maruti suzuki

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A PROJECT REPORT ON “Market Study of all Segments of Car And New launches” Of Maruti Suzuki India Limited, Jaipur Submitted in partial fulfillment of Masters of Business Administration (Full Time) To Rajasthan Technical University, Kota Under the Supervision of Mr. Gopal Agarwal (Sales Manager) M/s K.P. Automotives P. Ltd., Jaipur Submitted By VIPIN JAIN (Masters of Business Administration-II) Maharishi Arvind Institute of Engineering and Technology 2006-08 Jaipur

Transcript of maruti suzuki

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A

PROJECT REPORT

ON

“Market Study of all Segments of Car

And New launches”

Of

Maruti Suzuki India Limited, Jaipur

Submitted in partial fulfillment of

Masters of Business Administration (Full Time)

To

Rajasthan Technical University, Kota

Under the Supervision of

Mr. Gopal Agarwal

(Sales Manager)

M/s K.P. Automotives P. Ltd.,

Jaipur

Submitted By

VIPIN JAIN (Masters of Business Administration-II)

Maharishi Arvind Institute of Engineering and Technology 2006-08

Jaipur

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CONTENTS

1. PREFACE

2. CERTIFICATE

3. ACKNOWLEDGEMENT

4. AN OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY

5. INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED

• Profile

• Manufacturing

• Research

• Facilities

4 REARVIEW

5 SWOT OF MARUTI SUZUKI INDIA LIMITED

6 SUBSIDARIES COMPANY OF MARUTI SUZIKI INDIA LIMITED

7 STORY OF MARUTI SX4

8 INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED’S CAR

9 COMPARISION OF ALL SEGMENT CARS ON THE BASIS OF:

• Features

• Safety

• Engine

• Economy

• Performance

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10 SEGMENT WISE SHARE

11 MARUTI SUZUKI INDIA LIMITED’S SUMMARY

• Board of Directors

• Summarized Balance Sheet and Profit & Loss Account

• Balance Sheet

• Profit & Loss Account

• Cash Flow Statement

12 RESEARCH METHODOLOGY

13 QUESTIONNARIES

14 FINDINGS AND RECOMMENDATIONS

15 REFERENCES

16 BIBLOGRAPHY

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1) PREFACE

“Learning Categories you

& Practicing on that learning specializes you”.

With the advancement of science and technology in the modern world business

organization have been subject to changes in different ways with respect to their number,

size and complexity. The variety of goods and services, which are produced and made

available people today are many times, more than what it was earlier. The methods and

techniques of production and undergoing continuous improvement. AT the same time, the

means of transport and communication are now characterized by quality of services

unknown before. On the other hand, while the scope of business is expanding with ever

widening opportunities within and outside the country, market condit9ions are also subject

to periodic changes in customers in terms of its organizational diversities as well as

different dimensions of trade and commerce.

Progress is the continuous process. It is relative and absolute. We can not stop at

certain destination and declare that target has achieved.

The summer training program is designed to give the manager of the future, a feel

of the corporate happening and work culture. These real life situations are entirely

different from the simulation exercise enacted in an artificial environment in side of

classroom. And it is precisely because of this reason that this summer training is bridge

between the institute and the organization. Summer training program made me to

understand how theoretical knowledge will be applied in practical field.

It exactly in this context that I was privileged enough to join Maruti Suzuki India

Limited on 1st May, 2007, as a summer trainee. Which is among the INDIA’S Most seller,

world class Consumer Vehicles Manufacture, is known not only in professional

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management, But alto in enlightened and progressive approach towards employee welfare

and betterment of society.

The experience that I got over the past two month has certainly provided me with

an orientation, which I believe will help me, shoulder any assignment successfully in

future.

In rapidly changing market scenario it is extremely necessary for a company to see

that their product provide complete satisfaction to their customers, by fulfilling their

needs. During this project I was out of market survey too….pertaining to find out the

market potentials and product promotions of Maruti Suzuki India Limited. I have collected

all the relevant information through survey.

In other word I used all primary and secondary data, which were available in

Maurti Suzuki India Limited’s dealer, at K.P. Automotive P. Ltd., Jaipur, Sales and

service department, and through them to develop a COMPETITIVE STRATEGY which

could help the company to improve their share in the Consumer Vehicles in all segment

and could serve the customer in a better way, by understanding their actual need and

incorporating their views in making the vehicles up to their expectations.

I am thankful to all the people who helped me during the training period and in the

participation of my report.

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ACKNOWLEDGMENT

Doing a project work of this nature is an arduous task in itself. I

was fortunate enough to get support from a large number of persons to whom I shall always remain grateful.

I am deeply indebted to the management of M/s K.P.Automotives P. Ltd. for providing me an opportunity to undergo summer training in the organization. I Would like to express my heartfelt gratitude to Mr. Gopal Agarwal, Dealer Sales Manager for giving me the opportunity of being associated with the India’s largest car selling company and to do the project “Market analysis of all segment of car and New launches”

I am very sincerely thankful to Mr. Gajadhar Somani, Dealer Accounts n Finances Manager for his marvelous verbal support that influenced me in completion of this project.

I also want to take the opportunity to thanks all gentlemen who have directly or indirectly helped me during the project work.

I wish to express my heartiest gratitude to Mr. Sanjay Parashar, Mr. Bharat Parashar, Mrs. Lavina Khilnani, Mrs. Shikha Sharma, Mr. Om Kasera Sir and all the faculty members of the department of

business administration, MAHARISHI ARVIND INSTITUTE OF

ENGINEERING AND TECHNOLOGY, Jaipur for their co-operation

and guidance.

Lastly, I would like to pay my special regards to my respect parents for their encouragement and full support for completing this project work.

VIPIN JAIN

(MAIET)

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ANANANAN

OVERVIEW ON OVERVIEW ON OVERVIEW ON OVERVIEW ON

INDIAN

AUTOMOBILE

INDUSTRY

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Automobiles have become an indispensable part of our lives, an extension of the human body that provides us faster, cheaper and more convenient mobility every passing day. Behind this betterment go the efforts of those in the industry, in the form of improvement through technological research. What actually lie behind this betterment of the automobiles are the opinions, requirements, likes and dislikes of those who use these vehicles. These wheeled machines affect our lives in ways more than one. Numerous surveys and research are conducted throughout the world every now and then to reveal one or the other aspect of automobiles, be it about the pollution caused due to vehicle population in cities, or rising motor accidents and causes, vehicular technology, alternative medicine and so on.. This section keeps you updated on the latest and the most interesting surveys and researches conducted in the field of automobiles, and help you draw the right conclusion

2004-05

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Following India's growing openness, the arrival of new and existing models, easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicles and a strong growth of the Indian automobile industry.

• The data obtained from ministry of commerce and industry, shows high growth obtained since 2001- 02 in automobile production continuing in the first three quarters of the 2004-05. Annual growth was 16.0 per cent in April-December, 2004; the growth rate in 2003-04 was 15.1 per cent. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997. With investment exceeding Rs. 50,000 crore, the turnover of the automobile industry exceeded Rs. 59,518 crore in 2002-03. Including turnover of the auto-component sector, the automotive industry's turnover, which was above Rs. 84,000 crore in 2002-03, is estimated to have exceeded Rs.1,00,000 crore ( USD 22. 74 billion) in 2003-04. Automobile Dealers Network in India Network in India In terms of Car dealer networks and authorized service stations, Maruti leads the pack with Dealer networks and workshops across the country. The other leading automobile manufactures are also trying to cope up and are opening their service stations and dealer workshops in all the metros and major cities of the country. Dealers offer varying kind of discount of finances who in tern pass it on to the customers in the form of reduced interest rates.

Government has liberalized the norms for foreign investment and import of technology and that appears to have benefited the automobile sector. The production of total vehicles increased from 4.2 million in 1998- 99 to 7.3 million in 2003-04. It is likely that the production of such vehicles will exceed 10 million in the next couple of years. The industry has adopted the global standards and this was manifested in the increasing exports of the sector. After a temporary slump during 1998- 99 and 1999-00, such exports registered robust growth rates of well over 50 per cent in 2002-03 and 2003-04 each to exceed two and- a-half times the export figure for 2001-02.

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THE KEY FACTOR BEHIND THIS UPSWING Sales incentives, introduction of new models as well as variants coupled with easy availability of low cost finance with comfortable repayment options continued to drive demand and sales of automobiles during the first two quarters of the current year. The risk of an increase in the interest rates, the impact of delayed monsoons on rural demand, and increase in the costs of inputs such as steel are the key concerns for the players in the industry. The auto component sector has also posted significant growth of 20 per cent in 2003-04, to achieve a sales turnover of Rs.30,640 crore (US$ 6.7 billion). Further, there is a potential for higher growth due to outsourcing activities by global automobiles giants. Today, this sector has emerged as another sunrise sector. Opposing the belief that the growth in automobile industry has catered only to the top income-stratum of society, Growth of exports of 32.8 % in the first three quarters of 2004-05, the fastest growth in volumes has come from commercial vehicles as against passenger cars. Between 1998-99 and 2003-04, output of commercial vehicles has grown 2.8 times compared to the 2.2 times increase in passenger cars. Furthermore, two-wheeler output continues to dominate the volume statistics of the sector. In 2003-04, for every passenger car turned out by the sector, there were 7 two-wheelers produced.

