Matrix Promotions April 2013

SALES PRESENTERAPRIL 2013

DIGITAL EDGE

April Presenter v5.indd 1 08/03/2013 09:58

I n c e n T I V e

TaKe YOUrOFF

March 2013PrOMOTIOn

March Presenter v6 pagination 2.indd 18 07/02/2013 15:34

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With fantastic prizes up for grabs just by taking off your colour tube box tops…

What are you waiting for?

STarT daTe:1st March 2013

end daTe:31st May 2013

3 MOTIVaTe YOUr TeaM

3 IncreaSe YOUr cOlOUr SaleS

3 encOUrage YOUr TeaM TO

be creaTIVe WITh cOlOUr

I n c e n T I V e

TaKe YOUrOFF


4

DIGITAL EDGE

GLOBAL TRENDAPRIL 2013


7

Trends are an opportunity to showcase your professional expertise!

Stay ahead of the game – make a personal fashion statement with a DIGITAL EDGE.

10 striking new looks created by some of the leading hairdressers in the world

DIGITAL EDGE

“Fabulous COLOR is always in STYLE”

Matrix is proud to offer this exclusive essie Gift with Purchase with the Digital Edge Collection.

• Iconic identity, iconic bottle, unique design

• Award-winning nail polishes

• Long-lasting, chip resistant

• 250+ shades

THIS DEAL IS ONLY AVAILABLE TO MATRIX SALONS!


8

FLASH WAVE AND SPIRAL FX

DIGITAL EDGE CREATIONS: THE ESSENTIALS THE PRODUCTS NEEDED TO CREATE THE LATEST LOOKS

IN CUTTING EDGE DIGITAL COLOUR

INTERFERENCE AND SHORT CIRCUIT

WHITE NOISE AND VIRAL GLAM

TEXTURE SHOCK AND FIBRE GRID

Light Master

Light Master

COLORINSIDER 10V

COLORINSIDER 5A

COLORINSIDER 10NSOCOLOR.beauty UL-NV+

Color Sync 6BC

Color Sync 4A

SOCOLOR.beauty 7C SOCOLOR.beauty 8G

SOCOLOR.beauty 5RR+ SOCOLOR. beauty SORED SR-RV

SOCOLOR.beauty 10G

COLORINSIDER 7NW

COLORINSIDER CLEAR COLORINSIDER 10A

COLORINSIDER 10A

VIRTUAL FADE AND HARD DRIVE


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DIGITAL EDGETECHNICAL GUIDE

ESSIE NAIL POLISH DISPLAY

EYE CATCHING VISUALS AND PROMOTIONAL MATERIAL

*All items subject to regional availability. Whilst stocks last. Available with selected deals only at Distributors discretion.

EDUCATIONAL MATERIAL

SOCOLOR.BEAUTY DELUXE SHADE CHART

DIGITAL EDGEDOUBLE SIDED A2 POSTER

DIGITAL EDGECOLLECTION LOOK BOOK

DIGITAL EDGEDIGITAL EDGEDIGITAL EDGEDIGITAL EDGEDIGITAL EDGE

ESSIE NAIL POLISH

Color Sync SHADE CHART

COLORINSIDER SHADE CHARTCOLORINSIDER

DIGITAL EDGEMARKETING SUPPORT*


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STAY AHEAD OF THE DIGITAL AGE BOOK PLACES NOW TO LEARN THE FUTURE OF COLOUR

flesruoy ecudortnier ot yaw gnihserfer A •to Matrix hair colouring products.

stcudorp eht htiw railimaf emoceB •used to create the collection to get the most out of our deals such as SOCOLOR.beauty, COLOR SYNC and COLORINSIDER

• Find out about NEW launches.

MATRIX HAIR COLOUR REFRESHER

STAGE 0PRODUCT KNOWLEDGE & EXPLORATION

nolas ni nwo ruoy etaerc ot woh nraeL •techniques. Minimal effort – Maximum impact.

xirtaM tsetal eht esu ot woh nraeL •Collection techniques and how you can adapt and re invent them to suit your client’s needs.

