Presented By Deepak Khandelwal

Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacture in South Asia.

Suzuki Motor corporation of Japan holds a majority stake in the company.

It was the first company in India to mass-produce and sell more than a million cars.

Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles.

Maruti Suzuki is one of the India's leading automobile manufacturers and the market leader in the car segment. Until recently, 18.28% of the company was

owned by the Indian government, and 54.2% by Suzuki of Japan.

The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually.

Maruti 800 till 2004, was the India's largest selling compact car ever since it was launched in 1983.

Market share

Sales Volumes

• Hyundai Motor India Limited

• Mahindra & Mahindra

• Hindustan Motors

• Tata Motors

• Honda

• Toyota

• Fiat

• Ford

• GM

Competitors

7

ITS MAIN PRODUCT LINE

Maruti 800: Launched – 1983.

Maruti Omni: Launched – 1984.

Maruti Gypsy: Launched – 1985.

Maruti Alto: Launched – 2000.

Maruti Wagon-R: Launched – 2002.

Maruti Versa: Launched – 2003.

8

ITS MAIN PRODUCT LINE

Maruti Grand Vitara Launched – 2004.

Maruti Suzuki Swift: Launched – 2005.

Maruti Suzuki SX4: Launched – 2007.

Maruti Swift Dzire: Launched – 2008.

Maruti Suzuki A-STAR: Launched – 2008.

Maruti Suzuki Ritz: Launched – 2009.

Tier-2 supplier keeps inventory of raw material at the start of the production and an inventory of component at the end.

Tier-1 supplier gets supply of components from tier-2 supplier,

Original equipment manufacturer (oem) gets sub-assembly from tier-1 supplier.

Inventory is maintained (oem’s warehouse, distributor’s warehouse and retailer’s warehouse ) finally supply is made on demand. All the stages are connected with internet, so informtion can transfer in seconds.

Methods Of Distribution

PRINT MEDIA – Magazine (B2B today),Newspapers

Internet Sites - Trade Boss.Com, Ec21.Com

Personal Sellings

Events -Trade Fair ,Etc

Promotion

Internal Process

Prices highly competitive and doesn’t want to over-rely on single vendor

Each and every vendor of the Maruti Suzuki manufactures every component and sub-component bearing in mind the 'one-gram' principle .

This is mainly aimed at reducing costs.Eg .Lumax is currently busy in manufacturing its incandescent light components lighter by a gram each.

According to MSIL, weight up to 2.6 kg is the target reduction per car, which works out to Rs 50 per kilo in cost saving, and further translates into savings of Rs 130 per car.  

Organization

Chairman- Mr. R. C. BhargavaManaging Director and CEO- Mr. Shinzo NakanishiDirectors- Mr. Manvinder Singh BangaMr. Amal GanguliDirector and Managing Executive Officer (Production) - Mr. Tsuneo OhashiOver more than 8000 employees work under MSIL

VENDORS OF MARUTI SUZUKI PVT LTD

Maruti Suzuki has 200-odd vendors

BIMETAL BEARINGS LTD., COIMBATORE They manufacture Engine Bearings, Bushes and Thrust Washers.

AMALGAMATION VALEO CLUTCH LTD., CHENNAI Leading manufacturer of Clutch Assemblies in India for the new generation vehicles.

I.P. REPCO LTD., CHENNAI A member of Amalgamations Group. Manufacturing Flywheel Ring Gears for entire range of vehicle

KALYANI BRAKES LTD, PUNE Manufacturers of complete brake systems for automotive applications

LUMAX INDUSTRIES LTDBiggest manufacturers of Automotive Lights in India

PRICOL LTD, COIMBATORE automotive instruments & speedometer cables in India.

FENNER INDIA LTD, CHENNAI Largest manufacturer of Belts and Oil Seals in India

CONT.....

Maruti Suzuki have leading distribution house established in the year 1969. They are distributors & exporters of Maruti genuine car parts & accessories.

They are leading exporters of Maruti Parts & Maruti Suzuki Spare Parts exporting, mainly to Asian, European, American & African Countries.

The specialization is that they have stock each & every spare part of Maruti Suzuki range of vehicles. They provide a variety of services ranging from urgent express couriers to sea shipments.

VENDORS/SUPPLIERS

PRAMOD MARUTI PARTS ,NEW DELHI,India based Pramod Maruti Parts is engaged in the manufacturing of high quality car spare parts under the brand name 'LITTAL'.

Established in 1990, Pramod Maruti Parts has merged as one of the leading manufacturer, trader and supplier of Maruti Suzuki auto spare parts and components in the after market under the brand name LITTAL and have a wide network of Distributor/dealers in major cities of India as well as abroad.

Cont.....

MARUTI SUZUKI CAR PARTS THAT SUPPLY BY PRAMOD MARUTI PARTS-

Air Cleaner Assembly, Air Filters, Car Axle Parts, Car Body Parts, Car Brake Parts, Car Carburator, Parts Filters, Fuel Filters,Car Electrical Parts, Car Electrical Switches, Control Cables, Gear Box, Parts Gear, Lever Parts, Car Light & Lens, Mud Flap & Fender Lining Parts, Nut, Bolt & Screws, Oil Seals, Other Products Radiator & Petrol Tank Parts, Car Shocker Parts, Car Silencer Parts, Car Steering Parts, Car Suspension Parts, Springs Timing Kit, Wiper Parts

Cont.....

MARUTI SUZUKI INDIA LIMITED (MSIL), along with its parent company, SUZUKI MOTOR CORPORATION (SMC) has recently entered into a joint venture with Magneti Marelli, a subsidiary of the Fiat group, to produce electronic control units for diesel engines.

MSIL also recently entered into a 49:51 joint venture with Japan’s Futaba Co for manufacturing and sale of exhaust systems for its cars.

Cont.....

DCM Engineering, its main supplier of engine components.

The company named as Sona Kohyo having a long relation with the Maruti Suzuki Motors. It provides car parts such as Steering, Nutt Bolt for the fitting to the Maruti Suzuki Company.

Cont.....

WINDSOR is leading exporter of Car Spare Parts, having a vast sales network in many markets in Africa and Middle East Asia.

Maruti to make body parts in JV with Japan's Bellsonica Maruti Udyog Ltd (MUL) has entered into a joint venture with Japan's Bellsonica Corporation to manufacture car body components, including high tensile steel parts.

Cont.....

1.Maruti Suzuki’s official website. -http://www.marutisuzuki.com/

2.SIAM(Society of Indian Automobile Manufacturer) -http://www.siamindia.com/

3.Bussiness Today Magazine.

BIBLIORAPHY

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