Coffe @ seto presentation

37

Transcript of Coffe @ seto presentation

Page 1: Coffe @ seto presentation
Page 2: Coffe @ seto presentation

About us

• Since 2065 B.S.

• Registered Agency for Major Publications.

• Delivering quality output is our passion.

• Out of the box ideas to make you distinct one of your kind.

Page 3: Coffe @ seto presentation
Page 4: Coffe @ seto presentation
Page 5: Coffe @ seto presentation

HOW WE WORK

• Client wise work division.

• Product wise work division.

• Understands Customer requirement than we manipulate.

• Research on rival brands or companies.

Page 6: Coffe @ seto presentation

OUR STRENGTH

• Market research.

• Qualitative, Creative & Innovative.

• Out of the box thinkers.

• Deliver in time.

Page 7: Coffe @ seto presentation

SETO ACADEMY ANNUAL PROMOTION

CAMPAIGN

Page 8: Coffe @ seto presentation

If you want to create your identity you

need to be different

In Brief• Enrolling customers

• To enhance brand image

• To work out a complete brand communication strategy

Page 9: Coffe @ seto presentation

How we go

Page 10: Coffe @ seto presentation
Page 11: Coffe @ seto presentation

Coffee @ Seto

Coffee @ Seto is an innovative visitors oriented advertisement campaign.

Which is a visitors oriented campaign where coffee is used as a tool for

counseling & innovative word . It is a tricky idea to get people attracted

toward brand or we can say its as a process to create a word of mouth &

gaining maximum no of visitors to your office.

Why does it work?

-Out of the box idea ( It’s an easiest & quickest method of getting market

buzz)

- It will be far different from the companies providing similar service.

- Japan is easier as drinking a coffee with Seto academy

-Easy to communicate and invite to increase visitor for

• Counseling

• Class trial

• Buzz maker

• Word of mouth

-Interesting, innovation and new ideas are always the key factor proper

marketing in a competitive market. And easiest way to penetrate market

Page 12: Coffe @ seto presentation

Print advertisement

Print ads are the highly used tool for informative, last longer and

brand image builder. It helps to get the right information to

introduce our brand to our potential market or and keep our

brand existing in the market by maintaining our presence.

How we use it

• Specified placements where our potential customers are engaged

most in a distinct way being out of the box with our rival brands and

help gaining highly noticed.

• Monthly Magazine

• It have specified age group readers

• less cost involvement

• high views

Page 13: Coffe @ seto presentation

Rival advertisement

Page 14: Coffe @ seto presentation
Page 15: Coffe @ seto presentation
Page 16: Coffe @ seto presentation

Advertisement through Television Commercial

Page 17: Coffe @ seto presentation

Television Commercial

Television has held the title of the largest mass medium used for

advertising for more than 60 years. Television is an important

component of an effective media plan because of its pervasiveness,

impact and targeting abilities . It have two way impact to the

customers through visually and its sound which makes it most

easiest way to tell brand story or its detailed information to the

customers and to engage them in an interesting way.

TARGETED AREA• TV Channels ( By sorting out the effective programs viewed by targeted

customers.)

• Shajha Yatayat ( You can’t even change it )

• Hall ( Maximum no. of flow of targeted customers & you can even skip it

too.)

• TV Scroll ad ( It is quite cost effective and help us to remind them by

continue display.)

Page 18: Coffe @ seto presentation

TVC Script

Welcome to SETO Academy Your Japanese School ( Gateway to Japan)

If you are thinking/planning Japan for higher studies and a career plan then you are

welcome to have a coffee with us Japan was never as easier before with highly

advanced method of teaching methods to advanced library and classrooms to team of

highly professionals to teach & guide you for your career counseling in Japan with

more than direct 38 universities help you to search better career option in your budget

and it make us a best Japanese language school in Nepal . Why just engaged in rest if

you can get it best so what are you waiting for visit us and feel it .

For more Information login to www.setoacademy.edu.np

Or facebook

Dial 4444444 or send us a query at 3030

Kathmandu Putalisadak opposite to Nepal investment bank 5th floor …… building

Come as you are We are ready with a coffee.

Page 19: Coffe @ seto presentation

Scroll Ad

Page 20: Coffe @ seto presentation

Film Hall

Page 21: Coffe @ seto presentation

Sajha Yatayat

Page 22: Coffe @ seto presentation

Radio Jingle

Radio jingle is use to establish or maintain a brand image.

Jingles are a form of sound branding or a method of conveying

message to the customers through sound .

How we reach it?

• National FM

• Programme sponsoring

• Interviews

• Local FM

Page 23: Coffe @ seto presentation

In Nepal Use of internet is growing in a rapid speed. Internet user reached to 7.3 million. A growth in the use of Smartphone, attraction for

social media, market competition, data schemes and declining data

tariff are some of the reasons behind the increase in the number of

mobile internet users. And an initial or must trusted means of search

tool for career. Its like having and marketer through internet to describe

services and display brand value. Highly engaging means with

customers directly.

Means we get for it

• SEO optimization

• Facebook promotion

• YouTube channel

• Online portal advertisement.

• Own website

Online Advertisement

Page 24: Coffe @ seto presentation

Why it?

• Low cost with high mileage

• Direct interaction with customers

• Distinctive age group and location sort out

• To gain presence in of their favorite time

• To provide information and schemes to get connected with customer

WHY Facebook Promotion

Highly used social media in Nepal, one of best medium to conduct 360

advertising campaign. Nepal has more than 14,00,000 Facebook user.

More than 6,30,000 user are between age group 18-32 . Nine out of ten

web page viewed by Opera mini user in Nepal are Facebook user.

Direct interaction with customers through company pages.

Page 25: Coffe @ seto presentation

Fa

ce

boo

k

Page 26: Coffe @ seto presentation

Onlin

e N

ew

s

Page 27: Coffe @ seto presentation

Yo

utu

be

Page 28: Coffe @ seto presentation

EXPO PARTICIPATION. RIGHT TIME . RIGHT PLACE . RIGHT PERSON

• Competition• Coffee @ Seto

Page 29: Coffe @ seto presentation

Education Expo

Page 30: Coffe @ seto presentation

Give Away Items

Page 31: Coffe @ seto presentation

Coffee Mug

Page 32: Coffe @ seto presentation

Diary

Page 33: Coffe @ seto presentation

Pen

Page 34: Coffe @ seto presentation

• Both internal and external branding will be followed by stairs to

class room.

• Cinema hall branding

• Lively presence through the means of BTL

Internal/External Branding

Page 35: Coffe @ seto presentation
Page 36: Coffe @ seto presentation

• It helps to get the high value customer

• Direct interaction with them

• It helps to increase bond

• It help us to get them in

Seminars

Page 37: Coffe @ seto presentation

Presented by: