SaleS PreSenter February 2013

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February 2013Promotion

beblondeW i t h m a t r i x

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Raymond Bottone

Hooker and Young

Georgina Mucklin

Continuing their year of Fame, our 2012 Destination.Fame winners Raymond Bottone, Ashleigh Hodges & Georgina Mucklin were given an opportunity of a lifetime; a cover shoot with Creative HEAD.

With the help of their mentors, Paul Falltrick, Hooker & Young and Jamie Stevens, the three winners prepped for the two-day shoot and worked as a team to create 12 blonde-inspired looks to fi t with the themes Edgy, Famous, Chic, Fashion, Iconic & Playful.

To fi nd out more visit:www.destinationfame.co.ukor speak to your local Matrix Sales Consultant.

www.destinationfame.co.uk

2013 ComPetition oPenS on 1St marCh

anyone Can enter… there are no ruleS, it’S JuSt about great hair!

Paul Falltrick

Ashleigh Hodges

Jamie Stevens

What are you Waiting For..?

Full coverage can be found in the February edition of Creative HEADAvailable from 25th January!

DESTINATION.FAME WINNERS SHOOT

Michael Young

February Presenter v7.indd 4 11/01/2013 16:12

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Raymond Bottone

Hooker and Young

blondeS are your moSt loyal ClientS

PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE

OF CERA-OIL.

HIGH SPEED LIGHTENING AND DUAL CONDITIONING IN ONE SIMPLE STEP.

Create VerSatile blondeS uSing the extenSiVe Colour PortFolio From matrix:

AMMONIA-FREE, ODOURLESS PERMANENT HAIR COLOUR WITH

ODS2 TECHNOLOGY.

TONE-ON-TONE, AMMONIA-FREE COLOUR. SEAMLESS. EVEN. BRILLIANT.

REVEAL CLEAR, DAZZLING, ULTRA LIGHT TONES WITH

AMAZING PRECISION.

haVe you tried all oF the matrix blonde ProduCtS?For more information about the blonde portfolio, visit www.matrixhaircare.co.uk

PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE

PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE

OF CERA-OIL.

haVe you tried all oF the matrix blonde ProduCtS?

PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE

OF CERA-OIL.

haVe you tried all oF the matrix blonde ProduCtS?

PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE

OF CERA-OIL.

haVe you tried all oF the matrix blonde ProduCtS?

REVEAL CLEAR, DAZZLING, REVEAL CLEAR, DAZZLING, ULTRA LIGHT TONES WITH

AMAZING PRECISION.

TONE-ON-TONE, AMMONIA-FREE TONE-ON-TONE, AMMONIA-FREE COLOUR. SEAMLESS. EVEN. BRILLIANT.COLOUR. SEAMLESS. EVEN. BRILLIANT.

TONE-ON-TONE, AMMONIA-FREE COLOUR. SEAMLESS. EVEN. BRILLIANT.

AMMONIA-FREE, ODOURLESS AMMONIA-FREE, ODOURLESS AMMONIA-FREE, ODOURLESS PERMANENT HAIR COLOUR WITH PERMANENT HAIR COLOUR WITH PERMANENT HAIR COLOUR WITH

ODS2 TECHNOLOGY.

February Presenter v7.indd 5 11/01/2013 16:13

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beblondeW i t h m a t r i x

From the 12 looks created, we’ve selected two of our favourite images which showcase two very different blondes. get these images in an impactful window banner to draw clients into your salon.

Created by raymond bottone (deStination.Fame 2012 Winner) uSing Color SynC, ColorgraPhiCS2 & deSign PulSe

February Presenter v7.indd 6 11/01/2013 16:13

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beblondeW i t h m a t r i x

Created by Paul FalltriCk (matrix artiStiC direCtor) uSing ColorinSider, light maSter & deSign PulSe.

