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Transcript of maruti suzuki
A
PROJECT REPORT
ON
“Market Study of all Segments of Car
And New launches”
Of
Maruti Suzuki India Limited, Jaipur
Submitted in partial fulfillment of
Masters of Business Administration (Full Time)
To
Rajasthan Technical University, Kota
Under the Supervision of
Mr. Gopal Agarwal
(Sales Manager)
M/s K.P. Automotives P. Ltd.,
Jaipur
Submitted By
VIPIN JAIN (Masters of Business Administration-II)
Maharishi Arvind Institute of Engineering and Technology 2006-08
Jaipur
CONTENTS
1. PREFACE
2. CERTIFICATE
3. ACKNOWLEDGEMENT
4. AN OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY
5. INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED
• Profile
• Manufacturing
• Research
• Facilities
4 REARVIEW
5 SWOT OF MARUTI SUZUKI INDIA LIMITED
6 SUBSIDARIES COMPANY OF MARUTI SUZIKI INDIA LIMITED
7 STORY OF MARUTI SX4
8 INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED’S CAR
9 COMPARISION OF ALL SEGMENT CARS ON THE BASIS OF:
• Features
• Safety
• Engine
• Economy
• Performance
10 SEGMENT WISE SHARE
11 MARUTI SUZUKI INDIA LIMITED’S SUMMARY
• Board of Directors
• Summarized Balance Sheet and Profit & Loss Account
• Balance Sheet
• Profit & Loss Account
• Cash Flow Statement
12 RESEARCH METHODOLOGY
13 QUESTIONNARIES
14 FINDINGS AND RECOMMENDATIONS
15 REFERENCES
16 BIBLOGRAPHY
1) PREFACE
“Learning Categories you
& Practicing on that learning specializes you”.
With the advancement of science and technology in the modern world business
organization have been subject to changes in different ways with respect to their number,
size and complexity. The variety of goods and services, which are produced and made
available people today are many times, more than what it was earlier. The methods and
techniques of production and undergoing continuous improvement. AT the same time, the
means of transport and communication are now characterized by quality of services
unknown before. On the other hand, while the scope of business is expanding with ever
widening opportunities within and outside the country, market condit9ions are also subject
to periodic changes in customers in terms of its organizational diversities as well as
different dimensions of trade and commerce.
Progress is the continuous process. It is relative and absolute. We can not stop at
certain destination and declare that target has achieved.
The summer training program is designed to give the manager of the future, a feel
of the corporate happening and work culture. These real life situations are entirely
different from the simulation exercise enacted in an artificial environment in side of
classroom. And it is precisely because of this reason that this summer training is bridge
between the institute and the organization. Summer training program made me to
understand how theoretical knowledge will be applied in practical field.
It exactly in this context that I was privileged enough to join Maruti Suzuki India
Limited on 1st May, 2007, as a summer trainee. Which is among the INDIA’S Most seller,
world class Consumer Vehicles Manufacture, is known not only in professional
management, But alto in enlightened and progressive approach towards employee welfare
and betterment of society.
The experience that I got over the past two month has certainly provided me with
an orientation, which I believe will help me, shoulder any assignment successfully in
future.
In rapidly changing market scenario it is extremely necessary for a company to see
that their product provide complete satisfaction to their customers, by fulfilling their
needs. During this project I was out of market survey too….pertaining to find out the
market potentials and product promotions of Maruti Suzuki India Limited. I have collected
all the relevant information through survey.
In other word I used all primary and secondary data, which were available in
Maurti Suzuki India Limited’s dealer, at K.P. Automotive P. Ltd., Jaipur, Sales and
service department, and through them to develop a COMPETITIVE STRATEGY which
could help the company to improve their share in the Consumer Vehicles in all segment
and could serve the customer in a better way, by understanding their actual need and
incorporating their views in making the vehicles up to their expectations.
I am thankful to all the people who helped me during the training period and in the
participation of my report.
ACKNOWLEDGMENT
Doing a project work of this nature is an arduous task in itself. I
was fortunate enough to get support from a large number of persons to whom I shall always remain grateful.
I am deeply indebted to the management of M/s K.P.Automotives P. Ltd. for providing me an opportunity to undergo summer training in the organization. I Would like to express my heartfelt gratitude to Mr. Gopal Agarwal, Dealer Sales Manager for giving me the opportunity of being associated with the India’s largest car selling company and to do the project “Market analysis of all segment of car and New launches”
I am very sincerely thankful to Mr. Gajadhar Somani, Dealer Accounts n Finances Manager for his marvelous verbal support that influenced me in completion of this project.
I also want to take the opportunity to thanks all gentlemen who have directly or indirectly helped me during the project work.
I wish to express my heartiest gratitude to Mr. Sanjay Parashar, Mr. Bharat Parashar, Mrs. Lavina Khilnani, Mrs. Shikha Sharma, Mr. Om Kasera Sir and all the faculty members of the department of
business administration, MAHARISHI ARVIND INSTITUTE OF
ENGINEERING AND TECHNOLOGY, Jaipur for their co-operation
and guidance.
Lastly, I would like to pay my special regards to my respect parents for their encouragement and full support for completing this project work.
VIPIN JAIN
(MAIET)
ANANANAN
OVERVIEW ON OVERVIEW ON OVERVIEW ON OVERVIEW ON
INDIAN
AUTOMOBILE
INDUSTRY
Automobiles have become an indispensable part of our lives, an extension of the human body that provides us faster, cheaper and more convenient mobility every passing day. Behind this betterment go the efforts of those in the industry, in the form of improvement through technological research. What actually lie behind this betterment of the automobiles are the opinions, requirements, likes and dislikes of those who use these vehicles. These wheeled machines affect our lives in ways more than one. Numerous surveys and research are conducted throughout the world every now and then to reveal one or the other aspect of automobiles, be it about the pollution caused due to vehicle population in cities, or rising motor accidents and causes, vehicular technology, alternative medicine and so on.. This section keeps you updated on the latest and the most interesting surveys and researches conducted in the field of automobiles, and help you draw the right conclusion
2004-05
Following India's growing openness, the arrival of new and existing models, easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicles and a strong growth of the Indian automobile industry.
• The data obtained from ministry of commerce and industry, shows high growth obtained since 2001- 02 in automobile production continuing in the first three quarters of the 2004-05. Annual growth was 16.0 per cent in April-December, 2004; the growth rate in 2003-04 was 15.1 per cent. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997. With investment exceeding Rs. 50,000 crore, the turnover of the automobile industry exceeded Rs. 59,518 crore in 2002-03. Including turnover of the auto-component sector, the automotive industry's turnover, which was above Rs. 84,000 crore in 2002-03, is estimated to have exceeded Rs.1,00,000 crore ( USD 22. 74 billion) in 2003-04. Automobile Dealers Network in India Network in India In terms of Car dealer networks and authorized service stations, Maruti leads the pack with Dealer networks and workshops across the country. The other leading automobile manufactures are also trying to cope up and are opening their service stations and dealer workshops in all the metros and major cities of the country. Dealers offer varying kind of discount of finances who in tern pass it on to the customers in the form of reduced interest rates.
Government has liberalized the norms for foreign investment and import of technology and that appears to have benefited the automobile sector. The production of total vehicles increased from 4.2 million in 1998- 99 to 7.3 million in 2003-04. It is likely that the production of such vehicles will exceed 10 million in the next couple of years. The industry has adopted the global standards and this was manifested in the increasing exports of the sector. After a temporary slump during 1998- 99 and 1999-00, such exports registered robust growth rates of well over 50 per cent in 2002-03 and 2003-04 each to exceed two and- a-half times the export figure for 2001-02.
THE KEY FACTOR BEHIND THIS UPSWING Sales incentives, introduction of new models as well as variants coupled with easy availability of low cost finance with comfortable repayment options continued to drive demand and sales of automobiles during the first two quarters of the current year. The risk of an increase in the interest rates, the impact of delayed monsoons on rural demand, and increase in the costs of inputs such as steel are the key concerns for the players in the industry. The auto component sector has also posted significant growth of 20 per cent in 2003-04, to achieve a sales turnover of Rs.30,640 crore (US$ 6.7 billion). Further, there is a potential for higher growth due to outsourcing activities by global automobiles giants. Today, this sector has emerged as another sunrise sector. Opposing the belief that the growth in automobile industry has catered only to the top income-stratum of society, Growth of exports of 32.8 % in the first three quarters of 2004-05, the fastest growth in volumes has come from commercial vehicles as against passenger cars. Between 1998-99 and 2003-04, output of commercial vehicles has grown 2.8 times compared to the 2.2 times increase in passenger cars. Furthermore, two-wheeler output continues to dominate the volume statistics of the sector. In 2003-04, for every passenger car turned out by the sector, there were 7 two-wheelers produced.
