV Complex. Helps to preserve the depth, tone and shine of colour-treated hair.

Infused with extracts of Aloe Vera + Passion Fruit. Leaves hair feeling nourished, moisturised and incredibly soft.

BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS.

Weak, Fragile

Chemically-Treated

In need of reinforcement, protection and softness.

In need of moisture, smoothness and softness

adva

nced

cat

egor

y

DullIn need of shine, nourishment and frizz control.

spec

ialty

cate

gory

core

cat

egor

y

Color Care Shampoo

Hydrating Shampoo

Deep Smoothing Shampoo

Full-Lift Volumizing Shampoo

Fiberstrong Shampoo

Keratindose Shampoo

Micro-Oil Shampoo

Protective Treatment

Color Care Bloom MaskTM

Aqua-Immersion Crème Masque

Ultra Control Deep Smoothing Masque

Full-Lift Spray-In Volumizer

Fiberstrong Masque

Pro-Keratin Renewal Spray

Strengthening Treatment

Daily Leave-In Tonic

Hydra-Seal Softening Mist

Softening Treatment

Intra-Cylane™ Fortifying Cream

Full-Lift Volumizing Mousse

Deep Smoothing Leave-In Cream

Detangling Solution

Color Care Shine ShakeTM

Keratindose Conditioner

Oil Ritual Masque

Fiberstrong Conditioner

Full-Lift Volumizing Conditioner

Deep Smoothing Conditioner

Color Care Conditioner

Conditioning Balm

specialty categorycore category

advanced category

Exquisite OIL Leaflet UK v8.indd 4-6 07/05/2013 15:18

CLIENT LEAFLETCLIENT LEAFLET


My hair needs:

moisture, and softness.

Dry, Damaged

volume, .

Colour-treatedIn need of prolonged

and shine.

Unruly, Frizzyfrizz control,

and



Weak, Fragile

Chemically-TreatedChemically-Treated

reinforcementreinforcement, softnesssoftness.

moisture, and softnesssoftness

, and

LOVE BIOLAGE? WANT TO KNOW MORE?

Experience more of our luxurious haircare innovations at

www.matrixhaircare.co.uk/biolage

Product

Price

Join us on Facebook

www.facebook.com

/matrixhaircare

Follow us on Twitter

www.twitter.com

/matrixhaircare

Subscribe to our videos

www.youtube.com

/matrixhaircareuk

MY HAIRCARE RECOMMENDATIONS

Printed on white uncoated paper manufactured

from 100% recycled post consumer waste.

*Based on products available at time of going to print.

**Packaging made with recovered and reused consumer waste. The middle layer of Biolage packaging is made from up to 70% PCR.

†Posters manufactured from 50% recycled post-consumer waste at time of going to print.

DISCOVER HAIRCARE INNOVATION

INSPIRED BY NATURE, ENHANCED BY SCIENCE

THE FUTURE WITH BIOLAGE

Looking ahead to the future, we want to extend our

care for hair, to greater care for the environment.

From formulas to packaging, manufacturing to point

of sale materials, we are continually looking for ways

to help make our brand more sustainable.

✓ In the development of our new formulas, we take

into account the choice of ingredients, raw material

traceability and fair trade sourcing options, to

assess how they affect ecosystems and impact

biodiversity.

✓ More than 55% of our products are

paraben free*.

✓ Post-consumer recycled (PCR)** packaging is used

in at least 35% of Biolage products*.

✓ All our point of sale materials (excluding posters†)

are manufactured from 100% recycled

post-consumer waste.

THE WORLD OF BIOLAGE

Blending naturally derived ingredients with

scientifi c expertise to create gentle,

high-performance formulas.

Biolage is enriched with botanical extracts and

formulated to nourish and bring out hair’s natural

beauty.

Each range offers a unique combination of

naturally derived extracts and helps to target

your specifi c haircare needs.

Discover haircare innovation. Inspired by nature,

enhanced by science.

ASK YOUR STYLIST FOR MORE INFORMATION

AND A FREE BIOLAGE CONSULTATION!



Equisite OIL Leaflet UK v8.indd 1-3

16/04/2013 10:43


HAIR FEELS UP TO


keratindoseadvanced

NEW


Keratindose A1 Poster v6.indd 1 15/04/2013 10:12

A1 WINDOW POSTER

MIRROR STICKER

REVITALIZE YOUR SALON

COUNTER TOP DISPLAY

PARABEN-FREE**

fi berstrong

WEAK, FRAGILE HAIR?

FOR HAIR THAT FEELS UP TO

MORE RESISTANT TO BREAKAGE†

keratindose


90%SMOOTHER* AND MORE CONDITIONEDPARABEN-FREESULPHATE-FREE

www.matrixhaircare.co.uk/biolage *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo †Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair) **Excludes Fiberstrong Masque.

DAMAGEDCHEMICALLY-TREATED HAIR?

Ask your stylist to try our NEW Biolage Advanced ranges!

NEW

NEW advancedNEW advanced

Keratine-Fiber A4 Showcard v5.indd 1 15/05/2013 12:29

SHOW CARD



INDULGE YOUR DAMAGED, CHEMICALLY-TREATED HAIR TODAY!

ADVANCED FORMULA: PRO-KERATIN + SILK EXTRACT

NEW RESTORING SERVICE!

DAMAGED, CHEMICALLY-TREATED HAIR?

smoother* and more conditioned 90%For hair that feels up to

smoother* and more conditioned 90%For hair that feels up to

keratindoseadvanced

NEW

keratindoseadvanced

NEW



Keratindose Mirror Stickers a4 Port v7.indd 1 13/05/2013 17:18

keratindoseadvanced

NEW








smoother* and more conditioned90%For hair that feels up to


keratindoseadvanced

NEW

keratindoseadvanced

NEW




ADVANCED SALON PROMOTIONBUY RECEIVE FREE

Keratindose Shampoo 1000ml

Pro-Keratin Renewal Spray 200ml

Keratindose Conditioner 1000ml

2 X 1 X 1 X

Pumps 1L

2 X

ShowcardCounter Top Display Unit

1 X1 X

6 X 6 X 6 X




Poster Mirror Stickers Client Leaflets

1 X 2 X 25 X

Pro-Keratin Concentrate 10x10ml

2 X


HAIR FEELS UP TO


keratindoseadvanced

NEW



**ALL PRODUCTS SUBJECT TO REGIONAL

My hairdresser recommends:

In need of

Fine, FlatIn need of body and

depth, tone

In need of smoothnessshine.


In need of protection

In need of smoothness

adva

nced

cat

egor

y

DullIn need of

frizz control

spec

ialty

cate

gory

core

cat

egor

y






Fiberstrong Masque





Softening Treatment




Detangling Solution



Oil Ritual Masque

gnortsrebiFConditioner




Conditioning Balm

speci alty categorycore category

advanced category





eci rP

t c u d

orP

Join us on Facebook

www.facebook.com

/matrixhaircare


www.twitter.com

/matrixhaircare


www.youtube.com

/matrixhaircareuk



















biodiversity.


paraben free*.