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attraCt neW ClientS and inSPire exiSting ClientS

beBLONDE A2 Double Sided Banner

beBLONDE Recommend A Friend Cards

marketing SuPPort*

BLONDE Recommend A Friend

eduCate and inSPire your team

beBLONDE Technical Guide

Color Sync Shade Chart**

SOCOLOR.beauty Deluxe Shade Chart**

COLORINSIDER Shade Chart**

COLORINSIDER

*All items subject to regional availability. Whilst stocks last. Artworks are for visual representation only and subject to change.** Available with selected deals only at Distributors discretion. Visual representation only and subject to change.

Creative HEAD and Creative HEAD Ireland Magazine - February Edition

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8

get ahead oF the trend

Celebrity inSPiration:

beblondeW i t h m a t r i x

blonde oPPortunity:This month we’ve highlighted some of the star blonde products favoured by both our Destination.Fame winners and their mentors which they predict will be the shades of the Spring/Summer season!

ul-VV

Adele SOCOLOR.beauty UL-VV with Colorgraphics2 highlights

ul-ia

*UL-A+, UL-V+, UL-NV+, UL-N+

Big

ger 90ml tube

Up

to 2 ap p l icat ion

s

Big

ger 90ml tube

Up

to2 ap p l icat io

ns

greatValue

lightens: lifts and tones up to 5 levels*

blocks out: brassy undertones to reveal cool tonal reflects

conditions: hair feels soft and silky

Taylor Swift SOCOLOR.beauty UL-NV+

ul-nV+

Jennifer Lopez SOCOLOR.beauty UL-IA highlights

FOR SALES PRESENTER USE ONLYSources: jenniferlopez.com; ecorazzi.com; sofeminine.co.uk; chicfactorgazette.com; becomegorgeous.com; usmagazine.com

imagine... our lightest, purest, silkiest, blondes

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Celebrity inSPiration:

Big

ger 90ml tube

Up

to 2 ap p l icat ion

s

greatValue

imagine…pearls remixed with a metallic finish.

tone: multiple dimensions of tone and light

shine: stunning pearlescent shimmers

condition: hair feels soft and silky

Beautiful, bespoke blondes are at your fi ngertips and with 56% of women who have their colour done in salon likely to go blonde†, what better time to encourage your clients to try something new?

Refi ne and tone the lightest levels without over-depositing color.

Sheer PaStel ShadeS

SPmSPVSPn SPa†Source: KANTAR WORLDPANEL 2012

Pixie LottSOCOLOR.beauty 1OP (used as a toner) with Colorgraphics2 highlights

10P

Fearne CottonColor Sync 8P (used as a toner)

8P

10P

Gwen StefaniColor Sync 10P (used as a toner)

Extra light blonde (Level 10) Light blonde (Level 8)Extra light blonde (Level 10)

SOCOLOR.beauty shades shown on Level 6

February Presenter v7.indd 11 11/01/2013 16:14

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deal 1BUY*

SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)

SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)

beblondeW i t h m a t r i x

28 x

12 x

total PriCe:

February Presenter v7.indd 12 11/01/2013 16:14

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SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)

RECEIVE FREE*

deal 1 beblondeW i t h m a t r i x

4 x

COLOR SYNC SHEER PASTEL SHADES (ANY)

5 x

Worth:* Subject to regional availability. Whilst stocks last.

1 x

beBLONDE A2 DOUBLE SIDED BANNERBLONDE A2 DOUBLE SIDED BANNER

1 x

beBLONDE TECHNICAL GUIDE

20 x

beBLONDE COLLECTION RECOMMEND A FRIEND CARDS (2 PACKS OF 10 CARDS)

February Presenter v7.indd 13 11/01/2013 16:14

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deal 2BUY*

SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)

beblondeW i t h m a t r i x

16 x

6 x

total PriCe:

* Subject to regional availability. Whilst stocks last.

£/€

SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)

February Presenter v7.indd 14 11/01/2013 16:14

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SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)

RECEIVE FREE*

deal 2 beblondeW i t h m a t r i x

2 x

COLOR SYNC SHEER PASTEL SHADES (ANY)

3 x

1 x

1 x

10 x

beBLONDE COLLECTION RECOMMEND A FRIEND CARDS (1 PACK OF 10 CARDS)

Worth:* Subject to regional availability. Whilst stocks last.

£/€beBLONDE TECHNICAL GUIDE

beBLONDE A2 DOUBLE SIDED BANNERBLONDE A2 DOUBLE SIDED BANNER

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deal 3

6 x

6 x

total PriCe:

* Subject to regional availability. Whilst stocks last.

beblondeW i t h m a t r i x

SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)

£/€

BUY*

SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)

February Presenter v7.indd 16 11/01/2013 16:15

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beBLONDE TECHNICAL GUIDE

SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)

deal 3 beblondeW i t h m a t r i x

1 x

1 x

* Subject to regional availability. Whilst stocks last.

Worth: £/€

RECEIVE FREE*

February Presenter v7.indd 17 11/01/2013 16:15

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February Presenter v7.indd 18 11/01/2013 16:15

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total reSultS litre Value PaCkS

February Presenter v7.indd 19 11/01/2013 16:15

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*Contains 1 x shampoo 1L and 1 x conditioner 1L** Based on a 10ml application

aFFordable hairCare to Share

Introducing our fi rst Total Results RETAIL LITRE VALUE PACKS* for your clients!

• Great value for those on a budget. Each pack lasts approximately 100 washes**

• No more complaints of others using up their favourite products

• Neutral packaging blends well into any bathroom decor

PerFeCt For Shared houSeholdS...

February Presenter v7.indd 20 11/01/2013 16:15

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† System with shampoo and conditioner. † † Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner/ Strength Pak™ Intensive Treatment and Break Fix™ Leave-In Elixir versus a non-conditioning shampoo.

Color Care For brilliant looking colour,

even after 45 washes†

moistureFor radiant hair, moisturised

layer by layer

amplifyFor lightweight body

and volume

SleekFor ultimate frizz control

repairFor stronger††, softer and

smoother feeling hair

For radiant hair, moisturised layer by layer

smoother feeling hairsmoother feeling hair

moistureFor radiant hair, moisturised

aFFordable hairCare to Share

SuPer SaVingS!

PriCe Per PaCk: £/€

† System with shampoo and conditioner. † † Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner/ Strength Pak™ Intensive Treatment and Break Fix™ Leave-In Elixir versus a non-conditioning shampoo.

SleekFor ultimate frizz control

amplifyamplifyFor lightweight body For lightweight body

and volume

Sleek

PriCe Per PaCk:£/€

† † Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner/ Strength Pak™ Intensive Treatment

£/€

February Presenter v7.indd 21 11/01/2013 16:16

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deSign PulSe Style SaVingS

February Presenter v7.indd 22 11/01/2013 16:16

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£/€

9 X

3 X

any design Pulse Products

any design Pulse Products

deal 1

Worth:

total PriCe: £/€

*Cheapest products free. Subject to availability. Whilst stocks last.

BUY*

RECEIVE FREE*

February Presenter v7.indd 23 11/01/2013 16:16

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February Presenter v7.indd 24 11/01/2013 16:16

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Normal price £9.97 Includes Free Light Maste *poocS r

500g pouch

SPECIALJANUARY OFFER

*When you purchase New Light Master bleach. Maximum 2 scoops per salon.**Based on one 15g scoop per average half head application of highlights.

Matrix October Presenter AW.indd 7 07/09/2012 10:40

Only £7.48 per pouch

List price £9.97

15g Scoop for up to 33 applications per pouch**.

3123

CONTINUED IN FEB BY POPULAR DEMAND

24

™

...Huge SaVIngS aCroSS all matrIX retaIl BrandS!

Blending naturally derived ingredients with scientific expertise to create gentle, high-performance formulas.

Affordable care for salon perfect hair. Professional haircare systems at high street value.

Get on the pulse of style with versatile textures and cutting edge formulas.textures and cutting edge formulas.

Sexy salon voluminous styling.

Affordable care for salon perfect hair. Professional haircare systems at high street value.

January Presenter AW.indd 6 12/12/2012 16:26

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deal 1Buy X18

reCeIVe Free* X 5

O F F E R A P P L I E S T O A N Y P R O D U C T S I N T H E S A M E B R A N D

uSe aS:teSterSteSterS PrIZeSPrIZeSInCentIVeSInCentIVeS

™

™

*Subject to regional availability. Whilst stocks last. Offer excludes 1000ml sizes.

January Presenter AW.indd 7 12/12/2012 16:27

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deal 2Buy X 12

reCeIVe Free* X 3

O F F E R A P P L I E S T O A N Y P R O D U C T S I N T H E S A M E B R A N D

teSterSteSterS PrIZeSPrIZeSInCentIVeSInCentIVeS

™

™

uSe aS:

*Subject to regional availability. Whilst stocks last. Offer excludes 1000ml sizes.

January Presenter AW.indd 8 12/12/2012 16:27

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O F F E R A P P L I E S T O A N Y P R O D U C T S I N T H E S A M E B R A N D

Buy X 6

reCeIVe Free*

X 1

deal 3

™

™

*Subject to regional availability. Whilst stocks last. Offer excludes 1000ml sizes.

January Presenter AW.indd 9 12/12/2012 16:27

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Created by Gary Hooker & Michael Young

BanISH tHoSe WInter BlueS Treat your clients to a bright new look for 2013!

Use your technical expertise and our bespoke highlighting system to give your clients’ hair some much needed TLC:

• Tone - using the brightly coloured signature pigments.

• Lighten - using the de-dusted formula, without compromising condition.

• Condition - with Pro-Vitamin B5 in the lightening powder & Omega 3+6 within the pigments.

“Colorgraphics2 has allowed us to

reinvent the way we approach colour and

offer something unique to our clients.”

Gary Hooker & Michael Young.

Hooker & Young, North East

January Presenter AW.indd 12 12/12/2012 16:29

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dISCoVer our Hero PIgmentSThe toning pigments are what makes Colorgraphics2 a salon ‘must have’. Combining different pigments with different promoters will allow you to achieve an amazing variety of bespoke blondes!

Mocha and grape tone highlights for multi-tonal blondes.

Cool and subtle tones for stunning, fresh blondes.

Icy cool tones for beautiful dimensional blondes.

Offer your clients

a personalised service

using a combination

of pigments to create

bespoke highlights!

dimensional

Warm and lifting tones for shiny, sun-kissed brunettes.

mi:lights business building tip: Include in your salon price list to

differentiate from a normal highlighting

service!

January Presenter AW.indd 13 12/12/2012 16:29

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deal 1

Colorgraphics2 Powders 454g

1 X

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

4 X

RECEIVE FREE*

Colorgraphics2 Pigments 118ml, and/or Promoters 946ml (any mix)

2 X

BUY*

total PrICe:

WortH:*All deals & pigments subject to regional availability. Whilst stocks last.

January Presenter AW.indd 14 12/12/2012 16:29

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deal 2

Colorgraphics2 Powders 454g

3 X

RECEIVE FREE*1 X

Colorgraphics2 Powder 454g

BUY*

total PrICe:

WortH:*All deals & pigments subject to regional availability. Whilst stocks last.

January Presenter AW.indd 15 12/12/2012 16:29

32

Colorgraphics2 Pigments 118ml, and/or Promoters 946ml (any mix)

Colorgraphics2 Pigment 118ml and/or Promoter 946ml (any)

4 X

DEAL 3BUY*

RECEIVE FREE*

TOTAL PRICE:

WORTH:*All deals & pigments subject to regional availability. Whilst stocks last.

1 X

January Presenter AW.indd 16 13/12/2012 09:07

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