MAJOR PLAYERS IN INDIAN AUTOMOBILE MARKET
Ashok Leyland Audi AG Bajaj Auto
BEML BMW Chevrolet
Daewoo Motors DC Designs Eicher Motors
Fiat India Pvt Ltd Force Motor Ford Motors
General Motors Hero Honda Hero Motors
Hindustan Motors Honda Motor Co. Hyundai Motors
Kinetic Engineering Lamborghini LML India
Mahindra Maruti Udyog Ltd. Mercedes Benz
Mitsubishi Motors Nissan Motors Porsche
Reva Electric Co. Rolls-Royce Motor Royal Enfield
San Motors Scooters India Ltd Skoda Auto India
Suzuki Motors Swaraj Mazda Ltd. Tata Motors
Terex Vectra Toyota Kirloskar Motors
TVS Suzuki
Volvo Yamaha Motor Smart Motors
PRODUCTION
CAR PRODUCTION TREND
Category 2001-
02
2002-
03
2003-
04 2004-05 2005-06
Passenger Cars 500301 557410 782562 960487 1045881
Utility Vehicles 105667 114479 146325 182018 196371
MPVs 63751 51441 60673 67371 66661
Grand Total 669719 723330 989560 1209876 1308913
0
200000
400000
600000
800000
1000000
1200000
20
01
-02
20
02
-03
20
03
-04
20
04
-05
20
05
-06
Passenger Cars
Utility Vehicles
MPVs
Total market share of world automobile market. Production of 4-Wheelers
Manufacturers
2005-06 (Apr-Mar) In Nos.
Manufacturers
2005-06 (Apr-Mar) In Nos.
Japanese OEM Korean OEM
Maruti Udyog Ltd. 572,097 Hyundai Motor India Ltd. 260,440
Toyota Kirloskar Motor Pvt. Ltd.
44,975 American OEM
Honda Siel Cars India Ltd. 41,361 General Motors India Pvt. Ltd.
30,687
Swaraj Mazda Ltd. 11,946 Ford India Pvt. Ltd. 26,946
Total 670,379 Total 57,633
European OEM Indian OEM
Skoda Auto India Pvt. Ltd. 9.767 Tata Motors Ltd. 449,878
Daimler Chrysler India Pvt. Ltd.
1,780 Mahindra & Mahindra Ltd. 128,601
Volvo India Pvt. Ltd. 1,004 Ashok Leyland Ltd. 65,085
Tatra Trucks India Ltd. 125 Force Motors Ltd. 35,728
Fiat India Pvt. Ltd. 671 Eicher Motors Ltd. 24,348
Hindustan Motors Ltd. 15,458
Total 13,347 Total 719,098
India is the second-biggest market for small cars after Japan. It accounts for 60% of the domestic market.
• India represents one of the largest two-wheeler markets in the world, with an
estimated size of 5.4 million units a year.
• India is the two-wheeler capital of Asia with an average of 27 two-wheelers
per thousand people, compared to China's 8 two-wheelers per thousand
people.
• India became the fastest growing car market in the world in 2004, growth
rate of 20%.
Snippets
• India is being recognized as potential emerging auto market.
• Foreign players are adding to their investments in Indian auto industry.
• Passenger vehicles sales crossed the mark of 1 million in 2004-05.
• Automobile industry expert predicts that by 2050 every sixth car in the world
will be for Indians.
• 2/3rd of auto component production is consumed directly by OEMs.
Facts & Figures It seems that India has finally arrived in the big league of Asian car markets. Steady and impressive annual gowth rate, presence of international automakers, relaxation of foreign exchange and equity regulations, reduction of tariffs on imports and few others are the components of its booming auto market. The country has now come to be recognized as a potential emerging auto market. The perception of foreign investors has changed, everybody wanting to be here. For the first time, in the financial year end in 2005, the total sales of passenger vehicles - cars, utility vehicles and multi-utility vehicles - crossed the one-million mark to touch 1.06 million, with exports of 166,000 vehicles. Study says that by 2010 India will take over Germany in sales volumes and Japan by 2012. And by 2050, Indians will buy every sixth car produced in the world. Apart from serving the domestic market, the auto sector has turned as a sourcing base for the global auto majors. The auto component market is also in its full swing. As per the research of RNCOS, one of the leading industry firm, the Indian automobile component industry is estimated to triple from USD 63 billion to USD 190 billion within a span of six years by 2012.
0
200000
400000
600000
800000
1000000
1200000
2001-02 2002-03 2003-04 2004-05
Passenger Cars
Utility Vehicles
MPVs
Grand Total
Sales
CAR SALES TREND
Category 2001-02 2002-03 2003-04 2004-05 2005-06
Passenger Cars 509088 541491 696153 820179 882094
Utility Vehicles 104253 113620 146388 176360 194577
MPVs 61775 52087 59555 65033 66366
Grand Total 675116 707198 902096 1061572 1143037
Indian Automobile Industry Estimation Estimated turnover USD 12 billlion, plus components revenue USD 3 billion, this is the vastness of Indian automobile industry. Industry analysts predict this industry to touch USD 13000 million mark by 2010, a cumulative growth of 9.5% annually. It is said that for every Re 1 spent, the auto sector returns Rs. 2.24 to the Indian economy.
Automobile History
The first auto vehicle rolled out in India at the end of 19th century.
Today, India is the the 2nd largest tractor and 5th largest
commercial vehicle manufacturer in the world
Industry Investment
On the cost front, OEMs eyeing India in a big way to source
products and components at significant discounts to home market.
On the revenue side, OEMs are active in the booming passenger
car market in India.
Industry Growth
The passenger car and motorcycle segment in Indian auto market
is growing by 8-9 per cent. The two-wheeler segment will clock
11.5% rise by 2007. Commercial vehicle to grow by 5.2 per cent.
Vehicle Production
India is the 11th largest Passenger Cars producing countries in the
world and 4th largest in Heavy Trucks. Maruti Udyog Ltd. is the
leading 4-wheelers manufacturer. Hero Honda is the leading 2-
wheelers manufacturer.
Auto Export
Passenger vehicle exports have grown over five times and two-
wheeler exports have reached more than double. Exports of auto
components, whose manufacturing costs are 30-40 per cent lower
than in the West, have grown at 25% a year between 2000 to
2005.
Ranks among the top 7 country using automobiles in unit
Rank 2006 2005 2004 2003
1 China China China China
2 India Thailand Thailand Thailand
3 Thailand India USA USA
4 Vietnam Vietnam Vietnam Indonesia
5 USA USA India Vietnam
6 Russia Russia Indonesia India
7 Korea Indonesia Korea Korea
And by the end of 2008-09, India may got the first position due
to emerging and fast growing Economy.
Indian Auto Market Growth for the year 2005-06
• The domestic automobile industry sales grew 12.8 per cent at
89,10,224 units as against 78,97,629 units in 2004-05.
• The automotive industry crossed a landmark with total vehicle
production of 10 million units.
• According to the Society of Indian Automobile Manufacturers (SIAM),
car sales was 8,82,094 units against 8,20,179 units in 2004-05.
• The growth of domestic passenger car market was 7.5 per cent
• Car exports stood at 1,70,193 units against 1,60,670 units in 2004-
05.
• The two-wheeler segment, the market grew by 13.6 per cent with
70,56,317 units against 62,09,765 units in 2004-05.
• Motorcycles had the upward march, 17.1 per cent in domestic market
touching 58,15,417 units against 49,64,753 units in 2004-05.
• Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against
9,22,428 units in 2004-05.
• Commercial vehicles segment grew at 10.1 per cent with 3,50,683
units against 3,18,430 units in 2004-05.
• Medium and heavy commercial vehicles managed a growth of 4.5 per
cent against 23 per cent growth in the year ended March 31, 2005.
• Light commercial vehicles sales growth was 19.4 per cent at 1,43,237
units against 1,19,924 units in 2004-05.
Exports
Automobile Export Numbers
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
2001-02 2002-03 2003-04 2004-05 2005-06
Passenger Cars
Utility Vehicles
MPVs
Grand Total
EXPORTS
EXPORTS TRENDS
Category 2001-02 2002-03 2003-04 2004-05 2005-06
Passenger Cars 49273 70263 125320 160670 170193
Utility Vehicles 3077 1177 3049 4505 4486
MPVs 815 565 922 1227 1093
Grand Total 53165 72005 129291 166402 175772
INTRODUCTION
OF
MARUTI MARUTI MARUTI MARUTI SUZUKISUZUKISUZUKISUZUKI INDIA INDIA INDIA INDIA
LIMITEDLIMITEDLIMITEDLIMITED
Today, Maruti Suzuki India Limited, a subsidiary of Suzuki Motor
Corporation of Japan, garners major share of automobile market in India
and, has been the leader of the Indian car market for about two decades. It
has completely revolutionized the Indian car market and has brought out
numerous models to cater to every section of society.
Maruti Udyog Ltd. (MUL) is the first automobile company in the
world to be honoured with an ISO 9000:2000 certificate.
� Maruti Suzuki India Limited previously known as Maruti Udyog
Limited is the premier car company in India. MUL was established in Feb
1981 through an Act of Parliament. The company entered into collaboration
with Suzuki Motor Corporation of Japan to manufacture cars. Start selling
the first vehicle from 14 Dec., 1983. Its manufacturing plant, located some
25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000
units per annum, with a capability to produce about half a million vehicles.
Maruti Suzuki India Limited (MUL) was established in Feb 1981 through an Act of Parliament, as a Government company with Suzuki Motor Corporation of Japan holding 26 per cent stake. It was entrusted the task of achieving the following:
• Modernization of the Indian Automobile Industry. • Production of vehicles in large volumes • Production of fuel efficient vehicles.
Suzuki was an obvious choice because of its unparalled expertise in small cars.
The Joint Venture agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982.