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MAJOR PLAYERS IN INDIAN AUTOMOBILE MARKET

Ashok Leyland Audi AG Bajaj Auto

BEML BMW Chevrolet

Daewoo Motors DC Designs Eicher Motors

Fiat India Pvt Ltd Force Motor Ford Motors

General Motors Hero Honda Hero Motors

Hindustan Motors Honda Motor Co. Hyundai Motors

Kinetic Engineering Lamborghini LML India

Mahindra Maruti Udyog Ltd. Mercedes Benz

Mitsubishi Motors Nissan Motors Porsche

Reva Electric Co. Rolls-Royce Motor Royal Enfield

San Motors Scooters India Ltd Skoda Auto India

Suzuki Motors Swaraj Mazda Ltd. Tata Motors

Terex Vectra Toyota Kirloskar Motors

TVS Suzuki

Volvo Yamaha Motor Smart Motors

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PRODUCTION

CAR PRODUCTION TREND

Category 2001-

02

2002-

03

2003-

04 2004-05 2005-06

Passenger Cars 500301 557410 782562 960487 1045881

Utility Vehicles 105667 114479 146325 182018 196371

MPVs 63751 51441 60673 67371 66661

Grand Total 669719 723330 989560 1209876 1308913

0

200000

400000

600000

800000

1000000

1200000

20

01

-02

20

02

-03

20

03

-04

20

04

-05

20

05

-06

Passenger Cars

Utility Vehicles

MPVs

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Total market share of world automobile market. Production of 4-Wheelers

Manufacturers

2005-06 (Apr-Mar) In Nos.

Manufacturers

2005-06 (Apr-Mar) In Nos.

Japanese OEM Korean OEM

Maruti Udyog Ltd. 572,097 Hyundai Motor India Ltd. 260,440

Toyota Kirloskar Motor Pvt. Ltd.

44,975 American OEM

Honda Siel Cars India Ltd. 41,361 General Motors India Pvt. Ltd.

30,687

Swaraj Mazda Ltd. 11,946 Ford India Pvt. Ltd. 26,946

Total 670,379 Total 57,633

European OEM Indian OEM

Skoda Auto India Pvt. Ltd. 9.767 Tata Motors Ltd. 449,878

Daimler Chrysler India Pvt. Ltd.

1,780 Mahindra & Mahindra Ltd. 128,601

Volvo India Pvt. Ltd. 1,004 Ashok Leyland Ltd. 65,085

Tatra Trucks India Ltd. 125 Force Motors Ltd. 35,728

Fiat India Pvt. Ltd. 671 Eicher Motors Ltd. 24,348

Hindustan Motors Ltd. 15,458

Total 13,347 Total 719,098

India is the second-biggest market for small cars after Japan. It accounts for 60% of the domestic market.

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• India represents one of the largest two-wheeler markets in the world, with an

estimated size of 5.4 million units a year.

• India is the two-wheeler capital of Asia with an average of 27 two-wheelers

per thousand people, compared to China's 8 two-wheelers per thousand

people.

• India became the fastest growing car market in the world in 2004, growth

rate of 20%.

Snippets

• India is being recognized as potential emerging auto market.

• Foreign players are adding to their investments in Indian auto industry.

• Passenger vehicles sales crossed the mark of 1 million in 2004-05.

• Automobile industry expert predicts that by 2050 every sixth car in the world

will be for Indians.

• 2/3rd of auto component production is consumed directly by OEMs.

Facts & Figures It seems that India has finally arrived in the big league of Asian car markets. Steady and impressive annual gowth rate, presence of international automakers, relaxation of foreign exchange and equity regulations, reduction of tariffs on imports and few others are the components of its booming auto market. The country has now come to be recognized as a potential emerging auto market. The perception of foreign investors has changed, everybody wanting to be here. For the first time, in the financial year end in 2005, the total sales of passenger vehicles - cars, utility vehicles and multi-utility vehicles - crossed the one-million mark to touch 1.06 million, with exports of 166,000 vehicles. Study says that by 2010 India will take over Germany in sales volumes and Japan by 2012. And by 2050, Indians will buy every sixth car produced in the world. Apart from serving the domestic market, the auto sector has turned as a sourcing base for the global auto majors. The auto component market is also in its full swing. As per the research of RNCOS, one of the leading industry firm, the Indian automobile component industry is estimated to triple from USD 63 billion to USD 190 billion within a span of six years by 2012.

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0

200000

400000

600000

800000

1000000

1200000

2001-02 2002-03 2003-04 2004-05

Passenger Cars

Utility Vehicles

MPVs

Grand Total

Sales

CAR SALES TREND

Category 2001-02 2002-03 2003-04 2004-05 2005-06

Passenger Cars 509088 541491 696153 820179 882094

Utility Vehicles 104253 113620 146388 176360 194577

MPVs 61775 52087 59555 65033 66366

Grand Total 675116 707198 902096 1061572 1143037

Indian Automobile Industry Estimation Estimated turnover USD 12 billlion, plus components revenue USD 3 billion, this is the vastness of Indian automobile industry. Industry analysts predict this industry to touch USD 13000 million mark by 2010, a cumulative growth of 9.5% annually. It is said that for every Re 1 spent, the auto sector returns Rs. 2.24 to the Indian economy.

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Automobile History

The first auto vehicle rolled out in India at the end of 19th century.

Today, India is the the 2nd largest tractor and 5th largest

commercial vehicle manufacturer in the world

Industry Investment

On the cost front, OEMs eyeing India in a big way to source

products and components at significant discounts to home market.

On the revenue side, OEMs are active in the booming passenger

car market in India.

Industry Growth

The passenger car and motorcycle segment in Indian auto market

is growing by 8-9 per cent. The two-wheeler segment will clock

11.5% rise by 2007. Commercial vehicle to grow by 5.2 per cent.

Vehicle Production

India is the 11th largest Passenger Cars producing countries in the

world and 4th largest in Heavy Trucks. Maruti Udyog Ltd. is the

leading 4-wheelers manufacturer. Hero Honda is the leading 2-

wheelers manufacturer.

Auto Export

Passenger vehicle exports have grown over five times and two-

wheeler exports have reached more than double. Exports of auto

components, whose manufacturing costs are 30-40 per cent lower

than in the West, have grown at 25% a year between 2000 to

2005.

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Ranks among the top 7 country using automobiles in unit

Rank 2006 2005 2004 2003

1 China China China China

2 India Thailand Thailand Thailand

3 Thailand India USA USA

4 Vietnam Vietnam Vietnam Indonesia

5 USA USA India Vietnam

6 Russia Russia Indonesia India

7 Korea Indonesia Korea Korea

And by the end of 2008-09, India may got the first position due

to emerging and fast growing Economy.

Indian Auto Market Growth for the year 2005-06

• The domestic automobile industry sales grew 12.8 per cent at

89,10,224 units as against 78,97,629 units in 2004-05.

• The automotive industry crossed a landmark with total vehicle

production of 10 million units.

• According to the Society of Indian Automobile Manufacturers (SIAM),

car sales was 8,82,094 units against 8,20,179 units in 2004-05.

• The growth of domestic passenger car market was 7.5 per cent

• Car exports stood at 1,70,193 units against 1,60,670 units in 2004-

05.

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• The two-wheeler segment, the market grew by 13.6 per cent with

70,56,317 units against 62,09,765 units in 2004-05.

• Motorcycles had the upward march, 17.1 per cent in domestic market

touching 58,15,417 units against 49,64,753 units in 2004-05.

• Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against

9,22,428 units in 2004-05.

• Commercial vehicles segment grew at 10.1 per cent with 3,50,683

units against 3,18,430 units in 2004-05.

• Medium and heavy commercial vehicles managed a growth of 4.5 per

cent against 23 per cent growth in the year ended March 31, 2005.

• Light commercial vehicles sales growth was 19.4 per cent at 1,43,237

units against 1,19,924 units in 2004-05.

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Exports

Automobile Export Numbers

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

2001-02 2002-03 2003-04 2004-05 2005-06

Passenger Cars

Utility Vehicles

MPVs

Grand Total

EXPORTS

EXPORTS TRENDS

Category 2001-02 2002-03 2003-04 2004-05 2005-06

Passenger Cars 49273 70263 125320 160670 170193

Utility Vehicles 3077 1177 3049 4505 4486

MPVs 815 565 922 1227 1093

Grand Total 53165 72005 129291 166402 175772

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INTRODUCTION

OF

MARUTI MARUTI MARUTI MARUTI SUZUKISUZUKISUZUKISUZUKI INDIA INDIA INDIA INDIA

LIMITEDLIMITEDLIMITEDLIMITED

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Today, Maruti Suzuki India Limited, a subsidiary of Suzuki Motor

Corporation of Japan, garners major share of automobile market in India

and, has been the leader of the Indian car market for about two decades. It

has completely revolutionized the Indian car market and has brought out

numerous models to cater to every section of society.

Maruti Udyog Ltd. (MUL) is the first automobile company in the

world to be honoured with an ISO 9000:2000 certificate.

� Maruti Suzuki India Limited previously known as Maruti Udyog

Limited is the premier car company in India. MUL was established in Feb

1981 through an Act of Parliament. The company entered into collaboration

with Suzuki Motor Corporation of Japan to manufacture cars. Start selling

the first vehicle from 14 Dec., 1983. Its manufacturing plant, located some

25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000

units per annum, with a capability to produce about half a million vehicles.

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Maruti Suzuki India Limited (MUL) was established in Feb 1981 through an Act of Parliament, as a Government company with Suzuki Motor Corporation of Japan holding 26 per cent stake. It was entrusted the task of achieving the following:

• Modernization of the Indian Automobile Industry. • Production of vehicles in large volumes • Production of fuel efficient vehicles.

Suzuki was an obvious choice because of its unparalled expertise in small cars.

The Joint Venture agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982.

The company went into production in a record time of 13 months and the first car was rolled out from Maruti Suzuki India Limited Gurgaon in December, 1983.

First Customer

Mr. Harpal Singh, Maruti’s first customer, proudly received the keys of the Maruti 800 car from the Prime Minister Smt. Indira Gandhi on December 14, 1983.

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When Maruti began operations in 1983, there were only two other car

companies in India and the total size of the Indian passenger car market was

a measly 40,000 units per year. From the start, Maruti caught the imagination

of Indian car customers and launched four new models, including a

hatchback, a mini multipurpose van, an entry sedan and a SUV, over the next

decade. Each of these models was an instant draw with the Indian

consumers. Suzuki Motor Corporation increased its stake on two occasions

(26>> 40 >> 50 >> controlling stake and brought it to 50 per cent in the mid

1990s (and to 54% with privatization in 2002).

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Mission

� The main objective behind formation of Maruti Suzuki India Limited was to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system.

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Market Share Market Share Market Share Market Share Till date, over 6 million (60,00,000) Maruti cars have rolled out from its manufacturing facilities. At the end of 2005-06, Maruti had a market share of about 54 per cent of the Indian passenger car market. The company sold 5,61,822 vehicles in 2005-06 including exports of 34784 units. Maruti’s cumulative exports are over 4 lakh units.

55%

11%

9%

16%

5% 4%

Maruti

Honda

Tata

Hundai

Toyota

other

Brands

Maruti Alto Maruti Baleno Maruti Esteem

Maruti Gypsy Maruti Omni Maruti Swift

Maruti Versa Maruti Vitara Maruti Wagon-R

Maruti Zen Estilo

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Manufacturing Plant at Gurgaon, Haryana, production capable to produce lakh units.

OLD LOGO NEW LOGO

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MODELS OF MARUTI CARS

MODEL TYPE

Maruti 800

• Maruti 800 STD BS III • Maruti 800 AC BS III

Small

Omni

• 5 seater Maruti Omni • 8 seater Maruti Omni • LPG Maruti Omni

Small

Maruti Alto

• Alto • Alto Lx • Alto Lxi

Small

Maruti Zen Estilo

• Maruti Zen Estilo Lx • Maruti Zen Estilo Lxi • Maruti Zen Estilo Vxi

Mid-Size

Wagon R

• WagonR Lx • WagonR Lxi • WagonR Vxi • WagonR Ax • WagonR Duo

Mid-Size

Versa

• 5 seater • 8 seater ( DX & DX2)

Mid-Size

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Maruti Esteem

• Maruti Esteem Lx • Maruti Esteem Lxi • Maruti Esteem Vxi

Mid-Size

Baleno

• Baleno Sedan VXi • Baleno Sedan LXi

Mid-Size

Swift

• Swift LXi • Swift VXi • Swift ZXi

Mid-Size

Maruti Zen Classic Mid-Size

Maruti Gypsy

• Hard top • Soft top

SUV

Maruti SX4

• Maruti SX4 Vxi • Maruti SX4 Zxi

Mid-Size

Grand Vitara SUV

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OTHER CORE PRODUCTS ARE:

� True Value

� Maruti Finance

� Maruti Insurance

� N2N Fleet Management

� Maruti G Accessories

� Authorized Services Stations

� Maruti Driving School

� Auto Card

Maruti

Insurance

N2N Fleet Management

Auth.Ser.

Stations

MGA

Maruti

Finance

Auto

Card

Maruti

Dr.School

True

Value

Maruti

Suzuki

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SWOT ANALYSIS

Strength:

Weakness:

- Heavy Market Share - Low approach in Premium Segment

- Variety of Models - Less attention in Diesel Cars

- Economical

- No. of service station

Opportunity Threats

- Now looking for more - Tata’s Lakhtakiya Car

low priced cars

- Diesel Engine Cars - Moving Trend of Luxury Car

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Car market leader Maruti Udyog today launched SX4 sedan, a bold,

muscular and feature-packed car, powered by the global M-series engine and built on a brand new platform.

SX4 sedan is the second global car, after the Swift, from Suzuki Motor Corporation, the parent company of Maruti Udyog. SX4 Sedan is making its debut in India, before being launched in Europe and Japan.

Speaking at the launch Mr. Jagdish Khattar, Managing Director & CEO, Maruti Udyog, said “SX4 sedan is just the right car with which Maruti Udyog can reinforce its presence in the A3 segment and enhance its leadership”.

He added: “The large number of customers who bought our compact cars 4-5 years ago, and also Esteem and Baleno customers, will now choose the SX4 as the next upgrade option. Besides, people who like to own a Maruti Suzuki car, but were considering moving to competitors because we did not offer an A3 segment car of their choice, will now choose the SX4 sedan”.

The SX4 sedan is being launched soon after Maruti Udyog has completed its best year ever (2006-07) in terms of sales, financials, investment milestones and model launches.

All the company’s three new launches last year – WagonR Duo, Zen Estilo and Swift Diesel --- achieved record success.

Global car with Global Engine

The SX4 sedan is fitted with an advanced M series engine. The M-series represents the future of Suzuki’s engine technology. It is designed to be compliant to Euro 4 and Euro 5 norms in future. Suzuki has developed this engine by picking up the best features of the engine series used so far in Suzuki vehicles and incorporating them in this latest series. The 4-valve, 1.6 liter engine will produce a maximum power of 102 bhp @5500 rpm. The engine also has a high torque of 145Nm @4200 rpm, which makes driving comfortable.

Xtra large

The SX4 sedan is the tallest, widest and the longest car in its class. It comes with the widest tyres, and a boot space of 505 liters. The ground clearance of SX4 sedan is 190 mm, the highest in the A3 segment.

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Feature packed sedan

SX4 sedan is equipped with features that impart aesthetics, status, convenience and safety. It offers a music system integrated with the dashboard, with audio control on the steering wheels. In addition, auto climate control system provides comfort and convenience. The antenna is embedded in the glass, further enhancing aesthetics of the car. An illuminated key insert and variable instrument illumination are among the other unique features of the SX4 sedan.

The SX4 sedan is available in two variants: Vxi and Zxi. In addition, Zxi comes with the option of a leather pack comprising leather seats, leather steering cover and leather door trims. The SX4 is available in seven vibrant colours.

The “S” in “SX4” stands for Sport. “X” denotes RelaX. “4” denotes 4-seasons drive.

Safety

The SX4 sedan is fitted with safety features like ABS, EBD and Dual SRS airbags. It also has front and rear side door impact beams. Safety is enhanced through seat belt pre-tensioners and force limiters .

In the internal EURO NCAP testing, the SX4 sedan has got a high rating of 4.

The upright, theater seating in SX4 sedan provides better visibility.

The immobilizer, a state-of-the-art anti theft device, has also been installed in the SX4 sedan.

SX4 sedan and Maruti engineers

The localization level of SX4 sedan is 79%. Maruti’s engineers have contributed in making the car suitable for Indian conditions, especially in critical areas like suspension tuning, ground clearance, engine tuning and seat comfort. Interiors have been toned to the taste of Indian customers.

The SX4 sedan will be manufactured at Maruti Udyog’s state-of-the-art manufacturing facility at Manesar, which was formally inaugurated in February 2007.

Suzuki Motor Corporation and SX4 Sedan

The SX4 Sedan is a significant model for Suzuki Motor Corporation as well, as the company evolves from being the leading mini car maker in the world, to a complete car maker.

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Recent Suzuki cars, including the Swift and now the SX4, come with a more aggressive, curvy and bold design. The European design influence is clearly evident. This is a deliberate shift from the staid and straight lines, traditionally seen in Suzuki models.

Alongside the conscious shift in product design, Suzuki has taken other initiatives in its evolution, including entering the World Rally Championship.

It has also embarked on developing “global cars” like Swift and SX4 which, while exuding an international and contemporary feel, are tuned to domestic requirements of individual markets.

Price

The SX4 Sedan has been priced aggressively as an introductory offer.

Model City EX-SHOWROOM (Rs)

SX4 Vxi Delhi 618000

SX4 Zxi Delhi 689000

SX4 Zxi leather Delhi 724000

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Maruti Alto LXi - BS III

Technical

Specifications

Dimensions & Weights Overall Length

3495 mm

Overall Width 1475 mm

Overall Height 1460 mm

Wheel Base 2360 mm Ground Clearance

166 mm

Front Track 1290 mm Rear Track 1290 mm Front Legroom

1190 mm

Rear Legroom

900 mm

Kerb Weight 740 kg Gross Vehicle Weight

1165 kg

No of Doors 5 door

Capacity Seating Capacity 5 person

Fuel Tank Capacity 35 liter

Fuel Efficiency

Mileage (Highway)

18.3 km/liter

Mileage (City) 13.6 km/liter

Mileage (Overall)

14.5 km/liter

Performance

Maximum Speed 137 Km/Hour

Standard Features

Feature Availability Air Conditioner Power Windows

Power Door Locks

Power Steering Anti-Lock Braking System

Traction Control

Driver Air-Bags

Passenger Air-Bags

Immobilizer

Cup Holders Folding Rear-Seat

Rear Wash Wiper

Alloy Wheels

Tubeless Tyres

Central Locking

Remote Boot/Fuel-Lid Steering Adjustment

Tachometer

Child Safety Locks

Page 35: maruti suzuki

0-100kmph 21.5 seconds 1/4 Mile 21.7 seconds 80kmph-0 (Braking) 35.8 meters

Engine

Engine Type/Model

FC engine

Displacement 796 cc

Power 47 PS @ 6200 rpm Torque 62 Nm @ 3000 rpm No of Cylinders

3 cylinder

Valves per Cylender

4 valve

Fuel Type Petrol Fuel System MPFI

Transmission Transmission Type

Manual

Gears/Speeds 5 Gears

Suspensions

Front Suspension

McPherson Strut with torsion type anti-roll bar

• Front and rear seat belts

Front Fog Lights

Rear Defroster

Defogger (Rear)

Leather Seats

Power Seats

AM/FM Radio

Cassette Player

CD Player

Sun-Roof

Moon-Roof

Detailed Features Comfort

• AC with heater • Rotary control for AC • Tinted glasses • Outside rear view mirror (RHS) • Remote fuel lid opener • Electronic power steering

Exterior

• Front Bumper • Dynamic Front Grill • S mark

Interior • Fabric seats • Moulded carpet • Luggage compartment carpet • Moulded door trims • Cabin lamp • Electronic Tripmeter

Page 36: maruti suzuki

New Car

Comparison

Unit Maruti Alto LXi - BS III

Tata Indica V2 Xeta GLX - BS

III

Fiat Palio Stile 1.1 SLX

Hyundai i10 D-Lite

Air Conditioner Power Windows

Power Door Locks

- - - -

Power Steering

Anti-Braking System

Traction Control

Air-Bags(Driver | Passenger)

|

| | |

Immobilizer

Cup Holders

Folding Rear-Seat

Rear Wash Wiper

Alloy Wheels

Tubeless Tyres

Central Locking

Remote Fuel-Lid Steering Adjustment

-

Tachometer

Child Safety Locks

Front Fog Lights

Defogger (Rear)

Dimensions and Weights

Maruti Alto LXi - BS III

Tata Indica V2 Xeta GLX - BS

III

Fiat Palio Stile 1.1 SLX Hyundai i10 D-Lite

Overall Length mm 3495 3675 3827 3565

Page 37: maruti suzuki

Overall Width mm 1475 1665 1620 1595 Overall Height mm 1460 1485 1440 1550 Wheel Base mm 2360 2400 2373 2380 Ground Clearance mm 166 170 170 165 Front Track mm 1290 1400 1415 1400 Rear Track mm 1290 1380 1378 1385 Front Headroom mm 955 960 Front Legroom mm 1190 1080 Rear Legroom mm 900 820 830 Boot Space liter 217 260 Gross Vehicle Weight kg 1165 1395 Kerb Weight kg 740 995 990 860

Fuel Economy Maruti Alto LXi - BS III

Tata Indica V2 Xeta GLX - BS

III

Fiat Palio Stile 1.1 SLX

Hyundai i10 D-Lite

Mileage (Highway)

km/liter 18.3 15.3 15.7

Mileage (City)

km/liter 13.6 11.1 10.6

Mileage (Overall) km/liter 14.5 11.9 12.8

Capacities Maruti Alto LXi - BS III

Tata Indica V2 Xeta GLX - BS

III

Fiat Palio Stile 1.1 SLX

Hyundai i10 D-Lite

Seating Capacity

person 5 5 5 5

Fuel Tank Capacity

liter 35 37 47 35

No of Doors

5 5 5 5

Performance Maruti Alto LXi - BS III

Tata Indica V2 Xeta GLX - BS

III

Fiat Palio Stile 1.1 SLX

Hyundai i10 D-Lite

Maximum Speed kmph 137 152 131

0-100kmph

seconds 21.5 17.4 21

1/4 Mile seconds 21.7 20.7 20.5 100kmph-0 (Braking)

meters 60.1 51.6

80kmph-0 (Braking)

meters 35.8 34.8 33

Engine Maruti Alto LXi - BS III

Tata Indica V2 Xeta GLX - BS

III

Fiat Palio Stile 1.1 SLX

Hyundai i10 D-Lite

Engine Type/Model

FC engine

475 SI Multi Point Fuel injection System with 32-bit microprocessor

1.1L FIRE iRDE 1.1, 4-cylinder Petrol

Displace cc 796 1396 1108 1086

Page 38: maruti suzuki

ment Power PS@rpm 47@6200 70@4800 57@5250 67@5500 Torque Nm@rpm 62@3000 122@2600 92@2750 99@2800 Valve Mechanism

SOHC

Bore mm 75 70 Stroke mm 79.5 72 Compression Ratio

9 9.6

No of Cylinders

cylinder 3 4 4 4

Cylinder Configuration

In-line Inline Inline

Valves per Cylender

valve 4 2 2

Ignition Type

Engine Block Material

Iron

Block Head Material

Iron

Fuel Type Petrol Petrol Petrol Petrol

Fuel System MPFI MPFI

Electronic multipoint with 32 bit microprocessor

Transmission Maruti Alto LXi - BS III

Tata Indica V2 Xeta GLX - BS

III

Fiat Palio Stile 1.1 SLX

Hyundai i10 D-Lite

Transmission Type

Manual Manual Manual Manual

Gear 5 5 5 5

Maruti 800 AC - BS III

Page 39: maruti suzuki

Technical Specifications

Dimensions & Weights Overall Length 3335 mm Overall Width 1440 mm Overall Height 1405 mm Wheel Base 2175 mm Ground Clearance 170 mm Front Legroom 1130 mm Rear Legroom 790 mm Kerb Weight 665 kg Gross Vehicle Weight 1000 kg

No of Doors 4 door

Capacity Seating Capacity 4 person Fuel Tank Capacity 28 liter

Fuel Efficiency Mileage (Highway) 18.7 km/liter Mileage (City) 13.1 km/liter Mileage (Overall) 14.2 km/liter

Performance Maximum Speed 144 Km/Hour 0-100kmph 20.8 seconds 1/4 Mile 39.5 seconds 80kmph-0 (Braking)

42.8 meters

Engine

Engine Type/Model Water cooled SOHC (1C2V) Displacement 796 cc Power 38 PS @ 5000 rpm Torque 59 Nm @ 2500 rpm Valve Mechanism SOHC No of Cylinders 3 cylinder Cylinder Configuration Inline

Valves per Cylender 2 valve Fuel Type Petrol

Transmission Transmission Type Manual Gears/Speeds 4 Gears

Suspensions

Front Suspension McPherson strut & coil spring

Rear Suspension Coil spring with gas filled shock absorbers

Steering

Steering Type Rack & pinion Power Assisted Standard

Standard Features

Feature Availability Air Conditioner Power Windows

Power Door Locks

Power Steering

Anti-Lock Braking System

Traction Control

Driver Air-Bags

Passenger Air-Bags

Immobilizer

Cup Holders

Folding Rear-Seat Rear Wash Wiper

Alloy Wheels

Tubeless Tyres - Central Locking

Remote Boot/Fuel-Lid - Steering Adjustment

Tachometer

Child Safety Locks - Front Fog Lights

Rear Defroster

Defogger (Rear)

Leather Seats

Power Seats

AM/FM Radio

Page 40: maruti suzuki

Minimum Turning Radius

4.4 meter

Brakes

Front Brakes Disc Rear Brakes Drum

Wheels & Tyres Tyres 145 / 70 R-12

Cassette Player

CD Player

Sun-Roof

Moon-Roof

Safety

• Laminated windshield • Additional body reinforcements • High mount rear stop lamp • Collapsible steering column • Front and rear seats belts • Head lamp leveling device • Side impact beams

Electricals

• Front wipers (2 speed + Intermittent)

• Cabin light (3 positions) • Windshield washer • Airflow controls • Clear lens headlamps • Clear lens rear combination lamps • Halogen bulbs • Air conditioner

Maruti Omni 8-Seater - BS III

Technical Specifications Standard Features

Page 41: maruti suzuki

Dimensions & Weights

Overall Length 3370 mm Overall Width 1410 mm Overall Height 1640 mm Wheel Base 1840 mm Ground Clearance 165 mm Front Track 1205 mm Rear Track 1190 mm Kerb Weight 785 kg No of Doors 5 door

Capacity Seating Capacity 8 person Fuel Tank Capacity 36 liter

Fuel Efficiency Mileage (Highway) 17.9 km/liter Mileage (City) 12.7 km/liter Mileage (Overall) 13.7 km/liter

Performance

Engine

Engine Type/Model 4 stroke cycle, Water cooled

Displacement 796 cc Power 38 PS @ 5000 rpm Torque 59 Nm @ 3000 rpm No of Cylinders 3 cylinder Cylinder Configuration Inline

Valves per Cylender 2 valve Fuel Type Petrol

Transmission Transmission Type Manual Gears/Speeds 4 Gears

Suspensions Front Suspension McPherson Strut

Rear Suspension Leaf spring with Shock absorbers

Steering

Steering Type Recirculating ball and nut Power Assisted Standard Minimum Turning Radius

4.1 meter

Brakes

Front Brakes Disc (Booster Assisted) Rear Brakes Drum Brakes

Wheels & Tyres Tyres 145R 12 LT 6PR (Radial)

Feature Availability

Air Conditioner

Power Windows

Power Door Locks

Power Steering

Anti-Lock Braking System

Traction Control

Driver Air-Bags

Passenger Air-Bags

Immobilizer

Cup Holders Folding Rear-Seat

Rear Wash Wiper

Alloy Wheels

Tubeless Tyres

Central Locking

Remote Boot/Fuel-Lid

Steering Adjustment

Tachometer

Child Safety Locks

Front Fog Lights

Rear Defroster

Defogger (Rear)

Leather Seats

Power Seats

Page 42: maruti suzuki

AM/FM Radio

Cassette Player

CD Player

Sun-Roof

Moon-Roof

Electricals

• 2 speed windshield wiper • 3 position cabin light • Multi-function levers • High mount rear stop lamp • Headlamp leveling device

Maruti Zen Estilo VXi ABS

Technical Specifications

Dimensions & Weights Overall Length 3495 mm Overall Width 1495 mm Overall Height 1595 mm Wheel Base 2360 mm Ground Clearance 165 mm

Front Track 1295 mm Rear Track 1290 mm Kerb Weight 875 kg Gross Vehicle Weight

1275 kg

No of Doors 5 door

Capacity Seating Capacity 5 person

Standard Features

Feature Availability Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control

Driver Air-Bags Passenger Air-Bags

Immobilizer

Cup Holders

Page 43: maruti suzuki

Fuel Tank Capacity

35 liter

Fuel Efficiency

Mileage (Highway) 17.7 km/liter

Mileage (City) 12.6 km/liter Mileage (Overall) 13.3 km/liter

Performance Maximum Speed 148 Km/Hour 0-100kmph 16.8 seconds 1/4 Mile 20.9 seconds 100kmph-0 (Braking)

51.8 meters

80kmph-0 (Braking) 35.9 meters

Engine

Engine Type/Model

1.1L, 4-Cyl, F10D Petrol

Displacement 1061 cc Power 65 PS @ 6200 rpm Torque 84 Nm @ 3500 rpm Bore 68.5 mm Stroke 72 mm Compression Ratio

9:1

No of Cylinders 4 cylinder Cylinder Configuration Inline

Valves per Cylender

4 valve

Fuel Type Petrol Fuel System MPFI

Transmission Transmission Type Manual

Gears/Speeds 5 Gears Clutch Type Cable

Suspensions Front Suspension

McPherson strut with torsion type roll control device

Rear Suspension Coil spring, Gas-filled shock absorbers with three link rigid and isolated trailing arm

Steering

Steering Type Electronic Power Steering (EPS) Power Assisted Standard Minimum Turning Radius

4.6 meter

Folding Rear-Seat Rear Wash Wiper

Alloy Wheels

Tubeless Tyres

Central Locking Remote Boot/Fuel-Lid Steering Adjustment

Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats

Power Seats

AM/FM Radio

Cassette Player

CD Player

Sun-Roof

Moon-Roof

Detailed Features Comfort

• Front/Rear Power Windows • Power Steering • Front Door Pocket • Remote Keyless Entry System • Internally Adjustable ORVM

(Electrical) • Air Conditioning • Remote Fuel Lid Opener • Co-driver Vanity Mirror (Sun Visor) • Grip Assistant (3 nos) • Co-driver Side Front Door Lock • 4 Speakers • Centre Console with Cup Holders • IP Pocket

Page 44: maruti suzuki

• Tachometer • Lights-off & Key Reminder Chime • Accessory Socket • Ash Tray

Exterior

• Body Coloured Bumpers • Body Side Moulding • Full Wheel Cap • Black Out Film • Front Fog Lamps • Body Coloured Side Door Handles • Body Coloured Outside Door Mirrors • Body Coloured Back Door Handle na

Maruti Wagon R AX

Technical Specifications

Dimensions & Weights Overall Length 3520 mm Overall Width 1490 mm Overall Height 1660 mm Wheel Base 2360 mm Ground Clearance 165 mm Front Track 1295 mm Rear Track 1290 mm Front Headroom 1040 mm Front Legroom 985 mm Rear Legroom 890 mm Kerb Weight 840 kg Gross Vehicle Weight

1240 kg

No of Doors 5 door

Capacity Seating Capacity 5 person Fuel Tank Capacity 35 liter

Fuel Efficiency Mileage (Highway) 15.7 km/liter

Standard Features

Feature Availability Air Conditioner Power Windows

Power Door Locks

Power Steering Anti-Lock Braking System

Traction Control

Driver Air-Bags

Passenger Air-Bags

Immobilizer

Cup Holders Folding Rear-Seat

Page 45: maruti suzuki

Mileage (City) 10.2 km/liter Mileage (Overall) 11.3 km/liter

Performance Maximum Speed 145 Km/Hour 0-100kmph 17.4 seconds 1/4 Mile 21.2 seconds 100kmph-0 (Braking)

71.1 meters

80kmph-0 (Braking) 53.8 meters

Engine

Engine Type/Model FC Engine Displacement 1061 cc Power 67 PS @ 6200 rpm Torque 84 Nm @ 3500 rpm Bore 68.5 mm Stroke 72 mm Compression Ratio 9:1 No of Cylinders 4 cylinder Cylinder Configuration

Inline

Valves per Cylender 4 valve

Fuel Type Petrol Fuel System MPFI

Transmission Transmission Type Automatic Gears/Speeds 3 Gears

Suspensions

Front Suspension McPherson Strut with torsion type roll control device

Rear Suspension Coil spring, gas-filled shock absorbers with

Steering

Steering Type Electronic Power Steering Power Assisted Standard Minimum Turning Radius

4.6 meter

Brakes

Brake Type 8" Booster-assisted Front Brakes Disc, Rear Brakes Drum

Wheels & Tyres Wheel Type steel Wheel Size 4J x 13 Tyres 155/80 R13

Rear Wash Wiper

Alloy Wheels

Tubeless Tyres

Central Locking Remote Boot/Fuel-Lid Steering Adjustment

Tachometer

Child Safety Locks Front Fog Lights

Rear Defroster

Defogger (Rear)

Leather Seats

Power Seats

AM/FM Radio

Cassette Player

CD Player

Sun-Roof

Moon-Roof

Page 46: maruti suzuki

Maruti Versa DX2 - BS III

Technical Specifications

Dimensions & Weights Overall Length 3675 mm Overall Width 1475 mm Overall Height 1905 mm Wheel Base 2350 mm Front Track 1280 mm Rear Track 1290 mm Front Legroom 1124 mm Rear Legroom 865 mm Kerb Weight 985 kg Gross Vehicle Weight 1585 kg

No of Doors 5 door

Capacity Seating Capacity 8 person Fuel Tank Capacity

40 liter

Fuel Efficiency

Mileage (Highway) 14.1 km/liter Mileage (City) 10.6 km/liter Mileage (Overall) 11.3 km/liter

Performance Maximum Speed 150 Km/Hour 0-100kmph 13.6 seconds 1/4 Mile 23.5 seconds 100kmph-0 (Braking)

54.6 meters

32.2 meters Engine

Engine Type/Model 1.3L MPFI Petrol

Displacement 1298 cc Power 83 PS @ 6000 rpm Torque 102 Nm @ 3000 rpm Valve Mechanism SOHC Bore 74 mm Stroke 75.5 mm

Standard Features

Feature Availability Air Conditioner Power Windows Power Door Locks

Power Steering Anti-Lock Braking System

Traction Control

Driver Air-Bags

Passenger Air-Bags

Immobilizer Cup Holders - Folding Rear-Seat

Rear Wash Wiper Alloy Wheels Tubeless Tyres - Central Locking Remote Boot/Fuel-Lid Steering Adjustment

Tachometer Child Safety Locks Front Fog Lights

Rear Defroster

Defogger (Rear) Leather Seats

Page 47: maruti suzuki

Compression Ratio 9:1 No of Cylinders 4 cylinder Cylinder Configuration Inline

Valves per Cylender 4 valve

Engine Block Material

Alloy

Block Head Material Alloy

Fuel Type Petrol Fuel System Electronic MPFI

Transmission Transmission Type Manual Gears/Speeds 5 Gears Final Reduction Gear Ratio 4.55

Suspensions

Front Suspension McPherson strut with torsion type roll control device

Rear Suspension Coil spring with three link rigid axle and isolated trailing arms

Steering

Steering Type Rack & Pinion Power Assisted power assisted Minimum Turning Radius 5 meter

Brakes

Brake Type Booster assisted Disc and Drum

Front Brakes 198mm ventillated discs Rear Brakes 220mm drums

Detailed Features Comfort

• Heater • True Respone Electronic Power

Steering • Power Window Front • Central Door Locking (all 5 Doors) • Middle Seat, Twin Plus Folding (3

Passengers) • Head Restraint on all seats • Double Folded 3rd Seat • Reclining and Sliding Front Seats • Twin Air - Conditionar

Exterior • Front Wiper (2 Speed +

Intermittent) • Body Coloured Bumper • Outside Rear View Mirror (Right &

Left) • Wheel Hub Cap • Body Graphics • All Tinted Glasses • Radial Tyres

Interior • Cigarette Lighter • Both Side Sunvisor • Vanity Mirror Co-driver Side • Front Astray • Front Door Pocket • Front Door Arm Rest

Safety • Collapsible Steering Column • Side Impact Beams • Front Impact Beam • Seat Belts for all seats • Diagnostic Breakdown System • Halogen Headlamps

Equipments • Electronic Techometer • Electronic Multi Tripmeter

Page 48: maruti suzuki

Maruti Swift VDi

Technical Specifications

Dimensions & Weights Overall Length 3695 mm Overall Width 1690 mm Overall Height 1530 mm Wheel Base 2390 mm Ground Clearance 170 mm Front Track 1470 mm Rear Track 1480 mm Boot Space 232 liter Kerb Weight 1075 kg Gross Vehicle Weight 1490 kg No of Doors 5 door

Capacity Seating Capacity 5 person Fuel Tank Capacity 43 liter

Fuel Efficiency Mileage (Highway) 18.2 km/liter Mileage (City) 13.8 km/liter Mileage (Overall) 15.4 km/liter

Performance Maximum Speed 158 Km/Hour 0-100kmph 14 seconds 1/4 Mile 19.1 seconds

Engine Engine Type/Model 1.3L, DOHC, DDiS Diesel Displacement 1248 cc Power 75 PS @ 4000 rpm Torque 190 Nm @ 2000 rpm Valve Mechanism DOHC Bore 69.6 mm Stroke 82 mm Compression Ratio 17.6:1 No of Cylinders 4 cylinder Cylinder Configuration

Inline

Valves per Cylender 4 valve Fuel Type Diesel Fuel System Common rail multi injection

Standard Features

Feature Availability Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System

Traction Control

Driver Air-Bags

Passenger Air-Bags

Immobilizer Cup Holders Folding Rear-Seat Rear Wash Wiper

Alloy Wheels

Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment

Tachometer Child Safety Locks Front Fog Lights Rear Defroster

Defogger (Rear)

Detailed Features

Page 49: maruti suzuki

@ 1400 bar

Transmission Transmission Type Manual Gears/Speeds 5 Gears Clutch Type Hydraulic Final Reduction Gear Ratio

3.94

Suspensions

Front Suspension MacPherson strut and coil spring

Rear Suspension Torsion beam and coil spring

Steering

Steering Type Rack & Pinion Power Assisted Standard Minimum Turning Radius

4.7 meter

Brakes

Front Brakes Ventilated Discs Rear Brakes Drums

Wheels & Tyres Wheel Type Steel Wheel Size 14 inch Tyres 165/80 R14 Interior

• Ticket holder • Tripmeter (Digital display) • Console box (Lower) • Day/night rearview mirror • Single folding rear bench seat • Head restraints, Rear seat • 3 assist grips

Comfort • Power steering • Front electric windows • Rear electric windows • Central door locking • Manual air conditioning • Heater • Antenna

