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    A

    PROJECT REPORT

    ON

    Market Study of all Segments of Car

    And New launches

    Of

    Maruti Suzuki India Limited, Jaipur

    Submitted in partial fulfillment of

    Masters of Business Administration (Full Time)

    To

    Rajasthan Technical University, Kota

    Under the Supervision of

    Mr. Gopal Agarwal

    (Sales Manager)M/s K.P. Automotives P. Ltd.,

    Jaipur

    Submitted By

    VIPIN JAIN(Masters of Business Administration-II)

    Maharishi Arvind Institute of Engineering and Technology2006-08

    Jaipur

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    CONTENTS

    1. PREFACE

    2. CERTIFICATE

    3. ACKNOWLEDGEMENT

    4. AN OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY

    5. INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED

    Profile

    Manufacturing

    Research

    Facilities

    4 REARVIEW

    5 SWOT OF MARUTI SUZUKI INDIA LIMITED

    6 SUBSIDARIES COMPANY OF MARUTI SUZIKI INDIA LIMITED

    7 STORY OF MARUTI SX4

    8 INTRODUCTION OF MARUTI SUZUKI INDIA LIMITEDS CAR

    9 COMPARISION OF ALL SEGMENT CARS ON THE BASIS OF:

    Features

    Safety

    Engine

    Economy

    Performance

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    10 SEGMENT WISE SHARE

    11 MARUTI SUZUKI INDIA LIMITEDS SUMMARY

    Board of Directors Summarized Balance Sheet and Profit & Loss Account

    Balance Sheet

    Profit & Loss Account

    Cash Flow Statement

    12 RESEARCH METHODOLOGY

    13 QUESTIONNARIES

    14 FINDINGS AND RECOMMENDATIONS

    15 REFERENCES

    16 BIBLOGRAPHY

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    1) PREFACE

    Learning Categories you

    & Practicing on that learning specializes you.

    With the advancement of science and technology in the modern world business

    organization have been subject to changes in different ways with respect to their number,

    size and complexity. The variety of goods and services, which are produced and made

    available people today are many times, more than what it was earlier. The methods and

    techniques of production and undergoing continuous improvement. AT the same time, the

    means of transport and communication are now characterized by quality of services

    unknown before. On the other hand, while the scope of business is expanding with ever

    widening opportunities within and outside the country, market condit9ions are also subject

    to periodic changes in customers in terms of its organizational diversities as well as

    different dimensions of trade and commerce.

    Progress is the continuous process. It is relative and absolute. We can not stop at

    certain destination and declare that target has achieved.

    The summer training program is designed to give the manager of the future, a feel

    of the corporate happening and work culture. These real life situations are entirely

    different from the simulation exercise enacted in an artificial environment in side of

    classroom. And it is precisely because of this reason that this summer training is bridge

    between the institute and the organization. Summer training program made me to

    understand how theoretical knowledge will be applied in practical field.

    It exactly in this context that I was privileged enough to join Maruti Suzuki India

    Limited on 1st May, 2007, as a summer trainee. Which is among the INDIAS Most seller,

    world class Consumer Vehicles Manufacture, is known not only in professional

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    management, But alto in enlightened and progressive approach towards employee welfare

    and betterment of society.

    The experience that I got over the past two month has certainly provided me with

    an orientation, which I believe will help me, shoulder any assignment successfully in

    future.

    In rapidly changing market scenario it is extremely necessary for a company to see

    that their product provide complete satisfaction to their customers, by fulfilling their

    needs. During this project I was out of market survey too.pertaining to find out the

    market potentials and product promotions of Maruti Suzuki India Limited. I have collectedall the relevant information through survey.

    In other word I used all primary and secondary data, which were available in

    Maurti Suzuki India Limiteds dealer, at K.P. Automotive P. Ltd., Jaipur, Sales and

    service department, and through them to develop a COMPETITIVE STRATEGY which

    could help the company to improve their share in the Consumer Vehicles in all segment

    and could serve the customer in a better way, by understanding their actual need and

    incorporating their views in making the vehicles up to their expectations.

    I am thankful to all the people who helped me during the training period and in the

    participation of my report.

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    ACKNOWLEDGMENT

    Doing a project work of this nature is an arduous task in itself. Iwas fortunate enough to get support from a large number of personsto whom I shall always remain grateful.

    I am deeply indebted to the management of M/sK.P.Automotives P. Ltd.for providing me an opportunity to undergosummer training in the organization. I Would like to express myheartfelt gratitude to Mr. Gopal Agarwal, Dealer Sales Manager forgiving me the opportunity of being associated with the Indias largest

    car selling company and to do the project Market analysis of allsegment of car and New launches

    I am very sincerely thankful to Mr. Gajadhar Somani, DealerAccounts n Finances Manager for his marvelous verbal support thatinfluenced me in completion of this project.

    I also want to take the opportunity to thanks all gentlemen whohave directly or indirectly helped me during the project work.

    I wish to express my heartiest gratitude to Mr. Sanjay Parashar,Mr. Bharat Parashar, Mrs. Lavina Khilnani, Mrs. Shikha Sharma,Mr. Om Kasera Sir and all the faculty members of the department of

    business administration, MAHARISHI ARVIND INSTITUTE OF

    ENGINEERING AND TECHNOLOGY, Jaipurfor their co-operationand guidance.

    Lastly, I would like to pay my special regards to my respectparents for their encouragement and full support for completing this

    project work.

    VIPIN JAIN

    (MAIET)

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    ANANANAN

    OVERVIEW ONOVERVIEW ONOVERVIEW ONOVERVIEW ON

    INDIAN

    AUTOMOBILE

    INDUSTRY

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    Automobiles have become an indispensable part of our lives, anextension of the human body that provides us faster, cheaper and moreconvenient mobility every passing day. Behind this betterment go theefforts of those in the industry, in the form of improvement throughtechnological research.

    What actually lie behind this betterment of the automobiles are theopinions, requirements, likes and dislikes of those who use these vehicles.

    These wheeled machines affect our lives in ways more than one.Numerous surveys and research are conducted throughout the worldevery now and then to reveal one or the other aspect of automobiles, be itabout the pollution caused due to vehicle population in cities, or risingmotor accidents and causes, vehicular technology, alternative medicineand so on..

    This section keeps you updated on the latest and the mostinteresting surveys and researches conducted in the field of automobiles,

    and help you draw the right conclusion

    2004-05

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    Following India's growing openness, the arrival of new and existingmodels, easy availability of finance at relatively low rate of interest and pricediscounts offered by the dealers and manufacturers all have stirred thedemand for vehicles and a strong growth of the Indian automobile industry.

    The data obtained from ministry of commerce and industry,shows high growth obtained since 2001- 02 in automobile productioncontinuing in the first three quarters of the 2004-05. Annual growthwas 16.0 per cent in April-December, 2004; the growth rate in 2003-04was 15.1 per cent. The automobile industry grew at a compound annualgrowth rate (CAGR) of 22 per cent between 1992 and 1997.

    With investment exceeding Rs. 50,000 crore, the turnover of theautomobile industry exceeded Rs. 59,518 crore in 2002-03. Includingturnover of the auto-component sector, the automotive industry'sturnover, which was above Rs. 84,000 crore in 2002-03, is estimated to

    have exceeded Rs.1,00,000 crore ( USD 22. 74 billion) in 2003-04.

    Automobile Dealers Network in India Network in India

    In terms of Car dealer networks and authorized service stations,Maruti leads the pack with Dealer networks and workshops across thecountry. The other leading automobile manufactures are also trying tocope up and are opening their service stations and dealer workshops inall the metros and major cities of the country. Dealers offer varyingkind of discount of finances who in tern pass it on to the customers inthe form of reduced interest rates.

    Government has liberalized the norms for foreign investment and import oftechnology and that appears to have benefited the automobile sector. Theproduction of total vehicles increased from 4.2 million in 1998- 99 to 7.3million in 2003-04. It is likely that the production of such vehicles will exceed10 million in the next couple of years.

    The industry has adopted the global standards and this was manifested in theincreasing exports of the sector. After a temporary slump during 1998- 99

    and 1999-00, such exports registered robust growth rates of well over 50 percent in 2002-03 and 2003-04 each to exceed two and- a-half times the exportfigure for 2001-02.

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    THE KEY FACTOR BEHIND THIS UPSWING

    Sales incentives, introduction of new models as well as variantscoupled with easy availability of low cost finance with comfortable

    repayment options continued to drive demand and sales of automobilesduring the first two quarters of the current year. The risk of an increasein the interest rates, the impact of delayed monsoons on rural demand,and increase in the costs of inputs such as steel are the key concernsfor the players in the industry.

    The auto component sector has also posted significant growth of 20 percent in 2003-04, to achieve a sales turnover of Rs.30,640 crore (US$6.7 billion). Further, there is a potential for higher growth due tooutsourcing activities by global automobiles giants. Today, this sectorhas emerged as another sunrise sector.

    Opposing the belief that the growth in automobile industry hascatered only to the top income-stratum of society, Growth of exports of32.8 % in the first three quarters of 2004-05, the fastest growth involumes has come from commercial vehicles as against passenger cars.

    Between 1998-99 and 2003-04, output of commercial vehicleshas grown 2.8 times compared to the 2.2 times increase in passengercars. Furthermore, two-wheeler output continues to dominate thevolume statistics of the sector. In 2003-04, for every passenger car

    turned out by the sector, there were 7 two-wheelers produced.