The company went into production in a record time of 13 months and the first car was rolled out from Maruti Suzuki India Limited Gurgaon in December, 1983.
First Customer
Mr. Harpal Singh, Maruti’s first customer, proudly received the keys of the Maruti 800 car from the Prime Minister Smt. Indira Gandhi on December 14, 1983.
When Maruti began operations in 1983, there were only two other car
companies in India and the total size of the Indian passenger car market was
a measly 40,000 units per year. From the start, Maruti caught the imagination
of Indian car customers and launched four new models, including a
hatchback, a mini multipurpose van, an entry sedan and a SUV, over the next
decade. Each of these models was an instant draw with the Indian
consumers. Suzuki Motor Corporation increased its stake on two occasions
(26>> 40 >> 50 >> controlling stake and brought it to 50 per cent in the mid
1990s (and to 54% with privatization in 2002).
Mission
� The main objective behind formation of Maruti Suzuki India Limited was to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system.
Market Share Market Share Market Share Market Share Till date, over 6 million (60,00,000) Maruti cars have rolled out from its manufacturing facilities. At the end of 2005-06, Maruti had a market share of about 54 per cent of the Indian passenger car market. The company sold 5,61,822 vehicles in 2005-06 including exports of 34784 units. Maruti’s cumulative exports are over 4 lakh units.
55%
11%
9%
16%
5% 4%
Maruti
Honda
Tata
Hundai
Toyota
other
Brands
Maruti Alto Maruti Baleno Maruti Esteem
Maruti Gypsy Maruti Omni Maruti Swift
Maruti Versa Maruti Vitara Maruti Wagon-R
Maruti Zen Estilo
Manufacturing Plant at Gurgaon, Haryana, production capable to produce lakh units.
OLD LOGO NEW LOGO
MODELS OF MARUTI CARS
MODEL TYPE
Maruti 800
• Maruti 800 STD BS III • Maruti 800 AC BS III
Small
Omni
• 5 seater Maruti Omni • 8 seater Maruti Omni • LPG Maruti Omni
Small
Maruti Alto
• Alto • Alto Lx • Alto Lxi
Small
Maruti Zen Estilo
• Maruti Zen Estilo Lx • Maruti Zen Estilo Lxi • Maruti Zen Estilo Vxi
Mid-Size
Wagon R
• WagonR Lx • WagonR Lxi • WagonR Vxi • WagonR Ax • WagonR Duo
Mid-Size
Versa
• 5 seater • 8 seater ( DX & DX2)
Mid-Size
Maruti Esteem
• Maruti Esteem Lx • Maruti Esteem Lxi • Maruti Esteem Vxi
Mid-Size
Baleno
• Baleno Sedan VXi • Baleno Sedan LXi
Mid-Size
Swift
• Swift LXi • Swift VXi • Swift ZXi
Mid-Size
Maruti Zen Classic Mid-Size
Maruti Gypsy
• Hard top • Soft top
SUV
Maruti SX4
• Maruti SX4 Vxi • Maruti SX4 Zxi
Mid-Size
Grand Vitara SUV
OTHER CORE PRODUCTS ARE:
� True Value
� Maruti Finance
� Maruti Insurance
� N2N Fleet Management
� Maruti G Accessories
� Authorized Services Stations
� Maruti Driving School
� Auto Card
Maruti
Insurance
N2N Fleet Management
Auth.Ser.
Stations
MGA
Maruti
Finance
Auto
Card
Maruti
Dr.School
True
Value
Maruti
Suzuki
SWOT ANALYSIS
Strength:
Weakness:
- Heavy Market Share - Low approach in Premium Segment
- Variety of Models - Less attention in Diesel Cars
- Economical
- No. of service station
Opportunity Threats
- Now looking for more - Tata’s Lakhtakiya Car
low priced cars
- Diesel Engine Cars - Moving Trend of Luxury Car
Car market leader Maruti Udyog today launched SX4 sedan, a bold,
muscular and feature-packed car, powered by the global M-series engine and built on a brand new platform.
SX4 sedan is the second global car, after the Swift, from Suzuki Motor Corporation, the parent company of Maruti Udyog. SX4 Sedan is making its debut in India, before being launched in Europe and Japan.
Speaking at the launch Mr. Jagdish Khattar, Managing Director & CEO, Maruti Udyog, said “SX4 sedan is just the right car with which Maruti Udyog can reinforce its presence in the A3 segment and enhance its leadership”.
He added: “The large number of customers who bought our compact cars 4-5 years ago, and also Esteem and Baleno customers, will now choose the SX4 as the next upgrade option. Besides, people who like to own a Maruti Suzuki car, but were considering moving to competitors because we did not offer an A3 segment car of their choice, will now choose the SX4 sedan”.
The SX4 sedan is being launched soon after Maruti Udyog has completed its best year ever (2006-07) in terms of sales, financials, investment milestones and model launches.
All the company’s three new launches last year – WagonR Duo, Zen Estilo and Swift Diesel --- achieved record success.
Global car with Global Engine
The SX4 sedan is fitted with an advanced M series engine. The M-series represents the future of Suzuki’s engine technology. It is designed to be compliant to Euro 4 and Euro 5 norms in future. Suzuki has developed this engine by picking up the best features of the engine series used so far in Suzuki vehicles and incorporating them in this latest series. The 4-valve, 1.6 liter engine will produce a maximum power of 102 bhp @5500 rpm. The engine also has a high torque of 145Nm @4200 rpm, which makes driving comfortable.
Xtra large
The SX4 sedan is the tallest, widest and the longest car in its class. It comes with the widest tyres, and a boot space of 505 liters. The ground clearance of SX4 sedan is 190 mm, the highest in the A3 segment.
Feature packed sedan
SX4 sedan is equipped with features that impart aesthetics, status, convenience and safety. It offers a music system integrated with the dashboard, with audio control on the steering wheels. In addition, auto climate control system provides comfort and convenience. The antenna is embedded in the glass, further enhancing aesthetics of the car. An illuminated key insert and variable instrument illumination are among the other unique features of the SX4 sedan.
The SX4 sedan is available in two variants: Vxi and Zxi. In addition, Zxi comes with the option of a leather pack comprising leather seats, leather steering cover and leather door trims. The SX4 is available in seven vibrant colours.
The “S” in “SX4” stands for Sport. “X” denotes RelaX. “4” denotes 4-seasons drive.
Safety
The SX4 sedan is fitted with safety features like ABS, EBD and Dual SRS airbags. It also has front and rear side door impact beams. Safety is enhanced through seat belt pre-tensioners and force limiters .
In the internal EURO NCAP testing, the SX4 sedan has got a high rating of 4.
The upright, theater seating in SX4 sedan provides better visibility.
The immobilizer, a state-of-the-art anti theft device, has also been installed in the SX4 sedan.
SX4 sedan and Maruti engineers
The localization level of SX4 sedan is 79%. Maruti’s engineers have contributed in making the car suitable for Indian conditions, especially in critical areas like suspension tuning, ground clearance, engine tuning and seat comfort. Interiors have been toned to the taste of Indian customers.
The SX4 sedan will be manufactured at Maruti Udyog’s state-of-the-art manufacturing facility at Manesar, which was formally inaugurated in February 2007.
Suzuki Motor Corporation and SX4 Sedan
The SX4 Sedan is a significant model for Suzuki Motor Corporation as well, as the company evolves from being the leading mini car maker in the world, to a complete car maker.
Recent Suzuki cars, including the Swift and now the SX4, come with a more aggressive, curvy and bold design. The European design influence is clearly evident. This is a deliberate shift from the staid and straight lines, traditionally seen in Suzuki models.
Alongside the conscious shift in product design, Suzuki has taken other initiatives in its evolution, including entering the World Rally Championship.
It has also embarked on developing “global cars” like Swift and SX4 which, while exuding an international and contemporary feel, are tuned to domestic requirements of individual markets.
Price
The SX4 Sedan has been priced aggressively as an introductory offer.
