Marketing and Creativity-1 MarketingPlanNOW

Creativity & Marketingwww.marketingPlanNOW.com1

Creativity& Mkng

Welcome to Creativity TestPresentation 1 out of 7

Danny AbramovichMarketing Plan Specialistwww.marketingPlanNOW.com

http://www.marketingPlanNOW.com



Creativity& Mkng

What do the letters in black represent?A strong correlation between (the words):

Creativity & Marketing



Presentation Structure

1. Welcome to Creativity test2. Creativity - Vocab & theory3. Human Brain, introduction4. Proving Mind limitations5. Overcoming Mind limitations

◄

2presentations

2presentations



1. The welcome to Creativity test

True False Questionsa) Children are more creative!b) Some adults are more

creative than other adults!c) Although it’s rare, one can

switch on his/ her creativity!




Answers

a) False!

b) False!

c) False!



Is thisCreative?

Obviously because it is art!




Is this art?



1. The welcome to Creativity testIs this“Cre8ivity”?




Is this“Cre8ive”?



“Cre8ivity”?




Samba School Brazil




are (all) artists

?



Cre8ivity?

Alexandria

by Snohetta



Prague



Cre8ive?SongjiangH

otel, China, 400 room

s

www.atkinsdesign.com


http://www.atkinsdesign.com


Rotating Skyscraper

Dubai




are architects

?




are chefs

?




are hairdressers

?



A

I

D

A

S

1925

Marketing communication often starts with attracting

Attention, the attention of the targeted audiences!This can be done mainly by cre8ing unexpected solutions!

AttentionInterestDesireActionSatisfaction



1. The welcome to Creativity testIs this

“Cre8ivity”?



“Cre8ivity?”

If you really want to touch someone, send them a letter.




Wordless…



2 B continued…

The welcome toCreativity test

Which brand is responsible 4such a cre8ive solution?



Cre8ive?




The more you drink, the slower you react. Please drive responsibly. GUINNESS




Is this “Cre8ivity”?



Cre8ive?



The Fitness First The Ladies Club Amsterdam



Cre8ivity?

Paris




are MarCom people

?




you can see this image in motion Creativity8-annexa ppt file

Is thisCre8i

vity?




you can see this image in motion Creativity8-annexa ppt file



1. The welcome to Creativity testIs this

“Cr8v?




are product designers

?




are YOU

?How many forms can you create out of many ?




are YOU

?

How many forms can you create out of many bills?



BAGvetising

Welcome toCreativity!



Presentation Structure

1. Welcome to Creativity test ü2. Creativity - Vocab & theory3. Human Brain, introduction4. Proving Mind limitations5. Overcoming Mind limitations2

presentations

2presentations



Creativity& Mkng

Welcome to Creativity TestPresentation 1 out of 7 is over!

Danny AbramovichMarketing Plan Specialist

End of chapterLast slide


Marketing & Cre8iVT

Chapter 2

Marketing and Creativity-1 MarketingPlanNOW

Business

Transcript of Marketing and Creativity-1 MarketingPlanNOW