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    MAJOR PLAYERS IN INDIAN AUTOMOBILE MARKET

    Ashok Leyland Audi AG Bajaj Auto

    BEML BMW Chevrolet

    Daewoo Motors DC Designs Eicher Motors

    Fiat India Pvt Ltd Force Motor Ford Motors

    General Motors Hero Honda Hero Motors

    Hindustan Motors Honda Motor Co. Hyundai Motors

    Kinetic Engineering Lamborghini LML India

    Mahindra Maruti Udyog Ltd. Mercedes Benz

    Mitsubishi Motors Nissan Motors Porsche

    Reva Electric Co. Rolls-Royce Motor Royal Enfield

    San Motors Scooters India Ltd Skoda Auto India

    Suzuki Motors Swaraj Mazda Ltd. Tata Motors

    Terex VectraToyota KirloskarMotors

    TVS Suzuki

    Volvo Yamaha Motor Smart Motors

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    PRODUCTION

    CAR PRODUCTION TREND

    Category2001-

    02

    2002-

    032003-

    042004-05 2005-06

    Passenger Cars 500301 557410 782562 960487 1045881

    Utility Vehicles 105667 114479 146325 182018 196371

    MPVs 63751 51441 60673 67371 66661

    Grand Total 669719 723330 989560 1209876 1308913

    0

    200000

    400000

    600000

    800000

    1000000

    1200000

    2001-02

    2002-03

    2003-04

    2004-05

    2005-06

    Passenger Cars

    Utility Vehicles

    MPVs

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    Total market share of world automobile market.Production of 4-Wheelers

    Manufacturers

    2005-06

    (Apr-Mar)In Nos.

    Manufacturers

    2005-06

    (Apr-Mar)In Nos.

    Japanese OEM Korean OEM

    Maruti Udyog Ltd. 572,097 Hyundai Motor India Ltd. 260,440

    Toyota Kirloskar Motor Pvt.Ltd.

    44,975 American OEM

    Honda Siel Cars India Ltd. 41,361General Motors India Pvt.

    Ltd.30,687

    Swaraj Mazda Ltd. 11,946 Ford India Pvt. Ltd. 26,946

    Total 670,379 Total 57,633

    European OEM Indian OEM

    Skoda Auto India Pvt. Ltd. 9.767 Tata Motors Ltd. 449,878

    Daimler Chrysler India Pvt.Ltd.

    1,780 Mahindra & Mahindra Ltd. 128,601

    Volvo India Pvt. Ltd. 1,004 Ashok Leyland Ltd. 65,085

    Tatra Trucks India Ltd. 125 Force Motors Ltd. 35,728

    Fiat India Pvt. Ltd. 671 Eicher Motors Ltd. 24,348

    Hindustan Motors Ltd. 15,458

    Total 13,347 Total 719,098

    India is the second-biggest market for small cars after Japan. Itaccounts for 60% of the domestic market.

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    India represents one of the largest two-wheeler markets in the world, with an

    estimated size of 5.4 million units a year.

    India is the two-wheeler capital of Asia with an average of 27 two-wheelers

    per thousand people, compared to China's 8 two-wheelers per thousand

    people.

    India became the fastest growing car market in the world in 2004, growth

    rate of 20%.

    Snippets

    India is being recognized as potential emerging auto market.

    Foreign players are adding to their investments in Indian auto industry.

    Passenger vehicles sales crossed the mark of 1 million in 2004-05.

    Automobile industry expert predicts that by 2050 every sixth car in the world

    will be for Indians.

    2/3rd of auto component production is consumed directly by OEMs.

    Facts & Figures

    It seems that India has finally arrived in the big league of Asian car markets.Steady and impressive annual gowth rate, presence of international automakers,

    relaxation of foreign exchange and equity regulations, reduction of tariffs onimports and few others are the components of its booming auto market. Thecountry has now come to be recognized as a potential emerging auto market. Theperception of foreign investors has changed, everybody wanting to be here.

    For the first time, in the financial year end in 2005, the total sales of passengervehicles - cars, utility vehicles and multi-utility vehicles - crossed the one-millionmark to touch 1.06 million, with exports of 166,000 vehicles. Study says that by2010 India will take over Germany in sales volumes and Japan by 2012. And by2050, Indians will buy every sixth car produced in the world.

    Apart from serving the domestic market, the auto sector has turned as a sourcingbase for the global auto majors. The auto component market is also in its fullswing. As per the research of RNCOS, one of the leading industry firm, the Indianautomobile component industry is estimated to triple from USD 63 billion to USD190 billion within a span of six years by 2012.

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    0

    200000

    400000

    600000

    800000

    1000000

    1200000

    2001-02 2002-03 2003-04 2004-05

    Passenger Cars

    Utility Vehicles

    MPVs

    Grand Total

    Sales

    CAR SALES TREND

    Category 2001-02 2002-03 2003-04 2004-05 2005-06

    Passenger Cars 509088 541491 696153 820179 882094

    Utility Vehicles 104253 113620 146388 176360 194577

    MPVs 61775 52087 59555 65033 66366

    Grand Total 675116 707198 902096 1061572 1143037

    Indian Automobile Industry Estimation

    Estimated turnover USD 12 billlion, plus components revenue USD 3 billion, this isthe vastness of Indian automobile industry. Industry analysts predict this industryto touch USD 13000 million mark by 2010, a cumulative growth of 9.5% annually.It is said that for every Re 1 spent, the auto sector returns Rs. 2.24 to the Indianeconomy.

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    Automobile History

    The first auto vehicle rolled out in India at the end of 19th century.

    Today, India is the the 2nd largest tractor and 5th largest

    commercial vehicle manufacturer in the world

    Industry Investment

    On the cost front, OEMs eyeing India in a big way to source

    products and components at significant discounts to home market.

    On the revenue side, OEMs are active in the booming passenger

    car market in India.

    Industry Growth

    The passenger car and motorcycle segment in Indian auto market

    is growing by 8-9 per cent. The two-wheeler segment will clock

    11.5% rise by 2007. Commercial vehicle to grow by 5.2 per cent.

    Vehicle Production

    India is the 11th largest Passenger Cars producing countries in the

    world and 4th largest in Heavy Trucks. Maruti Udyog Ltd. is the

    leading 4-wheelers manufacturer. Hero Honda is the leading 2-

    wheelers manufacturer.

    Auto Export

    Passenger vehicle exports have grown over five times and two-

    wheeler exports have reached more than double. Exports of auto

    components, whose manufacturing costs are 30-40 per cent lower

    than in the West, have grown at 25% a year between 2000 to

    2005.

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    Ranks among the top 7 country using automobiles in unit

    Rank 2006 2005 2004 2003

    1 China China China China

    2 India Thailand Thailand Thailand

    3 Thailand India USA USA

    4 Vietnam Vietnam Vietnam Indonesia

    5 USA USA India Vietnam

    6 Russia Russia Indonesia India

    7 Korea Indonesia Korea Korea

    And by the end of 2008-09, India may got the first position due

    to emerging and fast growing Economy.

    Indian Auto Market Growth for the year 2005-06

    The domestic automobile industry sales grew 12.8 per cent at

    89,10,224 units as against 78,97,629 units in 2004-05.

    The automotive industry crossed a landmark with total vehicle

    production of 10 million units.

    According to the Society of Indian Automobile Manufacturers (SIAM),car sales was 8,82,094 units against 8,20,179 units in 2004-05.

    The growth of domestic passenger car market was 7.5 per cent

    Car exports stood at 1,70,193 units against 1,60,670 units in 2004-

    05.

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    The two-wheeler segment, the market grew by 13.6 per cent with

    70,56,317 units against 62,09,765 units in 2004-05.

    Motorcycles had the upward march, 17.1 per cent in domestic market

    touching 58,15,417 units against 49,64,753 units in 2004-05. Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against

    9,22,428 units in 2004-05.

    Commercial vehicles segment grew at 10.1 per cent with 3,50,683

    units against 3,18,430 units in 2004-05.

    Medium and heavy commercial vehicles managed a growth of 4.5 per

    cent against 23 per cent growth in the year ended March 31, 2005.

    Light commercial vehicles sales growth was 19.4 per cent at 1,43,237

    units against 1,19,924 units in 2004-05.

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    Exports

    Automobile Export Numbers

    0

    20000

    40000

    60000

    80000

    100000

    120000

    140000

    160000

    180000

    2001-02 2002-03 2003-04 2004-05 2005-06

    Passenger Cars

    Utility Vehicles

    MPVs

    Grand Total

    EXPORTS

    EXPORTS TRENDS

    Category 2001-02 2002-03 2003-04 2004-05 2005-06Passenger Cars 49273 70263 125320 160670 170193

    Utility Vehicles 3077 1177 3049 4505 4486

    MPVs 815 565 922 1227 1093

    Grand Total 53165 72005 129291 166402 175772

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    INTRODUCTION

    OF

    MARUTIMARUTIMARUTIMARUTISUZUKISUZUKISUZUKISUZUKI

    INDIAINDIAINDIAINDIALIMITEDLIMITEDLIMITEDLIMITED

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    Today, Maruti Suzuki India Limited, a subsidiary of Suzuki Motor

    Corporation of Japan, garners major share of automobile market in India

    and, has been the leader of the Indian car market for about two decades. It

    has completely revolutionized the Indian car market and has brought out

    numerous models to cater to every section of society.

    Maruti Udyog Ltd. (MUL) is the first automobile company in the

    world to be honoured with an ISO 9000:2000 certificate.

    Maruti Suzuki India Limited previously known as Maruti Udyog

    Limited is the premier car company in India. MUL was established in Feb

    1981 through an Act of Parliament. The company entered into collaboration

    with Suzuki Motor Corporation of Japan to manufacture cars. Start selling

    the first vehicle from 14 Dec., 1983. Its manufacturing plant, located some

    25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000

    units per annum, with a capability to produce about half a million vehicles.

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    Maruti Suzuki India Limited (MUL) was established in Feb1981 through an Act of Parliament, as a Government company with

    Suzuki Motor Corporation of Japan holding 26 per cent stake. It wasentrusted the task of achieving the following:

    Modernization of the Indian Automobile Industry. Production of vehicles in large volumes Production of fuel efficient vehicles.

    Suzuki was an obvious choice because of its unparalled expertise insmall cars.

    The Joint Venture agreement was signed between Government ofIndia and Suzuki Motor Company (now Suzuki Motor Corporation ofJapan) in Oct 1982.

    The company went into production in a record time of 13 months andthe first car was rolled out from Maruti Suzuki India Limited Gurgaonin December, 1983.

    First Customer

    Mr. Harpal Singh, Marutis first customer, proudly received the keys ofthe Maruti 800 car from the Prime Minister Smt. Indira Gandhi onDecember 14, 1983.