✓

de su si gnig a k cap * * ) R C P (

d elc y c er remu s n

oc-t s Poin at least 35% of Biolage products*.

✓

s r etsop g nidulc xe ( s lair et a m

ela s f o t niop r uo llA

†)









beauty.









16/04/2013 10:43









keratindose

advanced

NEW

keratindose

advanced

NEW



Keratindose Mirror Stickers a4 Port v7.indd 1

13/05/2013 17:18

PARABEN-FREE**

fi berstrong

WEAK, FRAGILE HAIR?



keratindose






NEW



keratindoseadvanced

NEW


TOTAL PRICE: 309.44 88.82WORTH:

Fiberstrong Conditioner250ml

Fiberstrong Masque150ml

Intra-CylaneTM

Fortifying Cream 200mlIntra-CylaneTM

Concentrate 10x10ml

Fiberstrong Shampoo250ml

*Subject to regional availability. While stocks last.

2X6 X6 X 6 X6 X

advanced

NEW

fi berstrong

Intra-CylaneTM

Fortifying Cream 200mlFiberstrong Shampoo

1000mlFiberstrong Conditioner

1000mlPumps 1L

Fiberstrong Counter Top Display Unit

A1 Window Poster Mirror Stickers

Biolage Shelf Inserts

Fiberstrong Shampoo & Conditioner Duo Packet 10ml

WEAK, FRAGILE HAIR?

fi berstrongadvanced

NEW

ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)


ADVANCED FORMULA: INTRA-CYLANE™ + BAMBOO EXTRACT

WEAK, FRAGILE HAIR?


NEW

For hair that feels up to 12xmore resistant to breakage*


Firestrong Mirror Stickers a4 Port v6.indd 1 11/02/2013 15:06

WEAK, FRAGILE HAIR?


NEW

ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!



ADVANCED FORMULA: INTRA-CYLANE™ + BAMBOO EXTRACT

WEAK, FRAGILE HAIR?


NEW



Firestrong Mirror Stickers a4 Port v6.indd 1 11/02/2013 15:06

1 X

1 X

1X 2X

16X

18 X

Biolage Client Leaflets

50X

1 X 2 X 2 X









keratindoseadvanced

NEW

keratindoseadvanced

NEW




CONCEPT SALON PROMOTIONBUY RECEIVE FREE





2 X 1 X 1 X

Pumps 1L

2 X

ShowcardCounter Top Display Unit

1 X1 X

6 X 6 X 6 X




Poster Mirror Stickers Client Leaflets

1 X 2 X 25 X

Pro-Keratin Concentrate 10x10ml

2 X


HAIR FEELS UP TO


keratindoseadvanced

NEW





In need of


depth, tone





adva

nced

cat

egor

y

DullIn need of

frizz control

spec

ialty

cate

gory

core

cat

egor

y






Fiberstrong Masque





Softening Treatment




Detangling Solution



Oil Ritual Masque





Conditioning Balm


advanced category





ecirP

tcudorP

Join us on Facebook

www.facebook.com

/matrixhaircare


www.twitter.com

/matrixhaircare


www.youtube.com

/matrixhaircareuk



















biodiversity.


paraben free*.

✓

desu si gnigakcap **)RCP( delcycer remusnoc-tsoP in at least 35% of Biolage products*.

✓

sretsop gnidulcxe( slairetam elas fo tniop ruo llA

†)









beauty.









16/04/2013 10:43









keratindose

advanced

NEW

keratindose

advanced

NEW



Keratindose Mirror Stickers a4 Port v7.indd 1

13/05/2013 17:18

PARABEN-FREE**

fi berstrong

WEAK, FRAGILE HAIR?



keratindose






NEW



keratindoseadvanced

NEW


PREMIER SALON PROMOTIONBUY RECEIVE FREE



1 X1 X

3 X 3 X 3 X




Poster Client Leaflets

1 X 25 X


HAIR FEELS UP TO


keratindoseadvanced

NEW





In need of


depth, tone





adva

nced

cat

egor

y

DullIn need of

frizz control

Personalised replenishment for our most exquisite shine. Enriched with a blend of oils to leave hair feeling replenished and looking beautifully shiny.sp

ecia

lty ca

tego

ry

core

cat

egor

y

Micro-Oil Shampoo






Fiberstrong Masque





Softening Treatment




Detangling Solution



Oil Ritual Masque





Conditioning Balm


advanced category





ecirP

tcudorP

Join us on Facebook

www.facebook.com

/matrixhaircare


www.twitter.com

/matrixhaircare


www.youtube.com

/matrixhaircareuk



















biodiversity.


paraben free*.

✓


✓


†)









beauty.









16/04/2013 10:43

keratindoseadvanced

NEW



JULY 2013

SUMMER HIGHLIGHTS WITH


Mad

onna

Kim

Cattrall

Blonde clients are loyal and the most frequent visitors to salon for colour.

and will be more inclined to adapt their look if the suggestion comes from you.

FOR SALES PRESENTER USE ONLYSources: http://www.independent.co.uk/arts-entertainment/theatre-dance http://www.biography.com/people/michelle-pfeiffer-9439133 http://susanib06.blogspot.co.uk/2013/03*Kantar World Panel 2012

HIGHLIGHTS ARE BIG BUSINESS IN SALON!*SUMMER HIGHLIGHTS WITH

Highlightsare one of the biggest colouring services in salon.

highlight services are increasingly

popular during summer.

Professional

Michelle P

feiffer

Clients who are 55+ are core salon users and

blonde is keyto them.

Clients trust your opinion

Clients want bespoke highlights that are

tailor-made just for them.


Grape Pigment 118ml To control gold or yellow undertones

Spearmint Pigment 118mlTo subdue red undertones

Blueberry Pigment118ml To subdue orange undertones

Mocha Pigment 118ml Enhances hair’s natural tones

Lightening Powder 454gDe-dusted formula ensures easy application and mixes into a perfect creamy consistency that stays moist on the hair.

Promoter 8 946mlProvides 1-4 levels of lift

Promoter 22 946mlProvides 3-6 levels of lift

CONTROLS THE LIFT AND THE

RESULT

ALLOWS YOU TO CREATE BESPOKE

SERVICES TO SUIT CLIENTS PERFECTLY!

IS GENTLE ON THE HAIR AND GIVES

GREAT CONDITION & SHINE!

TAKES THE FEAR OUT OF AN UNPREDICTABLE, PRE-LIGHTENED

RESULT!

