Redefining performance marketing through creativity
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REDEFINING PERFORMANCE MARKETING THROUGH CREATIVITY
Transcript of Redefining performance marketing through creativity
TASOS VELIADIS PARTNER-‐BUSINESS UNIT DIRECTOR
WHO AM I
@tasosveliadis facebook.com/tasosvel
socialab
�THE CHALLENGE FOR�
�
IS WHAT TO COMMUNICATE AND HOW TO SCALE ENGAGEMENT THAT�
CONVERTS TO SALES�
BRANDS�
Buy product (code on
the product)
ParIcipate to the
acIvaIon
mobile
microsite
Share the message
TwiMer
YouTube
To create the experience throughout a Promo campaign we will use a new engagement model.
RICH MEDIA EXPERIENCE
90 9 1
“BUY – USE CODE”
“SHARE” “WATCH IT”