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    When Maruti began operations in 1983, there were only two other car

    companies in India and the total size of the Indian passenger car market was

    a measly 40,000 units per year. From the start, Maruti caught the imagination

    of Indian car customers and launched four new models, including a

    hatchback, a mini multipurpose van, an entry sedan and a SUV, over the next

    decade. Each of these models was an instant draw with the Indian

    consumers. Suzuki Motor Corporation increased its stake on two occasions

    (26>> 40 >> 50 >> controlling stake and brought it to 50 per cent in the mid

    1990s (and to 54% with privatization in 2002).

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    Mission

    The main objective behind formation of MarutiSuzuki India

    Limited was to meet the growing demand of a personal mode oftransport caused by the lack of an efficient public transportsystem.

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    Market Share Market Share Market Share MarketShareTill date, over 6 million (60,00,000) Maruti cars have rolled outfrom its manufacturing facilities. At the end of 2005-06, Maruti

    had a market share of about 54 per cent of the Indianpassenger car market. The company sold 5,61,822 vehicles in2005-06 including exports of 34784 units. Marutis cumulativeexports are over 4 lakh units.

    55

    11

    9

    16

    5 4

    MaHo

    Tat

    Hu

    Toy

    oth

    Brands

    Maruti Alto Maruti Baleno Maruti Esteem

    Maruti Gypsy Maruti Omni Maruti Swift

    Maruti Versa Maruti Vitara Maruti Wagon-R

    Maruti Zen Estilo

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    Manufacturing Plant at Gurgaon, Haryana, production capable toproduce lakh units.

    OLD LOGO NEW LOGO

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    MODELS OF MARUTI CARS

    MODEL TYPE

    Maruti 800

    Maruti 800 STD BS III Maruti 800 AC BS III

    Small

    Omni

    5 seater Maruti Omni 8 seater Maruti Omni LPG Maruti Omni

    Small

    Maruti Alto

    Alto Alto Lx Alto Lxi

    Small

    Maruti Zen Estilo

    Maruti Zen Estilo Lx Maruti Zen Estilo Lxi Maruti Zen Estilo Vxi

    Mid-Size

    Wagon R

    WagonR Lx WagonR Lxi WagonR Vxi WagonR Ax WagonR Duo

    Mid-Size

    Versa

    5 seater 8 seater ( DX & DX2)

    Mid-Size

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    Maruti Esteem

    Maruti Esteem Lx Maruti Esteem Lxi

    Maruti Esteem Vxi

    Mid-Size

    Baleno

    Baleno Sedan VXi Baleno Sedan LXi

    Mid-Size

    Swift

    Swift LXi Swift VXi Swift ZXi

    Mid-Size

    Maruti Zen Classic Mid-Size

    Maruti Gypsy

    Hard top Soft top

    SUV

    Maruti SX4

    Maruti SX4 Vxi Maruti SX4 Zxi

    Mid-Size

    Grand Vitara SUV

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    OTHER CORE PRODUCTS ARE:

    True Value Maruti Finance Maruti Insurance

    N2N Fleet Management Maruti G Accessories Authorized Services Stations Maruti Driving School Auto Card

    Maruti

    Insurance

    N2N FleetManagement

    Auth.Ser.

    Stations

    MGA

    Maruti

    Finance

    Auto

    Card

    Maruti

    Dr.School

    True

    Value

    Maruti

    Suzuki

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    SWOT ANALYSIS

    Strength:

    Weakness:

    - Heavy Market Share - Low approach in Premium Segment

    - Variety of Models - Less attention in Diesel Cars

    - Economical

    - No. of service station

    Opportunity Threats

    - Now looking for more - Tatas Lakhtakiya Carlow priced cars

    - Diesel Engine Cars - Moving Trend of Luxury Car

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    Car market leader Maruti Udyog today launched SX4 sedan, a bold,

    muscular and feature-packed car, powered by the global M-series engine and builton a brand new platform.

    SX4 sedan is the second global car, after the Swift, from Suzuki Motor Corporation,the parent company of Maruti Udyog. SX4 Sedan is making its debut in India, beforebeing launched in Europe and Japan.

    Speaking at the launch Mr. Jagdish Khattar, Managing Director & CEO, MarutiUdyog, said SX4 sedan is just the right car with which Maruti Udyog can reinforceits presence in the A3 segment and enhance its leadership.

    He added: The large number of customers who bought our compact cars 4-5 yearsago, and also Esteem and Baleno customers, will now choose the SX4 as the nextupgrade option. Besides, people who like to own a Maruti Suzuki car, but wereconsidering moving to competitors because we did not offer an A3 segment car oftheir choice, will now choose the SX4 sedan.

    The SX4 sedan is being launched soon after Maruti Udyog has completed its bestyear ever (2006-07) in terms of sales, financials, investment milestones and modellaunches.

    All the companys three new launches last year WagonR Duo, Zen Estilo and SwiftDiesel --- achieved record success.

    Global car with Global Engine

    The SX4 sedan is fitted with an advanced M series engine. The M-series representsthe future of Suzukis engine technology. It is designed to be compliant to Euro 4 andEuro 5 norms in future. Suzuki has developed this engine by picking up the bestfeatures of the engine series used so far in Suzuki vehicles and incorporating themin this latest series. The 4-valve, 1.6 liter engine will produce a maximum power of102 bhp @5500 rpm. The engine also has a high torque of 145Nm @4200 rpm,which makes driving comfortable.

    Xtra large

    The SX4 sedan is the tallest, widest and the longest car in its class. It comes with thewidest tyres, and a boot space of 505 liters. The ground clearance of SX4 sedan is190 mm, the highest in the A3 segment.

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    Feature packed sedan

    SX4 sedan is equipped with features that impart aesthetics, status, convenience andsafety. It offers a music system integrated with the dashboard, with audio control onthe steering wheels. In addition, auto climate control system provides comfort andconvenience. The antenna is embedded in the glass, further enhancing aesthetics ofthe car. An illuminated key insert and variable instrument illumination are among theother unique features of the SX4 sedan.

    The SX4 sedan is available in two variants: Vxi and Zxi. In addition, Zxi comes withthe option of a leather pack comprising leather seats, leather steering cover andleather door trims. The SX4 is available in seven vibrant colours.

    The S in SX4 stands for Sport. X denotes RelaX. 4 denotes 4-seasons drive.

    Safety

    The SX4 sedan is fitted with safety features like ABS, EBD and Dual SRS airbags. Italso has front and rear side door impact beams. Safety is enhanced through seatbelt pre-tensioners and force limiters .

    In the internal EURO NCAP testing, the SX4 sedan has got a high rating of 4.

    The upright, theater seating in SX4 sedan provides better visibility.

    The immobilizer, a state-of-the-art anti theft device, has also been installed in theSX4 sedan.

    SX4 sedan and Maruti engineers

    The localization level of SX4 sedan is 79%. Marutis engineers have contributed inmaking the car suitable for Indian conditions, especially in critical areas likesuspension tuning, ground clearance, engine tuning and seat comfort. Interiors havebeen toned to the taste of Indian customers.

    The SX4 sedan will be manufactured at Maruti Udyogs state-of-the-artmanufacturing facility at Manesar, which was formally inaugurated in February 2007.

    Suzuki Motor Corporation and SX4 Sedan

    The SX4 Sedan is a significant model for Suzuki Motor Corporation as well, as thecompany evolves from being the leading mini car maker in the world, to a completecar maker.

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    Recent Suzuki cars, including the Swift and now the SX4, come with a moreaggressive, curvy and bold design. The European design influence is clearly evident.This is a deliberate shift from the staid and straight lines, traditionally seen in Suzukimodels.

    Alongside the conscious shift in product design, Suzuki has taken other initiatives inits evolution, including entering the World Rally Championship.

    It has also embarked on developing global cars like Swift and SX4 which, whileexuding an international and contemporary feel, are tuned to domestic requirementsof individual markets.

    Price

    The SX4 Sedan has been priced aggressively as an introductory offer.

    Model City EX-SHOWRO(Rs)

    SX4 Vxi Del 618000

    SX4 Zxi Del 689000

    SX4 Zxi leather Del 724000

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    Maruti Alto LXi - BS III

    Technical

    Specifications

    Dimensions & WeightsOverallLength 3495 mmOverallWidth 1475 mm

    OverallHeight 1460 mm

    Wheel Base 2360 mmGroundClearance

    166 mm

    Front Track 1290 mmRear Track 1290 mmFrontLegroom

    1190 mm

    Rear

    Legroom

    900 mm

    Kerb Weight 740 kgGrossVehicleWeight

    1165 kg

    No of Doors 5 door

    CapacitySeatingCapacity 5 person

    Fuel TankCapacity 35 liter

    Fuel Efficiency

    Mileage(Highway) 18.3 km/literMileage(City) 13.6 km/liter

    Mileage(Overall) 14.5 km/liter

    PerformanceMaximumSpeed 137 Km/Hour

    Standard Features

    Feature AvailabilityAir ConditionerPower Windows

    Power Door Locks

    Power SteeringAnti-Lock Braking System

    Traction Control

    Driver Air-Bags

    Passenger Air-Bags

    Immobilizer

    Cup HoldersFolding Rear-Seat

    Rear Wash Wiper

    Alloy Wheels

    Tubeless Tyres

    Central Locking

    Remote Boot/Fuel-LidSteering Adjustment

    Tachometer

    Child Safety Locks

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    0-100kmph 21.5 seconds1/4 Mile 21.7 seconds80kmph-0(Braking) 35.8 meters

    EngineEngineType/Model

    FC engine

    Displacement 796 cc

    Power 47 PS @ 6200 rpmTorque 62 Nm @ 3000 rpmNo ofCylinders

    3 cylinder

    Valves perCylender

    4 valve

    Fuel Type PetrolFuel System MPFI

    TransmissionTransmission Type Manual

    Gears/Speeds 5 Gears

    Suspensions

    FrontSuspension

    McPherson Strut withtorsion type anti-rollbar

    Front and rear seat belts

    Front Fog Lights

    Rear Defroster

    Defogger (Rear)