THIS SUMMER WITHBOOST YOUR HIGHLIGHTING SERVICES


Colorgraphics2 Powder 454g

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

4 X

2 X

CONCEPT SALON PROMOTIONBUY

1 X

TOTAL PRICE: 65.99 22.50

RECEIVE FREE

1 X 1 X

beBLONDE Technical GuidebeBLONDE A2 Double Sided Banner

WORTH:


DEAL 2BUY BUY

Colorgraphics2 Powders 454g

3 X

Colorgraphics2 Powder 454g

1 XRECEIVE FREE RECEIVE FREE

DEAL 3

Colorgraphics2 Pigments 118ml (any mix)

4 X

Colorgraphics2 Pigment 118ml (any)

1 X


TOTAL PRICE: 62.97

22.99WORTH:

TOTAL PRICE: 45.00

11.25WORTH:

JULY 2013SO SILVER


KEEP COOL THIS SUMMER WITH TOTAL RESULTS

SO SILVER

#1 SELLING PRODUCT IN TOTAL RESULTS*

NEUTRALISES BRASSY WARMTH IN ANY SHADE

ILLUMINATES HIGHLIGHTS

COOLS DOWN ANY SHADE

WARM COOL

FOR SALES PRESENTER USE ONLYSources: jandacelebrity.blogspot.co.uk beautyheaven.com.au, posh24.com, wondrouspics.com, stylelist.com*Based on national sell out of 300ml to salons March 2012-March 2013.

DEAL 1BUY

RECEIVE FREE

So Silver Shampoo 300ml

So Silver Shampoo 1 litre

12 X

2 X

TOTAL PRICE:

WORTH:


Adam

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58.68

Adam

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23.00

Adam

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DEAL 2BUY

RECEIVE FREE

So Silver Shampoo 300ml

So Silver Shampoo 1 litre

8 X

1 X

TOTAL PRICE:

WORTH:

KEEP COOL THIS SUMMER WITH TOTAL RESULTS

SO SILVER

#1 SELLING PRODUCT IN TOTAL RESULTS*

NEUTRALISES BRASSY WARMTH IN ANY SHADE

ILLUMINATES HIGHLIGHTS

COOLS DOWN ANY SHADE

WARM COOL

FOR SALES PRESENTER USE ONLYSources: jandacelebrity.blogspot.co.uk beautyheaven.com.au, posh24.com, wondrouspics.com, stylelist.com*Based on national sell out of 300ml to salons March 2012-March 2013.


Adam

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39.12

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11.50

BEST AFFORDABLE DEALSJULY 2013


DEALBUY

RECEIVE FREE

Any Design Pulse Products

Any Design Pulse Products

9 X

3 X

TOTAL PRICE:

WORTH:

DEAL 1DESIGN PULSE STYLE SAVINGS

9 X

3 X


Adam

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Adam

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32.85 rrp

JUNE 2013

June Presenter AW.indd 3 07/05/2013 14:52

This year’s signature colours are edgy, strong and vivid, ranging from rich blackcurrants to dramatic coppers!

• NEW Bold Intentions Collection• Bright, intense shades• Bold can be anything, as long as it makes an impact!

ALEXANDER TURNBULLARTISTIC DIRECTOR

KIERAN O’GORMAN ARTISTIC DIRECTOR

ANNE VECKARTISTIC DIRECTOR

JAMIE STEVENSARTISTIC DIRECTOR & GLOBAL DESIGN TEAM MEMBER

HOOKER & YOUNGARTISTIC DIRECTORS & GLOBAL DESIGN TEAM MEMBERS

SIX INFLUENTIAL ARTISTIC DIRECTORSFIVE STUNNING, IMPACTFUL LOOKS

CREATIVE, BOLD, INTENSE COLOURS AND ON-TREND STYLING

A PERFECT WAY TO BRING COLOUR TO LIFE IN SALON FOR YOUR CLIENTSIDEAL FOR INSPIRING YOUR TEAM


A FISH-TAIL TWIST SPICED UP WITH HIGH-RESOLUTION, FIERY TONES.

Offering a variety of shades within salon and encouraging clients to try something new and different is a great way to show your professional expertise and stand out for all of the right reasons! Make sure you have the latest shades to be able to re-create the looks from the NEW Bold Intentions Collection!

EXTREME VOLUME ENRICHED WITH MOCHAS AND GOLDS, BRINGING GLAMOROUS HAIR TO LIFE.

A POWERFUL CROP WITH SHARP LINES AND RICH PANELS OF VIOLET/REDS TO ADD DRAMA.

COLOUR FORMULATIONS: SOCOLOR.beauty 10P, 8P, UL-M, 11G with Matrix Cream Developers (20Vol, 30Vol, 40Vol). Color Sync 8MG with Color Sync Activator (9Vol).

COLOUR FORMULATIONS: COLORINSIDER 3VR, 5RV, 4AA with COLORINSIDER Oil-Cream Developer (10Vol)

COLOUR FORMULATIONS: Color Sync HD-RR, 6CG, 10CG, 7R with Color Sync Activator (9Vol).


DRAMATIC OUTLINES WITH A SOFTENED FEMININE INTERIOR FOR AN EXPLOSION OF ATTITUDE.

STRONG SHAPES AND SIMPLICITY, ALLOWING COLOUR TO DO THE TALKING.

Be creative with the intense shades used in the Collection and add your own spin to Bold Intentions within salon! Creating bespoke, Bold Intentions looks for your own clients that are wearable, yet impactful will certainly turn heads!

COLOUR FORMULATIONS: Light Master with Matrix Cream Developer (20Vol). Color Sync 8P, 10P, Booster Red with Color Sync Activator (9Vol).

COLOUR FORMULATIONS: COLORINSIDER 8CC+, 7RC with COLORINSIDER Oil-Cream Developer (10Vol).


Inspire your team by booking them onto the latest colour courses and use the marketing materials from Matrix to help push colour services in salon, attract new clients and encourage existing clients to try something different ready for the summer!

Reverse for special COLORINSIDER Bold

Measures launch feature!


Measures launch feature!

BOLD INTENTIONSDOUBLE SIDED A1 BANNER

BOLD INTENTIONSTECHNICAL GUIDE

BOLD INTENTIONSCOLLECTION LOOK BOOK

www.matrixha ircare .co .uk

ExpEriEncE thE profEssional diffErEncE in salon today

Bold Intentions A1 Posters V9.indd 1

15/04/2013 11:57

BOLD INTENTIONS



ExpEriEncE thE profEssional diffErEncE in salon today


15/04/2013 11:57

BOLD INTENTIONS

SECTIONING ThE haIr:

01. At the bottom of the crown, create a horizontal parting.

Clip section for control.

02. Create another horizontal parting along the occipital

bone, from ear to ear and clip to separate; this becomes

section 2.

03. The nape area hair that is left then becomes section 1.

applICaTION:

01. Starting in section 1 create horizontal diagonal macro

slices working from left to right, alternating Formula A

and Formula B, Complete the entire section.

02. Release section 2. Working from right to left create

horizontal macro weaves alternating Formula B and

Formula C. Complete the entire section.

03. When both sections are completed, using CRAFT

monochromatic technique apply Formula D to the

remaining hair between the VisiColor sheets.

04. Rinse well, shampoo and condition with

Total Results Curl. Style as required.

STylING:

01. Apply a small amount of Biolage Curl Defining Elixir

to damp hair.

02. Using a hair-dryer on low speed heat scrunch

hair dry.

03. Section the hair starting at the nape of the neck into 2

inch square sections starting at the nape of the neck.

04. Apply Design Pulse Zoom Force and wrap the hair

around a large radial curling wand. Continue until all hair

is complete.