STAGE 2SEASONAL TREND TECHNIQUES


SEE EDUCATION DATES FOR DETAILS... BOOK EARLY TOAVOID DISAPPOINTMENT!

SEE EDUCATION DATES FOR DETAILS... BOOK EARLY TOAVOID DISAPPOINTMENT!

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CONCEPT SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

86 X

* Subject to regional availability. Whilst stocks last.

DIGITAL EDGE

BUY*

SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES(ANY MIX)


12


1X



1X

DOUBLE SIDED A2 POSTER

1X1X


24 X

ESSIE NAIL POLISHGIFT WITH PURCHASE

(NOT FOR RESALE)

6 X 3 X

SOCOLOR.BEAUTY CREAM DEVELOPER 1L LIGHTMASTER BLEACHOR COLOR SYNC ACTIVATOR 1L (ANY)

RECEIVE FREE*


CONCEPT SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

DIGITAL EDGE

*in comparison with V Light

Freemeasuring

scoop!


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PREMIER SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

48 X

DIGITAL EDGE

BUY*


14


1X



1X


1X1X


12 X


(NOT FOR RESALE)

3 X

SOCOLOR.BEAUTY CREAM DEVELOPER 1L OR COLOR SYNC ACTIVATOR 1L (ANY)

RECEIVE FREE*


PREMIER SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

DIGITAL EDGE

1 X

LIGHTMASTER BLEACH


Freemeasuring

scoop!


15



VISUAL SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

26 X

DIGITAL EDGE

BUY*


16



1X

1X


6 X


(NOT FOR RESALE)

2 X


RECEIVE FREE*


VISUAL SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

DIGITAL EDGE

17



MATRIX SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

12 X

DIGITAL EDGE

BUY*


18


WHERE CAN I GET THIS IMAGE

HIRES?

1X


1 X


(NOT FOR RESALE)

1X


RECEIVE FREE*


MATRIX SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

DIGITAL EDGE

19

DEAL 1

TOTAL PRICE:


£/€

COLORINSIDER OR COLOR SYNC SHADES (ANY)

68 X

18 X

DIGITAL EDGE

BUY*

COLORINSIDER CLEAR, 7NW, 5A, 10A COLOR SYNC COLLECTION SHADES 4A, 6BC

(EQUAL AMOUNTS OF EACH COLLECTION SHADE)

COLLECTION SHADES INCLUDING

COLORINSIDER and Color Sync Deal


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DEAL 1


1X

WORTH:* Subject to regional availability. Whilst stocks last.

£/€


1X

DIGITAL EDGEDIGITAL EDGEDIGITAL EDGE


1X1X


24 X


(NOT FOR RESALE)

6 X

COLORINSIDER OIL CREAM DEVELOPER 1L10, 20, 30 VOL (ANY)

DIGITAL EDGE

RECEIVE FREE*



21

DEAL 2

TOTAL PRICE:


£/€

44 X

12 X

DIGITAL EDGE

BUY*







22

DEAL 2


£/€


1X1X


12 X


(NOT FOR RESALE)

3 X

COLORINSIDER DEVELOPER 1L10, 20, 30 VOL (ANY)

MATRIX ESSIE NAIL POLISH DISPLAY

1X


1X

DIGITAL EDGEDIGITAL EDGEDIGITAL EDGE

DIGITAL EDGE

RECEIVE FREE*



23

DEAL 3

TOTAL PRICE:


£/€

20 X

6 X

BUY*

DIGITAL EDGE







24

RECEIVE FREE*

DEAL 3


£/€


1X

1X


6 X


(NOT FOR RESALE)

2 X


DIGITAL EDGECOLORINSIDER and Color Sync Deal


25

DEAL 4

TOTAL PRICE:


£/€

12 X


COLORINSIDER and Color Sync Deal DIGITAL EDGE

BUY*


26

DEAL 4


£/€

1X


1 X


1 X


(NOT FOR RESALE)

DIGITAL EDGE

RECEIVE FREE*



27

NEW

POWERFUL: Light boosting technology with up to 8 levels of lift.