    Leather Seats

    Power Seats

    AM/FM Radio

    Cassette Player

    CD Player

    Sun-Roof

    Moon-Roof

    Detailed Features

    Comfort

    AC with heater Rotary control for AC Tinted glasses Outside rear view mirror (RHS) Remote fuel lid opener Electronic power steering

    Exterior

    Front Bumper Dynamic Front Grill S mark

    Interior Fabric seats Moulded carpet

    Luggage compartment carpet Moulded door trims Cabin lamp Electronic Tripmeter

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    New CarComparison

    Unit Maruti AltoLXi - BS III

    Tata Indica V2Xeta GLX - BSIII

    Fiat Palio Stile1.1 SLX

    Hyundai i10 D-Lite

    Air ConditionerPower Windows

    Power DoorLocks

    - - - -

    Power Steering

    Anti-BrakingSystemTraction Control

    Air-Bags(Driver |Passenger) | | | |

    Immobilizer

    Cup Holders

    Folding Rear-SeatRear Wash Wiper

    Alloy Wheels

    Tubeless Tyres

    Central Locking

    Remote Fuel-LidSteeringAdjustment

    -

    Tachometer

    Child SafetyLocks

    Front Fog Lights

    Defogger (Rear)

    Dimensions and WeightsMaruti AltoLXi - BS III

    Tata Indica V2Xeta GLX - BS

    III

    Fiat Palio Stile1.1 SLX Hyundai i10 D-Lite

    Overall Length mm 3495 3675 3827 3565

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    Overall Width mm 1475 1665 1620 1595Overall Height mm 1460 1485 1440 1550Wheel Base mm 2360 2400 2373 2380Ground Clearance mm 166 170 170 165Front Track mm 1290 1400 1415 1400Rear Track mm 1290 1380 1378 1385Front Headroom mm 955 960Front Legroom mm 1190 1080Rear Legroom mm 900 820 830Boot Space liter 217 260Gross Vehicle Weight kg 1165 1395Kerb Weight kg 740 995 990 860

    Fuel EconomyMaruti AltoLXi - BS III

    Tata Indica V2Xeta GLX - BS

    III

    Fiat Palio Stile1.1 SLX

    Hyundai i10 D-Lite

    Mileage(Highway)

    km/liter 18.3 15.3 15.7

    Mileage(City)

    km/liter 13.6 11.1 10.6

    Mileage(Overall) km/liter 14.5 11.9 12.8

    Capacities Maruti AltoLXi - BS III

    Tata Indica V2Xeta GLX - BS

    III

    Fiat Palio Stile1.1 SLX Hyundai i10 D-Lite

    SeatingCapacity

    person 5 5 5 5

    FuelTankCapacity

    liter 35 37 47 35

    No ofDoors

    5 5 5 5

    PerformanceMaruti Alto

    LXi - BS III

    Tata Indica V2Xeta GLX - BS

    III

    Fiat Palio Stile

    1.1 SLXHyundai i10 D-Lite

    Maximum Speed kmph 137 152 131

    0-100kmphseconds 21.5 17.4 21

    1/4 Mile seconds 21.7 20.7 20.5100kmph-0(Braking)

    meters 60.1 51.6

    80kmph-0(Braking)

    meters 35.8 34.8 33

    Engine

    Maruti Alto

    LXi - BS III

    Tata Indica V2

    Xeta GLX - BSIII

    Fiat Palio Stile

    1.1 SLX Hyundai i10 D-Lite

    EngineType/Model

    FC engine

    475 SI MultiPoint FuelinjectionSystem with32-bitmicroprocessor

    1.1L FIREiRDE 1.1, 4-cylinderPetrol

    Displace cc 796 1396 1108 1086

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    mentPower PS@rpm 47@6200 70@4800 57@5250 67@5500Torque Nm@rpm 62@3000 122@2600 92@2750 99@2800ValveMechanism

    SOHC

    Bore mm 75 70Stroke mm 79.5 72CompressionRatio

    9 9.6

    No ofCylinderscylinder 3 4 4 4

    CylinderConfiguration

    In-line Inline Inline

    ValvesperCylender

    valve 4 2 2

    IgnitionTypeEngineBlockMaterial

    Iron

    BlockHeadMaterial

    Iron

    FuelType Petrol Petrol Petrol Petrol

    FuelSystem MPFI MPFI

    Electronicmultipoint with32 bitmicroprocessor

    Transmission Maruti AltoLXi - BS III

    Tata Indica V2Xeta GLX - BS

    III

    Fiat Palio Stile1.1 SLX

    Hyundai i10 D-Lite

    TransmissionType

    Manual Manual Manual Manual

    Gear 5 5 5 5

    Maruti 800 AC - BS III

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    Technical Specifications

    Dimensions & WeightsOverall Length 3335 mmOverall Width 1440 mmOverall Height 1405 mmWheel Base 2175 mmGround Clearance 170 mmFront Legroom 1130 mmRear Legroom 790 mmKerb Weight 665 kgGross VehicleWeight 1000 kg

    No of Doors 4 door

    CapacitySeating Capacity 4 personFuel Tank Capacity 28 liter

    Fuel EfficiencyMileage (Highway) 18.7 km/literMileage (City) 13.1 km/literMileage (Overall) 14.2 km/liter

    PerformanceMaximum Speed 144 Km/Hour0-100kmph 20.8 seconds1/4 Mile 39.5 seconds80kmph-0(Braking)

    42.8 meters

    EngineEngine Type/Model Water cooled SOHC (1C2V)Displacement 796 ccPower 38 PS @ 5000 rpmTorque 59 Nm @ 2500 rpmValve Mechanism SOHCNo of Cylinders 3 cylinderCylinderConfiguration Inline

    Valves per Cylender 2 valveFuel Type Petrol

    TransmissionTransmission Type ManualGears/Speeds 4 Gears

    Suspensions

    Front Suspension McPherson strut & coilspring

    Rear SuspensionCoil spring with gas filledshock absorbers

    SteeringSteering Type Rack & pinionPower Assisted Standard

    Standard Features

    Feature AvailabilityAir Conditioner

    Power WindowsPower Door Locks

    Power Steering

    Anti-Lock Braking System

    Traction Control

    Driver Air-Bags

    Passenger Air-Bags

    Immobilizer

    Cup Holders

    Folding Rear-SeatRear Wash Wiper

    Alloy Wheels

    Tubeless Tyres -Central Locking

    Remote Boot/Fuel-Lid -Steering Adjustment

    Tachometer

    Child Safety Locks -Front Fog Lights

    Rear Defroster

    Defogger (Rear)

    Leather Seats

    Power Seats

    AM/FM Radio

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    Minimum TurningRadius 4.4 meter

    BrakesFront Brakes Disc

    Rear Brakes DrumWheels & Tyres

    Tyres 145 / 70 R-12

    Cassette Player

    CD Player

    Sun-Roof

    Moon-Roof

    Safety

    Laminated windshield Additional body reinforcements High mount rear stop lamp Collapsible steering column Front and rear seats belts Head lamp leveling device

    Side impact beams

    Electricals

    Front wipers (2 speed +Intermittent)

    Cabin light (3 positions) Windshield washer Airflow controls Clear lens headlamps Clear lens rear combination lamps Halogen bulbs Air conditioner

    Maruti Omni 8-Seater - BS III

    Technical Specifications Standard Features

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    Dimensions & WeightsOverall Length 3370 mmOverall Width 1410 mmOverall Height 1640 mm

    Wheel Base 1840 mmGround Clearance 165 mmFront Track 1205 mmRear Track 1190 mmKerb Weight 785 kgNo of Doors 5 door

    CapacitySeating Capacity 8 personFuel Tank Capacity 36 liter

    Fuel EfficiencyMileage (Highway) 17.9 km/literMileage (City) 12.7 km/liter

    Mileage (Overall) 13.7 km/literPerformance

    Engine

    Engine Type/Model4 stroke cycle, Watercooled

    Displacement 796 ccPower 38 PS @ 5000 rpmTorque 59 Nm @ 3000 rpmNo of Cylinders 3 cylinderCylinderConfiguration Inline

    Valves per Cylender 2 valve

    Fuel Type PetrolTransmission

    Transmission Type ManualGears/Speeds 4 Gears

    SuspensionsFront Suspension McPherson Strut

    Rear Suspension Leaf spring with Shockabsorbers

    SteeringSteering Type Recirculating ball and nutPower Assisted Standard

    Minimum TurningRadius 4.1 meter

    BrakesFront Brakes Disc (Booster Assisted)Rear Brakes Drum Brakes

    Wheels & TyresTyres 145R 12 LT 6PR (Radial)

    Feature AvailabilityAir Conditioner

    Power Windows

    Power Door Locks

    Power Steering

    Anti-Lock Braking System

    Traction Control

    Driver Air-Bags

    Passenger Air-Bags

    Immobilizer

    Cup HoldersFolding Rear-Seat

    Rear Wash Wiper

    Alloy Wheels

    Tubeless Tyres

    Central Locking

    Remote Boot/Fuel-Lid

    Steering Adjustment

    Tachometer

    Child Safety Locks

    Front Fog Lights

    Rear Defroster

    Defogger (Rear)

    Leather Seats

    Power Seats

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    AM/FM Radio

    Cassette Player

    CD Player

    Sun-Roof

    Moon-Roof

    Electricals

    2 speed windshield wiper 3 position cabin light Multi-function levers High mount rear stop lamp Headlamp leveling device

    Maruti Zen Estilo VXi ABS

    Technical Specifications

    Dimensions & WeightsOverall Length 3495 mmOverall Width 1495 mmOverall Height 1595 mmWheel Base 2360 mmGroundClearance 165 mm

    Front Track 1295 mmRear Track 1290 mmKerb Weight 875 kgGross VehicleWeight

    1275 kg

    No of Doors 5 door

    CapacitySeating Capacity 5 person

    Standard Features

    Feature AvailabilityAir ConditionerPower WindowsPower Door LocksPower SteeringAnti-Lock Braking SystemTraction Control

    Driver Air-BagsPassenger Air-Bags

    Immobilizer

    Cup Holders

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    Fuel TankCapacity 35 liter

    Fuel EfficiencyMileage

    (Highway)

