Strategy Maruti Suzuki
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Transcript of Strategy Maruti Suzuki
Maruti Suzuki India Ltd
Group 7, Section D
Ajith S PGP/14/191 Ambica Prasad PGP/14/192 Amit Sansi PGP/14/193
Amit Singh PGP/14/194 Chaitra Jagannath PGP/14/207 Chandramohan Nayak PGP/14/209
Agenda About the company External environmental analysis Internal environment analysis Strategic groups (A4-segment) Attractiveness of industry
Recommendations
Maruti Suzuki India LtdEstablished in 1983 Subsidiary of Suzuki Motor Corporation Japan Manufacturing plant at Gurgaon and Manesar Largest market share in passenger car segment (>50%) 15 models of cars and UV s Recently launched Kizashi in A4 segment
External environment analysis
PEST analysis
Porters 5 force analysis
P
E
T
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Political
The custom duties and excise duties announced by the central government greatly affects the financial performance of the company Excise duty is levied on all the cars produced in India and Custom Duty is levied on KD parts, CKD parts and CBU units brought by MSIL
Economic
The Union budget -2011 is neutral towards automobile sector There is no reduction in excise duty and custom duties The per capita disposable income is expected to grow at a faster rate
Social
An uncomfortable and inadequate public transport system has led to the trend of many Indians opting for personal forms of transport Rising disposable income and a wide array of choice , has made India the second fastest growing auto market in the world Auto makers are investing in R & D to develop hybrid vehicles, duel fuel vehicles and electric vehicles Government of India has drafted an Auto policy which states to establish a globally competitive automotive industry in India in which technology will play a decisive role
Technological
Porters 5 force analysisThreat of new entrants Bargaining Bargaining Threat of power of power of substitutes suppliers buyers Rivalry between existing players
Threat of new entrants