LOVE COFFEE

-AURA BLANCO-NATALIA ALVAREZ-FERNANDO LARA

To enjoy your mornings with a cup of coffee

¿What is the product or service? Describe the features and why you

choose that product.Coffee will our product and that is one of the most successful which has Colombia.Features coffee.Its taste.Its scent.Its almost black light brown color.Reason for coffee why choose one of the products we have more delicious in Colombia, as this product is result pose many drinks and meals.

• If you had the ability to export your product or service, what country you export to? Why?

If we had the opportunity to export our product to another country, we would export outside Europe since at this coffee is as one of the best drinks and recognizes successful.

¿Why do you think you would be successful with this business

idea?Because it is a product with good output is famous because with this same you can do several things and all people like a red coffe in the morning, also is a product we have here in Colombia such as large coffee plantations.

Why do you think succeed with this business idea?

If the business idea is developed, we would like it to be successful for its innovative presentation.

This business idea would be successful by presentation of love helps us strong tradition of selective collection of Café de Colombia, the process of benefit or post harvest by the wet process, the drying process and subsequent classification by threshing guarantee optimum product quality.

The Café de Colombia is undoubtedly an outstanding coffee, and of us would like it to be of the most prominent brands.

The export situation of the product

If not only producers but brand owners 100% Colombian unite behind the product Café de Colombia, I will like to make them more aware of the importance of origin in a cafe not only from the standpoint of quality but from the point social and environmental terms.

If the recorded production of coffee in Colombia grew 32% in the last twelve months (May 2013-April 2014) and exceeded the 11.3 million bags of 60 kilos compared to 8.5 million harvested in the same previous period, then I wish the outcome is in the best condition and state of Colombian coffee.

The export situation of the product

So far this year on coffee crop of Colombia, the largest producer of soft washed Arabica coffee, grew 15 percent and stood at 3.5 million bags of 60 kilos, over 456,000 bags compared to 3.1 million bags of coffee produced in the same period of 2013. The increased production and recovery of international coffee prices, generated a significant increase in the value of the crop, and streamlining the income of the inhabitants of 590 municipalities.

The export situation of the productIf the United States, Germany and Japan are the

main buyers of green coffee with a share of 64% in the total exports from Colombia, then they would be followed in importance by Canada, Belgium and Luxembourg, Holland (Netherlands), France, Sweden, Spain, Italy and the UK.In relation to exports from the other two products, the main buyers of unroasted coffee, decaffeinated are the United States (74%) and Spain (22%); the roasted coffee, decaffeinated, ground are France (40%) and the US (17%). Exports to France and Spain have important positive growth rates.