    17.7 km/liter

    Mileage (City) 12.6 km/literMileage (Overall) 13.3 km/liter

    PerformanceMaximum Speed 148 Km/Hour0-100kmph 16.8 seconds1/4 Mile 20.9 seconds100kmph-0(Braking) 51.8 meters

    80kmph-0(Braking) 35.9 meters

    Engine

    EngineType/Model 1.1L, 4-Cyl, F10D PetrolDisplacement 1061 ccPower 65 PS @ 6200 rpmTorque 84 Nm @ 3500 rpmBore 68.5 mmStroke 72 mmCompressionRatio

    9:1

    No of Cylinders 4 cylinderCylinderConfiguration Inline

    Valves perCylender 4 valve

    Fuel Type PetrolFuel System MPFI

    TransmissionTransmissionType Manual

    Gears/Speeds 5 GearsClutch Type Cable

    SuspensionsFrontSuspension

    McPherson strut with torsiontype roll control device

    Rear SuspensionCoil spring, Gas-filled shockabsorbers with three link rigid

    and isolated trailing armSteering

    Steering Type Electronic Power Steering (EPS)Power Assisted StandardMinimumTurning Radius

    4.6 meter

    Folding Rear-SeatRear Wash Wiper

    Alloy Wheels

    Tubeless Tyres

    Central LockingRemote Boot/Fuel-LidSteering Adjustment

    TachometerChild Safety LocksFront Fog LightsRear DefrosterDefogger (Rear)Leather Seats

    Power Seats

    AM/FM Radio

    Cassette Player

    CD Player

    Sun-Roof

    Moon-Roof

    Detailed Features

    Comfort

    Front/Rear Power Windows Power Steering Front Door Pocket Remote Keyless Entry System Internally Adjustable ORVM

    (Electrical)

    Air Conditioning Remote Fuel Lid Opener Co-driver Vanity Mirror (Sun Visor) Grip Assistant (3 nos) Co-driver Side Front Door Lock 4 Speakers Centre Console with Cup Holders IP Pocket

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    Tachometer Lights-off & Key Reminder Chime Accessory Socket Ash Tray

    Exterior

    Body Coloured Bumpers Body Side Moulding Full Wheel Cap Black Out Film Front Fog Lamps Body Coloured Side Door Handles Body Coloured Outside Door Mirrors Body Coloured Back Door Handle na

    Maruti Wagon R AX

    Technical Specifications

    Dimensions & WeightsOverall Length 3520 mmOverall Width 1490 mmOverall Height 1660 mmWheel Base 2360 mmGround Clearance 165 mmFront Track 1295 mmRear Track 1290 mmFront Headroom 1040 mmFront Legroom 985 mmRear Legroom 890 mmKerb Weight 840 kgGross VehicleWeight 1240 kgNo of Doors 5 door

    CapacitySeating Capacity 5 personFuel Tank Capacity 35 liter

    Fuel EfficiencyMileage (Highway) 15.7 km/liter

    Standard Features

    Feature AvailabilityAir ConditionerPower Windows

    Power Door Locks

    Power SteeringAnti-Lock Braking System

    Traction Control

    Driver Air-Bags

    Passenger Air-Bags

    Immobilizer

    Cup HoldersFolding Rear-Seat

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    Mileage (City) 10.2 km/literMileage (Overall) 11.3 km/liter

    PerformanceMaximum Speed 145 Km/Hour

    0-100kmph 17.4 seconds1/4 Mile 21.2 seconds100kmph-0(Braking) 71.1 meters

    80kmph-0(Braking) 53.8 meters

    EngineEngine Type/Model FC EngineDisplacement 1061 ccPower 67 PS @ 6200 rpmTorque 84 Nm @ 3500 rpmBore 68.5 mmStroke 72 mm

    Compression Ratio 9:1No of Cylinders 4 cylinderCylinderConfiguration

    Inline

    Valves perCylender 4 valve

    Fuel Type PetrolFuel System MPFI

    TransmissionTransmission Type AutomaticGears/Speeds 3 Gears

    Suspensions

    Front Suspension McPherson Strut with torsiontype roll control device

    Rear Suspension Coil spring, gas-filled shockabsorbers with

    SteeringSteering Type Electronic Power SteeringPower Assisted StandardMinimum TurningRadius

    4.6 meter

    BrakesBrake Type 8" Booster-assistedFront Brakes Disc,

    Rear Brakes DrumWheels & Tyres

    Wheel Type steelWheel Size 4J x 13Tyres 155/80 R13

    Rear Wash Wiper

    Alloy Wheels

    Tubeless Tyres

    Central LockingRemote Boot/Fuel-LidSteering Adjustment

    Tachometer

    Child Safety LocksFront Fog Lights

    Rear Defroster

    Defogger (Rear)

    Leather Seats

    Power Seats

    AM/FM Radio

    Cassette Player

    CD Player

    Sun-Roof

    Moon-Roof

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    Maruti Versa DX2 - BS III

    Technical Specifications

    Dimensions & WeightsOverall Length 3675 mmOverall Width 1475 mmOverall Height 1905 mmWheel Base 2350 mmFront Track 1280 mmRear Track 1290 mmFront Legroom 1124 mmRear Legroom 865 mmKerb Weight 985 kgGross VehicleWeight 1585 kg

    No of Doors 5 door

    CapacitySeating Capacity 8 personFuel TankCapacity 40 liter

    Fuel EfficiencyMileage (Highway) 14.1 km/literMileage (City) 10.6 km/literMileage (Overall) 11.3 km/liter

    PerformanceMaximum Speed 150 Km/Hour0-100kmph 13.6 seconds1/4 Mile 23.5 seconds100kmph-0(Braking)

    54.6 meters

    32.2 metersEngine

    EngineType/Model 1.3L MPFI Petrol

    Displacement 1298 ccPower 83 PS @ 6000 rpmTorque 102 Nm @ 3000 rpmValve Mechanism SOHCBore 74 mmStroke 75.5 mm

    Standard Features

    Feature AvailabilityAir Conditioner

    Power WindowsPower Door Locks

    Power SteeringAnti-Lock Braking System

    Traction Control

    Driver Air-Bags

    Passenger Air-Bags

    ImmobilizerCup Holders -Folding Rear-Seat

    Rear Wash WiperAlloy WheelsTubeless Tyres -Central LockingRemote Boot/Fuel-LidSteering Adjustment

    TachometerChild Safety LocksFront Fog Lights

    Rear Defroster

    Defogger (Rear)Leather Seats

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    Compression Ratio 9:1No of Cylinders 4 cylinderCylinderConfiguration Inline

    Valves per

    Cylender

    4 valve

    Engine BlockMaterial

    Alloy

    Block HeadMaterial Alloy

    Fuel Type PetrolFuel System Electronic MPFI

    TransmissionTransmission Type ManualGears/Speeds 5 GearsFinal ReductionGear Ratio 4.55

    SuspensionsFront Suspension McPherson strut with torsiontype roll control device

    Rear SuspensionCoil spring with three linkrigid axle and isolated trailingarms

    SteeringSteering Type Rack & PinionPower Assisted power assistedMinimum TurningRadius 5 meter

    Brakes

    Brake Type Booster assisted Disc andDrumFront Brakes 198mm ventillated discsRear Brakes 220mm drums

    Detailed Features

    Comfort Heater True Respone Electronic Power

    Steering Power Window Front Central Door Locking (all 5 Doors) Middle Seat, Twin Plus Folding (3

    Passengers) Head Restraint on all seats Double Folded 3rd Seat Reclining and Sliding Front Seats Twin Air - Conditionar

    Exterior Front Wiper (2 Speed +

    Intermittent) Body Coloured Bumper Outside Rear View Mirror (Right &

    Left) Wheel Hub Cap Body Graphics All Tinted Glasses Radial Tyres

    Interior Cigarette Lighter Both Side Sunvisor Vanity Mirror Co-driver Side

    Front Astray Front Door Pocket Front Door Arm Rest

    Safety Collapsible Steering Column Side Impact Beams Front Impact Beam Seat Belts for all seats Diagnostic Breakdown System Halogen Headlamps

    Equipments Electronic Techometer Electronic Multi Tripmeter

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    Maruti Swift VDi

    Technical Specifications

    Dimensions & WeightsOverall Length 3695 mmOverall Width 1690 mmOverall Height 1530 mmWheel Base 2390 mmGround Clearance 170 mmFront Track 1470 mmRear Track 1480 mmBoot Space 232 literKerb Weight 1075 kgGross Vehicle Weight1490 kgNo of Doors 5 door

    CapacitySeating Capacity 5 personFuel Tank Capacity 43 liter

    Fuel EfficiencyMileage (Highway) 18.2 km/literMileage (City) 13.8 km/literMileage (Overall) 15.4 km/liter

    PerformanceMaximum Speed 158 Km/Hour0-100kmph 14 seconds1/4 Mile 19.1 seconds

    EngineEngine Type/Model 1.3L, DOHC, DDiS DieselDisplacement 1248 ccPower 75 PS @ 4000 rpmTorque 190 Nm @ 2000 rpmValve Mechanism DOHCBore 69.6 mmStroke 82 mmCompression Ratio 17.6:1No of Cylinders 4 cylinderCylinderConfiguration

    Inline

    Valves per Cylender 4 valveFuel Type DieselFuel System Common rail multi injection

    Standard Features

    Feature AvailabilityAir ConditionerPower Windows

    Power Door LocksPower SteeringAnti-Lock Braking System

    Traction Control

    Driver Air-Bags

    Passenger Air-Bags

    ImmobilizerCup Holders

    Folding Rear-SeatRear Wash Wiper

    Alloy Wheels

    Tubeless TyresCentral LockingRemote Boot/Fuel-LidSteering Adjustment

    TachometerChild Safety Locks

    Front Fog LightsRear Defroster

    Defogger (Rear)