FAST: New light boosting actives release oxygen faster to lighten at a quick, yet controlled pace.

CONDITIONING: Respects the hair fibre thanks to the conditioning Panthenol.

IMAGINE...OUR MOST POWERFUL, HIGH SPEED LIGHTENER

“Light Master is Matrix’s next generation in hair lightening. This amazing bleach is ‘scalp-friendly’, fast and leaves the hair in great condition. The result is crystal clear, dazzling blondes.”

Terry Longden, Gayter Hairdresser, Manchester

£/€

each

SPECIAL OFFER:

7.48


FREE SCOOPwith any 3 pouches purchased

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SPECIAL OFFER:

APRIL 2013PROMOTION

advanced

NEW

fi berstrong


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AN INCREDIBLE OPPORTUNITY FOR YOUR SALON...• 74% of women have damaged hair*

• The damaged hair market is the fastest growing segment†

• The value of this market is worth £101 million†

*Source: Kantar World Panel Usage data – Jun 2012 % users among female only †Source: Nielsen Scantrack Data to WE 05.01.13

Origin ConsequenceDAMAGED HAIR CYCLE

Solution

WHAT IS DAMAGED HAIR AND HOW DO WE TREAT IT?

BIOLAGE LAUNCHES A NEW CATEGORY IN HAIRCARE

External Stress Destroyed Cuticle Resurface

UK & ROI STATISTICS


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DAMAGED HAIR CYCLE

INTRODUCING NEW BIOLAGE ADVANCED• Combines nature with innovative technology

• Formulas enriched with natural botanicals

• But now supercharged with the latest molecular science

CATEGORY

NATURES INGENIUS SECRET

TARGET

BIO SCIENCE

Solves core hair issues

BOTANICAL INGREDIENT

MORINGA OIL

PURE OILS

HYDRA

EXQUISITE OIL

ALOE VERA

COLOR ORCHID

SMOOTH CAMELLIA

VOLUME SOY

CORE

Exclusive ingredients with added services

SPECIALTY

PRODUCT RANGE

WHAT IS DAMAGED HAIR AND HOW DO WE TREAT IT?

BIOLAGE LAUNCHES A NEW CATEGORY IN HAIRCARE Introducing NEW Biolage Advanced Fiberstrong

EXQUISITE OIL

Intra-CylaneTM

+Bamboo

Solves specifi c hair/scalp issues for damaged hair

NEW ADVANCED

BOTANICAL INGREDIENT

MOLECULAR SCIENCE

+

FIBERSTRONG

advanced

NEW

fi berstrong


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INTRA-CYLANE™ • A unique patented molecule to the L’Oréal group• Fills the gaps in the hair’s cuticle to protect against

future breakage• Conditions to leave hair touchably soft

BAMBOO• Unique ability to regenerate itself extraordinarily

quickly• Well known for it’s strength and resilience• Hair feels more fl exible to prevent future breakage

NEW ADVANCED TECHNOLOGY

+

LEAVES HAIR FEELING UP TO

* Brushing test. Fiberstrong shampoo, masque and intra-cylane leave-in cream vs classic shampoo on bleached hair.

advanced

NEW

fi berstrong

12XMORE RESISTANT TO BREAKAGE*


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NEW ADVANCED TECHNOLOGY STUNNING NEW PACKAGINGadvanced

NEW

fi berstrong


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Fiberstrong Shampoo250ml, 1L• Gently cleanses• Reinforces

PARABEN-FREE

PARABEN-FREE

PARABEN-FREE PARABEN-FREE

PARABEN-FREE

Fiberstrong Conditioner250ml, 1L• Detangles• Reinforces and moisturises

Fiberstrong Masque150ml• Moisturises for exceptional conditioning

• Prevents breakage and damage

Intra-Cylane™ Fortifying Cream200ml• Anti-breakage leave-in cream

• Protects and conditions the cuticle

Intra-Cylane™ Concentrate10x10ml• Offer your clients our New Fortifying Service

• Conditioning formulas for reinforcement

CLEANSE CONDITION CARE

CREATE TREATMENT

THE RANGEadvanced

NEW

fi berstrong


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Fiberstrong Masque150ml• Moisturises for exceptional conditioning

• Prevents breakage and damage

RESULTS:

DISCOVER OUR NEW FORTIFYING SERVICE...

