Marketing and Creativity-4 marketingPlanNOW

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Creativity& Mkng

Proving Mind LimitationsPresentation 4 out of 7

Danny AbramovichMarketing Plan Specialistwww.marketingPlanNOW.com

4.1

http://www.marketingPlanNOW.com



Presentation Structure

1. Welcome to Creativity test ü2. Creativity - Vocab & theory ü3. Human Brain, introduction ü4. Proving Mind limitations5. Overcoming Mind limitations

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2presentations

2presentations



4. Proving Mind limitations

Please slightly lift your right foot offthe ground and move it in circlesAs in the direction of the clock.

Now in parallel, draw the number“6” in the air with your right hand –your foot will automatically move inthe opposite direction: a bug in the sys!



4. Proving Mind limitations. WE

1. are unable to predict the future!2. appreciate & adapt others’ ideas!3. can hardly realize another

dimension to the “obvious”!4. often act like a herd!5. like to see and understand the

whole picture!



4. Mind limitations

4.1. The f i r s t Mind limit

We are unable to predict the future, we are expertsin analyzing the past!

k



4. Mind limitations


Tasseography - a fortune-telling method that interpretspatterns in tea leaves, coffee grounds, or wine sediments! k



4. Mind limitations

4.1. The f i r s t Mind limitJanuary 1, midnight 4.6 b.y.a. formation of the earth

early to mid-March 3.5-3.8 b.y.a. first life on earth

early-May 3 b.y.a. photosynthesis; blue-green algae

mid-November 570 m.y.a. first eukaryotic cells; shelled animals

Thanksgiving 400 m.y.a. Fish, vertebrates, land plants

December 7 300 m.y.a. Large swamps (coal), insects, reptiles

December 11 250 m.y.a. Beginning of the age of reptiles

December 15 200 m.y.a. Dinosaurs

December 20 130-140 m.y.a.Dinosaurs, fish, flowering plants

December 25 65 m.y.a. Mass extinction of dinosaurs

December 31, 4 pm 4 m.y.a. Earliest fossils of genus Homo

11:58:30 12,000 y.a. All of recorded history

11:59:46 2,000 y.a. Christian Era

Time7

7



4. Mind limitations

4.1. The f i r s t Mind limitEinstein’s theory of special relativity:If one could travel faster than light, one could also go back in time.

Time8

8



4. Mind limitations

4.1. The f i r s t Mind limitHawking’s paradox:Where are all the time travelers from the future?

8



4. Mind limitations


“I think there is a world marketfor maybe five computers.”

Thomas J. Watson, Chairman of IBM, 1943



4. Mind limitations


“There is no reason anyone wouldwant a computer at home.”

Ken Olson, Founder of Digital, 1977



4. Mind limitations


“640K ought to be enough foranybody.”

Bill Gates,Founder of Microsoft, 1981



4. Mind limitations


watch industry has lost its global market

share after rejecting thequartz technology (1970s).

k



4. Mind limitations

4.2. The s e c o n d Mind limit

We appreciate “good” ideas originated by others!

We adapt “good” ideas originated by others!



4. Mind limitations

4.2. The s e c o n d Mind limitWe appreciate

ideas…



4. Mind limitations

4.2. The s e c o n d Mind limitWe adapt ideas…

Greenland-100C

Canada-20C

Ø



4. Mind limitations

4.3. The t h i r d Mind limitWe can hardly realize anotherdimension to the “obvious”!

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4. Mind limitations

4.3. The t h i r d Mind limitThe relationship between:

KAYAK & RACE CAR?

Palindrome



4. Mind limitations

4.3. The t h i r d Mind limitEnglish > “Madam, in Eden I'm Adam.”

Spanish > “La ruta nos aporto otro pasonatural” (The route provided us withanother natural passage).



4. Mind limitations

4.3. The t h i r d Mind limitanother dimension…-----------------------------------------------------------------------------------------------------------------------------------------------

The relationship between the terms: Same difference, All alone,Plastic glass, Work party, M-L?