Model City EX-SHOWROOM (Rs)
SX4 Vxi Delhi 618000
SX4 Zxi Delhi 689000
SX4 Zxi leather Delhi 724000
Maruti Alto LXi - BS III
Technical
Specifications
Dimensions & Weights Overall Length
3495 mm
Overall Width 1475 mm
Overall Height 1460 mm
Wheel Base 2360 mm Ground Clearance
166 mm
Front Track 1290 mm Rear Track 1290 mm Front Legroom
1190 mm
Rear Legroom
900 mm
Kerb Weight 740 kg Gross Vehicle Weight
1165 kg
No of Doors 5 door
Capacity Seating Capacity 5 person
Fuel Tank Capacity 35 liter
Fuel Efficiency
Mileage (Highway)
18.3 km/liter
Mileage (City) 13.6 km/liter
Mileage (Overall)
14.5 km/liter
Performance
Maximum Speed 137 Km/Hour
Standard Features
Feature Availability Air Conditioner Power Windows
Power Door Locks
Power Steering Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid Steering Adjustment
Tachometer
Child Safety Locks
0-100kmph 21.5 seconds 1/4 Mile 21.7 seconds 80kmph-0 (Braking) 35.8 meters
Engine
Engine Type/Model
FC engine
Displacement 796 cc
Power 47 PS @ 6200 rpm Torque 62 Nm @ 3000 rpm No of Cylinders
3 cylinder
Valves per Cylender
4 valve
Fuel Type Petrol Fuel System MPFI
Transmission Transmission Type
Manual
Gears/Speeds 5 Gears
Suspensions
Front Suspension
McPherson Strut with torsion type anti-roll bar
• Front and rear seat belts
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Detailed Features Comfort
• AC with heater • Rotary control for AC • Tinted glasses • Outside rear view mirror (RHS) • Remote fuel lid opener • Electronic power steering
Exterior
• Front Bumper • Dynamic Front Grill • S mark
Interior • Fabric seats • Moulded carpet • Luggage compartment carpet • Moulded door trims • Cabin lamp • Electronic Tripmeter
New Car
Comparison
Unit Maruti Alto LXi - BS III
Tata Indica V2 Xeta GLX - BS
III
Fiat Palio Stile 1.1 SLX
Hyundai i10 D-Lite
Air Conditioner Power Windows
Power Door Locks
- - - -
Power Steering
Anti-Braking System
Traction Control
Air-Bags(Driver | Passenger)
|
| | |
Immobilizer
Cup Holders
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Fuel-Lid Steering Adjustment
-
Tachometer
Child Safety Locks
Front Fog Lights
Defogger (Rear)
Dimensions and Weights
Maruti Alto LXi - BS III
Tata Indica V2 Xeta GLX - BS
III
Fiat Palio Stile 1.1 SLX Hyundai i10 D-Lite
Overall Length mm 3495 3675 3827 3565
Overall Width mm 1475 1665 1620 1595 Overall Height mm 1460 1485 1440 1550 Wheel Base mm 2360 2400 2373 2380 Ground Clearance mm 166 170 170 165 Front Track mm 1290 1400 1415 1400 Rear Track mm 1290 1380 1378 1385 Front Headroom mm 955 960 Front Legroom mm 1190 1080 Rear Legroom mm 900 820 830 Boot Space liter 217 260 Gross Vehicle Weight kg 1165 1395 Kerb Weight kg 740 995 990 860
Fuel Economy Maruti Alto LXi - BS III
Tata Indica V2 Xeta GLX - BS
III
Fiat Palio Stile 1.1 SLX
Hyundai i10 D-Lite
Mileage (Highway)
km/liter 18.3 15.3 15.7
Mileage (City)
km/liter 13.6 11.1 10.6
Mileage (Overall) km/liter 14.5 11.9 12.8
Capacities Maruti Alto LXi - BS III
Tata Indica V2 Xeta GLX - BS
III
Fiat Palio Stile 1.1 SLX
Hyundai i10 D-Lite
Seating Capacity
person 5 5 5 5
Fuel Tank Capacity
liter 35 37 47 35
No of Doors
5 5 5 5
Performance Maruti Alto LXi - BS III
Tata Indica V2 Xeta GLX - BS
III
Fiat Palio Stile 1.1 SLX
Hyundai i10 D-Lite
Maximum Speed kmph 137 152 131
0-100kmph
seconds 21.5 17.4 21
1/4 Mile seconds 21.7 20.7 20.5 100kmph-0 (Braking)
meters 60.1 51.6
80kmph-0 (Braking)
meters 35.8 34.8 33
Engine Maruti Alto LXi - BS III
Tata Indica V2 Xeta GLX - BS
III
Fiat Palio Stile 1.1 SLX
Hyundai i10 D-Lite
Engine Type/Model
FC engine
475 SI Multi Point Fuel injection System with 32-bit microprocessor
1.1L FIRE iRDE 1.1, 4-cylinder Petrol
Displace cc 796 1396 1108 1086
ment Power PS@rpm 47@6200 70@4800 57@5250 67@5500 Torque Nm@rpm 62@3000 122@2600 92@2750 99@2800 Valve Mechanism
SOHC
Bore mm 75 70 Stroke mm 79.5 72 Compression Ratio
9 9.6
No of Cylinders
cylinder 3 4 4 4
Cylinder Configuration
In-line Inline Inline
Valves per Cylender
valve 4 2 2
Ignition Type
Engine Block Material
Iron
Block Head Material
Iron
Fuel Type Petrol Petrol Petrol Petrol
Fuel System MPFI MPFI
Electronic multipoint with 32 bit microprocessor
Transmission Maruti Alto LXi - BS III
Tata Indica V2 Xeta GLX - BS
III
Fiat Palio Stile 1.1 SLX
Hyundai i10 D-Lite
Transmission Type
Manual Manual Manual Manual
Gear 5 5 5 5
Maruti 800 AC - BS III
Technical Specifications
Dimensions & Weights Overall Length 3335 mm Overall Width 1440 mm Overall Height 1405 mm Wheel Base 2175 mm Ground Clearance 170 mm Front Legroom 1130 mm Rear Legroom 790 mm Kerb Weight 665 kg Gross Vehicle Weight 1000 kg
No of Doors 4 door
Capacity Seating Capacity 4 person Fuel Tank Capacity 28 liter
Fuel Efficiency Mileage (Highway) 18.7 km/liter Mileage (City) 13.1 km/liter Mileage (Overall) 14.2 km/liter
Performance Maximum Speed 144 Km/Hour 0-100kmph 20.8 seconds 1/4 Mile 39.5 seconds 80kmph-0 (Braking)
42.8 meters
Engine
Engine Type/Model Water cooled SOHC (1C2V) Displacement 796 cc Power 38 PS @ 5000 rpm Torque 59 Nm @ 2500 rpm Valve Mechanism SOHC No of Cylinders 3 cylinder Cylinder Configuration Inline
Valves per Cylender 2 valve Fuel Type Petrol
Transmission Transmission Type Manual Gears/Speeds 4 Gears
Suspensions
Front Suspension McPherson strut & coil spring
Rear Suspension Coil spring with gas filled shock absorbers
Steering
Steering Type Rack & pinion Power Assisted Standard
Standard Features
Feature Availability Air Conditioner Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders
Folding Rear-Seat Rear Wash Wiper
Alloy Wheels
Tubeless Tyres - Central Locking
Remote Boot/Fuel-Lid - Steering Adjustment
Tachometer
Child Safety Locks - Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
Minimum Turning Radius
4.4 meter
Brakes
Front Brakes Disc Rear Brakes Drum
Wheels & Tyres Tyres 145 / 70 R-12
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Safety
• Laminated windshield • Additional body reinforcements • High mount rear stop lamp • Collapsible steering column • Front and rear seats belts • Head lamp leveling device • Side impact beams
Electricals
• Front wipers (2 speed + Intermittent)
• Cabin light (3 positions) • Windshield washer • Airflow controls • Clear lens headlamps • Clear lens rear combination lamps • Halogen bulbs • Air conditioner
Maruti Omni 8-Seater - BS III
Technical Specifications Standard Features
Dimensions & Weights
Overall Length 3370 mm Overall Width 1410 mm Overall Height 1640 mm Wheel Base 1840 mm Ground Clearance 165 mm Front Track 1205 mm Rear Track 1190 mm Kerb Weight 785 kg No of Doors 5 door
Capacity Seating Capacity 8 person Fuel Tank Capacity 36 liter
Fuel Efficiency Mileage (Highway) 17.9 km/liter Mileage (City) 12.7 km/liter Mileage (Overall) 13.7 km/liter
Performance
Engine
Engine Type/Model 4 stroke cycle, Water cooled
Displacement 796 cc Power 38 PS @ 5000 rpm Torque 59 Nm @ 3000 rpm No of Cylinders 3 cylinder Cylinder Configuration Inline
Valves per Cylender 2 valve Fuel Type Petrol
Transmission Transmission Type Manual Gears/Speeds 4 Gears
Suspensions Front Suspension McPherson Strut
Rear Suspension Leaf spring with Shock absorbers
Steering
Steering Type Recirculating ball and nut Power Assisted Standard Minimum Turning Radius
4.1 meter
Brakes
Front Brakes Disc (Booster Assisted) Rear Brakes Drum Brakes
Wheels & Tyres Tyres 145R 12 LT 6PR (Radial)
Feature Availability
Air Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
•
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Electricals
• 2 speed windshield wiper • 3 position cabin light • Multi-function levers • High mount rear stop lamp • Headlamp leveling device
Maruti Zen Estilo VXi ABS
Technical Specifications
Dimensions & Weights Overall Length 3495 mm Overall Width 1495 mm Overall Height 1595 mm Wheel Base 2360 mm Ground Clearance 165 mm
Front Track 1295 mm Rear Track 1290 mm Kerb Weight 875 kg Gross Vehicle Weight
1275 kg
No of Doors 5 door
Capacity Seating Capacity 5 person
Standard Features
Feature Availability Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control
Driver Air-Bags Passenger Air-Bags
Immobilizer
Cup Holders
Fuel Tank Capacity
35 liter
Fuel Efficiency
Mileage (Highway) 17.7 km/liter
Mileage (City) 12.6 km/liter Mileage (Overall) 13.3 km/liter
Performance Maximum Speed 148 Km/Hour 0-100kmph 16.8 seconds 1/4 Mile 20.9 seconds 100kmph-0 (Braking)