STEP BY STEP GUIDE

The Fiberstrong Fortifying Service and Intra-Cylane™ technology provides conditioning formulas to help reinforce hair, leaving it feeling protected and touchably soft.

STEP 1: FIBERSTRONG SHAMPOO

• Shampoo to gently cleanse and reinforce.

STEP 2: INTRA-CYLANE™ CONCENTRATE

• Take small subsections and apply Intra-CylaneTM Concentrate.

• To ensure complete results, smooth the subsection, working the Concentrate through with your fi ngers

• Leave on hair for 2-3 minutes and rinse thoroughly.

STEP 3: FIBERSTRONG MASQUE

• Apply Fiberstrong Masque and massage.

• Rinse thoroughly and gently towel dry.

STEP 4: INTRA-CYLANE™ FORTIFYING CREAM

• Apply to wet hair to shield from breakage and condition the cuticle.

• Style as desired

advanced

NEW

fi berstrong

...AND BOOST YOUR SALON PROFIT


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A1 Fiberstrong Poster for impactful window displays

STRENGTHEN YOUR FOOTFALL

Biolage Shelf Inserts to help Client Navigation

Fiberstrong Counter Top Display Unitto increase Retail Sales

*Subject to regional availability. While stocks last.

advanced

NEW

fi berstrong


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REINFORCE YOUR SALON

A1 Fiberstrong Poster for impactful window displays

Fiberstrong Counter Top Display Unitto increase Retail Sales

Fiberstrong Mirror Stickers to promote Fortifying Service

Fiberstrong Beauty Tablets + Graphics (x3) to generate interest and client awareness

Biolage Client Leafl etsto increase your retail sales

Fiberstrong Shampoo & Conditioner Duo Packet 10mlto generate client awareness

WEAK, FRAGILE HAIR?

fi berstrongadvanced

NEW

ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)


ADVANCED FORMULA: INTRA-CYLANE™ + BAMBOO EXTRACT

WEAK, FRAGILE HAIR?


NEW

For hair that feels up to 12xmore resistant to breakage*


Firestrong Mirror Stickers a4 Port v6.indd 1 11/02/2013 15:06

*Subject to regional availability. While stocks last.†Products not included with above items.

advanced

NEW

fi berstrong


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Fiberstrong Conditioner250ml

Fiberstrong Masque150ml

Intra-CylaneTM

Fortifying Cream 200mlIntra-CylaneTM

Concentrate 10x10ml

Fiberstrong Shampoo250ml


advanced

NEW

fi berstrong

BUY*

DEAL 1

2X6 X

6 X

6 X

6 X


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Intra-CylaneTM

Fortifying Cream 200mlFiberstrong Shampoo

1000mlFiberstrong Conditioner

1000mlPumps 1L

Fiberstrong Counter Top Display Unit

A1 Window Poster Mirror Stickers

Biolage Shelf InsertsFiberstrong Shampoo & Conditioner Duo Packet 10ml

WEAK, FRAGILE HAIR?


NEW





WEAK, FRAGILE HAIR?


NEW




WEAK, FRAGILE HAIR?


NEW





WEAK, FRAGILE HAIR?


NEW





advanced

NEW

fi berstrong

RECEIVE FREE*

DEAL 1

1X

1X 1X 2X

16X18X

Biolage Client Leaflets

50 X

1X 2 X 2 X


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Intra-CylaneTM

Fortifying Cream 200ml



4 X 4 X

4 X 4 X 1X

advanced

NEW

fi berstrong

BUY*

DEAL 2

Intra-CylaneTM

Concentrate 10x10ml


40

Intra-CylaneTM

Fortifying Cream 200mlFiberstrong Beauty Tablets + Graphics


Pumps 1L

A1 Window Poster Biolage Shelf InsertsBiolage Client Leaflets


Mirror Stickers

WEAK, FRAGILE HAIR?


