"LinkedIn 101 for Nonprofits", An Axelson Center Webinar.

LinkedIn 101 for NonprofitsPhilosophy, Stories & Tips

Axelson Center Webinar

Feb 12, 2014

LinkedIn Confidential ©2013 All Rights Reserved

You need a powerful network of connections to overachieve

& scale your mission

1. Intro

2. Philosophy

3. Stories

4. 3 Tips

Agenda

4

Bryan BreckenridgeNonprofit Success EnablerLinkedIn Nonprofit Solutions

LinkedIn | San Francisco Bay AreaConnections: 500+ (Profile born- Aug 4, 2004)[email protected] @bgbreck

mailto:[email protected]

The world’s largest professional network

1 As of September 30, 2012

277M+Members Worldwide

Growing at over two members per second

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1. -

2. Philosophy

3. Stories

4. Live Q&A

Agenda

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1.

[.]comPassion cornerstone of greater social interconnection & humanism.

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Net_worth vs. Network_th2.


You

Your next development director Your future

development

volunteer

Local law firm partners interested in volunteering.

A CSR leader that

is ready for a sector role.

Your Board

LinkedIn is where your staff & volunteers are. It’s time to step in with intention.

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Adding surface area…3.

1. -

2. -

3. Stories

4. Tips

Agenda

dotorgpower

•Samir wants to start

•Caught in red tape at city hall

•Proposed site is in Tom LaBonge’s district in LA

org

Networking & Power Mapping

©2013 LinkedIn Corporation. All Rights Reserved. 14

1. The power of one network

dotorgpower

Strategic Networking

org

dotorgpower

Opened January 9, 2012

org

dotorgpower

Just Larry’s network

org

dotorgpower

Your network of relationships

You

alumni, family, friends, customers, board members


2. Nonprofit lifting its brandTo attract staff, volunteers, board members & donors


3. Nonprofit beating the local competitionHiring excellent camp cooks AND Directors


4. Nonprofit innovating their program

National Urban Fellows

Before NUF Talent Network

NUF Talent Effect


5. Nonprofits recruiting boardsPosting AND proactive searching/sourcing

Top 3 Tips For Nonprofits

What is LinkedIn?

250M+ Members across the globe

LinkedIn is the world’s largest professional network

22+ million members are “following” their favorite nonprofits on LinkedIn5 million Nonprofit Members

are using LinkedIn to build their brand and network of supporters

Facebook, Twitter, LinkedIn: What’s the difference?

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Social & Casual Friends,Family

PublicCommunications Anyone who will listen

ProfessionalNetwork & Brand

Professionals, Colleagues

Strengthen Your

Professional Brand

Build

& Engage Your Network

Build Your

Organization’s Brand &

Leverage Your Networks

Top 3 Tips for Nonprofit Professionals

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1

Include a Picture & Headline

2

Showcase Your Professional Experience

3

Promote Your Organization &

its Cause

Three easy steps to build your brand

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Make a strong first impression with a picture and a headline

Develop a headline as your professional tagline

Adding a photo makes your profile 7x more likely to be viewed

1

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Profile: Show the depth of your brand through your experience

Write a summary as your elevator pitch: Describe who you are and the goals you’re working towards at your organization

Tell people where you’re coming from & what you’ve accomplished

2

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Profile: Use the Volunteering & Causes section to promote your organization3

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1

Add Your Current

Contacts (>50!)

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Make New Connections

3

Join or Start the Right Group(s)

Build your network strategically

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Network: Add your current contacts as your foundational network1

You can easily upload your contacts or search for individuals

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Network: Make new connections to diversify your opportunities

How do you get from this

2

to this?

Redundant connectionsAccess to multiple

communities & sectors

4444

Industry Connectedness 1stDegree CXO Connections

Network: Get access to new communities by joining groups3

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Network: Get into the conversation by sharing and commenting on interesting content

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3

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1

Create a Strong ‘Company’ Page

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Leverage Networks to Find Board Members

Build your online community – and use it wisely

2

Encourage Supporters to

Spread the Word

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Brand: A great nonprofit company page is inspiring, informative, alive1

Over 172k nonprofits have a company page on LinkedIn

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Brand: First, add or claim your company page1

If you see someone has already created your company page and you’d like to become the admin of that page, email: [email protected]

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Brand: Make it come alive by adding a logo, photos, and compelling content1

Be sure to add your logo so people can easily find & recognize your organization.

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Brand: Encourage your supporters and staff to ‘Follow’ & add your organization to their profiles2

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BMC: LinkedIn’s Board Member Connect (BMC) program helps nonprofits find high quality Board Members quickly

A marketing expert to enhance your digital marketing strategy

An HR expert to lead your board governance

committee

An architect to advise your future site expansion

3

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BMC: Get free access to the Advanced Search tool3Get access to helpful, premium search filters like years of experience and job function

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BMC: Request introductions to prospects from shared connections in your network3

Connect with at least 50 contacts, adding old and finding new

Are you ready?Here’s your checklist!

Find 2-3 relevant Groups to join

Create a dynamic company page

Register for an upcoming Board Member Connect webinar & post a seat at nonprofits.linkedin.com

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Pencil in weekly 15-minute blocks for sharing, liking and commenting on content

Create a complete profile

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A strong community is forming…

https://nonprofit.linkedin.com

https://nonprofit.linkedin.com/

https://nonprofit.linkedin.com/

help.linkedin.comnonprofit.linkedin.comnonprofitsolutions@linkedin.com

http://help.linkedin.com/

"LinkedIn 101 for Nonprofits", An Axelson Center Webinar.

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Transcript of "LinkedIn 101 for Nonprofits", An Axelson Center Webinar.