A Brief Profile

Vision & Values

Vision

Passionately innovate to make life comfortable and efficient.

Values

Customer Delight through Innovation & Passion with

focus on Execution and Team-work.

2012ISO 50001:2001 rating and MNRE:CRISIL Recognition

2012Luminous awarded Superbrand status

20071st Manufacturing facility outside India (Lang Ming, China)

1994First UPS got manufactured

1991 First inverter rolled out

2007 Got industry leadership Award from Frost & Sullivan

More than 24 years of history

1988 Company founded by Rakesh Malhotra with 3 people

1980’s 1990’s 2000’s

2000 First Luminous product got exported

2004First Battery Manufacturing plant came into existence

2006Tie-up with Hyundai, Formation of Hyundai Power Products

2004Tie-up for Battery Technology with Eagle Pitcher Inc. USA

2011Luminous - Schneider JV

Inception

Preparation

Success

4,475People

Luminous in brief

130+R&D resources

7Factories

28Sales Offices

Business Overview

• Managed Service Business

• Projects for data center setup Other Project

• Wires and Cables

• Fans

• MCBs & RCCBs

• Modular Switches

• Cracker CFL Inverter

• Inverter Batteries

• Automotive Batteries

• Solar Batteries

• Traction Batteries

• VRLA Batteries

• Telecom Batteries

• Wind Project

• Solar Project

• Hybrid Project

• Home UPS

• Line Interactive / Online UPS

• Diesel Generator sets

• Solar Panels

• Solar Home Lighting Systems

• Solar Charge Controller

• Solar Lantern

Luminous Group

Power Back-up Devices

Power Storage (Batteries)

Home Electrical Products

Enterprise Business

Renewable Energy Solutions

Established Businesses

Emerging Businesses

Power Back-Up Devices

• Home UPS - Very little maintenance, powerful performance and all-round protection makes this product series a value for money investment

• Line Interactive/ Online UPS Systems - highly compact power packed UPS systems offer the best and most reliable

solutions • Diesel Generator Sets - Powered by

“Lombardini for 5 KVA” & “Escorts for 15-40 KVA” engines

• Solar Offerings - Specially designed for harvesting maximum solar energy and are easy on the pocket too

EMBU

Power Storage (Batteries)

• Inverter Batteries - Long life, low maintenance, super efficient batteries

• Automotive Battery - Revolutionary AGCA technology – 80% lower fluid loss, 3 times lower self discharge, 1.5 times service life. Weather-proof PPCP container and cover assure maximum reserve electrolyte capacity

• Solar Batteries - Reliable, consistent and low maintenance power for renewable energy requirements

• Traction Battery - High performance, High reliability and High energy density

• VRLA Batteries - Deep Cycle SMF (Sealed Maintenance Free)/ VRLA (Valve Regulated Lead Acid) batteries for back-up applications

Home Electrical Products

• Wires and cables – Luminous guarantees safe home by providing protection at supply & ensuring fire proof distribution of electricity. Safety at supply is ensured through reliable Luminous MCB & Distribution Board

• Fans – Latest technique ensuring maximum wind circulation consuming minimum voltage

• Modular Switches, MCBs & RCCBs – Attractive design, Simple and robust operating mechanism

• Cracker – 45W Inverter for energy saving bulbs (CFL), built-in 12 V SMF battery and advanced safety features

Enterprise Business

• Projects for Data Center Setup - Conditioned Power (AC & DC), Power Distribution, Rack & Accessories, Network & Cabling, Precision Cooling, Security & Monitoring

• Managed Services Business - Site Health Check/ Survey, Solution Offering & Deployment, Operation & Maintenance

Renewable Energy Solutions

• Wind - An array of wind turbines ranging from 400 W to 2400 W, Light weight, Superior Technology

• Solar - State-of-the-art Solar Panels, Controllers and Modules

• Hybrid Solutions - Off Grid & Grid Connected wind solar & wind solar diesel intelligent hybrid power plants

Associated Brands

Summary - Group Strengths

Manufacturing

Distribution

Brand

Brand Ambassador

Technology

R&D

Service Set-up

Quality

Manufacturing

7 Manufacturing Facilities in India

Luminous has the India's largest home UPS and line interactive/ online UPS manufacturing facilities

Luminous is amongst the world's most focused manufacturers of Deep Cycle Flooded Batteries

Relentless focus on process control and product testing leading to swift improvement in life cycle

5 sites (LPT, LTI)

Light Go-To-Market

Gagret

1 site(LPT)

Baddi

Pune

1 site (LRES)

Manufacturing Footprint

Sales & Distribution

Sales force comprising over 300 personnel 40000+ retail partners across India

Loyal, dedicated and result oriented channel partner base

Vast knowledge base in power back up industry due to 24 year long heritage of success and dominance

Extended experience of handling nation wide distribution network across India

Presence – Pan India

NORTH

Distributors – 538Dealers – 19611

WEST

Distributors – 170Dealers – 7756

SOUTH

Distributors – 403Dealers – 4756

EAST

Distributors – 221Dealers – 8910

Brand

The brand stands for Reliability, Consistency, Longevity, Highest sense of Integrity*.