    Detailed Features

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    @ 1400 bar

    TransmissionTransmission Type ManualGears/Speeds 5 Gears

    Clutch Type HydraulicFinal Reduction GearRatio

    3.94

    Suspensions

    Front SuspensionMacPherson strut and coilspring

    Rear Suspension Torsion beam and coilspring

    SteeringSteering Type Rack & PinionPower Assisted StandardMinimum Turning

    Radius

    4.7 meter

    BrakesFront Brakes Ventilated DiscsRear Brakes Drums

    Wheels & TyresWheel Type SteelWheel Size 14 inchTyres 165/80 R14

    Interior Ticket holder Tripmeter (Digital display)

    Console box (Lower) Day/night rearview mirror Single folding rear bench seat Head restraints, Rear seat 3 assist grips

    Comfort Power steering Front electric windows Rear electric windows Central door locking Manual air conditioning Heater Antenna

    Exterior Halogen headlamps Headlamp leveling device Right ORVM (Internally adjusted) Left ORVM (Internally adjusted) Tailgate opener key type Windscreen wiper 2-speed+1-speed

    intermittent Green tinted glass window Front fog lamps Rear fog lamps Black coloured A- & B-pillars 165/80 R 14 steel wheels with cap

    Safety Brake assist Seat belts rear High mounted stop lamp Child lock (Rear door) Key not removed warning buzzer Side impact beams

    Immobilizer

    Interior Front seatback pocket (driver &

    passenger side) 12V accessory socket in center

    console Removable ashtray Silver painted door garnish, inside

    door opener Remote fuel lid opener Speaker provision in door Cabin light (3 position)

    Cup holders (front 2, rear 1) Sports-type spherical shift knob Sun visors (both sides) Vanity mirrors (Sunvisor co-driver

    side)

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    Maruti Esteem VXi - BS III

    Technical Specifications

    Dimensions & WeightsOverall Length 4095 mmOverall Width 1575 mmOverall Height 1395 mmWheel Base 2365 mmGround Clearance 170 mmFront Track 1365 mmRear Track 1340 mmFront Legroom 1177 mmRear Legroom 817 mmBoot Space 376 literKerb Weight 875 kgGross VehicleWeight 1315 kg

    No of Doors 4 door

    CapacitySeating Capacity 5 personFuel TankCapacity 40 liter

    Fuel EfficiencyMileage(Highway) 15.9 km/liter

    Mileage (City) 10.2 km/literMileage (Overall) 11.3 km/liter

    PerformanceMaximum Speed 164 Km/Hour0-100kmph 13.1 seconds1/4 Mile 17.9 seconds80kmph-0(Braking) 38.4 meters

    Engine

    EngineType/Model

    4 stroke, Water-cooled with 32-Bit Electronic Control Module(ECM)

    Detailed Features

    Comfort

    Air-conditioner Cabin heater Reclining & sliding front seats Front door pockets (both sides) Front seat back pockets (both

    sides) Centre room lamp Driver's cabin room light Trunk room light Air flow controls Remote operated fuel tank lid

    Remote operated trunk lid Coat hanger hook on gripassistance

    Outside rear view mirror (R) Outside rear view mirror (L) Power steering Power windows (Front) Power windows (Rear) Power antenna Kenwood Stereo Driver's seat height adjuster Rear seat centre arm rest Rear defogger Central locking

    Exterior

    Front grille (Chrome plated) Head lamps with clear lens Windshield wiper (2 speed +

    intermittent)

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    Displacement 1298 ccPower 85 PS @ 6000 rpmTorque 110 Nm @ 4500 rpmValve Mechanism SOHCBore 74 mm

    Stroke 75.5 mmCompressionRatio

    9:1

    No of Cylinders 4 cylinderCylinderConfiguration In-line

    Valves perCylender 4 valve

    Engine BlockMaterial Aluminium

    Block HeadMaterial Aluminium

    Fuel Type Petrol

    TransmissionTransmissionType Manual

    Gears/Speeds 5 Gears

    SuspensionsFront Suspension McPherson strut and coil springRear Suspension Coil spring

    SteeringSteering Type Rack & PinionPower Assisted StandardMinimum TurningRadius 4.8 meter

    BrakesFront Brakes Booster assisted ventilated discRear Brakes Booster assisted drum

    Rear combination lamps with clearlens

    Tubeless tyres Body coloured bumpers Body side moulding Full wheel covers Front fog lamps with clear lens Body coloured door handles Body coloured side view mirrors Rear Spoiler

    Interior Sunvisors on both sides Ashtrays (front & rear) Grip assists (front & rear) Moulded floor carpets Luggage compartment carpet Moulded part fabric door trims Chrome plated parking lever knob Silver finish power window switch

    garnish Cigarette lighter Silver finish louvres, garnish &

    bezels Vanity mirror Plush fabric upholstery Sporty gear shift lever knob Centre console box

    Equipments

    Tachometer Speedometer with sporty dial

    Safety

    Headlamp leveling device Collapsible steering column Lockable glove box Adjustable front seat head

    restraints Front seat belts (3-point ELR type) Child proof rear door locks Steel side impact beams Prismatic day-night inside rear

    view mirror Halogen headlamps Laminated windshield with shade

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    Maruti Gypsy King HT - BS III

    Technical Specifications

    Dimensions & WeightsOverall Length 4010 mmOverall Width 1540 mm

    Overall Height 1875 mmWheel Base 2375 mmGround Clearance 210 mmFront Track 1300 mmRear Track 1310 mmKerb Weight 1050 kgGross Vehicle Weight 1650 kgNo of Doors 3 door

    CapacitySeating Capacity 8 personFuel Tank Capacity 40 liter

    Fuel Efficiency

    Mileage (Highway) 14.8 km/literMileage (City) 10.2 km/literMileage (Overall) 11.9 km/liter

    PerformanceMaximum Speed 126 Km/Hour0-100kmph 16.7 seconds

    Engine

    Engine Type/Model G13BB, MPFI, 16-Valve,GasolineDisplacement 1298 ccPower 81 PS @ 6000 rpmTorque 103 Nm @ 4500 rpm

    Valve Mechanism SOHCBore 74 mmStroke 75.5 mmCompression Ratio 9:1No of Cylinders 4 cylinderCylinderConfiguration Inline

    Valves per Cylender 4 valveEngine Block Material Aluminium

    Standard Features

    Feature AvailabilityAir Conditioner

    Power Windows

    Power Door Locks

    Power Steering

    Anti-Lock Braking System

    Traction Control

    Driver Air-Bags

    Passenger Air-Bags

    Immobilizer

    Cup Holders

    Folding Rear-Seat

    Rear Wash Wiper

    Alloy Wheels

    Tubeless Tyres

    Central Locking

    Remote Boot/Fuel-Lid

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    Block Head Material AluminiumFuel Type Petrol

    TransmissionTransmission Type Manual

    Gears/Speeds 5 GearsFinal Reduction GearRatio

    5.1

    Suspensions

    Front SuspensionLeaf spring with Doubleaction damper

    Rear Suspension Leaf spring with Doubleaction damper

    SteeringSteering Type Rack & PinionPower Assisted N/A

    BrakesBrake Type Booster assisted Disc andDrumFront Brakes 250mm DiscsRear Brakes 220mm Drums

    Wheels & TyresWheel Type SteelWheel Size 15 inchTyres 205/70 R15

    Steering Adjustment

    Tachometer

    Child Safety Locks

    Front Fog Lights

    Rear Defroster

    Defogger (Rear)

    Leather Seats

    Power Seats

    AM/FM Radio

    Cassette Player

    CD Player

    Sun-Roof

    Moon-Roof

    MARUTI SX4 ZXi

    Technical Specifications

    Dimensions & WeightsOverall Length 4490 mmOverall Width 1735 mmOverall Height 1560 mmWheel Base 2500 mmGround Clearance 190 mmFront Track 1500 mmRear Track 1495 mm

    Standard Features

    Feature AvailabilityAir ConditionerPower WindowsPower Door LocksPower SteeringAnti-Lock Braking System

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    Front Headroom 980 mmRear Legroom 870 mmBoot Space 505 literKerb Weight 1200 kgNo of Doors 4 door

    CapacitySeating Capacity 5 personFuel TankCapacity 50 liter

    Fuel EfficiencyMileage(Highway)

    14.9 km/liter

    Mileage (City) 9.7 km/literMileage (Overall) 11 km/liter

    PerformanceMaximum Speed 175 Km/Hour

    0-100kmph 12.3 seconds80kmph-0(Braking) 28 meters

    EngineEngineType/Model 1.6L 16V DOHC

    Displacement 1586 ccPower 103 PS @ 5500 rpmTorque 145 Nm @ 4200 rpmValve Mechanism DOHCBore 78 mmStroke 83 mmCompression

    Ratio

    9:1

    No of Cylinders 4 cylinderCylinderConfiguration Inline

    Valves perCylender 4 valve

    Engine BlockMaterial

    Alloy

    Block HeadMaterial

    Alloy

    Fuel Type Petrol

    TransmissionTransmission

    Type

    Manual

    Gears/Speeds 5 GearsFinal ReductionGear Ratio 4.41

    Suspensions

    Front SuspensionIndependent suspension withgas-filled McPherson strut &anti-roll bar

    Traction Control

    Driver Air-BagsPassenger Air-BagsImmobilizerCup HoldersFolding Rear-Seat

    Rear Wash Wiper

    Alloy WheelsTubeless TyresCentral LockingRemote Boot/Fuel-LidSteering AdjustmentTachometerChild Safety Locks

    Front Fog LightsRear DefrosterDefogger (Rear)Leather SeatsPower Seats

    AM/FM RadioCassette Player

    CD PlayerSun-Roof

    Moon-Roof

    Detailed Features

    Comfort

    Automatic AC (Single Zone) Heater Front door pockets (both sides) Front seat back pockets (both sides) Center room lamp Map light (twin) Trunk room light Remote-operated fuel tank lid Remote-operated tunk lid Electronic Power steering Adjustable steering column tilt Leather steering wheel Power windows (front and rear) Driver's seat height adjuster

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    Rear SuspensionSemi independent torsionbeam with gas filled shockabsorbers

    Steering

    Steering Type Rack & Pinion with ElectronicPower SteeringPower Assisted StandardMinimum TurningRadius 5.3 meter