NEW





WEAK, FRAGILE HAIR?


NEW




WEAK, FRAGILE HAIR?


NEW





WEAK, FRAGILE HAIR?


NEW




1X

1X 1X 1X 3X

25X 2X 16X

advanced

NEW

fi berstrong

RECEIVE FREE*

DEAL 2


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Intra-CylaneTM

Fortifying Cream 200ml



advanced

NEW

fi berstrong

BUY*

DEAL 3

2X

2X

2X

2X


42

Intra-CylaneTM

Fortifying Cream 200mlA1 Window Poster


advanced

NEW

fi berstrong

RECEIVE FREE*

DEAL 3

1X 1X


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IMAGINE... MAKING YOUR DREAMS REALITY

March 2013 welcomed the launch of the 6th annual Destination.Fame competition. Accessible, fun, with a life-changing prize for the three winners and best of all, it’s open to any hairdresser in the UK & Ireland!

Competition NOW OPEN - ENTER NOW!

• Create a male or female look that is on-trend for 2013 using Matrix Colour and Styling products.

• Take a good quality before and after ‘headshot’ of your model and chosen look. Visit destinationfame.co.uk to submit your entry.

How to enter:

WIN a Year of Fame with Matrix! As a Grand Prize Winner you could win an exciting year of Fame with Matrix, including a fantastic Matrix photoshoot, where you’ll be mentored by award-winning Matrix Artists, PR and marketing support to showcase your win and the chance to be part of Matrix Live Tour!

To fi nd out more visit: www.destinationfame.co.uk Or speak to your Matrix Sales Consultant

• Create a male or female look that is on-trend for 2013 using Matrix Colour and Styling products.

• Take a good quality before and after ‘headshot’ of your model and chosen look. Visit destinationfame.co.ukto submit your entry.

How to enter:How to enter:How to enter:

WIN a Year of Fame with Matrix! As a Grand Prize Winner you could win an exciting year of Fame with Matrix, including a fantastic Matrix photoshoot, where you’ll be mentored by award-winning Matrix Artists, PR and marketing support to showcase your win and the chance to be part of Matrix Live Tour!

To fi nd out more visit: www.destinationfame.co.ukOr speak to your Matrix Sales Consultant

March 1stCompetition Opens

April 30thDeadline for entries to be featured on the Online Voting Gallery

May 7thOnline Voting goes live to the UK & Ireland

May 31stFinal deadline for all entries & online voting closes

June 14thThe 12 Finalists are announced

JUNE 23rdFinalists Day: The 3 Grand Prize Winners are announced!

Destination.FameDates for your diary

Top tip:Don’t forget to save the date for Finalists Day - put the 23rd June in your diaries!


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Offer your clients protection for their hair this summer. Biolage Sunsorials protects hair from the harmful effects of the sun, pool and sea water.

• UVA and UVB rays have the power to damage the hair from the cuticle through to the inner structure.

• Symptoms of sun damaged hair:

✓ Faded hair colour ✓ Broken or split ends ✓ Dry, brittle hair ✓ Frizzy hair

The power of the sun...

sunsorials

Featuring:

✓ UV filters and sunflower antioxidant protection.

✓ Sunflower oil is known to be rich in vitamins A, C, D and E and for its protective effect.

✓ Leaves hair with lasting moisture, smoothness and sun reflecting shine.

✓ A summery, fresh fragrance.


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BUY*

RECEIVE FREE*


18 x SUNSORIALS PRODUCTS (ANY MIX)

6X

Protective Non-Oil Spray 150ml

After-Sun Repair Spray 150ml

Sun Repair Treatment 150ml

After-Sun Shampoo 250ml

Biolage Beach Bag


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Matrix Promotions April 2013

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Transcript of Matrix Promotions April 2013