05. Apply Design Pulse Mega Dust to root area to create

maximum volume and to complete the style.

Colour formulations:

FoRMulA A

1 part SOCOLOR.beauty 10P


2 parts 20Vol Matrix Cream Developer

FoRMulA B

1 part SOCOLOR.beauty UL-M


FoRMulA C

1 part SOCOLOR.beauty 11G

1 part 30Vol Matrix Cream Developer

FoRMulA D

1 part Color Sync 8MG

1 part Color Sync Activator

styling:

Biolage Curl Defining Elixir

Design Pulse Zoom Force

Design Pulse Mega Dust

HairCarE:

Total Results Curl Shampoo

Total Results Curl Conditioner

TOp SECTION

SIdE SECTION

FrONT SECTION

BaCk SECTION





is complete.




SECTIONING ThE haIr:01. Take a 1 inch deep halo icon section around the

perimeter of the hair line. Clip for control. This will

become section 1.02. Clip all remaining hair for control. This will become

section 2. applICaTION:01. Release section 1. Apply Formula A using CRAFT

monochromatic technique.02. Release sections 2. Apply Formula B using CRAFT

monochromatic technique.03. Develop for 35 minutes.04. Rinse well, shampoo and condition with Biolage

Colorcarethérapie. Style as required. STylING:01. Apply a small amount of Biolage Exquisite Oil

Strengthening Treatment to damp hair.

02. Section the hair at the nape of the neck taking 2 inch

horizontal sections. Blow-dry in a downwards motion

using a flat brush.03. Using Design Pulse Iron In and straighting irons,

smooth the back and sides of the hair. Using the

straighting irons create a small bevel in the fringe to

create a shine reflection.04. To complete the look, finish the hair with Design Pulse

Surround Shine for ultimate shine.

Colour formulations:FOrmulA A 2 part ColoRinSiDeR 8CC+ 1 part ColoRinSiDeR 7RC 3 parts 10Vol ColoRinSiDeR oil-Cream

DeveloperFOrmulA B 1 part ColoRinSiDeR 8CC+

1 part 10Vol ColoRinSiDeR oil-Cream

Developer

styling:Design Pulse Surround Shine Design Pulse iron in Biolage exquisite oil Strengthening Treatment

HairCarE:Biolage Colorcarethérapie Shampoo

Biolage Colorcarethérapie Conditioner

TOp SECTION

SIdE SECTION

FrONT SECTION

BaCk SECTION

fEat

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insi

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“ rich Tones of violeT/reds,

focused on The fringe AreA,

sTAnd ouT AgAinsT The

inTense Ash BAse”

“ mixing design Pulse

PlAy BAck And mix in shine TogeTher

diluTed The hold And

Added gloss, giving

The sleek finish To

This look”

CMYK

5524 Bold Intentions Look Book v15 Pages 15/04/13

15/04/13L’Oréal Matrix

Helvetica Neue LT Std

Adobe InDesign CS5

Job: Artwork:5524 Bold Intentions Look Book v15 Pages AW.indd 10

15/04/2013 11:49

gEt thE looK

1 2 3 4 5

starProduct

“ when The hAir moves,

The lighT cATches The

colour, giving A more

drAmATic feel ThAT’s so

eAsy To cArry off”

kierAn o’gormAn

Matrix artistic Director

Products usEd

1. Total Results Color Care Shampoo

2. Total Results Color Care Conditioner

3. Biolage Exquisite Oil Replenishing Treatment

4. Design Pulse Play Back

5. Design Pulse Mix in Shine

CMYK




Adobe InDesign CS5


15/04/2013 11:50

fEat

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1 2 3 4 5

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kierAn o’gormAn


Products usEd






dramatic outlinEs with a softEnEd fEmininE intErior for an ExPlosion of attitudE.

CMYK

5524 Bold Intentions Look Book v15 Pages 15/04/1315/04/13

L’Oréal Matrix


Adobe InDesign CS5

Job: Artwork:

5524 Bold Intentions Look Book v15 Pages AW.indd 16

15/04/2013 11:51

CMYK


L’Oréal Matrix


Adobe InDesign CS5

Job: Artwork:


15/04/2013 11:51

“ rich focused on ssTATAnd ound ouinTense

dramatic outlina softEnEintErior for an ExPlosion of attitud

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5524 Bold Intentions Look Book v15 Cover 15/04/13

15/04/13L’Oréal Matrix Helvetica Neue LT Std

Adobe InDesign CS5

Job: Artwork:

5524 Bold Intentions Look Book v15 Cover AW.indd 1-3 15/04/2013 12:03


LEARN HOW TO CREATE BOLD INTENTIONS FOR YOURSELF! BOOK YOUR PLACE TODAY!

SEASONAL TREND TECHNIQUES Learn the key principles of how to create your own quick in salon techniques and how minimal effort can give maximum impact.

Plan and design with new knowledge your own unique technique and share it with the rest of the creative hairdressers attending this course.

Learn how to use the latest Matrix Collection techniques and how you can adapt and re-inventthem to suit your client’s needs.

NEW THE STYLING PLAYGROUND• Not all cocktails are shaken or stirred! Some are

blended or layered.

• Do you want to find out how some of the biggest talents in the hairdressing industry get the most from their styling products?

• We share with you the 5* styling products of the UK & R.O.I. Artistic Team, how they use them and what they love about them and their favourite “happy hour cocktail”

• Play with our styling range during the session then take your cocktail list back to the salon and carry on creating your own unique cocktails. We will be mainly focusing on Design Pulse styling and finishing.

STAGE 2EXPERIENCED

STAGE 0PRODUCT KNOWLEDGE & EXPLORATION

Date:

Venue:

Cost:

Date:

Venue:

Cost:


BOLD MEASURES

NE WTM

JUNE 2013


NE W

Clients are more demanding & more knowledgeable? • They prefer no-ammonia products?

• They prefer odourless products?

• They prefer gentler formulas for the hair and scalp?

• They want to walk out of the salon looking and feeling great?

• They want gorgeous colour results with amazing shine?

TRUE• Perfectly calibrated balance

of base and reflect

• Predictable

SHARP• High Power Reflects give

exceptional colour clarity

SATURATED• Rich, even and up to 100%

grey coverage

EXPERIENCEAMMONIA-FREE PERMANENT ODOURLESS HAIR COLOURwith ODS2 Technology

DO YOU AGREE…


BOLD MEASURES

NE WTM

A stunning collection of 14 NEW shades. COLORINSIDER Bold Measures showcases the ability of ODS2 Colour Injection Technology in a whole new light - colour comes alive!

DISCOVER AN INNOVATION IN PROFESSIONAL HAIR COLOUR FROM MATRIX.

IMAGINE... RICH, BALANCED, VISIBLY VIBRANT REFLECTS, INDEPENDENT OF HAIR LEVEL

ASURES

TM

DISCOVER AN INNOVATION DISCOVER AN INNOVATION IN PROFESSIONAL HAIR IN PROFESSIONAL HAIR COLOUR FROM MATRIX. COLOUR FROM MATRIX.