51.8 meters
80kmph-0 (Braking) 35.9 meters
Engine
Engine Type/Model
1.1L, 4-Cyl, F10D Petrol
Displacement 1061 cc Power 65 PS @ 6200 rpm Torque 84 Nm @ 3500 rpm Bore 68.5 mm Stroke 72 mm Compression Ratio
9:1
No of Cylinders 4 cylinder Cylinder Configuration Inline
Valves per Cylender
4 valve
Fuel Type Petrol Fuel System MPFI
Transmission Transmission Type Manual
Gears/Speeds 5 Gears Clutch Type Cable
Suspensions Front Suspension
McPherson strut with torsion type roll control device
Rear Suspension Coil spring, Gas-filled shock absorbers with three link rigid and isolated trailing arm
Steering
Steering Type Electronic Power Steering (EPS) Power Assisted Standard Minimum Turning Radius
4.6 meter
Folding Rear-Seat Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking Remote Boot/Fuel-Lid Steering Adjustment
Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats
Power Seats
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Detailed Features Comfort
• Front/Rear Power Windows • Power Steering • Front Door Pocket • Remote Keyless Entry System • Internally Adjustable ORVM
(Electrical) • Air Conditioning • Remote Fuel Lid Opener • Co-driver Vanity Mirror (Sun Visor) • Grip Assistant (3 nos) • Co-driver Side Front Door Lock • 4 Speakers • Centre Console with Cup Holders • IP Pocket
• Tachometer • Lights-off & Key Reminder Chime • Accessory Socket • Ash Tray
Exterior
• Body Coloured Bumpers • Body Side Moulding • Full Wheel Cap • Black Out Film • Front Fog Lamps • Body Coloured Side Door Handles • Body Coloured Outside Door Mirrors • Body Coloured Back Door Handle na
Maruti Wagon R AX
Technical Specifications
Dimensions & Weights Overall Length 3520 mm Overall Width 1490 mm Overall Height 1660 mm Wheel Base 2360 mm Ground Clearance 165 mm Front Track 1295 mm Rear Track 1290 mm Front Headroom 1040 mm Front Legroom 985 mm Rear Legroom 890 mm Kerb Weight 840 kg Gross Vehicle Weight
1240 kg
No of Doors 5 door
Capacity Seating Capacity 5 person Fuel Tank Capacity 35 liter
Fuel Efficiency Mileage (Highway) 15.7 km/liter
Standard Features
Feature Availability Air Conditioner Power Windows
Power Door Locks
Power Steering Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders Folding Rear-Seat
Mileage (City) 10.2 km/liter Mileage (Overall) 11.3 km/liter
Performance Maximum Speed 145 Km/Hour 0-100kmph 17.4 seconds 1/4 Mile 21.2 seconds 100kmph-0 (Braking)
71.1 meters
80kmph-0 (Braking) 53.8 meters
Engine
Engine Type/Model FC Engine Displacement 1061 cc Power 67 PS @ 6200 rpm Torque 84 Nm @ 3500 rpm Bore 68.5 mm Stroke 72 mm Compression Ratio 9:1 No of Cylinders 4 cylinder Cylinder Configuration
Inline
Valves per Cylender 4 valve
Fuel Type Petrol Fuel System MPFI
Transmission Transmission Type Automatic Gears/Speeds 3 Gears
Suspensions
Front Suspension McPherson Strut with torsion type roll control device
Rear Suspension Coil spring, gas-filled shock absorbers with
Steering
Steering Type Electronic Power Steering Power Assisted Standard Minimum Turning Radius
4.6 meter
Brakes
Brake Type 8" Booster-assisted Front Brakes Disc, Rear Brakes Drum
Wheels & Tyres Wheel Type steel Wheel Size 4J x 13 Tyres 155/80 R13
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking Remote Boot/Fuel-Lid Steering Adjustment
Tachometer
Child Safety Locks Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Maruti Versa DX2 - BS III
Technical Specifications
Dimensions & Weights Overall Length 3675 mm Overall Width 1475 mm Overall Height 1905 mm Wheel Base 2350 mm Front Track 1280 mm Rear Track 1290 mm Front Legroom 1124 mm Rear Legroom 865 mm Kerb Weight 985 kg Gross Vehicle Weight 1585 kg
No of Doors 5 door
Capacity Seating Capacity 8 person Fuel Tank Capacity
40 liter
Fuel Efficiency
Mileage (Highway) 14.1 km/liter Mileage (City) 10.6 km/liter Mileage (Overall) 11.3 km/liter
Performance Maximum Speed 150 Km/Hour 0-100kmph 13.6 seconds 1/4 Mile 23.5 seconds 100kmph-0 (Braking)
54.6 meters
32.2 meters Engine
Engine Type/Model 1.3L MPFI Petrol
Displacement 1298 cc Power 83 PS @ 6000 rpm Torque 102 Nm @ 3000 rpm Valve Mechanism SOHC Bore 74 mm Stroke 75.5 mm
Standard Features
Feature Availability Air Conditioner Power Windows Power Door Locks
Power Steering Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer Cup Holders - Folding Rear-Seat
Rear Wash Wiper Alloy Wheels Tubeless Tyres - Central Locking Remote Boot/Fuel-Lid Steering Adjustment
Tachometer Child Safety Locks Front Fog Lights
Rear Defroster
Defogger (Rear) Leather Seats
Compression Ratio 9:1 No of Cylinders 4 cylinder Cylinder Configuration Inline
Valves per Cylender 4 valve
Engine Block Material
Alloy
Block Head Material Alloy
Fuel Type Petrol Fuel System Electronic MPFI
Transmission Transmission Type Manual Gears/Speeds 5 Gears Final Reduction Gear Ratio 4.55
Suspensions
Front Suspension McPherson strut with torsion type roll control device
Rear Suspension Coil spring with three link rigid axle and isolated trailing arms
Steering
Steering Type Rack & Pinion Power Assisted power assisted Minimum Turning Radius 5 meter
Brakes
Brake Type Booster assisted Disc and Drum
Front Brakes 198mm ventillated discs Rear Brakes 220mm drums
Detailed Features Comfort
• Heater • True Respone Electronic Power
Steering • Power Window Front • Central Door Locking (all 5 Doors) • Middle Seat, Twin Plus Folding (3
Passengers) • Head Restraint on all seats • Double Folded 3rd Seat • Reclining and Sliding Front Seats • Twin Air - Conditionar
Exterior • Front Wiper (2 Speed +
Intermittent) • Body Coloured Bumper • Outside Rear View Mirror (Right &
Left) • Wheel Hub Cap • Body Graphics • All Tinted Glasses • Radial Tyres
Interior • Cigarette Lighter • Both Side Sunvisor • Vanity Mirror Co-driver Side • Front Astray • Front Door Pocket • Front Door Arm Rest
Safety • Collapsible Steering Column • Side Impact Beams • Front Impact Beam • Seat Belts for all seats • Diagnostic Breakdown System • Halogen Headlamps
Equipments • Electronic Techometer • Electronic Multi Tripmeter
Maruti Swift VDi
Technical Specifications
Dimensions & Weights Overall Length 3695 mm Overall Width 1690 mm Overall Height 1530 mm Wheel Base 2390 mm Ground Clearance 170 mm Front Track 1470 mm Rear Track 1480 mm Boot Space 232 liter Kerb Weight 1075 kg Gross Vehicle Weight 1490 kg No of Doors 5 door
Capacity Seating Capacity 5 person Fuel Tank Capacity 43 liter
Fuel Efficiency Mileage (Highway) 18.2 km/liter Mileage (City) 13.8 km/liter Mileage (Overall) 15.4 km/liter
Performance Maximum Speed 158 Km/Hour 0-100kmph 14 seconds 1/4 Mile 19.1 seconds
Engine Engine Type/Model 1.3L, DOHC, DDiS Diesel Displacement 1248 cc Power 75 PS @ 4000 rpm Torque 190 Nm @ 2000 rpm Valve Mechanism DOHC Bore 69.6 mm Stroke 82 mm Compression Ratio 17.6:1 No of Cylinders 4 cylinder Cylinder Configuration
Inline
Valves per Cylender 4 valve Fuel Type Diesel Fuel System Common rail multi injection
Standard Features
Feature Availability Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer Cup Holders Folding Rear-Seat Rear Wash Wiper
Alloy Wheels
Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment
Tachometer Child Safety Locks Front Fog Lights Rear Defroster
Defogger (Rear)
Detailed Features
@ 1400 bar
Transmission Transmission Type Manual Gears/Speeds 5 Gears Clutch Type Hydraulic Final Reduction Gear Ratio
3.94
Suspensions
Front Suspension MacPherson strut and coil spring
Rear Suspension Torsion beam and coil spring
Steering
Steering Type Rack & Pinion Power Assisted Standard Minimum Turning Radius
4.7 meter
Brakes
Front Brakes Ventilated Discs Rear Brakes Drums
Wheels & Tyres Wheel Type Steel Wheel Size 14 inch Tyres 165/80 R14 Interior
• Ticket holder • Tripmeter (Digital display) • Console box (Lower) • Day/night rearview mirror • Single folding rear bench seat • Head restraints, Rear seat • 3 assist grips
Comfort • Power steering • Front electric windows • Rear electric windows • Central door locking • Manual air conditioning • Heater • Antenna
Exterior • Halogen headlamps • Headlamp leveling device • Right ORVM (Internally adjusted) • Left ORVM (Internally adjusted) • Tailgate opener key type • Windscreen wiper 2-speed+1-speed