Exterior • Halogen headlamps • Headlamp leveling device • Right ORVM (Internally adjusted) • Left ORVM (Internally adjusted) • Tailgate opener key type • Windscreen wiper 2-speed+1-speed

intermittent • Green tinted glass window • Front fog lamps • Rear fog lamps • Black coloured A- & B-pillars • 165/80 R 14 steel wheels with cap

Safety • Brake assist • Seat belts rear • High mounted stop lamp • Child lock (Rear door) • Key not removed warning buzzer • Side impact beams • Immobilizer

Interior • Front seatback pocket (driver &

passenger side) • 12V accessory socket in center

console • Removable ashtray • Silver painted door garnish, inside

door opener • Remote fuel lid opener • Speaker provision in door • Cabin light (3 position) • Cup holders (front 2, rear 1) • Sports-type spherical shift knob • Sun visors (both sides) • Vanity mirrors (Sunvisor co-driver

side)

Page 50: maruti suzuki

Maruti Esteem VXi - BS III

Technical Specifications

Dimensions & Weights Overall Length 4095 mm Overall Width 1575 mm Overall Height 1395 mm Wheel Base 2365 mm Ground Clearance 170 mm Front Track 1365 mm Rear Track 1340 mm Front Legroom 1177 mm Rear Legroom 817 mm Boot Space 376 liter Kerb Weight 875 kg Gross Vehicle Weight 1315 kg

No of Doors 4 door

Capacity Seating Capacity 5 person Fuel Tank Capacity 40 liter

Fuel Efficiency

Mileage (Highway)

15.9 km/liter

Mileage (City) 10.2 km/liter Mileage (Overall) 11.3 km/liter

Performance Maximum Speed 164 Km/Hour 0-100kmph 13.1 seconds 1/4 Mile 17.9 seconds 80kmph-0 (Braking) 38.4 meters

Engine

Engine Type/Model

4 stroke, Water-cooled with 32-Bit Electronic Control Module (ECM)

Detailed Features Comfort

• Air-conditioner • Cabin heater • Reclining & sliding front seats • Front door pockets (both sides) • Front seat back pockets (both

sides) • Centre room lamp • Driver's cabin room light • Trunk room light • Air flow controls • Remote operated fuel tank lid • Remote operated trunk lid • Coat hanger hook on grip

assistance • Outside rear view mirror (R) • Outside rear view mirror (L) • Power steering • Power windows (Front) • Power windows (Rear) • Power antenna • Kenwood Stereo • Driver's seat height adjuster • Rear seat centre arm rest • Rear defogger • Central locking

Exterior

• Front grille (Chrome plated) • Head lamps with clear lens • Windshield wiper (2 speed +

intermittent)

Page 51: maruti suzuki

Displacement 1298 cc Power 85 PS @ 6000 rpm Torque 110 Nm @ 4500 rpm Valve Mechanism SOHC Bore 74 mm Stroke 75.5 mm Compression Ratio

9:1

No of Cylinders 4 cylinder Cylinder Configuration In-line

Valves per Cylender

4 valve

Engine Block Material

Aluminium

Block Head Material Aluminium

Fuel Type Petrol

Transmission Transmission Type

Manual

Gears/Speeds 5 Gears

Suspensions Front Suspension McPherson strut and coil spring Rear Suspension Coil spring

Steering Steering Type Rack & Pinion Power Assisted Standard Minimum Turning Radius

4.8 meter

Brakes

Front Brakes Booster assisted ventilated disc Rear Brakes Booster assisted drum

• Rear combination lamps with clear lens

• Tubeless tyres • Body coloured bumpers • Body side moulding • Full wheel covers • Front fog lamps with clear lens • Body coloured door handles • Body coloured side view mirrors • Rear Spoiler

Interior • Sunvisors on both sides • Ashtrays (front & rear) • Grip assists (front & rear) • Moulded floor carpets • Luggage compartment carpet • Moulded part fabric door trims • Chrome plated parking lever knob • Silver finish power window switch

garnish • Cigarette lighter • Silver finish louvres, garnish &

bezels • Vanity mirror • Plush fabric upholstery • Sporty gear shift lever knob • Centre console box

Equipments

• Tachometer • Speedometer with sporty dial

Safety

• Headlamp leveling device • Collapsible steering column • Lockable glove box • Adjustable front seat head

restraints • Front seat belts (3-point ELR type) • Child proof rear door locks • Steel side impact beams • Prismatic day-night inside rear

view mirror • Halogen headlamps • Laminated windshield with shade

Page 52: maruti suzuki

Maruti Gypsy King HT - BS III

Technical Specifications

Dimensions & Weights Overall Length 4010 mm Overall Width 1540 mm Overall Height 1875 mm Wheel Base 2375 mm Ground Clearance 210 mm Front Track 1300 mm Rear Track 1310 mm Kerb Weight 1050 kg Gross Vehicle Weight 1650 kg No of Doors 3 door

Capacity Seating Capacity 8 person Fuel Tank Capacity 40 liter

Fuel Efficiency Mileage (Highway) 14.8 km/liter Mileage (City) 10.2 km/liter Mileage (Overall) 11.9 km/liter

Performance Maximum Speed 126 Km/Hour 0-100kmph 16.7 seconds

Engine

Engine Type/Model G13BB, MPFI, 16-Valve, Gasoline

Displacement 1298 cc Power 81 PS @ 6000 rpm Torque 103 Nm @ 4500 rpm Valve Mechanism SOHC Bore 74 mm Stroke 75.5 mm Compression Ratio 9:1 No of Cylinders 4 cylinder Cylinder Configuration Inline

Valves per Cylender 4 valve Engine Block Material Aluminium

Standard Features

Feature Availability Air Conditioner

Power Windows

Power Door Locks

Power Steering

Anti-Lock Braking System

Traction Control

Driver Air-Bags

Passenger Air-Bags

Immobilizer

Cup Holders

Folding Rear-Seat

Rear Wash Wiper

Alloy Wheels

Tubeless Tyres

Central Locking

Remote Boot/Fuel-Lid

Page 53: maruti suzuki

Block Head Material Aluminium Fuel Type Petrol

Transmission Transmission Type Manual Gears/Speeds 5 Gears Final Reduction Gear Ratio

5.1

Suspensions

Front Suspension Leaf spring with Double action damper

Rear Suspension Leaf spring with Double action damper

Steering

Steering Type Rack & Pinion Power Assisted N/A

Brakes

Brake Type Booster assisted Disc and Drum

Front Brakes 250mm Discs Rear Brakes 220mm Drums

Wheels & Tyres Wheel Type Steel Wheel Size 15 inch Tyres 205/70 R15

Steering Adjustment

Tachometer

Child Safety Locks

Front Fog Lights

Rear Defroster

Defogger (Rear)

Leather Seats

Power Seats

AM/FM Radio

Cassette Player

CD Player

Sun-Roof

Moon-Roof

MARUTI SX4 ZXi

Technical Specifications

Dimensions & Weights Overall Length 4490 mm Overall Width 1735 mm Overall Height 1560 mm Wheel Base 2500 mm Ground Clearance 190 mm Front Track 1500 mm Rear Track 1495 mm

Standard Features

Feature Availability Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System

Page 54: maruti suzuki

Front Headroom 980 mm Rear Legroom 870 mm Boot Space 505 liter Kerb Weight 1200 kg No of Doors 4 door

Capacity Seating Capacity 5 person Fuel Tank Capacity 50 liter

Fuel Efficiency

Mileage (Highway)

14.9 km/liter

Mileage (City) 9.7 km/liter Mileage (Overall) 11 km/liter

Performance Maximum Speed 175 Km/Hour 0-100kmph 12.3 seconds 80kmph-0 (Braking)

28 meters

Engine

Engine Type/Model 1.6L 16V DOHC

Displacement 1586 cc Power 103 PS @ 5500 rpm Torque 145 Nm @ 4200 rpm Valve Mechanism DOHC Bore 78 mm Stroke 83 mm Compression Ratio

9:1

No of Cylinders 4 cylinder Cylinder Configuration Inline

Valves per Cylender 4 valve

Engine Block Material

Alloy

Block Head Material

Alloy

Fuel Type Petrol

Transmission Transmission Type

Manual

Gears/Speeds 5 Gears Final Reduction Gear Ratio 4.41

Suspensions

Front Suspension Independent suspension with gas-filled McPherson strut & anti-roll bar

Traction Control

Driver Air-Bags Passenger Air-Bags Immobilizer Cup Holders Folding Rear-Seat

Rear Wash Wiper

Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Power Seats

AM/FM Radio Cassette Player

CD Player Sun-Roof

Moon-Roof

Detailed Features Comfort

• Automatic AC (Single Zone) • Heater • Front door pockets (both sides) • Front seat back pockets (both sides) • Center room lamp • Map light (twin) • Trunk room light • Remote-operated fuel tank lid • Remote-operated tunk lid • Electronic Power steering • Adjustable steering column tilt • Leather steering wheel • Power windows (front and rear) • Driver's seat height adjuster

Page 55: maruti suzuki

Rear Suspension Semi independent torsion beam with gas filled shock absorbers

Steering

Steering Type Rack & Pinion with Electronic Power Steering

Power Assisted Standard Minimum Turning Radius 5.3 meter

Brakes

Front Brakes Ventilated discs Rear Brakes Drums

Wheels & Tyres Wheel Type Alloy Wheel Size 16-inch Tyres 205/60 R16 Safety

• Driver's airbag • Passenger airbag • 3-point ELR front seat belt pre

tensioners & force limiter • 3-point rear seats belts(2) and 2 point

lap belt(1) • Child lock rear door • Height adjustable front seat belts • Side impact protection beam • iCATS • Front door-lock canceller • ABS/EBD