NEW DEEPS WITH VERY VISIBLE REFLECTS ON DARK BASES

NEW BRIGHTS FOR LIGHTER BASES THAT DON’T LOOK FLAT OR POWDERY


Featured in the NEW BOLD INTENTIONS Collection Visuals

Featured in the NEW BOLD MEASURES Collection Visuals

4MMOCHACool, violet-gold, ideal for creating unique browns.

2AA 4AA 6AANEW ASH ASH Intense cool results for darker levels

VIOLETCool, violet tones providing dramatic violet results at darker levels.

3V 5V

6R5RNEW REDCool reds with a touch of copper for added vibrancy

5VR3VRNEW VIOLET REDCool violet with red tones for vibrancy on dark bases

6GVGOLD VIOLETCool, gold-violet, ideal for creating unique browns.

3GGOLDTrue, balanced gold for non-brassy results

6CC+NEW COPPER COPPER+Vibrant coppers with added HD Technology for dramatic results.

8CC+

As regal colours dominate the runway, our new palette enables you to recreate the looks to keep up with the latest trend.

Reminiscent of majestic jewels our lustrous violet shades, vibrant coppers and intense ashes offer an array of dazzling colour opportunities.

With 14 new shades and four new tonal families, there’s a shade to suit every client!

INTRODUCING 14 NEW SHADES!


Unleash your creative potential and discover the looks that you can create with this illuminating new palette using a little help from Matrix:

BOLD MEASURES

N E WTM


Measures feature


Measures feature

BOLD INTENTIONS COLLECTION LOOK BOOK

BOLD MEASURES SHADE CHART ADDITIVES (14 NEW SHADES)

BOLD INTENTIONS TECHNICAL GUIDE

COLORINSIDER Bold

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“ rich Tones of violeT/reds,

focused on The fringe AreA,

sTAnd ouT AgAinsT The

inTense Ash BAse”

“ mixing design Pulse

PlAy BAck And mix in shine TogeTher

diluTed The hold And

Added gloss, giving

The sleek finish To

This look”

CMYK




Adobe InDesign CS5


15/04/2013 11:49

gEt thE looK

1 2 3 4 5

starProduct

“ when The hAir moves,

The lighT cATches The

colour, giving A more

drAmATic feel ThAT’s so

eAsy To cArry off”

kierAn o’gormAn


Products usEd






CMYK




Adobe InDesign CS5


15/04/2013 11:50

BOLD INTENTIONS

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colo

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1 2 3 4 5

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kierAn o’gormAn


Products usEd






dramatic outlinEs with a softEnEd fEmininE intErior for an ExPlosion of attitudE.

CMYK


L’Oréal Matrix


Adobe InDesign CS5

Job: Artwork:


15/04/2013 11:51

CMYK


L’Oréal Matrix


Adobe InDesign CS5

Job: Artwork:


15/04/2013 11:51

“ rich focused on ssTATAnd ound ouinTense

dramatic outlina softEnEintErior for an ExPlosion of attitud

Bo

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5524 Bold Intentions Look Book v15 Cover AW.indd 1-3 15/04/2013 12:03

SECTIONING ThE haIr:





section 2.


applICaTION:












STylING:


to damp hair.


hair dry.





is complete.



Colour formulations:

FoRMulA A




FoRMulA B



FoRMulA C



FoRMulA D



styling:




HairCarE:



TOp SECTION

SIdE SECTION

FrONT SECTION

BaCk SECTION

BOLD INTENTIONS

Total Results Curl

STylING:


to damp hair.


hair dry.



04.

SIdE SECTION

SECTIONING ThE haIr:01. Take a 1 inch deep halo icon section around the



section 2. applICaTION:01. Release section 1. Apply Formula A using CRAFT



Colorcarethérapie. Style as required. STylING:01. Apply a small amount of Biolage Exquisite Oil




using a flat brush.03. Using Design Pulse Iron In and straighting irons,





Colour formulations:FOrmulA A 2 part ColoRinSiDeR 8CC+ 1 part ColoRinSiDeR 7RC 3 parts 10Vol ColoRinSiDeR oil-Cream

DeveloperFOrmulA B 1 part ColoRinSiDeR 8CC+

1 part 10Vol ColoRinSiDeR oil-Cream

Developer

styling:Design Pulse Surround Shine Design Pulse iron in Biolage exquisite oil Strengthening Treatment

HairCarE:Biolage Colorcarethérapie Shampoo


TOp SECTION

SIdE SECTION

FrONT SECTION

BaCk SECTION

COLORINSIDER Bold

TECHNICAL GUIDE


DISCOVER MORE ABOUT COLORINSIDER...

FREE TO MATRIX CUSTOMERSFREE TO MATRIX CUSTOMERSFREE TO MATRIX CUSTOMERS

NEW! 50 SHADES OF

NEW C.I.S. #1 WITH TERRY LONGDENLearn how to be a creative colourist with Terry Longden, and how to create a new exciting colour palette by formulating with COLORINSIDER.

You will see colour in a new way after learning about the technology and tones and the way they interact with hair and affect your final colour result while working on swatches.

STAGE 2EXPERIENCED

STAGE 3ADVANCED

NEW C.I.S. #2 WITH JO JORDANJo Jordan shares with you her knowledge on how to connect with your client through consultation and give them the best colour they have ever had using Matrix’s COLORINSIDER.

You will understand more about how to read your clients; skin tone, eye colour, lifestyle, and their personality. Jo explains the theory of this in an easy to understand way with ideas for you to take back to the salon to improve your clients colour journey. BOLD MEASURES

N E WTM

PLUS THE 14 NEW SHADES


Concept Salon Promotion SOCOLOR.beauty & Color Sync

BUY*72 X 5 X 2 X

1 X

X2 X

8P

10P

COLOR SYNC SHADES


BOLD INTENTIONS DOUBLE SIDED COLLECTION BANNER

BOLD INTENTIONS COLLECTION TECHNICAL

GUIDE

MATRIX TUBE RACKS†SOCOLOR.BEAUTY/COLOR INSIDER DEVELOPERS AND/OR COLOR

SYNC ACTIVATORS (ANY)

*Subject to regional availability. Whilst stocks last. †Holds 15 tube cartons and 3 open tubes.

WORTH: 183.73

3 X

WWW.MATRIXHAIRCARE.CO.UK

EXPERIENCE THE PROFESSIONAL DIFFERENCE IN SALON TODAY


15/04/2013 11:57

WWW.MATRIXHAIRCARE.CO .UK



15/04/2013 11:57

SECTIONING THE HAIR:





section 2.