intermittent • Green tinted glass window • Front fog lamps • Rear fog lamps • Black coloured A- & B-pillars • 165/80 R 14 steel wheels with cap
Safety • Brake assist • Seat belts rear • High mounted stop lamp • Child lock (Rear door) • Key not removed warning buzzer • Side impact beams • Immobilizer
Interior • Front seatback pocket (driver &
passenger side) • 12V accessory socket in center
console • Removable ashtray • Silver painted door garnish, inside
door opener • Remote fuel lid opener • Speaker provision in door • Cabin light (3 position) • Cup holders (front 2, rear 1) • Sports-type spherical shift knob • Sun visors (both sides) • Vanity mirrors (Sunvisor co-driver
side)
Maruti Esteem VXi - BS III
Technical Specifications
Dimensions & Weights Overall Length 4095 mm Overall Width 1575 mm Overall Height 1395 mm Wheel Base 2365 mm Ground Clearance 170 mm Front Track 1365 mm Rear Track 1340 mm Front Legroom 1177 mm Rear Legroom 817 mm Boot Space 376 liter Kerb Weight 875 kg Gross Vehicle Weight 1315 kg
No of Doors 4 door
Capacity Seating Capacity 5 person Fuel Tank Capacity 40 liter
Fuel Efficiency
Mileage (Highway)
15.9 km/liter
Mileage (City) 10.2 km/liter Mileage (Overall) 11.3 km/liter
Performance Maximum Speed 164 Km/Hour 0-100kmph 13.1 seconds 1/4 Mile 17.9 seconds 80kmph-0 (Braking) 38.4 meters
Engine
Engine Type/Model
4 stroke, Water-cooled with 32-Bit Electronic Control Module (ECM)
Detailed Features Comfort
• Air-conditioner • Cabin heater • Reclining & sliding front seats • Front door pockets (both sides) • Front seat back pockets (both
sides) • Centre room lamp • Driver's cabin room light • Trunk room light • Air flow controls • Remote operated fuel tank lid • Remote operated trunk lid • Coat hanger hook on grip
assistance • Outside rear view mirror (R) • Outside rear view mirror (L) • Power steering • Power windows (Front) • Power windows (Rear) • Power antenna • Kenwood Stereo • Driver's seat height adjuster • Rear seat centre arm rest • Rear defogger • Central locking
Exterior
• Front grille (Chrome plated) • Head lamps with clear lens • Windshield wiper (2 speed +
intermittent)
Displacement 1298 cc Power 85 PS @ 6000 rpm Torque 110 Nm @ 4500 rpm Valve Mechanism SOHC Bore 74 mm Stroke 75.5 mm Compression Ratio
9:1
No of Cylinders 4 cylinder Cylinder Configuration In-line
Valves per Cylender
4 valve
Engine Block Material
Aluminium
Block Head Material Aluminium
Fuel Type Petrol
Transmission Transmission Type
Manual
Gears/Speeds 5 Gears
Suspensions Front Suspension McPherson strut and coil spring Rear Suspension Coil spring
Steering Steering Type Rack & Pinion Power Assisted Standard Minimum Turning Radius
4.8 meter
Brakes
Front Brakes Booster assisted ventilated disc Rear Brakes Booster assisted drum
• Rear combination lamps with clear lens
• Tubeless tyres • Body coloured bumpers • Body side moulding • Full wheel covers • Front fog lamps with clear lens • Body coloured door handles • Body coloured side view mirrors • Rear Spoiler
Interior • Sunvisors on both sides • Ashtrays (front & rear) • Grip assists (front & rear) • Moulded floor carpets • Luggage compartment carpet • Moulded part fabric door trims • Chrome plated parking lever knob • Silver finish power window switch
garnish • Cigarette lighter • Silver finish louvres, garnish &
bezels • Vanity mirror • Plush fabric upholstery • Sporty gear shift lever knob • Centre console box
Equipments
• Tachometer • Speedometer with sporty dial
Safety
• Headlamp leveling device • Collapsible steering column • Lockable glove box • Adjustable front seat head
restraints • Front seat belts (3-point ELR type) • Child proof rear door locks • Steel side impact beams • Prismatic day-night inside rear
view mirror • Halogen headlamps • Laminated windshield with shade
Maruti Gypsy King HT - BS III
Technical Specifications
Dimensions & Weights Overall Length 4010 mm Overall Width 1540 mm Overall Height 1875 mm Wheel Base 2375 mm Ground Clearance 210 mm Front Track 1300 mm Rear Track 1310 mm Kerb Weight 1050 kg Gross Vehicle Weight 1650 kg No of Doors 3 door
Capacity Seating Capacity 8 person Fuel Tank Capacity 40 liter
Fuel Efficiency Mileage (Highway) 14.8 km/liter Mileage (City) 10.2 km/liter Mileage (Overall) 11.9 km/liter
Performance Maximum Speed 126 Km/Hour 0-100kmph 16.7 seconds
Engine
Engine Type/Model G13BB, MPFI, 16-Valve, Gasoline
Displacement 1298 cc Power 81 PS @ 6000 rpm Torque 103 Nm @ 4500 rpm Valve Mechanism SOHC Bore 74 mm Stroke 75.5 mm Compression Ratio 9:1 No of Cylinders 4 cylinder Cylinder Configuration Inline
Valves per Cylender 4 valve Engine Block Material Aluminium
Standard Features
Feature Availability Air Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid
Block Head Material Aluminium Fuel Type Petrol
Transmission Transmission Type Manual Gears/Speeds 5 Gears Final Reduction Gear Ratio
5.1
Suspensions
Front Suspension Leaf spring with Double action damper
Rear Suspension Leaf spring with Double action damper
Steering
Steering Type Rack & Pinion Power Assisted N/A
Brakes
Brake Type Booster assisted Disc and Drum
Front Brakes 250mm Discs Rear Brakes 220mm Drums
Wheels & Tyres Wheel Type Steel Wheel Size 15 inch Tyres 205/70 R15
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
MARUTI SX4 ZXi
Technical Specifications
Dimensions & Weights Overall Length 4490 mm Overall Width 1735 mm Overall Height 1560 mm Wheel Base 2500 mm Ground Clearance 190 mm Front Track 1500 mm Rear Track 1495 mm
Standard Features
Feature Availability Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System
Front Headroom 980 mm Rear Legroom 870 mm Boot Space 505 liter Kerb Weight 1200 kg No of Doors 4 door
Capacity Seating Capacity 5 person Fuel Tank Capacity 50 liter
Fuel Efficiency
Mileage (Highway)
14.9 km/liter
Mileage (City) 9.7 km/liter Mileage (Overall) 11 km/liter
Performance Maximum Speed 175 Km/Hour 0-100kmph 12.3 seconds 80kmph-0 (Braking)
28 meters
Engine
Engine Type/Model 1.6L 16V DOHC
Displacement 1586 cc Power 103 PS @ 5500 rpm Torque 145 Nm @ 4200 rpm Valve Mechanism DOHC Bore 78 mm Stroke 83 mm Compression Ratio
9:1
No of Cylinders 4 cylinder Cylinder Configuration Inline
Valves per Cylender 4 valve
Engine Block Material
Alloy
Block Head Material
Alloy
Fuel Type Petrol
Transmission Transmission Type
Manual
Gears/Speeds 5 Gears Final Reduction Gear Ratio 4.41
Suspensions
Front Suspension Independent suspension with gas-filled McPherson strut & anti-roll bar
Traction Control
Driver Air-Bags Passenger Air-Bags Immobilizer Cup Holders Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Power Seats
AM/FM Radio Cassette Player
CD Player Sun-Roof
Moon-Roof
Detailed Features Comfort
• Automatic AC (Single Zone) • Heater • Front door pockets (both sides) • Front seat back pockets (both sides) • Center room lamp • Map light (twin) • Trunk room light • Remote-operated fuel tank lid • Remote-operated tunk lid • Electronic Power steering • Adjustable steering column tilt • Leather steering wheel • Power windows (front and rear) • Driver's seat height adjuster
Rear Suspension Semi independent torsion beam with gas filled shock absorbers
Steering
Steering Type Rack & Pinion with Electronic Power Steering
Power Assisted Standard Minimum Turning Radius 5.3 meter
Brakes
Front Brakes Ventilated discs Rear Brakes Drums
Wheels & Tyres Wheel Type Alloy Wheel Size 16-inch Tyres 205/60 R16 Safety
• Driver's airbag • Passenger airbag • 3-point ELR front seat belt pre
tensioners & force limiter • 3-point rear seats belts(2) and 2 point
lap belt(1) • Child lock rear door • Height adjustable front seat belts • Side impact protection beam • iCATS • Front door-lock canceller • ABS/EBD
Interior
• Leather accent front & rear door trims • Front door trim pockets • Inside door handle and door lock (silver
painted) • Day/night rear view mirror • Passenger vanity mirror • Driver's ticket holder • Three assist grips • Int light turn-on when central locking
switch on •
• Leather front/rear seats • Rear seat center arm-rest • Fixed rear seat • adjustable head-rests (front and
rear) • Rear defogger • Central locking • Key-less entry
Exterior
• Tubeless tyres • Alloy wheels • Full wheel cover • Body-colored bumpers • Body-colored side moulding • Body-colored outside door handle • High mount stop lamp • Front fog lamps • Rear fog lamps • Both side outside rear view mirror