Oxymorons – www.oxymoronlist.com


http://www.oxymoronlist.com


4. Mind limitations

4.3. The t h i r d Mind limit

We can hardly realize anotherdimension to the “obvious”!



4. Mind limitations





4. Mind limitations

4.3. The t h i r d

We can hardly realize anotherdimension to the“obvious”!



4. Mind limitations

4.3. The t h i r d

anotherdimension to the“obvious”

Xu Bing, Calligrapher



4. Mind limitations


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4. Mind limitations1 X 9 + 2 = 11

12 X 9 + 3 = 111

123 X 9 + 4 = 1111

1234 X 9 + 5 = 11111

12345 X 9 + 6 = 111111

123456 X 9 + 7 = 1111111

1234567 X 9 + 8 = 11111111

12345678 X 9 + 9 = 111111111



9 x 9 + 7 = 8898 x 9 + 6 = 888

987 x 9 + 5 = 8888

9 x 9 + 7 = 8898 x 9 + 6 = 888

987 x 9 + 5 = 8888

1 X 1 = 1

11 X 11 = 121

111 X 111 = 12321

1 X 8 + 1 = 9

12 X 8 + 2 = 98

123 X 8 + 3 = 987



4. Mind limitations


Can U continuethe next line?

11121

1211111221312211Ø



4. Mind limitations


Can U add a “1” to the following formula in order to make it right ?

5 + 5 + 5 = 5501



4. Mind limitations


022578

151025255050

100Balance

99 100



4. Mind limitations


101,000

201,000

301,000

401,000Balance



4. Mind limitations

Magic Number = 142857142857 X 1 = 142857142857 X 2 = 285714142857 X 3 = 428571142857 X 4 = 571428142857 X 5 = 714285142857 X 6 = 857142



4. Mind limitations

Magic Number = 142857142857 X 7 = 999,999

142+857 = 99914+28+57 = 99

1428572 = 20,408,122,44920,408+122,449= ?



4. Mind limitations


Can you reach 24 by using the following numbers: 8, 8, 3, 3by using + - : X?



4. Mind limitations


Can you reach 24 by using the following numbers: 8, 8, 3, 3by using + - : X? 8

3- 83

= 24



4. Mind limitations


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4. Mind limitations




4. Mind limitations

4.3. The t h i r d Mind limitHow would you arrange six matches to form four equilateral triangles?



4. Mind limitations

4.3. The t h i r d Mind limitFour equilateral triangles!



4. Mind limitations

4.3. The t h i r d Mind limitHow manyrectanglescan you see?

2

3

5

6

more?



4. Mind limitations



ê



5. Mind limitations

Do we really understand…Forever & 99.999999999?

Do we really understand…101%?



5. Mind limitationsWho created God?



Argentina

Brasil

Paraguay



4. Mind limitations

4.4. The f o u r t h Mind limit

We act like a herd!- C o m m o n sense.- G r o u p pressure.- Difficult to be d i f f e r e n t.



4. Mind limitations


Common sense:Eggplant, pineapple, French fries, English muffins. Ship by truck.Boxing rings are square…



4. Mind limitations


Common sense:100 Years’ War (1337-1453)116

The October Revolution (7th Nov.)The black box Q



4. Mind limitations


Commonsense:



Should I be different?



4. Mind limitations


Many managers make it difficult to be different!When listening to a new idea their appearance may be…



Middle Management



Top Management



4. Mind limitations


…and their reactions may beas follows:- Your idea is…- Your idea is not…



4. Proving Mind limitations. WE

1. are unable to predict the future!2. appreciate & adapt others’ ideas!3. can hardly realize another

dimension to the “obvious”!4. often act like a herd!5. like to see and understand the

whole picture!


Marketing & Cre8iVT

Chapter 4

2 B continued …

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