    BrakesFront Brakes Ventilated discsRear Brakes Drums

    Wheels & TyresWheel Type AlloyWheel Size 16-inchTyres 205/60 R16

    Safety

    Driver's airbag Passenger airbag 3-point ELR front seat belt pre

    tensioners & force limiter 3-point rear seats belts(2) and 2 point

    lap belt(1) Child lock rear door Height adjustable front seat belts Side impact protection beam iCATS Front door-lock canceller ABS/EBD

    Interior

    Leather accent front & rear door trims Front door trim pockets Inside door handle and door lock (silver

    painted) Day/night rear view mirror Passenger vanity mirror Driver's ticket holder Three assist grips Int light turn-on when central locking

    switch on

    Leather front/rear seats Rear seat center arm-rest Fixed rear seat adjustable head-rests (front and

    rear) Rear defogger Central locking Key-less entry

    Exterior

    Tubeless tyres Alloy wheels Full wheel cover Body-colored bumpers Body-colored side moulding Body-colored outside door handle

    High mount stop lamp Front fog lamps Rear fog lamps Both side outside rear view mirror

    (OSRVM) Electrically adjustable OSRVMs Body-colored outside rear view

    mirrors Glass antenna Black front and rear mudflap Body-colored front and rear mudflap

    Equipments

    Tachometer Speedometer with illumination

    control White-color speedometer illumination Amber-color switch illumination Temperature/clock display Head light levelling Integrated stereo Stereo Remote CD/MP3/WMA, AM/FM tuner 4 speakers (2 front and 2 rear) 2 tweeters (in front door trims)

    Audio controls on steering wheel Audible headlight-on reminder Key-off reminder Door ajar warning lamp Seat belt reminder(Driver) Center console with cupholder(2 in

    front, 1 in rear) Pet bottle holder (door trim)

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    Ashtray & cigratte lighter Key cylinder with illumination ring Silver-painted gear shift boot ring

    CarComparison

    Unit Maruti SX4 ZXi(Leather Option)Ford Fiesta 1.4

    EXiHonda City ZX

    CVTHyundai

    Accent GLEAirConditionerPowerWindowsPower DoorLocks

    - - - -

    PowerSteeringAnti-BrakingSystemTractionControl

    Air-Bags(Driver |Passenger)

    || | |

    ImmobilizerCupHolders

    -

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    FoldingRear-SeatRear WashWiperAlloy

    WheelsTubelessTyres

    -

    CentralLockingRemoteFuel-LidSteeringAdjustmentTachometerChild

    SafetyLocksFront FogLightsDefogger(Rear)

    -

    LeatherSeatsPowerSeatsAM/FMRadio

    -

    Cassette

    PlayerCD Player

    Sun-Roof |Moon-Roof | | | |

    Dimensions and WeightsMaruti SX4 ZXi

    (Leather Option)Ford Fiesta 1.4

    EXiHonda City ZX

    CVTHyundai

    Accent GLEOverallLength mm 4490 4282 4390 4250

    OverallWidth mm 1735 1686 1695 1670

    OverallHeight mm 1560 1468 1495 1370

    Wheel Base mm 2500 2486 2450 2440GroundClearance

    mm 190 168 160 172

    Front Track mm 1500 1474 1455 1435Rear Track mm 1495 1444 1455 1425FrontHeadroom mm 980 925 965 970

    FrontLegroom mm 1040 1120 1245

    Rear mm 870 840 925 803

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    LegroomBoot Space liter 505 430 500 380GrossVehicleWeight

    kg 1525

    KerbWeight kg 1200 1110 1085 1014

    Fuel Economy Maruti SX4 ZXi(Leather Option)Ford Fiesta 1.4

    EXiHonda City ZX

    CVTHyundai

    Accent GLEMileage(Highway) km/liter 14.9 15.8 14.7 13.5

    Mileage(City) km/liter 9.7 10.4 9.3 8.4

    Mileage(Overall) km/liter 11 11.5 10.4 9.4

    Capacities Maruti SX4 ZXi(Leather Option)Ford Fiesta 1.4

    EXiHonda City ZX

    CVTHyundai

    Accent GLESeatingCapacity person 5 5 5 5

    Fuel TankCapacity liter 50 45 42 45No ofDoors

    4 4 4 4

    PerformanceMaruti SX4 ZXi

    (Leather Option)Ford Fiesta 1.4

    EXiHonda City ZX

    CVTHyundai

    Accent GLEMaximumSpeed

    kmph 175 174 164 172

    0-100kmph seconds 12.3 14.8 15.6 13.21/4 Mile seconds 19.6 20.2 17.9100kmph-0(Braking) meters 65.2 53 58.5

    80kmph-0(Braking) meters 28 59.8 30.4 33.2

    Engine Maruti SX4 ZXi(Leather Option) Ford Fiesta 1.4EXi Honda City ZXCVT HyundaiAccent GLEEngineType/Model 1.6L 16V DOHC DURATEC i-DSI Hyundai Alpha

    Displacement cc 1586 1388 1497 1495

    Power PS@rpm 103@5500 82@6000 77@5000 95@5500Torque Nm@rpm 145@4200 127@4000 125@2700 123@3500ValveMechanism

    DOHC DOHC SOHC DOHC

    Bore mm 78 76 75.5Stroke mm 83 76.5 83.5Compression Ratio

    9 9.75 9

    No ofCylinders cylinder 4 4 4 4CylinderConfiguration

    Inline Inline In line in-line

    Valves perCylender

    valve 4 4 2 3

    IgnitionType

    ElectronicIgnition

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    EngineBlockMaterial

    Alloy Aluminium alloy

    Maruti Grand Vitara 2.0 AT

    Technical Specifications

    Dimensions & WeightsOverall Length 4470 mmOverall Width 1810 mmOverall Height 1695 mmWheel Base 2640 mmGround Clearance 200 mmFront Track 1540 mmRear Track 1560 mmBoot Space 398 literKerb Weight 1604 kg

    No of Doors 5 door

    CapacitySeating Capacity 5 personFuel Tank Capacity 66 liter

    Fuel Efficiency

    Performance

    EngineEngine Type/Model 2L 16V DOHC PetrolDisplacement 1995 ccPower 120 PS @ 5500 rpm

    Torque 170 Nm @ 3500 rpmValve Mechanism DOHCBore 84 mmStroke 90 mmNo of Cylinders 4 cylinderCylinderConfiguration

    Inline

    Valves per Cylender 4 valveFuel Type Petrol

    Standard Features

    Feature AvailabilityAir ConditionerPower WindowsPower Door LocksPower SteeringAnti-Lock Braking SystemTraction Control

    Driver Air-BagsPassenger Air-BagsImmobilizerCup HoldersFolding Rear-SeatRear Wash WiperAlloy WheelsTubeless TyresCentral LockingRemote Boot/Fuel-LidSteering AdjustmentTachometerChild Safety Locks

    Front Fog LightsRear DefrosterDefogger (Rear)Leather Seats

    Power Seats

    AM/FM Radio

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    Fuel System Direct Injection

    TransmissionTransmission Type AutomaticGears/Speeds 4 Gears

    SuspensionsFront Suspension McPherson StrutRear Suspension Multi Link

    Steering

    Steering TypeRack & Pinion, Power-assisted - Hydraulic

    Power Assisted StandardMinimum TurningRadius

    5.5 meter

    BrakesFront Brakes Disc

    Rear Brakes DrumWheels & Tyres

    Wheel Type AlloyWheel Size 16inchTyres 225/70 R16

    Safety

    SRS front dual airbags Head impact protection structure ABS with EBD Brake assist Foot protection design for brake pedal Seat-belts with pretensioner, force

    limiter & height adjuster Front & rear 3-point ELR seat-belts ISO FIX childseat anchorages x 2 (rear) Child-proof rear door locks Immobiliser/iCATS High-mounted stop lamp Dead locks AT shift and key inter-locks Front and rear side impact door beams

    Interior

    Door ajar warning lamp Fuel warning indicator Light-off key reminder Driver's seat-belt warning lamp Silver interior garnishes Key cylinder with illuminated ring Front map light

    Cassette Player

    CD PlayerSun-Roof

    Moon-Roof

    Detailed Features

    Comfort Power steering with tilt Electric windows front and rear (auto

    driver down) Central door locking switch x 1

    (driver's side) Remote controlled door locks with

    hazard lamp answerable function Automatic climate control with pollen

    filter Antenna, speaker tweeter &

    subwoofer CD tuner, MP3, wmv Automatic volume control (AVC) Steering wheel audio switches Audio remote

    Exterior Multi-reflector + halogen projector

    headlamps Headlamp leveling device Front & rear fog lamps Green tinted windows Body-coloured outside door mirrors Electrically adjustable outside door

    mirrors Body-coloured tailgate handle Body-coloured bumpers Variable speed front & rear washer

    wiper Tailgate/rear window demister Alloy wheels (5) Full spare tyre cover with SUZUKI

    logo

    Interior Centre console box Silver finish inside door opener Silver garnish shift knob Dark rich fabric seat upholstery Seat height adjuster (driver's side)

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    Centre & rear room light (3-position) Luggage area light (2-position) Dual sun visors Ticket holder & vanity mirror in sun

    visors (both sides) Day/night rear view mirror Cup & bottle holders

    Head restraints x 5 Reclining rear seats 60:40 rear seat folding Rear seat centre armset Rear coat hooks Tailgate & luggage area

    Category of shareholder

    No. Of

    shareholders

    Total no. of

    shares

    Total no. of

    shares held in

    dematerialized

    formAs a % of

    (A+B)

    As a % of

    (A+B+C)

    (A) Shareholding of Promoter

    and Promoter Group

    (1) Indian

    Central Government / State

    Government(s) 1 29679689 29679689 10.27 10.27Sub Total 1 29679689 29679689 10.27 10.27

    (2) Foreign

    Bodies Corporate 5 156618440 - 54.21 54.21

    Sub Total 5 156618440 - 54.21 54.21

    Total shareholding of Promote r

    and Promoter Group (A) 6 186298129 29679689 64.48 64.48

    (B) Public Shareholding

    (1) Institutions

    Mutual Funds / UTI 110 14442889 14442889 5 5

    Financial Institutions / Banks 18 4842098 4842098 1.68 1.68

    Insurance Companies 10 26405839 26405839 9.14 9.14

    Foreign Institutional Investors 173 43930587 43930587 15.21 15.21

    Sub Total 311 89621413 89621413 31.02 31.02

    (2) Non-Institutions

    Bodies Corporate 1348 5489817 5489817 1.9 1.9

    Individuals

    Individual shareholders holding nominal

    share capital up to Rs. 1 lakh 81206 6863639 6858890 2.38 2.38

    Individual shareholders holding nominal

    share capital in excess of Rs. 1 lakh 2 242300 242300 0.08 0.08

    Any Others (Specify) - - - - -

    Non Resident Indians 1004 202111 202111 0.05 0.05

    Trusts 17 3244 3244 - -

    Clearing Members 252 189297 189297 0.09 0.09

    Overseas Corporate Bodies 1 110 110 - -

    Sub Total 83830 12990518 12985769 4.5 4.5

    Total Public shareholding (B) 84141 102611931 102607182 35.52 35.52

    Total (A)+(B) 84147 288910060 132286871 100 100

    (C) Shares held by

    Custodians and against

    which Depository Receipts

    have been issued - - - - -

    Total (A)+(B)+(C) 84147 288910060 132286871 - 100

    Total

    shareholding as

    a % of total no.

    of shares

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    PROJECT PROFILE

    TILLE: - Market Study of all Segments of Car and New launches

    Maruti Suzuki India Limited, Jaipur.