APPLICATION:











Section the hair starting at the nape of the neck into 2


and wrap the hair


to root area to create

COLOUR FORMULATIONS:

FORMULA A




FORMULA B



FORMULA C


1 part 30Vol Matr ix Cream Developer

FORMULA D



STYLING:




HAIRCARE:



TOP SECTION

SIDE SECTION

FRONT SECTION

BACK SECTION

SECTIONING THE HAIR:01. Take a 1 inch deep halo icon section around the



section 2. APPLICATION:01. Release section 1. Apply Formula A using CRAFT



Colorcarethérapie. Style as required. STYLING:01. Apply a small amount of Biolage Exquisite Oil




using a flat brush.03. gnisU Design Pulse Iron In and straighting irons,



create a shine reflection.04.

ishn, fi he lo okt et el p como T

the hair with Design Pulse


COLOUR FORMULATIONS:FORMULA A 2 part COLORINSIDER 8CC+

1 part COLORINSIDER 7RC 3 parts 10Vol COLORINSIDER Oil-Cream

DeveloperFORMULA B 1 part COLORINSIDER 8CC+

1 part 10Vol COLORINSIDER Oil-Cream

Developer

STYLING:Design Pulse Surround Shine Design Pulse Iron In Biolage Exquisite Oil Strengthening Treatment

HAIRCARE:Biolage Colorcarethérapie Shampoo


TOP SECTION

SIDE SECTION

FRONT SECTION

BACK SECTION

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STAND OUT AGAINST THE

INTENSE ASH BASE”

“ MIXING DESIGN PULSE

PLAY BACK AND TOGETHER

DILUTED THE HOLD AND

ADDED GLOSS, GIVING

THE SLEEK FINISH TO

THIS LOOK”

CMYK




Adobe InDesign CS5


15/04/2013 11:49

GET THE LOOK

1 2 3 4 5

STARProduct

“ WHEN THE HAIR MOVES,

THE LIGHT CATCHES THE

COLOUR, GIVING A MORE

DRAMATIC FEEL THAT’S SO

EASY TO CARRY OFF”

KIERAN O’GORMAN

MATRIX ARTISTIC DIRECTOR

PRODUCTS USED






CMYK




Adobe InDesign CS5


15/04/2013 11:50

ES WITH E INTERIOR FOR AN EXPLOSION OF ATTITUDE.

CMYK


L’Oréal Matrix


Adobe InDesign CS5

Job: Artwork:


15/04/2013 11:51

CMYK


L’Oréal Matrix


Adobe InDesign CS5

Job: Artwork:


15/04/2013 11:51

BOLD

INTEN

TION

S CO

LLECTION

M

ATRIX

CMYK



Adobe InDesign CS5

Job: Artwork:

5524 Bold Intentions Look Book v15 Cover AW.indd 1-3

15/04/2013 12:03

RECEIVE FREE*


SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES(ANY MIX)

Must include any 7 of the new shades from Color Insider Bold Measures Collection. Color Insider stockists only.

1 1 X

BOLD MEASURES SHADE CHART ADDITIVES

SOCOLOR.beauty & Color Sync

BUY*2 X

1 X

1 X2 X

8P

10P

COLOR SYNC SHADES




GUIDE

MATRIX TUBE RACK†


WORTH: 123.03

2 X




15/04/2013 11:57




15/04/2013 11:57






section 2.


APPLICATION:











Section the hair starting at the nape of the neck into 2


and wrap the hair


to root area to create


FORMULA A




FORMULA B



FORMULA C



FORMULA D



STYLING:




HAIRCARE:



TOP SECTION

SIDE SECTION

FRONT SECTION

BACK SECTION







Colorcarethérapie. Style as required. STYLING:01. Apply a small amount of Biolage Exquisite Oil


02. eht noitceS hair at the nape of the neck taking 2 inch


using a flat brush.03. gni s U Design Pulse Iron In and straighting irons,









Developer




TOP SECTION

SIDE SECTION

FRONT SECTION

BACK SECTION

AA4 RID

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NI R

LO OCNE

W

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TUEA F

,RV3 RE

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“ RICH TONES OF VIOLET/REDS, ,AERA EGNIRF EHT NO DESUCOF

STAND OUT AGAINST THE

INTENSE ASH BASE”

“ MIXING DESIGN PULSE

PLAY BACK AND TOGETHER

DILUTED THE HOLD AND

ADDED GLOSS, GIVING

THE SLEEK FINISH TO

THIS LOOK”

CMYK




Adobe InDesign CS5


15/04/2013 11:49

GET THE LOOK

1 2 3 4 5

STARProduct

“ WHEN THE HAIR MOVES,

THE LIGHT CATCHES THE

COLOUR, GIVING A MORE

DRAMATIC FEEL THAT’S SO

EASY TO CARRY OFF”

KIERAN O’GORMAN

MATRIX ARTISTIC DIRECTOR

PRODUCTS USED






CMYK




Adobe InDesign CS5


15/04/2013 11:50

ES WITH E

E.

CMYK


L’Oréal Matrix


Adobe InDesign CS5

Job: Artwork:


15/04/2013 11:51

CMYK


L’Oréal Matrix


Adobe InDesign CS5

Job: Artwork:


15/04/2013 11:51

BOLD

INTEN

TION

S CO

LLECTION

M

ATRIX

CMYK



Adobe InDesign CS5

Job: Artwork:

5524 Bold Intentions Look Book v15 Cover AW.indd 1-3

15/04/2013 12:03

RECEIVE FREE*


Premier Salon promotion

48 X



3 X

SOCOLOR.BEAUTY/COLOR INSIDER DEVELOPERS AND/OR COLOR

SYNC ACTIVATORS (ANY) 1 X


BUY*2 X

1 X

8P

10P

COLOR SYNC SHADES



GUIDE

MATRIX TUBE RACKS†


WORTH: 63.53

1 X




15/04/2013 11:57




15/04/2013 11:57






section 2.


APPLICATION:












STYLING:

01. llams a ylppA amount of Biolage Curl Defining Elixir

to damp hair.


hair dry.



04. y Appl Design Pulse Zoom Force and wrap the hair


is complete.

05. ylpp A Design Pulse Mega Dust to root area to create



FORMULA A




FORMULA B



FORMULA C



FORMULA D



STYLING:




HAIRCARE:



TOP SECTION

SIDE SECTION

FRONT SECTION

BACK SECTION





monochromatic technique.02.

esaeleR sections 2. Apply Formula B using CRAFT

monochromatic technique.03.

poleveD for 35 minutes.04.

noitidnoc dna oopmahs ,llew esniR

with Biolage

Colorcarethérapie. Style as required. STYLING:01.

a ylppA small amount of Biolage Exquisite Oil




using a flat brush.03. gn i s U Design Pulse Iron In and straighting irons,



create a shine reflection.04.

hsinif ,kool eht etelpmoc oT

the hair with Design Pulse






Developer




TOP SECTION

SIDE SECTION

FRONT SECTION

BACK SECTION

RECEIVE FREE*


SOCOLOR.beauty & Color Sync Visual Salon promotion

1 X

18 X


1 X

SOCOLOR.BEAUTY/COLOR INSIDER DEVELOPERS AND/OR COLOR

SYNC ACTIVATORS (ANY)


1 X


BIOLAGE LAUNCH JUNE 2013


OUR HERITAGEA BRAND INSPIRED BY NATURE, ENHANCED BY SCIENCE

Blending natural ingredients with scientifi c expertise to create gentle, high-performing formulas


Exquisite Oil, our No.1 product†, micronizes Moringa Oil for weightless nourishment and shine

†August 2012 - February 2013 based on 73% of Distributor data, extrapolated to 100%. *Online quant U & A study with 2CV in March 2013. Based on 170 non-users but considerers of oils.