Interior

• Leather accent front & rear door trims • Front door trim pockets • Inside door handle and door lock (silver

painted) • Day/night rear view mirror • Passenger vanity mirror • Driver's ticket holder • Three assist grips • Int light turn-on when central locking

switch on •

• Leather front/rear seats • Rear seat center arm-rest • Fixed rear seat • adjustable head-rests (front and

rear) • Rear defogger • Central locking • Key-less entry

Exterior

• Tubeless tyres • Alloy wheels • Full wheel cover • Body-colored bumpers • Body-colored side moulding • Body-colored outside door handle • High mount stop lamp • Front fog lamps • Rear fog lamps • Both side outside rear view mirror

(OSRVM) • Electrically adjustable OSRVMs • Body-colored outside rear view

mirrors • Glass antenna • Black front and rear mudflap • Body-colored front and rear mudflap

Equipments

• Tachometer • Speedometer with illumination

control • White-color speedometer illumination • Amber-color switch illumination • Temperature/clock display • Head light levelling • Integrated stereo • Stereo Remote • CD/MP3/WMA, AM/FM tuner • 4 speakers (2 front and 2 rear) • 2 tweeters (in front door trims) • Audio controls on steering wheel • Audible headlight-on reminder • Key-off reminder • Door ajar warning lamp • Seat belt reminder(Driver) • Center console with cupholder(2 in

front, 1 in rear) • Pet bottle holder (door trim)

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• Ashtray & cigratte lighter • Key cylinder with illumination ring • Silver-painted gear shift boot ring

Car

Comparison

Unit Maruti SX4 ZXi (Leather Option)

Ford Fiesta 1.4 EXi

Honda City ZX CVT

Hyundai Accent GLE

Air Conditioner

Power Windows

Power Door Locks

- - - -

Power Steering

Anti-Braking System

Traction Control

Air-Bags(Driver | Passenger)

|

| | |

Immobilizer

Cup Holders

-

Page 57: maruti suzuki

Folding Rear-Seat

Rear Wash Wiper

Alloy Wheels

Tubeless Tyres -

Central Locking

Remote Fuel-Lid

Steering Adjustment

Tachometer

Child Safety Locks

Front Fog Lights

Defogger (Rear)

-

Leather Seats

Power Seats

AM/FM Radio

-

Cassette Player

CDÂ Player

Sun-Roof | Moon-Roof | | | |

Dimensions and Weights Maruti SX4 ZXi (Leather Option)

Ford Fiesta 1.4 EXi

Honda City ZX CVT

Hyundai Accent GLE

Overall Length

mm 4490 4282 4390 4250

Overall Width mm 1735 1686 1695 1670

Overall Height mm 1560 1468 1495 1370

Wheel Base mm 2500 2486 2450 2440 Ground Clearance

mm 190 168 160 172

Front Track mm 1500 1474 1455 1435 Rear Track mm 1495 1444 1455 1425 Front Headroom

mm 980 925 965 970

Front Legroom

mm 1040 1120 1245

Rear mm 870 840 925 803

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Legroom Boot Space liter 505 430 500 380 Gross Vehicle Weight

kg 1525

Kerb Weight

kg 1200 1110 1085 1014

Fuel Economy Maruti SX4 ZXi (Leather Option)

Ford Fiesta 1.4 EXi

Honda City ZX CVT

Hyundai Accent GLE

Mileage (Highway) km/liter 14.9 15.8 14.7 13.5

Mileage (City)

km/liter 9.7 10.4 9.3 8.4

Mileage (Overall)

km/liter 11 11.5 10.4 9.4

Capacities Maruti SX4 ZXi (Leather Option)

Ford Fiesta 1.4 EXi

Honda City ZX CVT

Hyundai Accent GLE

Seating Capacity person 5 5 5 5

Fuel Tank Capacity

liter 50 45 42 45

No of Doors

4 4 4 4

Performance Maruti SX4 ZXi (Leather Option)

Ford Fiesta 1.4 EXi

Honda City ZX CVT

Hyundai Accent GLE

Maximum Speed

kmph 175 174 164 172

0-100kmph seconds 12.3 14.8 15.6 13.2 1/4 Mile seconds 19.6 20.2 17.9 100kmph-0 (Braking) meters 65.2 53 58.5

80kmph-0 (Braking)

meters 28 59.8 30.4 33.2

Engine Maruti SX4 ZXi (Leather Option)

Ford Fiesta 1.4 EXi

Honda City ZX CVT

Hyundai Accent GLE

Engine Type/Model 1.6L 16V DOHC DURATEC i-DSI Hyundai Alpha

Displacement cc 1586 1388 1497 1495

Power PS@rpm 103@5500 82@6000 77@5000 95@5500 Torque Nm@rpm 145@4200 127@4000 125@2700 123@3500 Valve Mechanism

DOHC DOHC SOHC DOHC

Bore mm 78 76 75.5 Stroke mm 83 76.5 83.5 Compression Ratio

9 9.75 9

No of Cylinders

cylinder 4 4 4 4

Cylinder Configuration

Inline Inline In line in-line

Valves per Cylender

valve 4 4 2 3

Ignition Type

Electronic Ignition

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Engine Block Material

Alloy Aluminium alloy

Maruti Grand Vitara 2.0 AT

Technical Specifications

Dimensions & Weights Overall Length 4470 mm Overall Width 1810 mm Overall Height 1695 mm Wheel Base 2640 mm Ground Clearance 200 mm Front Track 1540 mm Rear Track 1560 mm Boot Space 398 liter Kerb Weight 1604 kg No of Doors 5 door

Capacity Seating Capacity 5 person Fuel Tank Capacity 66 liter

Fuel Efficiency

Performance

Engine Engine Type/Model 2L 16V DOHC Petrol Displacement 1995 cc Power 120 PS @ 5500 rpm Torque 170 Nm @ 3500 rpm Valve Mechanism DOHC Bore 84 mm Stroke 90 mm No of Cylinders 4 cylinder Cylinder Configuration

Inline

Valves per Cylender 4 valve Fuel Type Petrol

Standard Features

Feature Availability Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control

Driver Air-Bags Passenger Air-Bags Immobilizer Cup Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats

Power Seats

AM/FM Radio

Page 60: maruti suzuki

Fuel System Direct Injection

Transmission Transmission Type Automatic Gears/Speeds 4 Gears

Suspensions Front Suspension McPherson Strut Rear Suspension Multi Link

Steering

Steering Type Rack & Pinion, Power-assisted - Hydraulic

Power Assisted Standard Minimum Turning Radius

5.5 meter

Brakes

Front Brakes Disc Rear Brakes Drum

Wheels & Tyres Wheel Type Alloy Wheel Size 16inch Tyres 225/70 R16 Safety

• SRS front dual airbags • Head impact protection structure • ABS with EBD • Brake assist • Foot protection design for brake pedal • Seat-belts with pretensioner, force

limiter & height adjuster • Front & rear 3-point ELR seat-belts • ISO FIX childseat anchorages x 2 (rear) • Child-proof rear door locks • Immobiliser/iCATS • High-mounted stop lamp • Dead locks • AT shift and key inter-locks • Front and rear side impact door beams

Interior

• Door ajar warning lamp • Fuel warning indicator • Light-off key reminder • Driver's seat-belt warning lamp • Silver interior garnishes • Key cylinder with illuminated ring • Front map light

Cassette Player

CD Player Sun-Roof

Moon-Roof

Detailed Features Comfort

• Power steering with tilt • Electric windows front and rear (auto

driver down) • Central door locking switch x 1

(driver's side) • Remote controlled door locks with

hazard lamp answerable function • Automatic climate control with pollen

filter • Antenna, speaker tweeter &

subwoofer • CD tuner, MP3, wmv • Automatic volume control (AVC) • Steering wheel audio switches • Audio remote

Exterior • Multi-reflector + halogen projector

headlamps • Headlamp leveling device • Front & rear fog lamps • Green tinted windows • Body-coloured outside door mirrors • Electrically adjustable outside door

mirrors • Body-coloured tailgate handle • Body-coloured bumpers • Variable speed front & rear washer

wiper • Tailgate/rear window demister • Alloy wheels (5) • Full spare tyre cover with SUZUKI

logo

Interior • Centre console box • Silver finish inside door opener • Silver garnish shift knob • Dark rich fabric seat upholstery • Seat height adjuster (driver's side)

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• Centre & rear room light (3-position) • Luggage area light (2-position) • Dual sun visors • Ticket holder & vanity mirror in sun

visors (both sides) • Day/night rear view mirror • Cup & bottle holders

• Head restraints x 5 • Reclining rear seats • 60:40 rear seat folding • Rear seat centre armset • Rear coat hooks • Tailgate & luggage area

Category of shareholder

No. Of

shareholders

Total no. of

shares

Total no. of

shares held in

dematerialized

formAs a % of

(A+B)

As a % of

(A+B+C)

(A) Shareholding of Promoter

and Promoter Group

(1) Indian

Central Government / State

Government(s) 1 29679689 29679689 10.27 10.27

Sub Total 1 29679689 29679689 10.27 10.27

(2) Foreign

Bodies Corporate 5 156618440 - 54.21 54.21

Sub Total 5 156618440 - 54.21 54.21

Total shareholding of Promoter

and Promoter Group (A) 6 186298129 29679689 64.48 64.48

(B) Public Shareholding

(1) Institutions

Mutual Funds / UTI 110 14442889 14442889 5 5

Financial Institutions / Banks 18 4842098 4842098 1.68 1.68

Insurance Companies 10 26405839 26405839 9.14 9.14

Foreign Institutional Investors 173 43930587 43930587 15.21 15.21

Sub Total 311 89621413 89621413 31.02 31.02

(2) Non-Institutions

Bodies Corporate 1348 5489817 5489817 1.9 1.9

Individuals

Individual shareholders holding nominal

share capital up to Rs. 1 lakh 81206 6863639 6858890 2.38 2.38

Individual shareholders holding nominal

share capital in excess of Rs. 1 lakh 2 242300 242300 0.08 0.08

Any Others (Specify) - - - - -

Non Resident Indians 1004 202111 202111 0.05 0.05

Trusts 17 3244 3244 - -

Clearing Members 252 189297 189297 0.09 0.09

Overseas Corporate Bodies 1 110 110 - -

Sub Total 83830 12990518 12985769 4.5 4.5

Total Public shareholding (B) 84141 102611931 102607182 35.52 35.52

Total (A)+(B) 84147 288910060 132286871 100 100

(C) Shares held by

Custodians and against

which Depository Receipts

have been issued - - - - -

Total (A)+(B)+(C) 84147 288910060 132286871 - 100

Total

shareholding as

a % of total no.

of shares

Page 62: maruti suzuki

PROJECT PROFILE

TILLE: - “Market Study of all Segments of Car and New launches”

Maruti Suzuki India Limited, Jaipur.”