(OSRVM) • Electrically adjustable OSRVMs • Body-colored outside rear view
mirrors • Glass antenna • Black front and rear mudflap • Body-colored front and rear mudflap
Equipments
• Tachometer • Speedometer with illumination
control • White-color speedometer illumination • Amber-color switch illumination • Temperature/clock display • Head light levelling • Integrated stereo • Stereo Remote • CD/MP3/WMA, AM/FM tuner • 4 speakers (2 front and 2 rear) • 2 tweeters (in front door trims) • Audio controls on steering wheel • Audible headlight-on reminder • Key-off reminder • Door ajar warning lamp • Seat belt reminder(Driver) • Center console with cupholder(2 in
front, 1 in rear) • Pet bottle holder (door trim)
• Ashtray & cigratte lighter • Key cylinder with illumination ring • Silver-painted gear shift boot ring
Car
Comparison
Unit Maruti SX4 ZXi (Leather Option)
Ford Fiesta 1.4 EXi
Honda City ZX CVT
Hyundai Accent GLE
Air Conditioner
Power Windows
Power Door Locks
- - - -
Power Steering
Anti-Braking System
Traction Control
Air-Bags(Driver | Passenger)
|
| | |
Immobilizer
Cup Holders
-
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres -
Central Locking
Remote Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Defogger (Rear)
-
Leather Seats
Power Seats
AM/FM Radio
-
Cassette Player
CDÂ Player
Sun-Roof | Moon-Roof | | | |
Dimensions and Weights Maruti SX4 ZXi (Leather Option)
Ford Fiesta 1.4 EXi
Honda City ZX CVT
Hyundai Accent GLE
Overall Length
mm 4490 4282 4390 4250
Overall Width mm 1735 1686 1695 1670
Overall Height mm 1560 1468 1495 1370
Wheel Base mm 2500 2486 2450 2440 Ground Clearance
mm 190 168 160 172
Front Track mm 1500 1474 1455 1435 Rear Track mm 1495 1444 1455 1425 Front Headroom
mm 980 925 965 970
Front Legroom
mm 1040 1120 1245
Rear mm 870 840 925 803
Legroom Boot Space liter 505 430 500 380 Gross Vehicle Weight
kg 1525
Kerb Weight
kg 1200 1110 1085 1014
Fuel Economy Maruti SX4 ZXi (Leather Option)
Ford Fiesta 1.4 EXi
Honda City ZX CVT
Hyundai Accent GLE
Mileage (Highway) km/liter 14.9 15.8 14.7 13.5
Mileage (City)
km/liter 9.7 10.4 9.3 8.4
Mileage (Overall)
km/liter 11 11.5 10.4 9.4
Capacities Maruti SX4 ZXi (Leather Option)
Ford Fiesta 1.4 EXi
Honda City ZX CVT
Hyundai Accent GLE
Seating Capacity person 5 5 5 5
Fuel Tank Capacity
liter 50 45 42 45
No of Doors
4 4 4 4
Performance Maruti SX4 ZXi (Leather Option)
Ford Fiesta 1.4 EXi
Honda City ZX CVT
Hyundai Accent GLE
Maximum Speed
kmph 175 174 164 172
0-100kmph seconds 12.3 14.8 15.6 13.2 1/4 Mile seconds 19.6 20.2 17.9 100kmph-0 (Braking) meters 65.2 53 58.5
80kmph-0 (Braking)
meters 28 59.8 30.4 33.2
Engine Maruti SX4 ZXi (Leather Option)
Ford Fiesta 1.4 EXi
Honda City ZX CVT
Hyundai Accent GLE
Engine Type/Model 1.6L 16V DOHC DURATEC i-DSI Hyundai Alpha
Displacement cc 1586 1388 1497 1495
Power PS@rpm 103@5500 82@6000 77@5000 95@5500 Torque Nm@rpm 145@4200 127@4000 125@2700 123@3500 Valve Mechanism
DOHC DOHC SOHC DOHC
Bore mm 78 76 75.5 Stroke mm 83 76.5 83.5 Compression Ratio
9 9.75 9
No of Cylinders
cylinder 4 4 4 4
Cylinder Configuration
Inline Inline In line in-line
Valves per Cylender
valve 4 4 2 3
Ignition Type
Electronic Ignition
Engine Block Material
Alloy Aluminium alloy
Maruti Grand Vitara 2.0 AT
Technical Specifications
Dimensions & Weights Overall Length 4470 mm Overall Width 1810 mm Overall Height 1695 mm Wheel Base 2640 mm Ground Clearance 200 mm Front Track 1540 mm Rear Track 1560 mm Boot Space 398 liter Kerb Weight 1604 kg No of Doors 5 door
Capacity Seating Capacity 5 person Fuel Tank Capacity 66 liter
Fuel Efficiency
Performance
Engine Engine Type/Model 2L 16V DOHC Petrol Displacement 1995 cc Power 120 PS @ 5500 rpm Torque 170 Nm @ 3500 rpm Valve Mechanism DOHC Bore 84 mm Stroke 90 mm No of Cylinders 4 cylinder Cylinder Configuration
Inline
Valves per Cylender 4 valve Fuel Type Petrol
Standard Features
Feature Availability Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control
Driver Air-Bags Passenger Air-Bags Immobilizer Cup Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats
Power Seats
AM/FM Radio
Fuel System Direct Injection
Transmission Transmission Type Automatic Gears/Speeds 4 Gears
Suspensions Front Suspension McPherson Strut Rear Suspension Multi Link
Steering
Steering Type Rack & Pinion, Power-assisted - Hydraulic
Power Assisted Standard Minimum Turning Radius
5.5 meter
Brakes
Front Brakes Disc Rear Brakes Drum
Wheels & Tyres Wheel Type Alloy Wheel Size 16inch Tyres 225/70 R16 Safety
• SRS front dual airbags • Head impact protection structure • ABS with EBD • Brake assist • Foot protection design for brake pedal • Seat-belts with pretensioner, force
limiter & height adjuster • Front & rear 3-point ELR seat-belts • ISO FIX childseat anchorages x 2 (rear) • Child-proof rear door locks • Immobiliser/iCATS • High-mounted stop lamp • Dead locks • AT shift and key inter-locks • Front and rear side impact door beams
Interior
• Door ajar warning lamp • Fuel warning indicator • Light-off key reminder • Driver's seat-belt warning lamp • Silver interior garnishes • Key cylinder with illuminated ring • Front map light
Cassette Player
CD Player Sun-Roof
Moon-Roof
Detailed Features Comfort
• Power steering with tilt • Electric windows front and rear (auto
driver down) • Central door locking switch x 1
(driver's side) • Remote controlled door locks with
hazard lamp answerable function • Automatic climate control with pollen
filter • Antenna, speaker tweeter &
subwoofer • CD tuner, MP3, wmv • Automatic volume control (AVC) • Steering wheel audio switches • Audio remote
Exterior • Multi-reflector + halogen projector
headlamps • Headlamp leveling device • Front & rear fog lamps • Green tinted windows • Body-coloured outside door mirrors • Electrically adjustable outside door
mirrors • Body-coloured tailgate handle • Body-coloured bumpers • Variable speed front & rear washer
wiper • Tailgate/rear window demister • Alloy wheels (5) • Full spare tyre cover with SUZUKI
logo
Interior • Centre console box • Silver finish inside door opener • Silver garnish shift knob • Dark rich fabric seat upholstery • Seat height adjuster (driver's side)
• Centre & rear room light (3-position) • Luggage area light (2-position) • Dual sun visors • Ticket holder & vanity mirror in sun
visors (both sides) • Day/night rear view mirror • Cup & bottle holders
• Head restraints x 5 • Reclining rear seats • 60:40 rear seat folding • Rear seat centre armset • Rear coat hooks • Tailgate & luggage area
Category of shareholder
No. Of
shareholders
Total no. of
shares
Total no. of
shares held in
dematerialized
formAs a % of
(A+B)
As a % of
(A+B+C)
(A) Shareholding of Promoter
and Promoter Group
(1) Indian
Central Government / State
Government(s) 1 29679689 29679689 10.27 10.27
Sub Total 1 29679689 29679689 10.27 10.27
(2) Foreign
Bodies Corporate 5 156618440 - 54.21 54.21
Sub Total 5 156618440 - 54.21 54.21
Total shareholding of Promoter
and Promoter Group (A) 6 186298129 29679689 64.48 64.48
(B) Public Shareholding
(1) Institutions
Mutual Funds / UTI 110 14442889 14442889 5 5
Financial Institutions / Banks 18 4842098 4842098 1.68 1.68
Insurance Companies 10 26405839 26405839 9.14 9.14
Foreign Institutional Investors 173 43930587 43930587 15.21 15.21
Sub Total 311 89621413 89621413 31.02 31.02
(2) Non-Institutions
Bodies Corporate 1348 5489817 5489817 1.9 1.9
Individuals
Individual shareholders holding nominal
share capital up to Rs. 1 lakh 81206 6863639 6858890 2.38 2.38
Individual shareholders holding nominal
share capital in excess of Rs. 1 lakh 2 242300 242300 0.08 0.08
Any Others (Specify) - - - - -
Non Resident Indians 1004 202111 202111 0.05 0.05
Trusts 17 3244 3244 - -
Clearing Members 252 189297 189297 0.09 0.09
Overseas Corporate Bodies 1 110 110 - -
Sub Total 83830 12990518 12985769 4.5 4.5
Total Public shareholding (B) 84141 102611931 102607182 35.52 35.52
Total (A)+(B) 84147 288910060 132286871 100 100
(C) Shares held by
Custodians and against
which Depository Receipts
have been issued - - - - -
Total (A)+(B)+(C) 84147 288910060 132286871 - 100
Total
shareholding as
a % of total no.
of shares
PROJECT PROFILE
TILLE: - “Market Study of all Segments of Car and New launches”
Maruti Suzuki India Limited, Jaipur.”
