LinkedIn Sales Deck

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    23-Aug-2014
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Transcript of LinkedIn Sales Deck

  • Where business happens Marketing Solutions
  • of all users return monthly60% TOP 10Site in South Africa unique users 3M February 2014
  • Our Mission. Connect the worlds professionals to make them more productive and successful
  • 57% Growth in page views y/y 32% 9M+ Canada 93M+ USA 16M+ Brazil 5M+ Australia 74M+ EMEA 24M+ India 3.3M + South Africa 2M+ Turkey 6M+ Italy7M+ France 5M+ Spain 4M+ NL13M+ UK 1M+ U.A.E 1M+ Sweden February 2014 MEMBERS WORLDWIDE >2 New MEMBERS PER SECOND 187M+ MONTHLY UNIQUE VISITORS 277M+ The worlds largest professional network
  • LinkedIn Audience in Africa Professionals present on LinkedIn Audience Total 12,838,809 214,389 Cameroon 1,188,623 720,096 Algeria Egypt 843,642 Morocco 166,706 Cote dIvoire 86,745 Sudan 839,001 Kenya 110,291 Angola 3,284,448 South Africa 329,285 Tunisia 1,508,589 Nigeria 130,367 Ethiopia 263,220 Tanzania 232,622 Zimbabwe 145,950 Senegal
  • Todays Agenda 6 Our Audience Benefits to Members Benefits to Marketers Our Solutions Creative Examples Reporting
  • 1. BE:Europe 2011 2.LinkedIn Audience 360 Survey, UK August 2011 Business elitebelieve that LinkedIn is the most important site for them to visit for their business.1 65%of members say LinkedIn helps them grow new business.2 2Xmore confidence in the information found on LinkedIn than any other social site.2 Business Context Align message with business opportunity
  • 8 An engaged and active member base 85% of visitors use products other than jobs LinkedIn Audience 360 Survey, UK, August 2011 65%of members say LinkedIn help them grow new business 75%of users find LinkedIn extremely useful for their business 80%Of members prefer to have separate social networks for their personal and professional lives2 Averagepageviewswhenusingsection %age of visitors using section when online 0% 20% 40% 100%80%60% 0 5 10 15 20 25 Profile viewing Inbox Home page People searchGroups Address bookCompany Jobs
  • Benefits to Members 9
  • Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find and be found The value we bring to our members
  • LinkedIn provides tools that our members use to obtain business insight 11 Homepage Pulse Influencers LinkedIn Groups Company Pages
  • Top drivers for using personal and professional networks are quite different 12Source: Mindset Divide Research, TNS, September 2012. Personal Networks Professional Networks Maintain professional identity Make useful contacts Search for opportunities Stay in touch Keep up to date for career Socialize Stay in touch Be entertained Kill time Share content 1 2 3 Spend Time Invest Time Top 5 reasons people use each network 4 5
  • What are professionals doing on LinkedIn? InsightsNetworkingProfessional Identity Managing their professional identity Building a professional network of peers Distilling and facilitating professional insights
  • How the South African audience uses LinkedIn Connect & Communicate Research People & Companies Professional Insights 71% 69% 54% Seek Career Opportunities 13% Percentages only for active members in April 2012 Network with other professionals Learn about what other colleagues are doing Stay up to date on industry discussions Maintain professional identity
  • Benefits to Marketers 15
  • Social media is on the rise Building Relations Create marketing bonds that lasts over time Word of Mouth Your message coming from trusted sources Engaging Clients A two way marketing communications channel
  • The value we bring to brands Audience Affluent, in-market members increase receptivity and decrease wastage Context Professional environment engenders trust and confidence Impact Network effect extends your marketing beyond the initial investment
  • Defining your audience Getting the right message in front of the right person Professional Details Education Groups / Associations Geography Job Title/ Industry Company Name
  • 19 Run of Professional InCrowds Small & Medium Business Professionals Business Decision Makers Financial Service Professionals Sales Professionals Marketing Professionals Startup Professionals Corporate Executives IT Professionals Professionals working in companies with between 50 and 500 employees Manager & Above at Any Size Company Finance Professionals, or those who work in the Financial Services Industry Professionals whose job Function is Sales or Business Development Marketing Professionals, or those who work in the Marketing & Advertising Industry Professionals working at companies with 1-50 employees Directors & Above At Companies With More Than 500 employees Professionals whose job function is IT or Engineering Custom Audience Segments Job function Industry Company Size Seniority Gender # of Connections Geo Age Company Group LinkedIn audience based targeting
  • Our Solutions 20
  • Data Media Social Integration Targeting Research Analytics Insights Display InMail Polls Content Ads Social Ads Company Pages Groups APIsPlugins Profession Seniority Education Industry Company Size Geography Group Membership Target By iPad CMS & Trending Content
  • 22 Company Pages Your home on the worlds largest professional network Be found by and connect to the people that matter most Leverage as a hub for content marketing efforts Represent your brand identity with images and video
  • Showcase Pages Extend your Company Page presence, effectively segment your message, and deliver it to the right audience Attract a unique set of Followers Discoverable through search Highlight association to the Company Page Deliver content through Company Updates and Sponsored Updates Two-column feed to showcase content
  • 24 University Pages (Recommendations) University Pages give schools a single place to build their brand among key audiences, including current and prospective students, alumni, and parents. Recommendations on University Pages are now available Incentive for education clients to build on their page This is a great way for alumni and students to drive engagement and seek advise on university choices Recommendations can easily be moved from company page to university page.
  • 25 Followers Professionals that have opted-in to a relationship with your Company Build a direct communications channel to those most interested in your business Engage them via: Free Company Updates Sponsored Updates Sponsored InMail API experiences and more Recruit more through paid, owned and earned channels
  • 26 Follower Ads Accelerate relationships with your key audiences Maximise success by being easily discoverable Ensure follower quality through advanced targeting Invest only when a member takes action
  • 27 Spotlight Ads The Spotlight Ad, couples the members own profile image with your brand and message. Assimilating your brand into the members LinkedIn experience not only presents an opportunity for true one-to-one marketing, but also results in higher average performance than standard display Spotlight Ads Drive Performance Together with landing pages featuring a custom API implementation, Spotlight Ads can serve as a native-looking entry into a very personalized brand experience for your target audience. Demonstrated improvement in CTR and engagement vs. traditional display Unique advertising solution only available from LinkedIn Fully customizable ad-unit allows for fast testing and optimization
  • 28 Company Updates Ongoing dialogue with your dedicated Followers Deliver standard or rich media content for free Boost relevance by targeting sub-sets of Followers Drive engagement to fuel social sharing
  • Sponsored Updates (SUs) Placements that appear in the LinkedIn feed on desktop, tablet, and mobile phone Currently, there are 15 content slots on the desktop home page feed, per page view (PV) Organic content is ranked based on expected relevance 1 slot in the first PV will be for SUs Randomized between slot 3-5 Users must see a number of organic updates before seeing the next sponsored Today, users wont see more than 1 SU per PV We will have frequency caps on the number of times a unique piece of conten