Objective of the Study: - An objective is defined by the actual identification and description of an existing

condition that requires consideration for improving the overall performance of the

organization.

For any study deciding the objective is the most important step which defines the activities

to be undertaken and the individual to focus on the important issues.

(ii) Objective of Maruti Suzuki India Limited: � Customer services & product innovation tuned to diverse need of individual

& corporate dinette.

� Continuous technology up gradation while maintaining human values.

� Progressive globalization & achieving international standards.

� Efficiency & effectiveness built on ethical practices.

1) Objective of Student: -

� To know the various product and services of various automobile companies.

� To know the method of dealing.

� To know the terms, used in day-to-day life and which plays an important role while

working in automobile company.

� Moreover Maruti is a reputed Company and it provided me a great platform for my

growth. It gave me the opportunity of proper exposure.

Page 63: maruti suzuki

Significance of the projects:Significance of the projects:Significance of the projects:Significance of the projects:

For the CompanyFor the CompanyFor the CompanyFor the Company:

Knowledge of consumption pattern is the key point for any company. Quality

and price are the important marketing mix tools i.e. the amount would like to

increase it sales through other measures and would have to take up other

marketing activities. In this regard also the project works may prove useful.

For ResearcherFor ResearcherFor ResearcherFor Researcher: The researcher not only fulfilled his requirement of MBA degree programme

but also learnt a lot in the field of marketing research. Researcher has got an

opportunity of implementing his theoretical knowledge of management

curriculum in practical life. Researcher gained significant knowledge about

the automobile industry, which may prove useful in future.

Page 64: maruti suzuki

Research Methodology: Type of researchType of researchType of researchType of research

a) Research design - Descriptive research

b) Data type - Primary Data

c) Contact method - Personal schedule

d) Method of data collection - Survey

e) Research instrument - Structured Schedule

Sampling Design:Sampling Design:Sampling Design:Sampling Design:

A

Sampling technique

Convenience sampling & Judgment sampling

B

Sampling Unit

The consumers and Dealer of car in Jaipur city.

C

Sampling Size

Consumer 100

Limitations:Limitations:Limitations:Limitations:

Page 65: maruti suzuki

Though researcher tried to make the research work exhaustive still the project

was conducted by following limitations:

• Limited knowledge to the researcher about the car industry.

• Limited experience of the researcher in the field may led to some error.

• The study being territorially limited, it could be taken for inductive

limited knowledge to the researcher about the car industry.

• Time and money are major constrains of the study

Briefing of the survey

I have done a survey regarding the selection of brands. This survey does

not include any questionnaire of any big list of questions. This was a

simple survey that includes only few simple questions i.e.

� Which brand would you prefer to buy and why?

� What is your preferences

A- Fuel efficiency B- Power/Size

C- Maintenance D- Cost/Price

� What is the reason for selecting the particular

brand?

� What is your budget to buy a new car?

� Are offers on prices effects your buying?

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� How many vehicles (Four-Wheeler) do you have

right now?

� From which finance company would you like to

finance your new vehicle and why?

� Is the Product/service provided to you are

satisfactory?

� Which brand do you have right now?

� Which is your first car?

� Do you consider resale value of your Vehicle?

In this survey we have given the option for the following brands i.e.

� Maruti Suzuki India Limited

� Hundai Motor India Limited

� Honda Siel Car India Limited

� Tata Motors Ltd.

� Chevrolet GM Ltd.

SAMPLE SIZE: - 100

Page 67: maruti suzuki

Result of the survey is as follows: -

� Which brand would you prefer to buy and why?

Answer to first question: - : In this survey

50% people want to buy MARUTI only.

22% wants to go for HUNDAI.

10% For HONDA.

10% For TATA. and rest

8% For CHEVROLET.

Page 68: maruti suzuki

50%

22%

10%

10%8%

Maruti Hundai Honda Tata Chevrolet

As we found in the survey that Maruti is the most acceptable and

preferred brand among many players of the market. Half of the person

gives their preference to Maruti Cars, rest of the customers entertained

by major 4 players.

� What is your preferences

A- Fuel efficiency B- Power/Size

C- Maintenance D- Cost/Price

Answer of Second Question: -

: In this regards

30% people goes for Fuel Efficiency,

20% prefer for Power/Size car,

40% people ask for Maintenance and rest .

10% for Cost/Price.

Page 69: maruti suzuki

30%

20%40%

10%

Fuel Efficiency Power/Size Maintenance Cost/Price

A large number of people attain their interest on the Maintenance Cost

and Fuel Efficiency, so Maruti has to continue with there Low

Maintenance and Fuel Efficient Product in the market. But 30% people

also ask for High Priced Powerful Cars, so they also look forward for

the Luxury Product.

� What is the reason for selecting the particular

brand?

Answer of Third Question:

: In this survey

60% people want to buy MARUTI because of Low Priced/Low

Maintenance Car.

12% wants to go for HUNDAI for Technology.

10% For HONDA because of Technology and Style.

10% For TATA because Brand Loyalty and Fuel Efficiency. and rest

8% For CHEVROLET for technology and power.

Page 70: maruti suzuki

0

10

20

30

40

50

60 Maruti for LowCost/Maintenance

Hundai for Tech

Honda for Tech &Style

Tata for Bd Loyaltyand Fuel Eff.

Chevrolet for Techn Power

� What is your budget to buy a new car?

Answer of Fourth Question:

: In this survey

50% are having 2.5 - 3.5 Lacks

20% are having 3.5 – 6 Lacks

17% are having 6 – 9 Lacks

9% are having 9 – 15 Lacks

4% are having 15- above

Page 71: maruti suzuki

50%20%

4%9%

17%

2.0 - 3.5

3.5 - 6.0

6.0 - 9.0

9.0 - 15

15 - above

As we can see in the survey’s result that half of the sample size want a

car that comes in 2.0 – 3.5 lakhs, and 20% wants a car that range would

be 3.5 – 6.0 Lakhs. So 50% in small cars and 20% in Semi Luxury of

Mid Size cars Buyer are there in the market. It is a good opportunity for

MUL to Catch this market, as they are doing from last 10 years.

� Are offers on prices effects your buying?

Answer of Fifth Question:

: In this survey

75% people says NO

25% people says YES

Page 72: maruti suzuki

offers on prices effect buying

NO

75%

YES

25%

� From which finance company would you like to

finance your new vehicle and why?

Answer of Sixth Question:

: In this survey

32% ICICI Bank Car Loan

25% HDFC Bank Car Loan

25% Citi Cop Maruti Finance Ltd.

Page 73: maruti suzuki

18% Others

ICICI

32%

HDFC

25%

CMFL

25%

OTHERS

18%

ICICI

HDFC

CMFL

OTHERS

� Is the Product/service provided to you are

satisfactory?

Answer of Seventh Question:

: In this survey

65% are satisfied with the services provided by their Car company , and

rest

35% are not satisfied.

Page 74: maruti suzuki

Satisfaction index

YES

65%

NO

35%

� Which brand do you have right now?

Answer of Eighth Question:

: In this survey

51% people are using MARUTI.

20% people are using HUNDAI.

10% people are using HONDA.

17% people are using TATA. and rest

2% people are using CHEVROLET

Page 75: maruti suzuki

51%

20%

10%

17%2%

Maruti

Hundai

Honda

Tata

Chevrolet

In they survey, we found that 51% people are having the Maruti Vehicles,

and rest are having 4 different brands in which Hundai and Tata are taking

the major share in it. So Maruti also has to thing about this share. As they

have strong approach in Small and Mid size Car segment, they also have to

improve there share in Big and Luxury segment.

� Which is your first car?

Answer of Ninth Question:

: In this survey

75% people First Car is/was MARUTI 800/Alto.

15% people First Car is/was HUNDAI Santro.

10% people First Car is/was Others Brands.

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� How many vehicles (Four Wheelers) do you have

right now?

Answer of Tenth Question:

: In this survey

65% people are having Only One Car.

20% people are having Two Cars.

15% people are having more than Two Cars.

� Do you consider resale value of your Vehicles?

Answer of Eleventh Question:

: In this survey

60% people says YES

30% people says NO

10% people says Partly

Findings and Recommendations

In this survey MARUTI has got 60% peoples attraction.

� Maruti Suzuki India Limited is the most leading brand in Automobile

Industry of India.

� First price then Quality is influence factor in buying of market.

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� Cars mostly purchase factors by individual.

� Maruti is the most easily available Car Brand in the Rajasthan market.

� According to the Customers, “TV Ads ” is the best media for

advertisement of Cars.

� Discount Schemes are the most preferred promotional scheme by the

Dealers.

� Finance Availability matters a lot in buying Cars.

� Maruti is the most awarded Car brand.

� Maruti is the most demanded FIRST CAR buying by the consumers.

Suggestions: - As we can see from above that Maruti Suzuki India Limited is

the most popular brand among peoples so some more awareness program

should be conducted so that people can get more aware from the benefits of

Maruti Suzuki India Limited.

BIBLOGRAPHY

• www.marutisuzuki.com

• www.google.com

• www.carewale.com

• www.wikipedia.com

Page 78: maruti suzuki

• Target market, ‘C.B.GUPTA,’ Sultan Chand

• Autoexpert magazine

• Autodrive magazine

• Business World magazine