Objective of the Study: - An objective is defined by the actual identification and description of an existing
condition that requires consideration for improving the overall performance of the
organization.
For any study deciding the objective is the most important step which defines the activities
to be undertaken and the individual to focus on the important issues.
(ii) Objective of Maruti Suzuki India Limited: � Customer services & product innovation tuned to diverse need of individual
& corporate dinette.
� Continuous technology up gradation while maintaining human values.
� Progressive globalization & achieving international standards.
� Efficiency & effectiveness built on ethical practices.
1) Objective of Student: -
� To know the various product and services of various automobile companies.
� To know the method of dealing.
� To know the terms, used in day-to-day life and which plays an important role while
working in automobile company.
� Moreover Maruti is a reputed Company and it provided me a great platform for my
growth. It gave me the opportunity of proper exposure.
Significance of the projects:Significance of the projects:Significance of the projects:Significance of the projects:
For the CompanyFor the CompanyFor the CompanyFor the Company:
Knowledge of consumption pattern is the key point for any company. Quality
and price are the important marketing mix tools i.e. the amount would like to
increase it sales through other measures and would have to take up other
marketing activities. In this regard also the project works may prove useful.
For ResearcherFor ResearcherFor ResearcherFor Researcher: The researcher not only fulfilled his requirement of MBA degree programme
but also learnt a lot in the field of marketing research. Researcher has got an
opportunity of implementing his theoretical knowledge of management
curriculum in practical life. Researcher gained significant knowledge about
the automobile industry, which may prove useful in future.
Research Methodology: Type of researchType of researchType of researchType of research
a) Research design - Descriptive research
b) Data type - Primary Data
c) Contact method - Personal schedule
d) Method of data collection - Survey
e) Research instrument - Structured Schedule
Sampling Design:Sampling Design:Sampling Design:Sampling Design:
A
Sampling technique
Convenience sampling & Judgment sampling
B
Sampling Unit
The consumers and Dealer of car in Jaipur city.
C
Sampling Size
Consumer 100
Limitations:Limitations:Limitations:Limitations:
Though researcher tried to make the research work exhaustive still the project
was conducted by following limitations:
• Limited knowledge to the researcher about the car industry.
• Limited experience of the researcher in the field may led to some error.
• The study being territorially limited, it could be taken for inductive
limited knowledge to the researcher about the car industry.
• Time and money are major constrains of the study
Briefing of the survey
I have done a survey regarding the selection of brands. This survey does
not include any questionnaire of any big list of questions. This was a
simple survey that includes only few simple questions i.e.
� Which brand would you prefer to buy and why?
� What is your preferences
A- Fuel efficiency B- Power/Size
C- Maintenance D- Cost/Price
� What is the reason for selecting the particular
brand?
� What is your budget to buy a new car?
� Are offers on prices effects your buying?
� How many vehicles (Four-Wheeler) do you have
right now?
� From which finance company would you like to
finance your new vehicle and why?
� Is the Product/service provided to you are
satisfactory?
� Which brand do you have right now?
� Which is your first car?
� Do you consider resale value of your Vehicle?
In this survey we have given the option for the following brands i.e.
� Maruti Suzuki India Limited
� Hundai Motor India Limited
� Honda Siel Car India Limited
� Tata Motors Ltd.
� Chevrolet GM Ltd.
SAMPLE SIZE: - 100
Result of the survey is as follows: -
� Which brand would you prefer to buy and why?
Answer to first question: - : In this survey
50% people want to buy MARUTI only.
22% wants to go for HUNDAI.
10% For HONDA.
10% For TATA. and rest
8% For CHEVROLET.
50%
22%
10%
10%8%
Maruti Hundai Honda Tata Chevrolet
As we found in the survey that Maruti is the most acceptable and
preferred brand among many players of the market. Half of the person
gives their preference to Maruti Cars, rest of the customers entertained
by major 4 players.
� What is your preferences
A- Fuel efficiency B- Power/Size
C- Maintenance D- Cost/Price
Answer of Second Question: -
: In this regards
30% people goes for Fuel Efficiency,
20% prefer for Power/Size car,
40% people ask for Maintenance and rest .
10% for Cost/Price.
30%
20%40%
10%
Fuel Efficiency Power/Size Maintenance Cost/Price
A large number of people attain their interest on the Maintenance Cost
and Fuel Efficiency, so Maruti has to continue with there Low
Maintenance and Fuel Efficient Product in the market. But 30% people
also ask for High Priced Powerful Cars, so they also look forward for
the Luxury Product.
� What is the reason for selecting the particular
brand?
Answer of Third Question:
: In this survey
60% people want to buy MARUTI because of Low Priced/Low
Maintenance Car.
12% wants to go for HUNDAI for Technology.
10% For HONDA because of Technology and Style.
10% For TATA because Brand Loyalty and Fuel Efficiency. and rest
8% For CHEVROLET for technology and power.
0
10
20
30
40
50
60 Maruti for LowCost/Maintenance
Hundai for Tech
Honda for Tech &Style
Tata for Bd Loyaltyand Fuel Eff.
Chevrolet for Techn Power
� What is your budget to buy a new car?
Answer of Fourth Question:
: In this survey
50% are having 2.5 - 3.5 Lacks
20% are having 3.5 – 6 Lacks
17% are having 6 – 9 Lacks
9% are having 9 – 15 Lacks
4% are having 15- above
50%20%
4%9%
17%
2.0 - 3.5
3.5 - 6.0
6.0 - 9.0
9.0 - 15
15 - above
As we can see in the survey’s result that half of the sample size want a
car that comes in 2.0 – 3.5 lakhs, and 20% wants a car that range would
be 3.5 – 6.0 Lakhs. So 50% in small cars and 20% in Semi Luxury of
Mid Size cars Buyer are there in the market. It is a good opportunity for
MUL to Catch this market, as they are doing from last 10 years.
� Are offers on prices effects your buying?
Answer of Fifth Question:
: In this survey
75% people says NO
25% people says YES
offers on prices effect buying
NO
75%
YES
25%
� From which finance company would you like to
finance your new vehicle and why?
Answer of Sixth Question:
: In this survey
32% ICICI Bank Car Loan
25% HDFC Bank Car Loan
25% Citi Cop Maruti Finance Ltd.
18% Others
ICICI
32%
HDFC
25%
CMFL
25%
OTHERS
18%
ICICI
HDFC
CMFL
OTHERS
� Is the Product/service provided to you are
satisfactory?
Answer of Seventh Question:
: In this survey
65% are satisfied with the services provided by their Car company , and
rest
35% are not satisfied.
Satisfaction index
YES
65%
NO
35%
� Which brand do you have right now?
Answer of Eighth Question:
: In this survey
51% people are using MARUTI.
20% people are using HUNDAI.
10% people are using HONDA.
17% people are using TATA. and rest
2% people are using CHEVROLET
51%
20%
10%
17%2%
Maruti
Hundai
Honda
Tata
Chevrolet
In they survey, we found that 51% people are having the Maruti Vehicles,
and rest are having 4 different brands in which Hundai and Tata are taking
the major share in it. So Maruti also has to thing about this share. As they
have strong approach in Small and Mid size Car segment, they also have to
improve there share in Big and Luxury segment.
� Which is your first car?
Answer of Ninth Question:
: In this survey
75% people First Car is/was MARUTI 800/Alto.
15% people First Car is/was HUNDAI Santro.
10% people First Car is/was Others Brands.
� How many vehicles (Four Wheelers) do you have
right now?
Answer of Tenth Question:
: In this survey
65% people are having Only One Car.
20% people are having Two Cars.
15% people are having more than Two Cars.
� Do you consider resale value of your Vehicles?
Answer of Eleventh Question:
: In this survey
60% people says YES
30% people says NO
10% people says Partly
Findings and Recommendations
In this survey MARUTI has got 60% peoples attraction.
� Maruti Suzuki India Limited is the most leading brand in Automobile
Industry of India.
� First price then Quality is influence factor in buying of market.
� Cars mostly purchase factors by individual.
� Maruti is the most easily available Car Brand in the Rajasthan market.
� According to the Customers, “TV Ads ” is the best media for
advertisement of Cars.
� Discount Schemes are the most preferred promotional scheme by the
Dealers.
� Finance Availability matters a lot in buying Cars.
� Maruti is the most awarded Car brand.
� Maruti is the most demanded FIRST CAR buying by the consumers.
Suggestions: - As we can see from above that Maruti Suzuki India Limited is
the most popular brand among peoples so some more awareness program
should be conducted so that people can get more aware from the benefits of
Maruti Suzuki India Limited.
BIBLOGRAPHY
• www.marutisuzuki.com
• www.google.com
• www.carewale.com
• www.wikipedia.com
• Target market, ‘C.B.GUPTA,’ Sultan Chand
• Autoexpert magazine
• Autodrive magazine
• Business World magazine