PERSONALISED TREATMENTSFORMULAS ADAPTED TO SPECIFIC NEEDS

Biolage has engaged its expertise to source powerful oils delivering targeted benefi ts

61% would use it to repair hair*

40% would use it to smooth hair*Of those clients that do not use oil


DISCOVER PERSONALISED REPLENISHMENT FOR THE MOST EXQUISITE SHINE

3 OILS, 3 MOLECULAR WEIGHTS, 3 HAIR TYPES

Ofs

NEW

NEWNEW BESTSELLER*

*August 2012 - February 2013 based on 73% of Distributor data, extrapolated to 100%.


TAMANU OIL - STRENGTHENING TREATMENT• For thin, fragile hair• Rich in Omega-3• Penetrates the hair to fortify internal bonds for stronger hair

MONOI OIL - SOFTENING TREATMENT• For thick, coarse hair• Enriched with Linoleic acids• Reinforces the adhesion of the cuticle for smoother hair

with increased manageability

MONOI OIL - SOFTENING TREATMENT

MORINGA OIL - PROTECTIVE TREATMENT• For all hair types• Known as the “miracle tree” in Egypt for its incredible antioxidants• Protects hair from environmental aggressors and dulling impurities

PRESENTING NEW EXQUISITE OILSDELIVERING TARGETED BENEFITS TO SPECIFIC HAIR TYPES

NEW

NEW

BESTSELLER*

Ofs

NEW

*August 2012 - February 2013 based on 73% of Distributor data, extrapolated to 100%.


RESULT: THE MOST EXQUISITE SHINE

GROW YOUR SALON BUSINESS!OFFER EXQUISITE PERSONALISED SERVICES

STEP 1

STEP 2

STEP 3

STEP 4

Strength Intense Service Hot Oil Ritual Softening Control Service

Oil Ritual MasqueDeep Replenishing

Treatment

Oil Ritual Masque +

Protective TreatmentSoftening Treatment

Oil Ritual Masque +

Softening Treatment+

+



Micro-Oil Shampoo

Micro-Oil Shampoo

Micro-Oil Shampoo

The

Ofs


INTRODUCING THE COMPLETE BIOLAGE RANGE

Category

NATURES INGENIUS SECRET

BIO SCIENCE

Solves core hair issues

BOTANICAL INGREDIENT

Intra-CylaneTM

+BambooMoringa Oil

Monoi Oil

Tamanu Oil

PURE OILS

FIBERSTRONG EXQUISITE OILCOLOR ORCHID

SMOOTH CAMELLIA

VOLUME SOY

CORE

Solves specifi c hair/scalp issues for damaged hair

BOTANICAL INGREDIENT

MOLECULAR SCIENCE

ADVANCED

+

Exclusive ingredients and formulas with added services

SPECIALTY

PRODUCT RANGEHYDRA ALOE

The

Ofs


SHOWCASE THE EXQUISITE OILS IN YOUR SALON

The

Ofs

CLIENT LEAFLET

STRONGER. REPLENISHED. INVIGORATED.

NEW

*Brushing test. Classic shampoo and Exquisite Oil Strengthening treatment vs Classic shampoo on bleached hair

STRENGTHENING TREATMENT:ENRICHED WITH TAMANU OILHair is stronger* with a replenished shine and feeling invigorated.

EXQ OIL A1 POSTER UK v9.indd 1 15/04/2013 10:19



My hairdresser recommends:My hair is:

In need of moisture,nourishment and softness

Dry, Damaged





Weak, Fragile

Chemically-Treated

In need of reinforcementprotection and softness

In need of moisture, smoothness and softness

adva

nced

cat

egor

y


spec

ialty

cate

gory

core

cat

egor

y

Color Care Shampoo

Hydrating Shampoo



Fiberstrong Shampoo

Keratindose Shampoo

Micro-Oil Shampoo






Fiberstrong Masque





Softening Treatment




Detangling Solution



Oil Ritual Masque





Conditioning Balm


advanced category


CLIENT LEAFLET


moisture, and softness

Dry, Damaged

volume, .

Colour-treatedIn need of prolonged

and shine.

Unruly, Frizzyfrizz control,

and

Weak, Fragile

Chemically-Treated

reinforcementsoftness

moisture, and softness

, and




Product

Price

Join us on Facebook

www.facebook.com

/matrixhaircare


www.twitter.com

/matrixhaircare


www.youtube.com

/matrixhaircareuk



















biodiversity.


paraben free*.

✓ Post-consumer recycled (PCR)** packaging is used


✓ All our point of sale materials (excluding posters†)









beauty.











16/04/2013 10:43

A1 WINDOW POSTER

BEAUTY TABLET + GRAPHICS


EXQUISITE SALON PROMOTIONBUY* RECEIVE FREE*

WORTH: 82.88*

STRENGTHENING TREATMENT 30ML

PROTECTIVE TREATMENT 30ML

SOFTENING TREATMENT 30ML

4 X 4 X 4 X

DEEP REPLENISHING TREATMENT 10 X 10ML

1 X

1 X

BEAUTY TABLETS AND GRAPHICS

CLIENT LEAFLETS

3 X50 X

The

Ofs

6 X6 X 6 X 6 X

3 X




A1 WINDOW POSTER


NEW

STRENGTHENING TREATMENT:ENRICHED WITH TAMANU OILHair is stronger*with a replenished

shine and feeling invigorated.

EXQ OIL A1 POSTER UK v9.indd 1

15/04/2013 10:19

NEW

SOFTENED. REPLENISHED. CONTROLLED.

SOFTENING TREATMENT:

ENRICHED WITH MONOI OIL

Hair feels stiw rehtoomh

a replenished shine and

controlled frizz.

EXQ OIL A1 POSTER UK hr2.indd 2

18/04/2013 16:54

*Subject to regional availability. Whilst stocks last. *Subject to regional availability. Whilst stocks last. Based on £4.99 RRP for 30ml treatments.



In need of nourishment

Fine, FlatIn need of body and shine




Infused with extracts of Aloe Vera + Passion Fruit. Leaves hair feeling nourished, moisturised and

Infused with an extract of Camellia Oil. Helps control frizz for instant smoothness and shine

Enriched with Soy Protein extract + Boost technology. Delivers volume and vitality for touchable fullness.


In need of protection and


Advanced formulas enriched with Intra-Cylane™ + Bamboo extract. Designed to reinforce, leaving hair

and touchably soft.

Advanced formulas enriched with Pro-Keratin + Silk extract. Leaves chemically-treated hair feeling up to 90% smoother* and more conditioned with radiant shine.

doseadva

nced

cat

egor

y

DullIn need of shinenourishmentfrizz control.