Our tag line clearly highlights the USP of Brand Luminous – Jis Pe Desh Kare Bharosa (Trusted by the whole nation)

Luminous enjoys a great deal of Brand Equity among the consumers due to its persistence and consumer oriented approach

Unparalleled brand journey as compared to its competitors

Bigger spend on point of purchase and BTL activities

Stayed committed to cricket and sports through various engagement (Since India tour of Pakistan in 2004)

Celebrity association to reinforce core brand values

* Source : Independent Research done by Dristhi Strategic Research

Press Ads, Dealer

Signage's, Co – laterals

Local activities, Packaging,

Glass Doors and Cut outs

Kick-starting the Indian Cricket League

Making the most of the association

Huge Media Coverage

Dealer Incentive Scheme

Enormous PR Mileage

Lotte Super SkillsLondon

Leveraging Cricket

LuminousGhar Ka ChiragInitiative

ICLAssociation

IPLAssociation

And Sachin Tendulkar…

“An immensely popular sports icon, reinforces the core values of

Brand Luminous - Reliability, Consistency, Longevity and

Highest Standards of Integrity.”

Leveraging Cricket

Branding during Live matches

LivePresence

Our Brand Ambassador

Technology

Our Battery R&D team is headed by an American CTO with over 40 years of experience in battery industry

Best Deep Cycle Flooded Lead Acid Battery Technology developed along with Eagle-Picher Inc, USA, a global leader in long life battery technology

Technology for manufacturing Lead Calcium Long Life Deep Cycle VRLA Batteries for UPS & EPS applications, developed together with Eagle-Picher Inc, USA

Government (DSIR) Certified R&D Centre

R&D

R&D

Advanced R&D facility with 15 Engineers and 27 technicians, lead by a dynamic personality who holds a Ph.D. and has 21+ years of experience in the field of power electronics

Highly Sophisticated Equipments - “Agilent” make DSO (Digital storage oscilloscope), “Yokogawa” powered analyzers, “Chroma” AC-DC Electronic Load, Environmental Temperature chamber, Digital data loggers, Precision multi meters, Digital venires, Screw gauges etc.

Biggest In House Battery Lab facilities: Battery charging & discharging algorithms validation & life cycle testing of all kind of batteries

In house Design Team: PCB Design (using latest design software with simulation) headed by design engineer with an experience of 10 years.

DSP Lab facilities: Software development centre with four engineers headed by an engineer with 15+ year experience

Mechanical Design Team: Develops all aesthetic designs using Auto-CAD & Solid works software, tool designing for enclosures including plastic molding

Independent validation Team: 7-engineers & technicians who continuously engage in validating comparison with competitors

R&D

Pan India Network Service centres in 58 cities Service presence in 214 cities Door step service facility for

consumers 24 Hours response time Direct service from Company

Trained Professionals Highly affordable 24X7 call facility

Service Setup

Quality

Our Quality Systems…

Quality systems as per ISO 50001:2011, ISO 9001:2008, ISO 14001:2004 IEC 62040 and 60950 compliant products SONCAP & CE certified products

Most rigorous quality checks across industry with multiple cycles to ensure flawless functioning of the final product

Quality standards being maintained through out the product categories ranging from power back up devices, batteries to home electrical products, project business to renewable energy solutions

Quality Brands Award 2012 – 2014 & Rashtriya Udyog Ratna Award - “Awarded to Luminous Based on Industrial Field Survey by National Organization for Commerce & Industry”

Awards & Recognition

Market Penetration Leadership Award - Received “Frost & Sullivan Market Penetration Leadership Award in Asia Pacific for DC-AC Inverters in non-renewable energy markets”

Luminous Brand Award - Winner of “Consumer World Award” for consecutive FOUR years in the inverter category in India

Consumer Superbrand - Winner of “Consumer Superbrand” status in the inverter and inverter battery category for the year 2011/12

MNRE CRISIL : Solar Grading - Luminous has been awarded with the MNRE CRISIL SP 1A Grade for its capability as a system integrator in the Photovoltaic segment. The grading is valid till 25th April 2014.

SME Channel Connect & Achievers Awards 2012 – Received in ‘Best Home UPS’ & ‘Best Inverter Battery Categories

Best Power Back-up Solution Provider Company –Awarded to Luminous based on the study conducted by VAR India - a leading publication house

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