    Objective of the Study: -An objective is defined by the actual identification and description of an existing

    condition that requires consideration for improving the overall performance of the

    organization.

    For any study deciding the objective is the most important step which defines the activities

    to be undertaken and the individual to focus on the important issues.

    (ii)Objective of Maruti Suzuki India Limited: Customer services & product innovation tuned to diverse need of individual

    & corporate dinette. Continuous technology up gradation while maintaining human values. Progressive globalization & achieving international standards. Efficiency & effectiveness built on ethical practices.

    1) Objective of Student: -

    To know the various product and services of various automobile companies. To know the method of dealing. To know the terms, used in day-to-day life and which plays an important role while

    working in automobile company. Moreover Maruti is a reputed Company and it provided me a great platform for mygrowth. It gave me the opportunity of proper exposure.

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    Significance of the projects:Significance of the projects:Significance of the projects:Significance of the projects:

    For the CompanyFor the CompanyFor the CompanyFor the Company:

    Knowledge of consumption pattern is the key point for any company. Quality

    and price are the important marketing mix tools i.e. the amount would like to

    increase it sales through other measures and would have to take up other

    marketing activities. In this regard also the project works may prove useful.

    For ResearcherFor ResearcherFor ResearcherFor Researcher:

    The researcher not only fulfilled his requirement of MBA degree programme

    but also learnt a lot in the field of marketing research. Researcher has got an

    opportunity of implementing his theoretical knowledge of management

    curriculum in practical life. Researcher gained significant knowledge about

    the automobile industry, which may prove useful in future.

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    Though researcher tried to make the research work exhaustive still the project

    was conducted by following limitations:

    Limited knowledge to the researcher about the car industry.

    Limited experience of the researcher in the field may led to some error.

    The study being territorially limited, it could be taken for inductivelimited knowledge to the researcher about the car industry.

    Time and money are major constrains of the study

    Briefing of the survey

    I have done a survey regarding the selection of brands. This survey doesnot include any questionnaire of any big list of questions. This was a

    simple survey that includes only few simple questions i.e.

    Which brand would you prefer to buy and why?

    What is your preferences

    A- Fuel efficiency B- Power/SizeC- Maintenance D- Cost/Price

    What is the reason for selecting the particularbrand?

    What is your budget to buy a new car?

    Are offers on prices effects your buying?

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    How many vehicles (Four-Wheeler) do you have

    right now?

    From which finance company would you like tofinance your new vehicle and why?

    Is the Product/service provided to you aresatisfactory?

    Which brand do you have right now?

    Which is your first car?

    Do you consider resale value of your Vehicle?

    In this survey we have given the option for the following brands i.e.

    Maruti Suzuki India LimitedHundai Motor India LimitedHonda Siel Car India LimitedTata Motors Ltd.

    Chevrolet GM Ltd.

    SAMPLE SIZE: - 100

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    Result of the survey is as follows: -

    Which brand would you prefer to buy andwhy?

    Answer to first question: -: In this survey

    50% people want to buy MARUTI only.

    22% wants to go for HUNDAI.

    10% For HONDA.

    10% For TATA. and rest

    8% For CHEVROLET.

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    50%

    22%

    10%

    10%

    8%

    Maruti Hundai Honda Tata Chevrolet

    As we found in the survey that Maruti is the most acceptable and

    preferred brand among many players of the market. Half of the person

    gives their preference to Maruti Cars, rest of the customers entertained

    by major 4 players.

    What is your preferencesA- Fuel efficiency B- Power/Size

    C- Maintenance D- Cost/Price

    Answer of Second Question: -

    : In this regards

    30% people goes for Fuel Efficiency,

    20% prefer for Power/Size car,

    40% people ask for Maintenance and rest .

    10% for Cost/Price.

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    30%

    20%40%

    10%

    Fuel Efficiency Power/Size Maintenance Cost/Price

    A large number of people attain their interest on the Maintenance Cost

    and Fuel Efficiency, so Maruti has to continue with there Low

    Maintenance and Fuel Efficient Product in the market. But 30% people

    also ask for High Priced Powerful Cars, so they also look forward for

    the Luxury Product.

    What is the reason for selecting the particularbrand?

    Answer of Third Question:

    : In this survey

    60% people want to buy MARUTI because of Low Priced/LowMaintenance Car.

    12% wants to go for HUNDAI for Technology.

    10% For HONDA because of Technology and Style.

    10% For TATA because Brand Loyalty and Fuel Efficiency. and rest

    8% For CHEVROLET for technology and power.

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    0

    10

    20

    30

    40

    50

    60 Maruti for LowCost/Maintenance

    Hundai for Tech

    Honda for Tech &Style

    Tata for Bd Loyaltyand Fuel Eff.

    Chevrolet for Techn Power

    What is your budget to buy a new car?

    Answer of Fourth Question:

    : In this survey

    50% are having 2.5 - 3.5 Lacks

    20% are having 3.5 6 Lacks

    17% are having 6 9 Lacks

    9% are having 9 15 Lacks4% are having 15- above

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    50%20%

    4%9%

    17%

    2.0 - 3.5

    3.5 - 6.0

    6.0 - 9.0

    9.0 - 15

    15 - above

    As we can see in the surveys result that half of the sample size want a

    car that comes in 2.0 3.5 lakhs, and 20% wants a car that range would

    be 3.5 6.0 Lakhs. So 50% in small cars and 20% in Semi Luxury of

    Mid Size cars Buyer are there in the market. It is a good opportunity for

    MUL to Catch this market, as they are doing from last 10 years.

    Are offers on prices effects your buying?

    Answer of Fifth Question:

    : In this survey

    75% people says NO

    25% people says YES

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    offers on prices effect buying

    NO

    75%

    YES

    25%

    From which finance company would you like tofinance your new vehicle and why?

    Answer of Sixth Question:

    : In this survey

    32% ICICI Bank Car Loan

    25% HDFC Bank Car Loan

    25% Citi Cop Maruti Finance Ltd.

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    18% Others

    ICICI

    32%

    HDFC

    25%

    CMFL25%

    OTHERS

    18%

    ICICI

    HDFC

    CMFL

    OTHERS

    Is the Product/service provided to you aresatisfactory?

    Answer of Seventh Question:: In this survey

    65% are satisfied with the services provided by their Car company , and

    rest

    35% are not satisfied.

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    Satisfaction index

    YES65%

    NO

    35%

    Which brand do you have right now?

    Answer of Eighth Question:

    : In this survey

    51% people are using MARUTI.

    20% people are using HUNDAI.

    10% people are using HONDA.

    17% people are using TATA. and rest

    2% people are using CHEVROLET

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    51%

    20%

    10%

    17% 2%

    Maruti

    Hundai

    Honda

    Tata

    Chevrolet

    In they survey, we found that 51% people are having the Maruti Vehicles,

    and rest are having 4 different brands in which Hundai and Tata are takingthe major share in it. So Maruti also has to thing about this share. As they

    have strong approach in Small and Mid size Car segment, they also have to

    improve there share in Big and Luxury segment.

    Which is your first car?

    Answer of Ninth Question:

    : In this survey75% people First Car is/was MARUTI 800/Alto.

    15% people First Car is/was HUNDAI Santro.

    10% people First Car is/was Others Brands.

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    How many vehicles (Four Wheelers) do you have

    right now?

    Answer of Tenth Question:

    : In this survey

    65% people are having Only One Car.

    20% people are having Two Cars.

    15% people are having more than Two Cars.

    Do you consider resale value of your Vehicles?

    Answer of Eleventh Question:

    : In this survey

    60% people says YES

    30% people says NO

    10% people says Partly

    Findings and Recommendations

    In this survey MARUTI has got 60% peoples attraction.

    Maruti Suzuki India Limited is the most leading brand in AutomobileIndustry of India.

    First price then Quality is influence factor in buying of market.

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    Cars mostly purchase factors by individual.

    Maruti is the most easily available Car Brand in the Rajasthan market.

    According to the Customers, TV Ads is the best media foradvertisement of Cars.

    Discount Schemes are the most preferred promotional scheme by theDealers.

    Finance Availability matters a lot in buying Cars.

    Maruti is the most awarded Car brand.

    Maruti is the most demanded FIRST CAR buying by the consumers.

    Suggestions: - As we can see from above that Maruti Suzuki India Limited is

    the most popular brand among peoples so some more awareness program

    should be conducted so that people can get more aware from the benefits ofMaruti Suzuki India Limited.

    BIBLOGRAPHY

    www.marutisuzuki.com

    www.google.com

    www.carewale.com

    www.wikipedia.com

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    Target market, C.B.GUPTA, Sultan Chand

    Autoexpert magazine

    Autodrive magazine

    Business World magazine