Personalised replenishment for our most exquisite shine. Enriched with a blend of oils to leave hair feeli ng replenished and looking beautifully shiny.sp

ecia

lty ca

tego

ry

core

cat

egor

y

Color Care Shampoo

Hydrating Shampoo



Fiberstrong Shampoo

Keratindose Shampoo

Micro-Oil Shampoo






Fiberstrong Masque





Softening Treatment




Detangling Solution



Oil Ritual Masque





Conditioning Balm

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biodiversity.


paraben free*.

✓

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16/04/2013 10:43


2 X

MICRO-OIL SHAMPOO 1L

OIL RITUAL MASQUE 150ML

MICRO-OIL SHAMPOO 250ML

CONCEPT SALON PROMOTIONBUY* RECEIVE FREE*

WORTH: 72.63*




4 X 4 X 4 X

DEEP REPLENISHING TREATMENT 10 X 10ML

1 X

BEAUTY TABLETS AND GRAPHICS

CLIENT LEAFLETS

3 X50 X

The

Ofs

6 X 6 X 6 X




A1 WINDOW POSTER


NEW



EXQ OIL A1 POSTER UK v9.indd 1

15/04/2013 10:19

NEW




Hair feels smoother with


controlled frizz.


18/04/2013 16:54




In need of nourishment

Fine, FlatIn need of body and shine




Infused with extracts of Aloe Vera + Passion Fruit. Leaves hair feeling nourished, moisturised and

Infused with an extract of Camellia Oil. Helps control frizz for instant smoothness and shine

Enriched with Soy Protein extract + Boost technology. Delivers volume and vitality for touchable fullness.


In need of protection and


Advanced formulas enriched with Intra-Cylane™ + Bamboo extract. Designed to reinforce, leaving hair

and touchably soft.

Advanced formulas enriched with Pro-Keratin + Silk extract. Leaves chemically-treated hair feeling up to 90% smoother* and more conditioned with radiant shine.

doseadva

nced

cat

egor

y

DullIn need of shinenourishmentfrizz control.

Personalised replenishment for our most exquisite shine. Enriched with a blend of oils to leave hair feeli ng replenished and looking beautifully shiny.sp

ecia

lty ca

tego

ry

core

cat

egor

y

Color Care Shampoo

Hydrating Shampoo



Fiberstrong Shampoo

Keratindose Shampoo

Micro-Oil Shampoo






Fiberstrong Masque





Softening Treatment




Detangling Solution



Oil Ritual Masque

gnortsrebiFConditioner




Conditioning Balm


advanced category





ec irP

t c ud orP

Join us on Facebook

www.facebook.com

/matrixhaircare


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/matrixhaircare


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/matrixhaircareuk



















biodiversity.


paraben free*.

✓

d esu si g n iga k c a p

** ) R CP( d e l c

y cer r em

Post-consu


✓

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l a i r e t a

m el as f o tni op r

uo All

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beauty.









16/04/2013 10:43


1 X

PREMIER SALON PROMOTIONBUY* RECEIVE FREE*

WORTH: 29.94

X X X

CLIENT LEAFLETS

The

Ofs







A1 WINDOW POSTER


NEW

*Brushing test. Classic shampoo and Exquisite Oil Strengthening treatment vs Classic shampoo on bleached hair



15/04/2013 10:19

NEW




Hair feels smoother with


controlled frizz.


18/04/2013 16:54

*Subject to regional availability. Whilst stocks last. Based on £4.99 RRP for 30ml treatments.


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In need of moisture,nourishment and softness.

Dry, Damaged






Infused with an extract of Camellia Oil. Helps control frizz for instant smoothness and shine without build-up.


Weak, Fragile

Chemically-Treated

In need of reinforcement, protection and softness.

In need of moisture, smoothness and softness.

adva

nced

cat

egor

y


spec

ialty

cate

gory

core

cat

egor

y

Color Care Shampoo

Hydrating Shampoo



Fiberstrong Shampoo

Keratindose Shampoo

Micro-Oil Shampoo






Fiberstrong Masque





Softening Treatment




Detangling Solution



Oil Ritual Masque





Conditioning Balm


advanced category





ecirP

tcudorP

Join us on Facebook

www.facebook.com

/matrixhaircare


www.twitter.com

/matrixhaircare


www.youtube.com

/matrixhaircareuk



















biodiversity.


paraben free*.

✓


✓


†)









beauty.









16/04/2013 10:43


2 2 2

25 X

4 X 4 X 4 X

1 X

BUY* RECEIVE FREE*




2 X 1 X 1 X

The

Ofs

2 X 2 X 2 X






VISUAL SALON PROMOTION

WORTH: 19.96

MICRO-OIL SHAMPOO 1L

1 X

TOP-UP SALON PROMOTIONBUY* RECEIVE FREE*

The

Ofs

6 X

2 X

OIL RITUAL MASQUE 150ML

MICRO-OIL SHAMPOO 250ML

*Subject to regional availability. Whilst stocks last. *Subject to regional availability. Whilst stocks last.


NEW

POWERFUL: Light boosting technology with up to 8 levels of lift.

FAST: New light boosting actives release oxygen faster to lighten at a quick, yet controlled pace.

CONDITIONING: Respects the hair fibre thanks to the conditioning Panthenol.

IMAGINE...OUR MOST POWERFUL HIGH SPEED LIGHTENER

“Light Master is Matrix’s next generation in hair lightening. This amazing bleach is ‘scalp-friendly’, fast and leaves the hair in great condition. The result is crystal clear, dazzling blondes.”Terry Longden, Gayter Hairdresser, Manchester

STARPRODUCT

500g Pouch

FREE LIGHT MASTER SCOOP*

15g Scoop for up to 33 applications per

pouch**

GREAT PRICE! GREAT RESULTS!

Per pouch

£7.48

*When you purchase New Light Master bleach. Maximum 2 scoops per salon.**Based on one 15g scoop per average half head application of highlights.


May Presenter V5.indd 30

08/04/2013 13:11

Light Master B

leach

£7.4

8per 50

0g pouch

Opti C

url Firm

£2.97

each

All Vavoom

products

£3.97

each

Opti.curl (fi

rm curls)

1 applicationE

ster-free formula that adapts

to differences in hair porosity.D

elivers springier, firmer curls

for normal, resistant and colourtreated

hair (up to 20 volume).

EverydayLow

Prices...

Vavoom H

airsprayAm

azing Value!The m

odern, salon styling and finishing line for instant high glam

styles. Mix and m

atch any products in the collection for endless styling possibilities.

TECHNOLOGY• N

EW

Light Boosting technology w

ith up to 8 levels of lift.

o lighten at a quick, yet controlled pace.t

*re

tsaf

%02

negy

xo e

sael

er s

evit

ca g

nitso

oB t

hgiL

W

EN

ehT

•• Dazzling, ultra light tones w

hilst avoiding warm

yellow undertones.

*in com

parison

with

V Ligh

t

Free

measuringscoop!

*in com

parison

with

V Ligh

t

25

0S

HE

ET

S

SMALL

£8.97

per packLARGE

£9.97

per pack

Matrix promotions July 13

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Transcript of Matrix promotions July 13