B2B Maruti Suzuki

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Transcript of B2B Maruti Suzuki

Presented By

Deepak Khandelwal

Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacture in South Asia.Suzuki Motor corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles.

Maruti Suzuki is one of the India's leading automobile manufacturers and the market leader in the car segment. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800 till 2004, was the India's largest selling compact car ever since it was launched in 1983.

Market share

Sales Volumes

Competitors Hyundai Motor India Limited Mahindra & Mahindra Hindustan Motors Tata Motors Honda Toyota Fiat Ford GM


Maruti 800: Launched 1983. Maruti Omni: Launched 1984. Maruti Gypsy: Launched 1985. Maruti Alto: Launched 2000. Maruti Wagon-R: Launched 2002.7

Maruti Versa: Launched

ITS MAIN PRODUCT LINEMaruti Grand Vitara Launched 2004. Maruti Suzuki Swift: Launched 2005. Maruti Suzuki SX4: Launched 2007. Maruti Swift Dzire: Launched 2008. Maruti Suzuki A-STAR: Launched 2008.8

Methods Of DistributionTier-2 supplier keeps inventory of raw material at the start of the production and an inventory of component at the end. Tier-1 supplier gets supply of components from tier-2 supplier,

Original equipment manufacturer (oem) gets sub-assembly from tier-1 supplier.

Inventory is maintained (oems warehouse, warehouse and retailers warehouse )


finally supply is made on demand. All the stages are connected with internet, so informtion can

PromotionPRINT MEDIA Magazine (B2B today),Newspapers Internet Sites - Trade Boss.Com, Ec21.Com Personal Sellings Events -Trade Fair ,Etc

Internal ProcessPrices highly competitive and doesnt want to over-rely on single vendor Each and every vendor of the manufactures every component and bearing in mind the 'one-gram' principle .

Maruti Suzuki sub-component

This is mainly aimed at reducing costs. Eg .Lumax is currently busy in manufacturing its incandescent light components lighter by a gram each. According to MSIL, weight up to 2.6 kg is the target reduction per car, which works out to Rs 50 per kilo in cost saving, and further translates into savings of Rs 130 per

OrganizationChairmanMr. R. C. Bhargava Managing Director and CEOMr. Shinzo Nakanishi DirectorsMr. Manvinder Singh Banga Mr. Amal Ganguli Director and Managing Executive Officer (Production) Mr. Tsuneo Ohashi Over more than 8000 employees work under MSIL

VENDORS OF MARUTI SUZUKI PVT LTDMaruti Suzuki has 200-odd vendors BIMETAL BEARINGS LTD., COIMBATORE They manufacture Engine Bearings, Bushes and Thrust Washers. AMALGAMATION VALEO CLUTCH LTD., CHENNAI Leading manufacturer of Clutch Assemblies in India for the new generation vehicles. I.P. REPCO LTD., CHENNAI A member of Amalgamations Group. Manufacturing Flywheel Ring Gears for entire range of vehicle KALYANI BRAKES LTD, PUNE

CONT.....LUMAX INDUSTRIES LTDBiggest manufacturers of Automotive Lights in India

PRICOL LTD, COIMBATOREautomotive instruments & speedometer cables in India.

FENNER INDIA LTD, CHENNAILargest manufacturer of Belts and Oil Seals in India

VENDORS/SUPPLIERSMaruti Suzuki have leading distribution house established in the year 1969. They are distributors & exporters of Maruti genuine car parts & accessories. They are leading exporters of Maruti Parts & Maruti Suzuki Spare Parts exporting, mainly to Asian, European, American & African Countries. The specialization is that they have stock each & every spare part of Maruti Suzuki range of vehicles. They provide a variety of services

Cont.....PRAMOD MARUTI PARTS ,NEW DELHI,India based Pramod Maruti Parts is engaged in the manufacturing of high quality car spare parts under the brand name 'LITTAL'. Established in 1990, Pramod Maruti Parts has merged as one of the leading manufacturer, trader and supplier of Maruti Suzuki auto spare parts and components in the after market under the brand name LITTAL and have a wide network of Distributor/dealers in major cities of India as well as abroad.

Cont.....MARUTI SUZUKI CAR PARTS THAT SUPPLY BY PRAMOD MARUTI PARTSAir Cleaner Assembly, Air Filters, Car Axle Parts, Car Body Parts, Car Brake Parts, Car Carburator, Parts Filters, Fuel Filters,Car Electrical Parts, Car Electrical Switches, Control Cables, Gear Box, Parts Gear, Lever Parts, Car Light & Lens, Mud Flap & Fender Lining Parts, Nut, Bolt & Screws, Oil Seals, Other Products Radiator & Petrol Tank Parts, Car Shocker Parts, Car Silencer Parts, Car Steering Parts, Car Suspension Parts, Springs

Cont.....MARUTI SUZUKI INDIA LIMITED (MSIL), along with its parent company, SUZUKI MOTOR CORPORATION (SMC) has recently entered into a joint venture with Magneti Marelli, a subsidiary of the Fiat group, to produce electronic control units for diesel engines. MSIL also recently entered into a 49:51 joint venture with Japans Futaba Co for manufacturing and sale of exhaust systems for its cars.

Cont.....DCM Engineering, its main supplier of engine components. The company named as Sona Kohyo having a long relation with the Maruti Suzuki Motors. It provides car parts such as Steering, Nutt Bolt for the fitting to the Maruti Suzuki Company.

Cont.....WINDSOR is leading exporter of Car Spare Parts, having a vast sales network in many markets in Africa and Middle East Asia. Maruti to make body parts in JV with Japan's Bellsonica Maruti Udyog Ltd (MUL) has entered into a joint venture with Japan's Bellsonica Corporation to manufacture car body components, including high tensile steel parts.

BIBLIORAPHY1.Maruti Suzukis official website. -http://www.marutisuzuki.com/ 2.SIAM(Society of Indian Automobile Manufacturer) -http://www.siamindia.com/ 3.Bussiness Today Magazine.