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Creativity& Mkng

Overcoming Mind LimitationsPresentation 6 out of 7

Danny AbramovichMarketing Plan Specialistwww.marketingPlanNOW.com

Last chapter

5.1

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Presentation Structure

1. Welcome to Creativity test ü2. Creativity - Vocab & theory ü3. Human Brain, introduction ü4. Proving Mind limitations ü5. Overcoming Mind limitations◄ 2

presentations

2presentations

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5. Overcoming Mind limitations

The 4Ps of Assessing Creativity

PersonPlaceProductProcess

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5. Overcoming Mind limitations

The 4Ps of Assessing Creativity

PersonPlaceProductProcess

the creative individualwithin a creative environmentproducing a creative productengaged in a creative process.

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5. Overcoming Mind limitations

The 4Ps of Assessing Creativity

PersonPlaceProductProcess

“…the reasonable man adapts, slowly, to all changes in his environment. Therefore, all progress of consequence depends upon the unreasonable man.” - George Bernard Shaw

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If 95% of us have not maintainednor have developed their sense ofcreativity since childhood,brainstorming & brainwriting arenot that productive!

5. Overcoming Mind limitations

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5. Overcoming Mind limitations

“You can not teach a man anything;you can only help him to find it within himself.”Galileo

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5. Overcoming Mind limitations

work according to

PRIORITIES

& distinguish between urgent& important

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5. Overcoming Mind limitations

apply aME FIRSTapproach

rather than aME TOOapproach

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5. Overcoming Mind limitations

5.1. The Creative Individual

PersonPlaceProductProcess

EmployeesCustomersDistributorsR&DConsultants

involve

them

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5. Overcoming Mind limitations

5.1. The Creative Individual

(Hedlund, 1986)

in agroup

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6. Overcoming Mind limitationsThe CreativeIndividual

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5. Overcoming Mind limitations

5.1. The Creative Individual

PersonPlaceProductProcess

Proactive…

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5. Overcoming Mind limitations

5.1. The Creative Individual

PersonPlaceProductProcess

Associative

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5. Overcoming Mind limitations

5.1. The Creative Individual

Associative

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5. Overcoming Mind limitations

5.1. The Creative Individual

Associative

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5. Overcoming Mind limitations

5.1. The Creative Individual

Associative

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5. Overcoming Mind limitations

5.1. The Creative Individual

Associative

WSNE

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5. Overcoming Mind limitations

5.1. The Creative Individual

PersonPlaceProductProcess

Proactive, seek to meet new people, open to new ideas.Rely on intuition.Is optimistic & . . .

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5. Overcoming Mind limitations

MARKETING is NOWHERE!

What four words are written here below?

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5. Overcoming Mind limitations

MARKETING is NOWHERE!

What is written here below?

Marketing is Now Here J

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5. Overcoming Mind limitations

MARKETING is NOWHERE!

What is written here below?

Marketing is No Where L

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5. Overcoming Mind limitations

5.1. The Creative Individual

PersonPlaceProductProcess

…has a sense ofhumor…

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5. Overcoming Mind limitations

5.1. The Creative Individual

PersonPlaceProductProcess

…has a sense ofhumor…

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5. Overcoming Mind limitations

5.2. The Creative Environment

PersonPlaceProductProcess

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6. Overcoming Mind limitations

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The CreativePlace?!

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Last one…

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5. Overcoming Mind limitations

5.3. The Creative Product…?Service…?

Idea…?PersonPlaceProductProcess

What is a creative product, service or idea?

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5. Overcoming Mind limitations

5.3. The Creative Product…?Service…?

Idea…?PersonPlaceProductProcess

t r ywww.wowwee.com

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5. Overcoming Mind limitations

5.3. The Creative Product…?Service…?

Idea…?PersonPlaceProductProcess

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5. Overcoming Mind limitations

5.3. The Creative Product…?Service…?

Idea…?PersonPlaceProductProcess

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5. Overcoming Mind limitations

5.3. The Creative Product…?Service…?

Idea…?PersonPlaceProductProcess

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5. Overcoming Mind limitations

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5. Overcoming Mind limitations

5.3. The Creative Product…?Service…?

Idea…?PersonPlaceProductProcess

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5. Overcoming Mind limitations

5.3. The Creative Product…?Service…?

PersonPlaceProductProcess

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5. Overcoming Mind limitations

5.3. The Creative Product…?Service…?

Idea…?PersonPlaceProductProcess

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Chapter 5

2 B continued …